• Title/Summary/Keyword: Service Product

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The Effects of the Attributes of the Eco-friendly Agricultural Products Traceability System on Perceived Value and Behavioral Intention (친환경농산물 이력추적시스템의 속성이 소비자의 지각된 가치 및 행동의도에 미치는 영향)

  • Choi, Won-Sik;Choi, Soo-Kun;Lee, Soo-Bum
    • Culinary science and hospitality research
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    • v.19 no.4
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    • pp.161-175
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    • 2013
  • This study investigates the impact of the attributes of the eco-friendly agricultural products traceability system on perceived value and behavioral intention. Empirical subjects are those who live in Seoul and Gyeonggi province, over the age of 20 and have experience of buying eco-friendly agricultural products though department stores, discount stores and specialized eco-friendly product stores. After distributing 550 copies of questionnaire from April 10th, 2013 to May 9th, 2013, 470 copies(85.5%) are used for a final statistical analysis of the survey after excluding the copies with biased opinions or missing values. The results of this study show sufficient theoretical base for future research by verifying a causal relationships between the attributes of eco-friendly agricultural products traceability system such as reliability, safety and innovation, and consumers' perceived value and behavioral intention. Therefore, producers should correctly record producing history base so that consumers can continue to use the system. The traceability system can not only satisfy consumers by enhancing transparent management and producing systems for eco-friendly products but also guarantee us to eat all products we get without worries.

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Online Shopping: Satisfaction of Return Services and Return Reasons According to Types of Fashion Shopping Malls (패션 온라인 쇼핑몰에 따른 반품이유와 반품물류서비스 만족도)

  • Kim, Ji-Su;Na, Young-Joo
    • Science of Emotion and Sensibility
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    • v.23 no.1
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    • pp.3-16
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    • 2020
  • Recently, as the fashion e-commerce market has expanded, the proportion of online shops that are growing rapidly has increased and with them so too has competition. Most retailers operating online shops need their own competitiveness, and accordingly, the need to develop their logistics service quality components is increasing. This study investigated the quality of the logistics services, which is a factor of the logistics service quality of the internet shop. It influences customer satisfaction and repurchase intention by collecting samples from the customers using online fashion shops. Two hundred customers who shop online were surveyed to extract the data. The sample was subjected to basic statistical analysis using the SPSS 25.0 package, and factor analysis, t-test, ANOVA, and correlation analysis were performed. The results of this study showed that the information quality of proactive return, promptness of the return process, and reliability of the return cost had a positive impact on customer satisfaction, and it had a significant influence on the customer's repurchase intention to the online store. A selection of shops showed high amounts of return reasons, high customer satisfaction, and high repurchase, whereas, in general, many others scored poorly across these criteria. This suggests that a retailer operating online should consider pages for receiving information plus sales content in addition to the quality and constituent factors of its logistics services for returns that influence repurchase and satisfaction.

Hospital Marketing Condition and Strategy -Of a General Hospital- (병원마케팅 실태와 전략방안 -지역사회의 일 종합병원을 대상으로-)

  • Baek, Myung;Ro, So-Young
    • The Journal of Korean Academic Society of Nursing Education
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    • v.6 no.2
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    • pp.233-246
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    • 2000
  • The purpose of this study was to investigate the real condition of hospital marketing and concrete strategy on medical consumers need for enhance the effectiveness of hospital management. The data were collected from January 27 to February 3, 2000 at a general hospital located in M city to 205 in-patients and out-patients by questionnaires. The research tool was based on literatures. The data was analysed by the use of percentage, mean, t-test and ANOVA by SAS(Statistical Analysis System) Package Program. The results of this study are summerized as follows: 1. Mean score of the marketing mix (4P 's) was 3.1 in total and each mean score was 3.6 in product, 2.5 in prices, 3.3 in place and 3.1 in promotion. The following are the items which received the highest scores in each: 'The hospital is clean' in service category; 'the prices of meals at the restaurant the patients' families use are reasonable ' in price sphere. In distribution, 'it is easy to locate the hospital' and in promotion,'we'll use this hospital again' and 'we'll recommend this hospital to others'. 2. Marketing mix factors(4P's) was significantly different on the general characteristics in terms of marriage status, occupations and the period of hospitalization. 3. The most important reason for choosing this hospital was 'This is a general hospital with good facilities' and the next were 'The hospital staffs are kind and the hospital is clean' and 'The traffic is convenient to come'. The most important factors contributing to a good image formation of the hospital were 'this is a clean hospital', 'This is a hospital with kind people' and 'this hospital is equipped with good medical facilities'. 4. The factors for making a good image concerning the nursing service were professional knowledge, good nursing skills and kindness. After grasping the marketing conditions of the hospital aided by the above-mentioned research results, the researchers concludes that it is necessary to develop an institutionalized service strategy to increase the satisfaction the patients feel about the hospital facilities and kindness of the staff and as a result, to differentiate it from other medical institutions.

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Quality and Antioxidant Properties of the Jelly according to Different Addition Ratios of Indian Spinach Fruit Juice Solution (인디언 시금치 열매 착즙액 첨가 비율에 따른 젤리의 품질 및 항산화 특성)

  • Moon, Jong-Hee;Park, Ki-Bong;Hong, Ki-Woon;Kang, Byong-nam
    • Culinary science and hospitality research
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    • v.22 no.5
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    • pp.95-105
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    • 2016
  • The purpose of this study is to identify the possibility of developing new jelly product with healthy function by the physio-chemical analysis and sensory test of jelly sample groups adding each 20~80% of squeezed Indian spinach liquid. Sugar contents of squeezed Indian spinach liquid was $3.4^{\circ}Brix$. From chromatography, L-value has been decreased by increasing the adding rate of squeezed Indian spinach liquid, and both a-value (redness) and b-value (yellowness) have shown similar trend. According to the measuring result of squeezed Indian spinach liquid the DPPH radical scavenging activity was 15.67 mg/mL, and its total polyphenol contents was 7.00 mg/g. By increasing squeezed Indian spinach liquid, the DPPH radical scavenging activity and total polyphenol contents have shown increasing tendency. Among textures of squeezed Indian spinach liquid, for hardness, sample group of 20% adding was the highest by 4.27%, and for adhesiveness the sample group of 20% adding was the highest by 2.48%, and the lowest was sample group of 80% adding with 0.91%. From the result of sensory test the sample group adding 40% of squeezed Indian spinach liquid has been appraised the most highly in color, scent, sweet taste, chewiness, moistness, and general preference. According to the above results, it is understood that the 40% adding rate of squeezed Indian spinach liquid, when producing jelly, would be the most compatible rate of adding.

A study on the attitude of Crisis outleting and Revitalization of tour as the Decline of Competitiveness of Local tourism in Mt. Sorak Area (설악권 지역관광경쟁력기반 저하에 따른 위기타개와 관광활성화를 위한 속성 연구)

  • Kim, Young-Il;Han, Eung-Beom
    • Korean Business Review
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    • v.19 no.2
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    • pp.117-140
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    • 2006
  • The purpose of this study is to activate tourism industry in Sorak area where faces crisis arising from environmental change. To achieve its' purpose, this study investigated operational problem concerning about development of tourism in Sorak area and politic problem concerning about tourism resource in order to devise activation of regional economy through its effective conservation and development. and at same time, compared difference of perception between tourist and worker of tourism empirically in aspect of product, service, public marketing in order to activate regional tourism industry through effective development of tourism resource. Finally, this study also suggested countermeasure suitable for the above stated. As seeing above results, this study contributes to promote tourism in Sorak area by developing tourism resource in vein of localization age which means local area can be center of the world in consideration of globalization age without national boundary. Conclusively, it can be said that segmentation of tourism market based on tourist's interest needs to be accomplished through connection between regional limitation and academic research with making use of advantage of abundant tourism resource in Sorak area. what is more, supplement of attention. to improvement of service quality can cause more positive effect.

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Serotypes and genotypes of Salmonella isolates from slaughtered pigs (도축돈에서 분리된 살모넬라의 혈청형 및 유전형)

  • Choi, Won-Zong;Jung, Ji-Hun;Won, Ho-Keun;Kang, Zheng-Wu;Hahn, Tae-Wook
    • Korean Journal of Veterinary Service
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    • v.31 no.1
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    • pp.1-16
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    • 2008
  • Salmonella infections cause the disease in pigs but also some zoonotic Salmonella serotypes can be transmitted to human through swine products, resulting in food poisoning. The objective of this study was to investigate the bacteriological prevalence and detection of invA gene using Salmonella specific polymerase chain reaction (PCR), the epidemiological characteristics related to Salmonella strains cultured from pig samples in Gangwon areas using serotyping, random amplified polymorphic DNA (RAPD) and pulsed field gel electrophoresis (PFGE) methods. During the period of November 2001 through April 2002, 1,174 ileocecal lymph node were collected from the slaughtered pigs raised in 38 farms located in Gangwon province. The samples were submerged in boiling water and macerated in saline and lymph node homogenates were inoculated into Tetrathionate broth with iodine (TTB, Difco, 0.5% iodine was added) for enrichment growth. Then additional tests were performed using several mediums, and suspects were identified by API 20E kit (BioMerieux) and PCR. Of total 1,174 samples from 38 farms, 44 (3.7%) were isolated as Salmonella spp from 13 farms (34.2%). Of 44 isolates, 31 were in Yangyang region, followed by 9 in Goseong, 2 in both Gangneung and Sokcho. However, there was no difference in regional isolation frequency. All isolates have a 521bp amplified product in Salmonella specific PCR with primer invA which encodes in proteins for invasion of epithelial cells. Of 44 recovered serotypes, 23 (52.3%) were S Eingedi, 10 (22.7%) S Schwarzengrund, 9 (20.5%) S Typhimurium, and 2 (4.5%) S Mbandaka. In RAPD analysis, there appeared to be unique bands distinguishing each serotype, although similarities exist between the different serotypes. Four serotypes of 44 Salmonella isolates appeared to fall into 14 different RAPD types. In PFGE analysis, 9 S Typhimurium were tested with XbaI enzyme and SpeI enzyme. The combination of results obtained with two enzymes subdivided the 9 S Typhimurium into 4 PFGE types.

Asynchronous Message Pushing Framework between Android Devices using Remote Intent (Remote Intent를 이용한 안드로이드 장치 간 비동기식 메시지 푸싱 프레임워크)

  • Baek, Jihun;Nam, Yongwoo;Park, Sangwon
    • KIPS Transactions on Software and Data Engineering
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    • v.2 no.8
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    • pp.517-526
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    • 2013
  • When developing an android mobile application the androids intent is used as a mechanism to send messages between local equipment of androids application inner part and other applications. But the androids intent does not support sending messages via each android products intent. If there is a way to support each androids equipments to send messages, it will be easier to make non-stopping services. Non-stopping service is used when the user is using the android to do word or searching services and suddenly changes to a different android product but still maintains the progress what was currently being done without waiting the programs to be loaded. It is possible to send messages to each android products by using the socket, but the connection must be maintained stably which is the weak point. In this paper, I am suggesting a BRIF(Broadcasting Remote Intent Framework) framework to send messages to different android products. BRIF is a framework that uses the Googles C2DM service which services asynchronous transmissions to different android products. This is organized with the C2DM server, RemoteContext Api, web server and RISP(Remote Intent Service Provider) which is will be easy to be used for the developers since there are no big changes for coding compared to the intent code.

Internet-of-Things Based Approach for Monitoring Pharmaceutical Cold Chain (사물인터넷을 이용한 의약품 콜드체인 관리 시스템)

  • Chandra, Abel Avitesh;Back, Jong Sang;Lee, Seong Ro
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.39C no.9
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    • pp.828-840
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    • 2014
  • There is a new evolution in technological advancement taking place called the Internet of Things (IoT). The IoT enables physical world objects in our surroundings to be connected to the Internet. For this idea to come to life, two architectures are required: the Sensing Entity in the environment which collects data and connects to the cloud and the Cloud Service that hosts the data. In particular, the combination of wireless sensor network for sensing and cloud computing for managing sensor data is becoming a popular intervention for the IoT era. The pharmaceutical cold chain requires controlled environmental conditions for the sensitive products in order for them to maintain their potency and fit for consumption. The monitoring of distribution process is the only assurance that a process has been successfully validated. The distribution process is so critical that anomaly at any point will result in the process being no longer valid. Taking the cold chain monitoring to IoT and using its benefits and power will result in better management and product handling in the cold chain. In this paper, Arduino based wireless sensor network for storage and logistics (land and sea) is presented and integrated with Xively cloud service to offer a real-time and innovative solution for pharmaceutical cold chain monitoring.

Quality characteristics of cookies added with Takju pomace powder (탁주 주박 분말을 첨가한 쿠키의 품질 특성)

  • Im, Chae-Yun;Kim, Mi-Hyang;Kang, Woo-Won
    • Food Science and Preservation
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    • v.24 no.1
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    • pp.8-12
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    • 2017
  • This study investigated the quality characteristics of cookies added with the powder of pomace powder, which was produced as a by-product in Korean rice wine (Takju). The quality of cookies was evaluated based on moisture content, color, hardness, and sensory evaluation. Cookies were prepared by addition of 0, 5, 10, and 15% Takju pomace powders to basic flour formulation. The pH values of dough added with Takju pomace powder were 3.04-6.52, which was lower than that of the control group. The moisture contents of cookies were 6.92-6.52% and were lowest in cookies added with 15% Takju pomace powder. The L value was reduced according to the increase in Takju pomace powder. On the contrary, a value increased. Especially, a value of the control was negative (-0.96) while those of cookies added with Takju pomace powder were positive. There were no significant differences in the b value of these cookies. For texture, hardness of cookies was lowest in 15% Takju pomace powder cookies. The results of the sensory evaluation compared to cookies with 10% powder Takju pomace were superior in appearance, taste and overall preference.

An Empirical Study of Relationship between Information Security Investment and Information Security Incidents : A Focus on Information Security Training, Awareness and Education Service Sector (정보보안 투자가 침해사고에 미치는 영향에 대한 실증분석 : 정보보안 교육 서비스 투자를 중심으로)

  • Lee, Hansol;Chai, Sangmi
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.28 no.1
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    • pp.269-281
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    • 2018
  • Many organizations are threatened by numerous information security attacks which are resulting in information security incidents. To prevent information security incidents, organizations invest on various information security measures like information security products, monitoring services and security training and educations. However they do not have enough knowledge about measurable utilities of information security investments. Since there is little studies empirically examining the effect of information security investments, this research aims to find out utilities of information security investment. We especially focuse on information security service investments. This study examined the data from the survey on information security for business sector which was conducted by Korean information & security agency. We utilized negative binomial regression model, which is a suitable model for over-dispersed count data. We found out that an investment on information security education and vulnerability testing have direct impact on reducing information security incidents. This research academically contributed to shed light on the utility of information security investments on reducing information security incidents. This research practically contributed to providing information security investment guideline for organizations which want to reduce information security incidents efficiently.