• The Journal of the Korea Contents Association
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• v.20 no.12
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• pp.471-481
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• 2020

This study aims to investigate the relationship between the factors of RMR product selection attributes, brand image, and satisfaction as the interest and frequency of use of RMR products of dining out consumers increase recently. Convenience sampling was used for consumers with experience in using RMR products launched in catering companies and restaurants. The investigation period was conducted for about 20 days from August 10, 2020. The final 291 copies were used for research analysis, and the SPSS 21.0 statistical package program was used for hypothesis verification. As a result of the analysis, the hygiene (��=.160), menu (��=.203), and packaging (��=.291) of Hypothesis 1 had a significant effect on reliability. Hypothesis 2's menu (��=.270), convenience (��=.201), and packaging (��=.195) were found to have a significant effect on differentiation. The reliability (��=.328) and differentiation (��=.443) of the brand image of Hypothesis 3 were found to have a significant effect on satisfaction (��=.428). Hygiene (��=.388), menu (��=.229), and convenience (��=.243) of Hypothesis 4 were analyzed to have a significant effect on satisfaction. Lastly, this study is expected to be provided as basic research data related to RMR products, and is intended to be presented as a theoretical basis for the use of marketing and direction in RMR product development of food service companies and restaurants.

• Natural Product Sciences
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• v.13 no.3
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• pp.241-246
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• 2007

Andrographis stenophylla C. B. Clarke., (Acanthaceae) is an erect glabrous undershrub with very narrow leaves and stems from a stout rootstock, the corolla pale with dark red stripes. The plant grows in hills of about 1200 meters height in South India. No scientific work reports are available with regard to this plant. The present study, thus deals with the detailed pharmacognostical evaluation of the plant A. stenophylla using light and confocal microscopy, WHO recommended physico-chemical determinations and authentic phytochemical procedures. The physico-chemical, morphological and histological parameters presented in this paper may be proposed as parameters to establish the authenticity of A. stenophylla and can possibly help to differentiate the drug from its other species.

• Journal of the Korean Data and Information Science Society
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• v.19 no.2
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• pp.597-608
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• 2008

Marketing has been used the power of data and information technology in the pursuit of personal marketing of products and service to customers, based on their preferences and needs. We analyzed the performance of twenty six combined(RFM and Confidence) response modeling methods that were proposed by Zahavi and Levin(l997) and Sho, et al.(1999). As a result, we were able to increase about 3.5%p. forecasting accuracy of customers response through combination with confidence(C) that is able to consider characteristics of product than using the single RFM model that is practically the most widely used.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.20 no.44
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• pp.287-295
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• 1997

In existing technology planning, there is lack of considerations such as technology fusion, users' requirements of future, gap analysis between technology development and production, and industrialization process of development technology, that is, technology diffusion and technology transfer strategy. The most noticeable thing is that there is an obvious transition from supplier-centered to consumer-centered in the development of service or product because users' needs are getting a diverse and high level with the paradigm change of industry and society in the 21st century. So it is very important to design effectively a technology planning system under integration of R&D-production-sales system for satisfaction of customers' various choices. In this paper, we present considerations being required strategically in technology planning through analysis of mutual relationship and interface between technology planning, R&D and production system.

• Proceedings of the Korean Information Science Society Conference
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• 2006.06d
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• pp.43-45
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• 2006

Ubiquitous 핵심에 위치한 RFID(Radio Frequency IDentification)는 관련 H/W 및 S/W 기술의 발전에 따라 RFID 데이터를 수집하고 분석하여 이를 필요로 하는 응용 서비스에게 제공하거나 연동할 수 있는 RFID 데이터 처리 시스템이 요구된다. 본 논문은 EPCglobal의 표준을 따른 EPC-IS(Electronic Product Code Information Service)를 위한 성능 향상 방안을 제안한다. 제안을 바탕으로 구현한 EPC-IS는 Rule 기반의 Connection Point를 지원함으로써 Legacy Enterprise 시스템과 원활히 연동할 수 있을 뿐만 아니라 Policy 기반의 Backup Scheduling을 제공하여 RFID 시스템의 저장소 관리를 효율적으로 할 수 있는 RFID 데이터처리 시스템이다.

• Journal of Korea Society of Industrial Information Systems
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• v.16 no.5
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• pp.107-114
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• 2011

The purpose of this paper is to develop a reliability estimation process of agricultural machinery components using field failure data. Estimating the durability is a time-consuming in the product development process. Using the field data of tractor, failures for major parts are investigated and databases are developed. Accelerated life test using the stress analysis could improve Weibull B10 considerably. This estimation process is useful for preparing the design input and planning the durability target.

• Korean journal of food and cookery science
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• v.27 no.6
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• pp.723-733
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• 2011

This study was performed to examine the optimum addition amount of Hizikia fusiformis powder to be used with rice flour in the preparation of Hizikia fusiformis Sulgidduk (traditional rice cake). Hizikia fusiformis powder was added to rice powder at ratios of 5, 10, 15 and 20% (w/w). The moisture content of Sulgidduk was increased with the addition of Hizikia fusiformis powder, whereas the pH content was decreased. The addition also lowered the lightness and yellowness values but increased the greenness value. Mineral contents were increased. Hardness, springiness, and brittleness were decreased, and cohesiveness was increased as the added powder content also increased. In the sensory evaluation of Hizikia fusiformis Sulgidduk, color, flavor, taste, softness, chewiness, moistness, cohesiveness, and overall acceptability characteristics were all highest at the 10% addition level. Thus it can be proposed that this is the ideal level of Hizikia fusiformis addition in terms of the sensory properties of the cooked product.

• International Journal of Advanced Culture Technology
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• v.5 no.4
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• pp.63-70
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• 2017

The purpose of the study is to analyze the effects of customer satisfaction verses eco-friendly agricultural products (ingredients) awareness factors in luxury hotel Chinese restaurants on hotel image and customer loyalty (repurchase intention). To analyze what kind of effects of customer satisfaction verses eco-friendly agricultural products (ingredients) awareness factors in Chinese restaurants have on hotel image and behavior intention (loyalty), the study identified eco-friendly ingredients awareness factors. The study aims to suggest implications on service strategies and marketing strategies in luxury hotel Chinese restaurants based on the influence of customer satisfaction on hotel image and behavior intention (loyalty) using the identified factors.

• Science of Emotion and Sensibility
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• v.20 no.3
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• pp.23-38
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• 2017

In order to identify effective approaches for creating more viral Facebook posts, this research conducted an empirical content analysis of leading Korean brands' Facebook fan-pages (Samsung Mobile, SK Telecom, Kia Motors, and POSCO). Their distinctive visual storytelling and communication patterns were investigated as effective user engagement triggers. Through analysis of the research results, it was statistically proved that the different industrial attributes of the four brands, which are primarily characterized by their product (or service) types, affect their Facebook posting patterns by showing different engaging rates (measured by like, comment, and share metrics). In addition, the user engagement rates of the posts were influenced by their visual storytelling factors (i.e. ad objective, value scale, and visual media types). In line with these statistical findings, the distinctive visual storytelling strategies of the four brands were identified. Moreover, competitive and uncompetitive visual storytelling tactics were suggested according to the ad objectives and visual media types on Facebook.

• Proceedings of the Society of Korea Industrial and System Engineering Conference
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• 2002.05a
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• pp.349-357
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• 2002

This research is basically deals with an inventory distribution system with several regional sales branches. Under the continuous review policy, each sales branch places an order to its supplier whenever on hand plus on order inventory falls on the order point, and the order quantity is received after elapsing a certain lead time. This research first shows the method how to apply the product with low lever of demand into the continuous review policy. For the application, we use an order level as the maximum level of inventory during an order cycle. Also we analyze the lost sales case as a customer behavior. Further we use variable demands and variable lead times for more realistic situation. Based on the above circumstances, the research mainly discusses those methods to decide the optimal order level, order point, and order quantity for each sales branch which guarantees the system wide goal level of service, while keeping the minimum level of the system wide total inventory.