• The Journal of the Korea Contents Association
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• v.16 no.5
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• pp.548-560
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• 2016

The purpose of this study is the attitude of the job involvement of local community service center officials, directly face-to-face contacted with the local residents and offered them to the administrative service, to determine the impact relation to organizational commitment and organizational performance. And make sure that the organizational commitment is even perform the role of a parameter in the relationship between job involvement and organizational performance. Analysis showed that the job involvement had a direct impact on organizational commitment but it did not have a direct impact on organizational performance. And organizational commitment was found to have a direct impact on organizational performance. Therefore, Job involvement had not a direct impact on organizational performance, but had a indirect impact on organizational performance through the organizational commitment. The implications of this study, when local officials, directly face-to-face contacted with the local residents and offered them to the administrative service, involved in the planning and execution as well as more direct understanding of their job descriptions(received and processed the local residents complaints, (do things to serve the public's welfare and voluntary service to local residents, etc.), they can improve organizational commitment related to love their organization and loyalty in their organization, and pride in their organization.

• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.2
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• pp.147-160
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• 2014

This study examines the effects of store environment on consumer commitment to department stores and the differences among department stores. A self-administered questionnaire was developed based on existing scales in the literature and the result of qualitative research. The survey was conducted on 500 female consumers in their 20s to 40s in Seoul, Incheon and Gyeonggi areas in Korea. Data were analyzed using descriptive statistics, factor analysis, ANOVA, and regression analysis via SPSS Win 16.0. The results were as follows: First, three department stores revealed statistically significant differences in the diversity of facilities, store atmosphere, locational convenience and policy. Second, affective commitment to department stores was affected by salesperson service, policy, diversity of facilities, product assortment, store atmosphere and locational convenience. Calculative commitment in department stores was affected by policy, diversity of facilities, store atmosphere and locational convenience. There were also significant differences on store environmental factors that influence affective commitment and calculative commitment among department stores.

• The Research Journal of the Costume Culture
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• v.19 no.4
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• pp.740-750
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• 2011

Employees of sales departments of apparel makers play an important role in the success of a fashion-related business because they provide service through the direct contact with customers. This research tests several hypothesized relationships between internal marketing and its determinants, such as job satisfaction and organizational and job commitment, along with sales goal orientation. The subjects in this study were salespeople who worked at fashion stores in Yeosu and Sunchon. To measure the hypotheses, 200 questionnaires were handed out and 185 were collected. Finally, 163 questionnaires were used for the analysis, as 22 were found to be invalid. Frequency analysis, factor analysis, reliability analysis, and multiple regression techniques were used after coding and cleaning the data with the software SPSS 18.0. It was found that job satisfaction in the subjects is affected by organizational and job commitment and by their sales goal orientation. Second, it was found that both organizational and job commitment have a significant impact on sales goal orientation. According the results of this study, the higher the salesperson's job satisfaction, the higher the organizational and job commitment are. This was also true for their sales goal orientation. Moreover, higher organizational and job commitment was correlated with a stronger sales goal orientation. On the basis of the results, marketing strategies related to personal management can be established.

• Journal of Distribution Science
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• v.17 no.1
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• pp.33-45
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• 2019

Purpose - The purpose of this study is to examine the extent to which internal brand communication (IBC) impacts on brand commitment (BC). Research design, data, and methodology - A structured questionnaire has been built and distributed on a total sample of 650 banking staff working in five public banks in Pakistan. Results - The findings of PLS-SEM revealed that besides the indirect effect of internal brand communication (IBC) on brand commitment via brand knowledge, the study also exposes a direct positive effect of IBC on brand commitment. This study also reveals that brand commitment is affected by brand knowledge and internal brand communication practices. The result of mediation reveals that brand knowledge partially mediated the relationship between independent and dependent variables. Practical implications- This study empirically validates that internal brand communication and brand knowledge are prerequisites for brand commitment. Therefore, managers, particularly in-service enterprises, should provide sufficient IBC practices and appropriate brand knowledge to enhance employees' brand commitment. Conclusions - The comprehensive analysis of the impact of brand knowledge on the proposed relationship. It further adds up to the branding literature, which is mostly qualitative and lacks empirical validation.

• Journal of the Korean Society of Safety
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• v.39 no.1
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• pp.114-122
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• 2024

This study aimed to identify the multiple mediation effects of job satisfaction and job commitment on the relationships between job stress and workers' safety behavior in terms of compliance and participation, in which the multiple mediation effects are a hybrid of parallel and serial mediating relationships. The multiple mediation model was analyzed using the bootstrapping method through the PROCESS macro tool in SPSS. The results showed that job stress negatively affects job satisfaction, job commitment, and workers' safety behavior, and the relationship between job stress and safety behavior is mediated by both job satisfaction and job commitment. The serial mediation effects of job satisfaction and job commitment were also found to be statistically significant in the regression relationship between job stress and safety behavior. Further analysis of the compliance and participation subdimensions of safety behavior showed similar results. Specifically, the serial mediation effects of job satisfaction and job commitment on participation and compliance behavior were further supported; however, the mediation effect of job satisfaction was not significant, whereas that of job commitment did remain significant. Further research is needed to determine if the mediation effect of job satisfaction found in this study can be extended and generalized to workers in various fields and industries.

• Korea Journal of Hospital Management
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• v.9 no.4
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• pp.70-86
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• 2004

The purpose of this study is to find determinants for service mind and skills of hospital employees to seek ways to improve the service level of hospitals. The past studies focused on the perspectives of customers in finding the solutions for service improvement. However, the existing approach failed in delving into the whole picture of service system. The behind operation of service system(e.g., selection and training of employees, support system) needs to be examined to have a balanced solution of service improvement. The personal characteristics, organizational characteristics, and customer experience were considered as the independent variables in predicting service mind and skills. The data collected in this study was gathered through questionnaire survey with 291 employees in five hospitals - from Sept. 10 to Oct. 16 in 2004. The results are as follows. 1. The regression analysis showed that job satisfaction and service commitment of organization were statistically significant in predicting service mind and skills. 2. The hierarchical regression analysis showed that the effect of hospital type on service mind was explained by service commitment of organization.

• The Journal of the Korea Contents Association
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• v.7 no.11
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• pp.289-297
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• 2007

The purpose of this study is completed on the concept of Job Characteristics, Empowerment, Organizational Commitment and Organizational Citizenship Behavior through approaching empirically to the present state by searching various mutual relations with Job Characteristics, Empowerment, Organizational Commitment and Organizational Citizenship Behavior. For the study, research data was collected from 20 food-service outlets in Seoul, each variable is measured by Likert's 7-point scale. The results were as follows; First, job characteristics has a positive influence on empowerment, organizational commitment. Second, empowerment haven't significant effect on organizational commitment. Third, empowerment has a positive influence on organizational citizenship behavior. Fourth, the subject of this study was limited to Seoul. For this reason, it is difficult to generalize the results of this study to the overall food -service contingent workers.

• Proceedings of the KSR Conference
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• 2011.10a
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• pp.2241-2249
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• 2011

As one of the organizational behaviors that contribute to the performance of a company, we introduce 'Service-oriented organizational citizenship behavior(SOCB)'. In this study, we focus on voluntary behaviors than a formal action specified in the job description. Since Organ(1986) proposed the concept -Organizational Citizenship Behavior: OCB-, the reason that many researchers have noted OCB has been discretionary. Our purpose in this study is as follows. First, it is systematically to construct the factors affecting SOCB as a dependent variable in this study. Second, it is to test the antecedent(service orientation) and the mediating variable(service commitment). Third, our study is an attempt to understand the relationship among the variables in overall dimensions.

• Proceedings of the KIEE Conference
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• 1999.11b
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• pp.203-205
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• 1999

The unit commitment is an important problem of production scheduling which determines the generating unit to in service(on/off) during scheduling period, to meet system demand and reserve requirement at minimum cost. This paper presents an box type crossover to improve searching ability of GA, to solve unit commitment problem. Satisfactory results are obtained by GA with the proposed crossover operator.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.8
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• pp.1202-1212
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• 2008

As increasing the rates of purchasing cosmetic in internet shopping mall, the relationship marketing between purchaser and shopping mall service providers has become more important. At this point, the purpose of this study was to investigate factors of relational benefits and commitment, and to analyze the effects of relational benefits and commitment on word-of-mouth intention and repurchase intention for cosmetic purchaser in internet shopping mall. With convenience sampling, the research was surveyed to 20’s to 30’s female and male who had purchased cosmetics in internet shopping mall. The 308 responses were analyzed by frequency analysis, factor analysis, reliability test, and multi-regression analysis. The results were as follows. First, the factors of relational benefits were divided into psychological benefits, social benefits, and economic benefits. Also the factors of commitment were divided into calculative commitment and affective commitment. Second, only psychological benefits affected to calculative commitment, and all three factors of relational benefits affected to affective commitment. Third, the word-of-mouth intention for cosmetic purchaser in internet shopping mall was affected by psychological benefits, social benefits, economic benefits, calculative commitment and affective commitment. Lastly, the repurchase intention of cosmetic in internet shopping mall was affected by psychological benefits, social benefits, economic benefits, calculative commitment, affective commitment and the word-of-mouth intention.