• Title/Summary/Keyword: Service Innovation Process

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The Effects of the Social Risk on the Resistance of Purchase in Mobile Shopping (모바일 쇼핑의 사회적 위험이 구매저항에 미치는 영향)

  • Moon, Hye-Mi;Lee, Kyeong-Rak;Lee, Sang-Joon
    • Journal of Digital Convergence
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    • v.12 no.12
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    • pp.93-106
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    • 2014
  • All of smart phone users not always make a good use of mobile shopping. The main cause is that in case of non-user of mobile shopping, potential apprehension to psychological and security weakness affects building up resistance on mobile shopping. In this paper, we designed models of innovation resistance heavily based on literature reviews and previous studies, and tried to find how perceived risk affects consumer's purchase intention in mobile shopping process. In conclusion, it shows that security, one of psychological factors, affects perceived risk in all aspects, while negative influence of society and cognitive dissonance just affect social risk and delivery risk, and uncertainty also just affects performance risk. Besides, it shows that all of variables made up perceived risk affects resistance of purchase. Especially social risk turns out to be a most influential factor to purchase behavior through smart phone.

A study on Activation Measures of Local Mobile Easy-to-use Payment (국내 모바일 간편결제 활성화 방안에 관한 연구)

  • Jeong, Gi Seog
    • Convergence Security Journal
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    • v.15 no.4
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    • pp.73-82
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    • 2015
  • Thanks to popularization of smart phone, mobile payment market is growing rapidly. As the obligatory use of digital certificate is abolished, easy-to-use payment that can settle with only password is being launched one after another. But its spreading speed is not fast highly. Because of concern about personal information leakage and security, unchangeability of payment habit, insufficiency of consumer protection, inadequacy of payment infrastructure and all sorts of regulations, easy-to-use payment is not activated. Recently global IT companys are entering mobile payment market competitively. It is because the sense of crisis that their survival can be dangerous from now on if they get left behind Fintech innovation and the mentality that they try to take the leadership of mobile payment market process. In this situation, the thorough preparation and a lot of effort are required to promote our autonomous easy-to-use payment growth without dependance on foreign country's. In this paper, the problems of local mobile easy-to-use payment are addressed in depth and the activation measures such as flexible and discriminative security, construction of customer protection system, law system maintenance, service differentiation are proposed.

A Study on the role of buyers and sellers in e-Marketplace (e-Marketplace에서의 구매자와 판매자의 역할분석)

  • 조원길
    • The Journal of Information Technology
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    • v.5 no.1
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    • pp.157-171
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    • 2002
  • The evolution of transaction-based business model is upon us. The business models of many e-Marketplace in their early stages have typically been based on transaction fees. Many e-Marketplaces have even called out transaction revenues as a core element of their business plans. The transaction business represents the most simple of business models, but it does not provide a long-term sustain able advantage. For buyer's convenience, wide selection and test price hold appeal. For suppliers, the extended global market reach and direct access to customers and consortiums of customers is powerful. To maxmize leverage of these new e-marketplace, you must from both a buyer perspective as well as a supplier perspective. Also required is a strategy that takes in account all of the various e-Marketplace transaction standards and one that allows the easy accomodation to new e-marketplace as the market change. These new e-marketplace will need to be factored into the sales channel strategies. To be successful, integration with these e-marketplaces should occur at a complete business process level. This study explored independent and industry-backed current and future business models that are emerging in the B2B electronic market industry, as well as value -added service models for the Net market maker industry. E-Marketplaces will evolve into digital work environments in which real industry collaboration can occur.

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A Study on the Factors Affecting Diffusion of Open Source Software (공개소프트웨어 도입 및 확산의 영향요인 연구)

  • Kwon, Moon Ju;Park, Seong-Taek;Kim, Tae Ung
    • Journal of Digital Convergence
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    • v.10 no.11
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    • pp.225-234
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    • 2012
  • OSS(Open source software) pursues the freedom to have access to open source and offers several advantages, over the proprietary software, to enterprises. Based upon Rogers(1995)' innovation-diffusion process, we assume that attributes of innovations includes five characteristics of innovations: relative advantage, compatibility, complexity, trialability, and observability, and that firms' perceptions of these characteristics predict the rate of adoption of OSS. To test this hypothesis, we presents a survey result from 201 companies and institutions concerning the use of OSS. Statistical analysis shows that adoption is highly correlated with each of those characteristics of innovations, but the regression analysis indicates that only compatibility and observability have effects on the adoption of OSS. This implies that intrinsic value of OSS is important, but unless the appropriate service package for improving IT environment is provided, it is not easy to change the perspective of corporate customers more favorable toward OSS use. As a conclusion, the academic and practical implications are also discussed.

A Comparative Analysis of Practical Test Methods for National Technical Qualification and Course-based National Technical Qualification License for Esthetician (국가 기술자격 미용사(피부) 검정형과 과정평가형 실기시험 평가방법의 비교 분석)

  • Kim, Na-Young;Kim, Jung-Won
    • Journal of Convergence for Information Technology
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    • v.10 no.7
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    • pp.240-248
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    • 2020
  • This study compares and analyzes the tasks and evaluation methods of national technically qualified Skin Esthetic through systematic literature review of prior studies on qualification tests for Skin Esthetic qualification and process evaluation types that have been reorganized based on NCS. The national technical qualification is based on the ability to work through memorization-oriented theoretical tests and simple repetition of functions, and the Qualified qualification is relatively short in the period of test execution, and the reliability of its internal evaluation at the enforcement agency continues to be reduced. In the future, national technical qualification require innovation in the qualification system to reflect skilled demand at industrial sites, and course-based qualification for require supplementation and improvement of education and training courses so that they can learn skilled skills at the site.

Implementation of Secure Keypads based on Tetris-Form Protection for Touch Position in the Fintech (핀테크에서 터치 위치 차단을 위한 테트리스 모양의 보안 키패드의 구현)

  • Mun, Hyung-Jin;Kang, Sin-Young;Shin, ChwaCheol
    • Journal of Convergence for Information Technology
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    • v.10 no.8
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    • pp.144-151
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    • 2020
  • User-authentication process is necessary in Fintech Service. Especially, authentication on smartphones are carried out through PIN which is inputted through virtual keypads on touch screen. Attacker can analogize password by watching touched letter and position over the shoulder or using high definition cameras. To prevent password spill, various research of virtual keypad techniques are ongoing. It is hard to design secure keypad which assures safety by fluctuative keypad and enhance convenience at once. Also, to reconfirm user whether password is wrongly pressed, the inputted information is shown on screen. This makes the password easily exposed through high definition cameras or Google Class during recording. This research analyzed QWERTY based secure keypad's merits and demerits. And through these features, creating Tetris shaped keypad and piece them together on Android environment, and showing inputted words as Tetris shape to users through smart-screen is suggested for the ways to prevent password spill by recording.

Framework and Tool for Quantitative Six Sigma Project Management (정량적 식스 시그마 프로젝트 관리를 위한 프레임워크와 도구)

  • Park, Hyun-Cheol;Ryu, Ho-Yeon;Baik, Jong-Moon
    • Journal of KIISE:Software and Applications
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    • v.35 no.4
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    • pp.234-244
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    • 2008
  • Since the advent of Six Sigma in 1980's, Six Sigma is widely used in various industry areas, such as manufacturing, financial, government, and service, and proves its innovation ability and value by providing lots of success stories. Several researches have been conducted to adopt Six Sigma for Software Development and Software Quality Assurance-Software Six Sigma. Although the wide use of Six Sigma, there is no software tool to support the execution of Six Sigma Project. For this reason, the Quantitative Six Sigma Project Management is required to support for measuring and analyzing Six Sigma Projects, storing and reporting the results from Six Sigma Projects, and managing Six Sigma Projects through the whole process of, DMAIC or DMADV. In this paper, we introduce the design and implementation of a Quantitative Six Sigma Project Management Framework and Tool. The execution of Six Sigma Project based on Six Sigma Project Management Tool benefits the quantification, the systematization, and the integration.

Effect of Upward Social Comparison in SNS on Depression among Middle School Students: The Mediating Effect of Self-Deprecation and the Moderated Mediating Effect of Cognitive Flexibility (중학생의 SNS 상향비교가 우울에 미치는 영향: 자기비하의 매개 효과와 인지적 유연성의 조절된 매개효과)

  • Lee, Se Young;Park, Ju Hee
    • Human Ecology Research
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    • v.59 no.3
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    • pp.353-367
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    • 2021
  • The purpose of this study was to examine the mediating effect of middle school students'self-deprecation in the relationship between upward social comparison in social network service (SNS) and depression and the moderated mediating effect of cognitive flexibility. The participants were 288 middle school students, in the first to third grades from four middle schools located in Seoul, Gyeong-gi, and Jeonnam. The date were analyzed with descriptive statistics, Pearson's correlation coefficients and the Process Macro Model 4, 1, and 14. The results of this study are as follows. First, an upward comparison in SNS has a significant positive influence on students'depression, and students' self-deprecation of students mediated the relation between two. Second, the level of control, which is a sub-factor of cognitive flexibility, moderated the mediating effect of self-deprecation. That is, if students are more likely to perceive difficult situations as controllable, upward social comparison in SNS mediated by self-deprecation has smaller effect on depression. Based on these results, we suggest practical interventions to reduce depression among middle school students by decreasing upward social comparison in SNS and self-deprecation. In addition, helping students perceive difficult situations as controllable could be another effective way of reducing depression among those students who have a high level of self-deprecation in upward social comparison in SNS.

Analysis of Application Cases of Living Lab for Urban Water Resources: Focusing on Sam-bang Water Living Lab (도시 수자원 리빙랩 적용사례 분석: 김해시 삼방워터 리빙랩을 중심으로)

  • Lee, Nam Jung;Lee, Jung Hoon;Kum, Ah Ro
    • Journal of Information Technology Services
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    • v.20 no.6
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    • pp.141-150
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    • 2021
  • With the recent spread of the concept of Smart Cities which is to solve urban problems with ICT technology, Living Lab, which identifies the demands of citizens who dwell in the city and verifies the acceptability of the services being introduced, has become an important topic. Living Lab is an open innovation platform introduced in consideration of the user's perspective in real life and is a new approach in that service developers use collective intelligence in the process of Co-creation with users. Living Lab is operated on topics which is close to citizens' daily lives such as energy, housing, transportation, and education. In particular, as energy and environmental-focused Living Lab emerges in accordance with the 'Korean New Deal Policy', interest and importance in the field are increasing. The paper derives the characteristics of water resource Living Lab through case analysis of several Living Lab practices. Water resource Living Lab in Daejeon and Chuncheon, which are located in Korea, and water resource Living Lab in Romania and Indonesia are covered in this paper as the reference. The paper finally analyzes the case of Sambang Water Living Lab in Gimhae, which is the city located in southern part of Korea. As a result of case analysis, the urban water resource Living Lab focuses on the raw water of urban water resource and should respond sensitively to the safety of citizens. And for the success of this urban water resource Living Lab, it is essential to ensure that citizens participating in the Living Lab clearly understand the concept of water resources, and citizens' opinions to be implemented as services.

Productivity Analysis for Industrial Augmented Reality(iAR) Content Development Using an iAR Specialized Engine (산업용 증강현실 전용엔진을 이용한 산업용 증강현실 콘텐츠 개발에 대한 생산성 분석)

  • Kang, Minshik
    • Journal of Industrial Convergence
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    • v.20 no.4
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    • pp.1-6
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    • 2022
  • In recent years, many global manufacturers such as Mercedes-Benz and BMW have been using augmented reality technology to spread it to various fields such as assembly process, after-sales service, sales stores, and consumer manuals. In this study, the application status of innovation in manufacturing using industrial augmented reality was identified, and the possibility of combining existing ERP and augmented reality was analyzed based on this. In addition, it was empirically analyzed that the selection of a dedicated content development engine is the most important factor in development productivity in the development of industrial augmented reality content. The same content developed with Unity3d was redeveloped with Vuforia Studio, and as a result of comparative analysis of development man-hours by field, the development lead time was shortened by 8 times. This study proves productivity by actually developing industrial augmented reality contents, and it is a study with a difference that is difficult to implement in practice.