• Title/Summary/Keyword: Service quality satisfaction

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A Study on the Design and Development of eCRM Using Financial Goods Recommendation Expert System (금융상품추천 전문가시스템을 이용한 은행의 eCRM 설게 및 구축 방안에 관한 연구)

  • Kim, Ha-Kyun;Jeong, Seok-Chan
    • The Journal of Society for e-Business Studies
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    • v.9 no.3
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    • pp.191-205
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    • 2004
  • In banking industry, as competition of retail finance is intensive, there appeared eCRM which is a kind of marketing strategy, not only screening good customers but also doing one-to-one marketing for improving customer royalty and satisfaction of goods and service of bank. The strategic importance of eCRM is increasing more and more. We studied bank to use the advantage of expert system and eCRM. The expert system is used as a tool to analyze eCRM. In this paper, first, we presented an eCRM system architecture using expert systems in banking business. Secondly, a bank financial goods recommendation system using expert system is designed and developed. Customers will receive the good quality financial services from the expert system and banks also will acquire the good quality customer data from the expert system.

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An experimental study for combustion stability by operating conditions in a gasoline engine at idle (가솔린기관의 공회전에서 운전조건에 따른 연소안정성에 관한 실험적 연구)

  • Han, Sung-Bin;Kim, Sung-Mo
    • Journal of Energy Engineering
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    • v.18 no.2
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    • pp.136-140
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    • 2009
  • Vehicle idle has become an increasing quality concern for automobile manufacturers because of its impact on customer satisfaction. As demand for better fuel economy increases, automobile manufacturers are continuously looking for any benefits from different driving conditions. Combustion variability in spark ignition engines was recognized that the stability of engine at idle is affected by the factors of fuel injection timing, ignition timing and air-fuel ratio. Therefore in this research, the results will be shown the effects of stability and the variations at idle according to fuel injection timing, ignition timing and air-fuel ratio as the basic parameters.

Factors Influencing the Perception of the Selling Price of Luxury Apartments

  • NGUYEN, Huu Cuong;DO, Duc Tai
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.5
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    • pp.185-194
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    • 2020
  • The study aims to identify and measure factors affecting the perception of the selling price of luxury apartments in Hanoi. We conducted a questionnaire consisting of 29 observation variables with a 5-point Likert scale. Independent variables were measured from 1 "without effect" to 5 "strongly". Based on the desk review and results of interviews, a total of 500 questionnaires were sent to research participants for collection; 458 of them met standard and were subject to be analyzed. This study employs Cronbach's Alpha test, and regression model. The results of Exploratory Factor Analysis (EFA) and Multiple Regression Analysis (MRA) identify five main determinants influencing the perception of the selling price of luxury apartments in Hanoi, including Physical characteristics of a luxury apartment (PC); Location and position of an apartment (LP); Surrounding Area (SA); Quality of service provided by managers; (QS) and Demographics factor (DF). Based on the findings, some recommendations have been proposed to help the firm leaders design appropriate personnel policies for creating better price satisfaction for customers in the future. On this basis, the authors propose a number of recommendations to improve the quality of luxury apartments, thereby contributing to the development of the market for luxury apartments in Hanoi.

A Study on Marketing Factors Influencing on the CRM Performance in Korean Clothes (우리옷 CRM의 성과에 영향을 미치는 마케팅 요인에 관한 연구)

  • Lee Byoung-Hwa;Shim Hwa-Jin
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.5 s.153
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    • pp.663-673
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    • 2006
  • The purpose of this study is to seek for a plan of marketing strategy in the businesses of Korean clothes, by examining the causality among marketing factors, which have influenced CRM(Customer Relationship Management) performance in Korean clothes. As for the research method, a research model was designed to include routes form 4P's(products, price, promotion, place) through endogenous variables to performance variables, and a questionnaire was developed on the basis of theoretical background. The research participants were male and female adults at their age from 20 to 60. The survey was conducted in March of 2003, and 672 questionnaires were used for the final analysis. In terms of data analysis, we carried out reliability analysis, exploratory and confirmatory factor analysis, correlation analysis, and Structural Equation Modeling by using SPSSWIN 10.0 and AMOS 4.0. As a result 4P's were indicated to have influence upon confidence, satisfaction and commitment of customers. Especially, sales promotion factor was found to have the biggest impact on them. also, the quality of relationship affected CRM performance. as sales promotion factor was identified as one of the integral elements of marketing strategies, a strategy that utilizes a role of salespeople and enhances the quality of service is needed.

The Evaluation of Effect in employees' health examination program with web and OCS (Web 및 OCS(Order communication system)를 활용한 직원 건강검진 프로그램의 효과분석)

  • Song, Jung Hup;Ha, Tae Hi
    • Quality Improvement in Health Care
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    • v.15 no.2
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    • pp.121-130
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    • 2009
  • Objectives : To evaluate the effect of heath examination program which introduce web-based input system, OCS(Order communicating system) and interface with national health insurance corporation, this study was done. Method : To Exam/Order and tests separately at anytime, the experimental health examination program which had web-based questionnaire input system, on-line measurement input system, interface program with national health insurance corporation and introduced OCS was developed. Experiment and old examination program were compared in terms of satisfaction and cost. Result : The 95.7% of respondents were satisfied with web-based input system, the 95.4% satisfied with OCS use, and 97.8% satisfied with test at anytime they want. The cost and time reduction between experiment and old program were 4,159,000won and $600.3{\pm}5.75$(seconds) per man input-time. Conclusion : The experimental health examination program is good for employee and hospital. If the health examination program for non-employee will be developed, it will be done efficiently and effectively, but Internet securities will be considered.

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QoS Aware Energy Allocation Policy for Renewable Energy Powered Cellular Networks

  • Li, Qiao;Wei, Yifei;Song, Mei;Yu, F. Richard
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.10 no.10
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    • pp.4848-4863
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    • 2016
  • The explosive wireless data service requirement accompanied with carbon dioxide emission and consumption of traditional energy has put pressure on both industria and academia. Wireless networks powered with the uneven and intermittent generated renewable energy have been widely researched and lead to a new research paradigm called green communication. In this paper, we comprehensively consider the total generated renewable energy, QoS requirement and channel quality, then propose a utility based renewable energy allocation policy. The utility here means the satisfaction degree of users with a certain amount allocated renewable energy. The energy allocation problem is formulated as a constraint optimization problem and a heuristic algorithm with low complexity is derived to solve the raised problem. Numerical results show that the renewable energy allocation policy is applicable not only to soft QoS, but also to hard QoS and best effort QoS. When the renewable energy is very scarce, only users with good channel quality can achieve allocated energy.

Vying with IKEA: HANSSEM's Competitive Advantage at Marketing Frontier

  • Kim, Sang Yong;Lee, Seung Min
    • Asia Marketing Journal
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    • v.22 no.2
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    • pp.87-98
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    • 2020
  • HANSSEM is a furniture company that leads the market of residential space in Korea. The goal of this case study is to focus on how HANSSEM copes with IKEA, the world's largest furniture retailer after entering the Korean market in December 2014. IKEA's entry into Korea is possible to destroy the existing orders in the retail industry and reduce the profit of incumbent local players by realigning industry relationships. However, HANSSEM achieved rapid growth with the largest market share in the furniture market through its internal capabilities. The authors propose the main success factors in three ways: (1) residents-database including apartment floorplans in Korea, (2) high-quality human services provided by construction and A/S (After-sales Service), (3) channel diversification that provides comprehensive consultations (e.g., flagship stores, home shopping channels, stores in marts, and interior dealers). Especially, there have been various consumer needs in Korean market, such as creating their own stylish space economically. HANSSEM meets customer's needs by reinforcing the space-package (complete-interior is provided to customer in a package rather than combining individual piece of furniture) and opening showrooms, which makes customers freely experience the products and receive detailed consultations on interior designs by alleviating customers' difficulties in decorating their homes. Based on HANSSEM's outstanding activities and new investments, we look forward to seeing that HANSSEM will achieve its ultimate goal of maintaining the position of number one furniture company by attaining customer satisfaction through higher quality in Korea.

Patient Understanding of Patient Safety: Based on Results from Focus Group Discussion (환자안전에 대한 환자의 이해: 초점집단토의 결과를 중심으로)

  • Jeehye Im;Minsu Ock
    • Quality Improvement in Health Care
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    • v.28 no.2
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    • pp.50-60
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    • 2022
  • Purpose: To examine the degree of recognition regarding the concept of patient safety, as perceived by the patient, using a focus group discussion. Methods: A focus group discussion was conducted with a patient group comprising seven patients. Results: When the participants heard the term "patient safety" they seemed to understand it to be related to the hospital environment or satisfaction with the overall hospitalization experience. The participants emphasized communication between the medical staff and the patients in relation to the explanation of treatments, as well as the provision of information regarding prevention, experience, and the treatment of incidents with patient safety. They agreed on the need for indicators reported by patients. However, they emphasized that additional items and a questionnaire method that considers the patients' point of view are needed. Conclusion: It is necessary to establish and implement various strategies that can raise the awareness of patient safety using patient safety indicators and increase participation in patient safety activities.

A Study on the Management Promotion of Small Retail Shops with Information System in Practical Use and Implementation of PDS (소규모 유통점포의 정보시스템 활용 현황과 PDS 구축을 통한 경영 활성화 방안 고찰)

  • JEOUNE, Dae-Seong;RYOO, Yun-Kyoo
    • Journal of the Korea society of information convergence
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    • v.5 no.2
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    • pp.91-99
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    • 2012
  • In this paper, we discuss the effectiveness of information system such as POS(point of sale) and PDS(POS data service) to the government-supported small retail shop called nadle shop. Also, the functional requirements for PDS implementation are examined. Introduction of information system to small retail shop is necessary for achieving good - but a little impact on - management performance. For the empirical study, the survey results for POS utilization and management performance for the nadle shops supported from 2010 to the first half of 2011 are analyzed. Consequently, information system doesn't give direct effect on producing management performance. However, no doubt it contribute service quality and satisfaction to the customers and provides refined information to be useful to the owners.

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Mediating Effect of Community Child Center Service Experience on the Relationship between Peer Attachment and School Adjustment (또래애착이 학교적응에 미치는 영향에서 지역아동센터 이용 경험의 매개효과)

  • Kim, Yookyung
    • The Journal of the Convergence on Culture Technology
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    • v.5 no.4
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    • pp.1-9
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    • 2019
  • The purpose of this study was to examine the mediating effect of community child center service experience on the relationship between peer attachment and school adjustment. For the analysis, data from the 2nd Panel of Community Child Center(2017) were used. Frequency analysis, reliability analysis, correlation analysis, and multiple regression analysis were conducted using IBM SPSS Statistics 20 program. As a result, peer attachment(peer trust) has a positive effect on their center experience and school adjustment, and the center experience has a partial mediating effect on the relationship between peer attachment and school adjustment. The relationship with a center teacher and the center service evaluation of the children who use community child center are important factors that affect their school adjustment. Therefore measures should be taken to improve the quality of the community child center programs and its teachers.