Korea Journal of Hospital Management (한국병원경영학회지)

Korean Society of Hospital Management (한국병원경영학회)
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The Antecedents of the Trust and Customer response for Healthcare Service

의료서비스 신뢰의 선행요인과 신뢰가 고객반응에 미치는 영향에 관한 연구

  • Shin, Hyun-Hee (Lecturer School of Communication, Sunmoon University)
  • 신현희 (선문대학교 광고홍보학과)
  • Received : 2009.11.17
  • Accepted : 2011.03.13
  • Published : 2011.03.30
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Abstract

This study tried to examine the antecedents of antecedents of trust and customer response at the healthcare service. A total of 230 patient' data were used with a structural equation analysis. They were verified by covariance modeling, using SPSS 18.0 and AMOS 5.0program. Trust is significantly affected by the three factors. Doctors' professionalism and effort of relationship continuity have a positive impact on trust simultaneously. Also, brand reputation have a positive impact on trust simultaneously. But, Trust is not significantly affected by tangibles. And, Trust has a not positive impact on the word of mouth(WOM). Satisfaction has a positive impact on the repurchase and WOM. Repurchase has a positive impact on the WOM.

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