• 한국의상디자인학회지
• /
• 제24권1호
• /
• pp.71-82
• /
• 2022

This study investigated the effect of non-verbal communication of beauty service employees on customer trust and revisit intention, and verified the mediating effect of trust in the relationship between non-verbal communication and revisit intention. The results of this study are as follows: First, the relationship between non-verbal communication and customer trust of beauty service employees found that non-verbal communication had a significant effect on trust. Second, the relationship between the non-verbal communication of beauty service employees and customer revisit intention found that all non-verbal methods of communication, except body language, had a significant effect on revisit intention. Third, it was found that trust had a significant effect on revisit intention. Fourth, as a result of analyzing the mediating effect of customer trust on the relationship between non-verbal communication of beauty service employees and customer's revisit intention, spatial language, and appearance language showed that customer trust had a full mediating effect on the relationship between revisit intention.

• 한국병원경영학회지
• /
• 제16권1호
• /
• pp.27-49
• /
• 2011

This study tried to examine the antecedents of antecedents of trust and customer response at the healthcare service. A total of 230 patient' data were used with a structural equation analysis. They were verified by covariance modeling, using SPSS 18.0 and AMOS 5.0program. Trust is significantly affected by the three factors. Doctors' professionalism and effort of relationship continuity have a positive impact on trust simultaneously. Also, brand reputation have a positive impact on trust simultaneously. But, Trust is not significantly affected by tangibles. And, Trust has a not positive impact on the word of mouth(WOM). Satisfaction has a positive impact on the repurchase and WOM. Repurchase has a positive impact on the WOM.

• 마케팅과학연구
• /
• 제18권1호
• /
• pp.1-31
• /
• 2008

신뢰는 인간관계에서 동서고금을 통해 언제나 주목을 받아온 주제였으며, 신뢰의 중요성은 경영학 분야는 물론 인간생활의 모든 분야에서 이미 오랜 전부터 인식되어 왔다. 그러나 대부분의 연구는 주로 개인 간의 신뢰인 종업원에 대한 신뢰에만 집중하는 단일 차원적 관점에서 연구되어 왔다. 본 연구는 이와 같이 지금까지 주로 단일차원으로 연구되어 온 신뢰 대상을 판매원, 제품/서비스, 그리고 기업의 3차원으로 다차원화하여 이들 신뢰 대상이 재구매 의도에 미치는 영향을 검증하였다. 서울, 대구 경북지역의 거주자로 백화점에서 구매 경험이 있는 남녀 고객을 대상으로 수집된 자료를 분석한 결과, 기존 연구들에서 주로 다루어진 판매원신뢰뿐만 아니라 기업신뢰와 제품/서비스신뢰 또한 고객신뢰의 중요한 대상으로 나타나, 신뢰 대상은 다차원적인 구성개념임이 밝혀졌다. 이들 3차원의 신뢰는 모두 재구매 의도에 유의한 영향을 미치는 것으로 나타났으며, 특히 기업신뢰가 판매원신뢰와 제품/서비스신뢰보다 재구매 의도에 더 영향을 미치는 것으로 나타났다. 판매원신뢰와 제품/서비스신뢰의 영향요인으로 역량과 선의를, 기업신뢰의 영향요인으로 기업 평판과 물리적 환경을 설정하여 검증한 결과 역량과 선의는 판매원신뢰와 제품/서비스신뢰 모두에 유의한 영향을 미치는 것으로 나타났다. 기업신뢰의 경우, 평판은 유의한 영향을 미치는 것으로 나타났으나, 물리적환경은 유의한 영향을 미치지 않은 것으로 나타났다.

• 한국IT서비스학회지
• /
• 제9권3호
• /
• pp.1-23
• /
• 2010

The mobile customer center is one of major customer service channels to gain company's competitive advantage, to establish new correlations between customers and service value, and to respond quickly to customer needs. This study attempted to investigate the effect of mobile customer center's quality on customer satisfaction, trust, and loyalty. For this purpose, we divided quality factors of mobile customer center into mobile service quality and content quality, and then empirically analyzed their impact on customer satisfaction, customer trust, and loyalty. The research result showed mobile service quality and content quality having significant association with customer satisfaction and trust. Moreover, customer satisfaction and trust were closely related to customer loyalty. However, there was no significant difference in the factors affecting customer satisfaction and trust according to the levels of personal innovativeness. It is hoped that this study provides academic foundations for further research on mobile customer center and serves as a useful guideline for operating customer service channels successfully.

• 품질경영학회지
• /
• 제31권2호
• /
• pp.51-68
• /
• 2003

This research addresses familiarity and degree of using Internet site and trust building to affect service quality in e-commerce. We assume that the familiarity and frequency of using Internet site affect perceived service quality of customer. Also it assumes that customer's trust building intermediates their relationships. Several hypotheses are set to test these assumptions empirically. Consequently, the results show that familiarity of using Internet site affects customer's perceived service quality significantly except for tangible. Also it is found that degree of customer's trust building intermediates the relationship between familiarity of using Internet site and customer's perceived service quality significantly. For gaining good trust of customer in Internet site, we suggest that familiarity should fit into customer's needs.

• Journal of Information Technology Applications and Management
• /
• 제16권4호
• /
• pp.19-40
• /
• 2009

In case of korea, it is said that the service of internet banking is in maturity regarding the number of transactions that internet banking process. So it is necessary to find out the factors that influence customer's trust on bank with the use of internet banking, to preserve existing customers. The purpose of this study is to investigate the effects of the internet banking service quality on trust of banks. For this purpose, eight hypotheses are empirically tested using logistic regression. The empirical results indicated that responsiveness, easy of use, and accuracy from the six dimensions of internet banking service quality factors take significant effect on trust of bank.

• Asia pacific journal of information systems
• /
• 제27권2호
• /
• pp.77-98
• /
• 2017

The development of mobile social networking service (SNS) triggers the growth of social commerce industry. Customers rely considerably on electronic word of mouth (eWOM) to make purchasing decisions. Thus, SNS is an important commercial platform that offers attractive opportunities and challenges to firms. This study sheds light on the role of SNS as a social commerce platform by focusing on WeChat, the most popular SNS in China. This study identifies three different types of trust based on SNS that customers perceive in the context of social commerce. These types of trust are contents trust, source trust, and platform trust. This study suggests the antecedents and consequences of each trust. Our results prove that eWOM intention relies on contents trust and source trust, whereas purchase intention depends on contents trust, source trust, and platform trust. This study also finds that contents trust is positively influenced by source trust and platform trust. Finally, the result verifies the key antecedents of each trust, namely, vividness and timeliness for contents trust, competence, benevolence, and integrity for source trust, and instrumental need and social need for platform trust. The discussion and implications on the findings are provided.

• 한국IT서비스학회지
• /
• 제13권1호
• /
• pp.1-21
• /
• 2014

In IT service quality research, the relationship between the service quality and clients' satisfaction was the focus of many studies while in relationship quality research, the influence of trust and conflict on relationship commitment seems to be the focus. In this study, these two research streams are integrated and a theoretical research model is proposed consisting of IT service quality, satisfaction, trust and relationship commitment with conflict as a moderator for the overall psychological mechanism. As satisfaction represents emotional response while trust cognitive response, this research model integrated both emotional and cognitive aspects of relationship maintenance in the IT service context. Analysis of data collected from 262 employees of global IT service firm revealed the differential effects of reliability, responsiveness, assurance and empathy on satisfaction and trust. Also, depending upon the level of conflict, the effects of reliability and assurance were found to be moderated. Further analysis revealed more profound mechanism at work relating emotional and cognitive aspects in the psychology of relationship maintenance in IT service context. Practical implications are further discussed in the conclusion.

• 품질경영학회지
• /
• 제39권2호
• /
• pp.281-291
• /
• 2011

The purpose of this study verifies: the relationships between self-leadership and service quality, and mediator effect of the trust in supervisor. In order to verify the relationships and mediator effect, data obtained from 572 workers engaged in medical institutions at Ulsan Metropolitan City were analyzed by using SPSS 12.0, AMOS 5.0. The findings are as follows: First, the relationships between self-leadership and trust in supervisor is positively related. Second, there was also a positive correlation between the trust in supervisor and service quality. Third, the relationships between self-leadership and service quality is positively related. Finally, the trust in supervisor played as a partial mediator on the relationship between self-leadership and service quality. Based on these findings, the implications and the limitations of the study were presented including some directions for future studies.

• Asian Journal for Public Opinion Research
• /
• 제9권3호
• /
• pp.214-239
• /
• 2021

This study examines the relationship between public service satisfaction, trust in local government, and community satisfaction. Previous studies on community satisfaction have insufficiently dealt with public services or trust in local government and have not fully conducted an integrated analysis. To close these knowledge gaps, this study includes public service satisfaction that was constructed with the subcomponents economic support, education, and public safety and trust in local government as factors affecting community satisfaction. Moreover, this study verified the mediating effect of trust in local government between public service satisfaction and community satisfaction. Online surveys were carried out with 980 residents in Jeonbuk, Korea, and structural equation modeling (SEM) was employed. The results indicated that public service satisfaction affected community satisfaction directly or indirectly. In particular, the satisfaction with public safety influenced community satisfaction both directly and indirectly. In addition, trust in local government had a mediating effect between all sub-components of public service satisfaction and community satisfaction. Today, regional disparity between urban and rural areas in developing countries is widening. As a result, residents in rural areas are gradually moving to urban areas. Therefore, rural areas need to increase the community satisfaction of their residents. In this regard, this study suggests important policy implications for community satisfaction enhancement.