• Journal of the Korean Society of Clothing and Textiles
• /
• v.28 no.7
• /
• pp.950-961
• /
• 2004

This study was attempted to examine consumers＇ pursuing benefits and satisfaction at outlet store, to analyze the differences of pursuing benefits and satisfaction at outlet store among the consumer groups segmented by the pursuing benefits, and to provide useful information for establishment of marketing strategies. The subjects were 500 female consumers experienced in purchasing clothes at outlet non. For analysis of questionnaires, $\chi$$^2$-test, ANOVA, cluster analysis, factor analysis, and Duncan＇s multiple range test were performed. The results were as follows: 1. Pursuing benefits at outlet store were composed of 6 factors: store＇s atmosphere, variety of products and brands, service and reputation of store, product quality, location＇s convenience, and price. Consumers were segmented into three groups by above 6 factors: product pursuing group, store convenience pursuing group, and price pursuing group. 2. Satisfaction at outlet store was composed of 5 factors: product, atmosphere, service and reputation of store, location convenience, and price. Satisfaction at outlet store such as service and reputation of store, location＇s convenience, and price were significantly different among the segmented groups. Product pursuing group was most satisfied with service and reputation of store, store convenience pursuing group was most satisfied with location＇s convenience and price, and price pursuing group was most satisfied with price. 3. The demographic variables such as an age, marriage, occupation, academic background, and total income were significantly different among the segmented groups.

• Asia-Pacific Journal of Business
• /
• v.12 no.1
• /
• pp.87-100
• /
• 2021

Purpose - This study aims to examine the antecedents of willingness to pay in the domain of duty free shop. Design/methodology/approach - This study chooses willingness to pay as explained variable. The candidates of explanatory variables are price fairness, brand awareness, employee service, product diversity, and crowding. This study uses survey to explore the linear relation between variables. This research collected data using online panel data collection service. The number of valid observation is 265. The research targe is Lotte duty free store. Statistical analysis was for statistical inference. To attain the information of survey respondents, frequency analysis is employed. Next, this study implemented exploratory factor analysis and reliability to ensure both validity and reliability of measurement items. This study executed multiple regression analysis to test research hypotheses Findings - Regrading results, brand awareness, employee service, and product diversity are positively associated with willingness to pay of duty free shop product. Moreover, the results of regression analysis suggest the inverted-U shape association between crowding and willingness to pay. However, price fairness appeared as non-significant variable to account for willingness to pay in the multiple regression analysis. Originality - This study contributes to the literature by examining duty free shop customers more.

• Journal of Information Technology Applications and Management
• /
• v.30 no.5
• /
• pp.83-105
• /
• 2023

The purpose of this study was to investigate the impact of investment fund attributes such as fund product characteristics, returns on fund investment (ROI), internal controls, and after service on fund investor behavior based on investment information technology. In addition, we also examined how customers reinvest through emotional immersion, company trust and company satisfaction of investment firms in the context of fund investment. First, empirical results show that fund product characteristics, returns on fund investment, and financial firms' internal controls and after service act as signals to fund investors to shape their reinvestment intentions. Second, while investors are generally perceived to be interested only in investment returns, this study also shows that they consider both fund product characteristics and fund investment returns, which are core attributes of funds, as well as financial firms' internal control and after service, which are non-core attributes. Third, we find that company trust is an important factor in investors' reinvestment intentions, showing that investors are more likely to reinvest in a fund if they perceive the financial firm to be trustworthy and reliable. Finally, these findings emphasize that investors consider not only tangible aspects of fund products, such as fund product characteristics and returns on fund investment, but also intangible factors, such as financial firms' internal control and after service, and trustworthiness. Taken together, another implication is that the more advanced the investment information technology of financial firms, the more trust, satisfaction, immersion, and reinvestment intentions of investors will increase.

• The Transactions of the Korea Information Processing Society
• /
• v.4 no.1
• /
• pp.23-38
• /
• 1997

Based on previous research for end-users information needs, this research is to investigate DB costing method for decision-making on pricing of DB service by critical factors. The first phase of the research classifies the elements of DB product cost accounting by activities of the circulation system of information in DB service. The second phase is to develop model based on results of DB product costing in the first phase of research. The third phase of research is to present the process of DB product cost accounting by applying the model to an on-line service company. Finally, the research develops the pricing decision model to determine the priority of each factor by survey from major on-line service companies in America and Japan. It is essential to research further regarding the DB product costing and pricing methods in order to determine a proper DB service charge. The right Pricing decision in the DB service charge will contribute to the growth of the DB industry.

• Proceedings of the Korean Society for Quality Management Conference
• /
• 2010.04a
• /
• pp.151-156
• /
• 2010

As well as the development of the measurement of service quality, various kinds of service measurements are also being developed. Especially the mobile telecommunication service being representative to the mobile telecommunication company would be the mostly developed area. Its development can be understood along with the development of the telecommumication companies as well as cellular companies, not only the service alone. It is a differentiated phenomenon in the current research, such as the organic influence between the service quality and product. Of course there are such products placed on sale and enjoyed the common service, but at present there is another case that the product is on the market exclusively with the mobile company in here.

• Proceedings of the Korean Society of Precision Engineering Conference
• /
• 2003.06a
• /
• pp.172-175
• /
• 2003

The enterprise find a solution to the problems such as a reduction of manufacturing period, accurate analysis for customer demand, improvement for customer service and rise of manufacture accomplishment. Internet is a good solution to such problems. Internet offers WWW(World Wide Web), remote control, file transfer and e-mail service. Among the services, WWW takes large portion because of convenient GUI, easy information search and unlimited information registration. Remote Monitoring Server(RMS) system that uses network service is constructed for chip mounter. Hardware base consists of RMS, chip mounter and C/S(Customer Service) server. Software includes DBMS and various modules in server home page. This provide product number, bad product number, trouble code, content and countermeasure in real-time information module, user information in setup module, detailed error information in fault diagnosis module, fault history in fault history module and customer information in customer service management module.

• Proceedings of the Safety Management and Science Conference
• /
• 2008.11a
• /
• pp.215-227
• /
• 2008

As well as the development of the measurement of service quality, various kinds of service measurements are also being developed. Especially the mobile telecommunication service being representative to the mobile telecommunication company would be the mostly developed area. Its development can be understood along with the development of the telecommunication companies as well as cellular companies, not only the service alone. It is a differentiated phenomenon in the current research, such as the organic influence between the service quality and product. Of course there are such products placed on sale and enjoyed the common service, but at present there is another case that the product is on the market exclusively with the mobile company in here.

• Journal of the Korean Society of Food Culture
• /
• v.33 no.2
• /
• pp.199-205
• /
• 2018

This study has utilized the Quality Function Deployment (QFD) technique in order to plan the tangible (menu) and intangible (service) product of dumpling restaurant. The engineering characteristics of tangible products were classified into product planning, purchase management, production management, and information management based on the production system of foodservice. The engineering characteristics of intangible products were also classified into physical evidence, human interaction, and pre-communication based on the service operation and delivery system. As a result of analyzing the QFD, it was found that the customer hope the hygiene factor and response factor to be improved. It is analyzed that product planning, information management, and production management should be improved first in terms of engineering characteristics considering consumer needs. In the future, by utilizing the systematic product development process that the requirements of tangible and intangible product consumers are converted to the engineering characteristics, the development of competitive product within the market will be possible, and furthermore it is expected to be useful for reducing the unnecessary time and design costs due to failure of product development.

• The Journal of the Korea Contents Association
• /
• v.11 no.12
• /
• pp.395-402
• /
• 2011

Recently, Corporate Social Responsibility(CSR) is essential corporate activity to establish favorable corporate image and sustainability management. But it has been a little research that investigate relationship between CSR in corporate level and marketing performance in individual brand level. This paper investigate relationship between CSR activities and brand equity, moderating effect of product quality and service quality on the relationship between CSR activities and brand equity. The SEM(Structural Equation Model) result of this paper shows positively CSR activity to product quality, service quality, and brand equity. Also, the result show moderating effect of product quality and service quality on the relationship between CSR activities and brand equity. Based on these findings, implication and future direction are discussed.

• Journal of Korean Society for Quality Management
• /
• v.45 no.4
• /
• pp.957-968
• /
• 2017

Purpose: There are lots of efforts to increase the revenue of on-line travel agency due to the extreme competition in the hospitality industry. One of the way to improve the revenue is applying new concepted service for their business. In this study, it is introduced an innovative system design of hotel reservation for the on-line travel agency using the concept of an opaque product. Methods: By adopting the opaque product at the hotel reservation system, the reservation requests can increase because the customer tends to feel that they purchase the hotel service with relatively cheap price. The overall process for an innovative hotel reservation system is presented and the core algorithm to implement this system is also suggested through a mathematical model based optimization method. Results: To validate and to examine the proposed process and core algorithm, a numerical example is provided with the modified data of the hotels in Seoul metropolitan city. The discount prices and the overall revenue of hotels are generated according to hotel grade. Conclusion: It is confirmed that the revenue of the hotel tends to increase according to its grade. This is because that the customer want to use the new service which applying the concept of opaque product when the higher discount ratio are decided for lower grade hotels.