• Title/Summary/Keyword: SERVPERF

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A Comparative Study of SERVQUAL and SERVPERF in Measuring the Fast Food Restaurants' Service Quality in Korea (한국 패스트푸드점 서비스품질 측정에 있어서 SERVQUAL과 SERVPERF의 비교 연구)

  • 장대성;박주영;김두복
    • Korean Management Science Review
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    • v.19 no.2
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    • pp.59-73
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    • 2002
  • There have been academic debates upon which measure is more desirable in measuring service quality between SERVQUAL and SERVPERF In addition, Korean fast food industry is rapidly growing due to increasing income and globalization. Our study tried to contribute to both academic and practical issues. We compared SERVQUAL and SERVPERF measures to determine which one is superior to measure service quality in Korean fast food franchise. We collected data from two branch restaurants of one American global fast food franchise system. Regression analyses resulted in that SERVPERF outperformed SERVQUAL. Furthermore, we compared the goodness of fit of the two structural equation models of SERVQUAL anO SERVPERF, respectively. The SERVPERF model showed a much better model fit than the SERVQUAL model did. Thus, we suggest that SERVPERF be used to measure service quality in Korean fast food industry.

A Comparison of SERVPERF and KS-SQI for the On-line Education-website Service Quality Measurement (온라인 교육사이트의 서비스품질 측정을 위한 SERVPERF와 KS-SQI모형의 비교)

  • Shin, Mi-Hyang
    • Journal of Digital Convergence
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    • v.9 no.5
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    • pp.253-263
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    • 2011
  • In this study of the domestic high school and middle school students to use the online education-website to measure the quality of service between SERVPERF model and the KS-SQI model fits which were analyzed further. Analysis using AMOS 7, SERVPERF for measuring quality of service reliability, responsiveness, assurance, empathy and tangibility, was a measurement model. KS-SQI for primary needs fulfillment, unexpected benefit were performance dimensions, reliability, individual empathy, positive assistance, accessibility and media tangibility, consist of process dimension was measured. In comparison of two models, the KS-SQI model on a path analysis showed better in terms of model fit indexes.

The Service Quality Measurement of Apparel Stores (의류 점포의 서비스 품질 척도)

  • 김가영
    • Journal of the Korean Society of Costume
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    • v.48
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    • pp.169-182
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    • 1999
  • This study was aimed at comparing service quality measurements of apparel stores. It Also presented an outcome to a company which service measurement worked better and more efficient. Four measures were used in this research such as SERVQUAL, SERVPERF, weighted SERVQUAL and weigthe SERVPERF. In the empirical research statistical data were collected in June of 1998. The subjects in the study were 244 women in their 20s. The SPSS was used to analyze data, Frequency percentage points Factor Analysis Cronbach's a and regression were put into use in the study. From the result of it the SERVPERF was proven to have a good reliability and validity. It also well described an overall service quality of apparel stores. The SERVPERF is found out to be one of the best measurement in this study.

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Evaluation on the Satisfaction of School Illumination Quality by Applying SERVPERF Model (SERVPERF 모형을 응용한 학교 조명 품질 만족도 평가)

  • Jee, Soon-Duk;Kim, Sung-Ae;Kim, Chae-Bogk
    • Journal of the Korean Institute of Educational Facilities
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    • v.20 no.3
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    • pp.29-39
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    • 2013
  • This study addresses the evaluation on the satisfaction of school illumination quality by applying SERVPERF model after extracting factors affecting school illumination quality. Three types of illumination systems (fluorescence light, general LED light and high color rendition LED light) were tested by students who have used each illumination system. Three factors such as effectiveness, esthetic sense and function were developed for evaluation. Satisfaction evaluation was performed based on applied SERVPERF model by comparing perceived levels. The differences of perceived levels of satisfaction on the illumination systems were analyzed by ANOVA. The results said respondents satisfy only the high color rendition LED light regardless of three factors. Especially, students who experienced high color rendition LED light have strong intention to recommend that illumination system to other schools. They also express their desire to use that system at home. Interestingly, there is not much satisfaction difference between fluorescence light and general LED light.

A Comparative Study of Measuring Air Liners′ Service Quality (항공사 서비스 품질 측정방법의 비교 연구)

  • 장대성
    • Journal of Korean Society for Quality Management
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    • v.31 no.4
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    • pp.36-54
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    • 2003
  • There have been academic debates upon which measure is more desirable in measuring service qualify between SERVQUAL and SERVPERF. In addition, Korean air lines industry is rapidly growing due to the increase of Koren family income and globalization. This study tried to contribute to both academic and practical issues. This study compared SERVQUAL and SERVPERF measures to determine which is superior to measure service quality in Korean air lines industry. Data was collected from two airliners' customers of Korea. According to the results of confirmatory factor analyses, regression analyses and analyses of goodness of fit, SERVPERF appears to be better in measuring service quality in Korean air lines industry than SERVQUAL. We suggest that SERVPERF be used to measure service quality in Korean air lines industry.

Comparative Analysis of Models for Measuring Consumer Satisfaction in Health Care Organization (병원 고객만족도 측정방법에 대한 비교분석)

  • Lee, Sun-Hee;Choi, Kui-Son;Kang, Myung-Guen;Cho, Woo-Hyun
    • Journal of Preventive Medicine and Public Health
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    • v.34 no.1
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    • pp.55-60
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    • 2001
  • Objectives : The SERVQUAL scale is based on gap theory, which suggests the difference between consumers' expectations and the quality of the medical service actually received. However, problems in the implementation of the SERVQUAL scale have been identified by several researchers. Some researchers have proposed a simple performance-based measure (SERVPERF) or au exportation-controlled performance-based measure(Non-Diff) as alternatives to the SERVQUAL scale. On the basis of the theoretical concerns discussed, we examined the capability of each of the three scales(SERVQUAL, Non-Diff, SERVPERF) to explain variations in consumer satisfaction. Methods : Data was gathered from a self-administered questionnaire in a 430 bed hospital. Questionnaires evaluating medical services were distributed to 180 ambulatory patients. A total of 167 usable questionnaires were gathered. The questionnaire was composed of 10 expectation, performance and expectation-controlled performance items. In addition, overall satisfaction and purchase intention were measured. Results : Compared with the SERVQUAL scale, the Non-Diff and SERVPERF scales better explained the observed variations in consumer satisfaction(SERVOQUAL, $R^2=0.29;\;Non-Diff,\;R^2=0.51;\;SERVPERF,\;R^2=0.48$) and purchase intention(SERVQUAL, $R^2=0.22;\;Non-Diff,\;R^2=0.33;\;SERVPERF,\;R^2=0.34$). Conclusion : The maier conclusion from our study is that the Non-Diff and SERVPERF scales are more efficient in assessing consumer satisfaction than the SERVQUAL scale. Therefore we suggest that consumer satisfaction he measured by the Non-Diff or SEVPERF scales.

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Reliability and Validity of the Korean Version of SERVPERF : A Validation Study (서비스 질 척도(서브퍼프)의 타당화 연구: 종합사회복지관을 대상으로)

  • Kim, Yong-Seok;Choi, Jong-Bog;Hwang, Seong-Hye;Kim, Min-Suk;Seo, In-Ja
    • Korean Journal of Social Welfare
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    • v.61 no.2
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    • pp.107-135
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    • 2009
  • The purpose of this study is to develop and evaluate the Korean version of the SERVPERF which has been widely used in order to measure service quality in various kinds of fields including social work. A total of 328 adults using social welfare centers in Seoul and Gyeonggi-do participated in this study. Confirmatory factor analysis confirmed that the Korean version of the SERVPERF consists of 5 dimensions(tangibles, reliability, responsiveness, assurance, and empathy) like the original SERVPERF. 5 dimensions of the Korean version of the SERVPERF have acceptable levels of internal consistency. Its convergent validity and discriminant validity are satisfactory. Finally, weak or non-significant correlations between 5 dimensions of the Korean version of the SERVPERF and social desirability scale indicated that the participants' reponses to the Korean version of the SERVPERF were not affected by social desirability.

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A Study on the evaluation of Service Quality in an Academic Library using SERVQUAL and SERVPERF (SERVQUAL과 SERVPERF를 이용한 대학도서관 서비스 품질평가에 관한 연구)

  • Lee, Too-Young;Kim, Hee-Jeon
    • Journal of the Korean Society for information Management
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    • v.20 no.2
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    • pp.73-91
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    • 2003
  • Research papers on sevice quality, which began with the manufacturing industry in many Northern Europe at the end of 1970, have been found since the companies became much concerned about the level of services they offered. Libraties can not be an exception to this situation. It is absolutely necessary to find a way to develop a competitive strategy to offer a high level of service to those who use libraries. The purpose of study is to evaluate the quality of library services by applying "SERVQUAL" and "SERVPERF" of evaluating service quality and to determine which of these 2 methods is better in terms of measuring library services. The study also investigated the relationship between the service quality an user satifaction.

A Study on Measurement of SERVQUAL and SERVPERF Measurement - A Sightsee- ing quality of Service to the centers - (SERVQUAL 측정과 SERVPERF 측정 이론 연구 -관광 서비스 품질을 중심으로-)

  • Kim, Chul-Jung
    • The Journal of Information Technology
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    • v.9 no.3
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    • pp.33-47
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    • 2006
  • We will can do quality of measurement of service that thing is quite abstract concept. Generally, we speak Service of quality that property of a product, usability of use, social quality requirement to a quality of service by wide meaning. A purpose of this study was comparison regarding a way to measure of service quality, and in the insufficient section there was anything, and progress of model study of service left no matter how much focus to it. There is comparative study a few progress of literature of a PZB, SERVQUAL, SERVPERF, model. Desarbo, Huff, Rolandelli, & Choi, (1994: 125-131) proposed that to solve the above model contradiction point, and Presentation called a plan based on to Conjoint analysis. There is Critical point to decide on priority order of proposed model of service measurement. This study has a lot of the pieces which are short by absence of empirical study, but will make a supplementation in next term study.

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Developing a Measure of Service Quality in the United States Fast Food Restaurant Segment (미국 패스트 푸드 산업에서 '서비스의 질' 평가를 위한 측정 스케일 개발에 관한 연구)

  • Hyun, Sung-Hyup;Kim, Yi-Tae
    • Journal of the East Asian Society of Dietary Life
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    • v.20 no.2
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    • pp.328-339
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    • 2010
  • This study was conducted to develop a service quality measurement scale suitable for the fast food restaurant segment. After reviewing the relevant literature, it was decided that the current service quality measurement scales (SERVQUAL, SERVPERF, DINESERV) are not appropriate for the fast food restaurant segment. Based on Cronin & Taylor's (1994) argument, perceived service quality is a form of attitude that represents a long-term overall evaluation of the company. Therefore, this study selected SERVPERF items for the initial pool of service quality items. Through a systematic scale development process, the SERVPERF instrument was then refined and a new concise scale was produced. Specifically, a focus group discussion with a group of patrons who are very familiar with fast food restaurants was conducted and the new service quality measure was refined so that it would be more realistic and closely describe service operation in the fast food industry. Moreover, the data collected from 112 college students who visit fast food restaurants frequently were used to statistically evaluate each of the items again via EFA (Exploratory Factor Analysis) and three sub-dimensions were derived: (1) responsiveness, (2) tangibles, and (3) reliability. Additionally, the data collected from 179 fast food restaurant consumers was used to conduct CFA (Confirmatory Factor Analysis). During this process, the convergent validity, discriminant validity, and internal consistency were double-checked. Overall, the newly developed scale achieved validity and reliability on a theoretical and statistical basis. Possible interpretations and managerial implications are also suggested.