• The Korean Journal of Food & Health Convergence
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• v.8 no.4
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• pp.23-30
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• 2022

This study aims to analyze the premium hamburger market, which has recently become popular, the effect of the importance of the customer selection attribute of premium hamburgers on customer satisfaction, and the effect of customer satisfaction on repurchase intention. Existing research has focused on the importance of the selection attributes of premium hamburgers. Quality, convenience, experience, and presentation visuals were selected as customer selection attributes. This study analyzed 158 customers who had purchased and tasted premium hamburgers. To verify reliability and validity, a confirmatory factor analysis and discriminant validity analysis were performed, and a path analysis was carried out using structural equation modeling. The results showed that the quality, convenience, experience, and presentation visuals of premium hamburgers had a statistically significant effect on satisfaction. Moreover, satisfaction was verified to have a significant effect on repurchase intention. Customers' preference for premium burgers will continue to increase, thanks to the growth in national income, single-person families, and healthy food wellness. It was empirically proven that the selection attributes of premium burgers have a statistically significant effect on customer satisfaction and that satisfaction significantly affects repurchase intention. This study broadens the research horizon and has practical implications.

• Educational Technology International
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• v.11 no.1
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• pp.1-26
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• 2010

The purpose of this study was to identify differences in teachers perception on educational attributes and effectiveness of IPTV according to demographic factors. To investigate possibility of educational application, the participants of the study were teachers selected from IPTV initiative schools in elementary and middle levels nationwide. 55 teachers participated from 22 IPTV model schools nationwide, which were 9 elementary schools, 6 middle schools, 7 high schools. As results of research, there were some significant foundings. In terms of the perception on educational attributes of IPTV, there are explicit perceptional difference between "capital area teachers" and "the other regional teachers". However, there were no significant difference according to school level. Perception of male teachers were more positive than those of female teachers. Also, there were no significant difference according to teaching experience. On the other hand, in terms of the perception on educational effects of IPTV, we could conclude that teachers from metropolitan cities have more negative perception on IPTV than teachers from other kinds of cities have. Regardless of school levels, teachers showed merely fair perception on effectiveness of IPTV. There was significant difference between male teachers and female teachers in perception on educational effectiveness. Also, Results showed no significant differences according to teaching experiences. Future tasks for the development of IPTV strategies require specific need analysis of teachers and collaborative works of policy makers, teachers, researchers, and IPTV service providers.

• Journal of Korean Library and Information Science Society
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• v.47 no.1
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• pp.279-303
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• 2016

This study proposes the Book-Curation service as part of the information service offered through school library websites. Also, this study aims to establish recommendation standards for curation prior to detailed system planning. For such service, the following tasks were carried out. First, the list of recommended books of existing systems were analyzed to identify the attributes that can be used for recommendation in the user and book information. Second, the analyzed attributes were utilized to establish 12 recommendation standards. Finally, a survey was carried out to identify the user preferences as to each standards. The results are as follows. First, the majority of students responded that curation service is necessary for using a library. Second, the top three standards are as follows: "best lending books based on the keywords of individual users"; "best lending books of the same year students"; "best lending books on the textbook-related reference booklist".

• Culinary science and hospitality research
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• v.22 no.8
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• pp.78-88
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• 2016

This study conducted to find influences of selection attributes on consumer satisfaction as perceived by low-cost restaurant visiter by considering personal value. Developed survey was distributed and 428 sample who visited the low-cost franchise restaurant were employed the statistical analyze. The internal value and the external value included individual value in order to estimate the influence of the choice factor of the low-cost franchise restaurant on the quality of the product, and the choice factors were consisted of 3 variables that are quality, accessibility and service. Regression analysis was conducted to verify the relationships among the variables. As a result, the internal value (${\beta}=.236$, p<.0.01), and external value (${\beta}=.352$, p<.001) have the significant positive relationships with respect to quality. Second, the external value (${\beta}=.305$, p<.001) has the positive relationship with regard to accessibility, but the internal value has no significant relationships with level of accessibility. Third, the internal value (${\beta}=.828$, p<.001) has the significant positive relationship with regard to service, but there was no significant influences between external value and service in this study. Fourth, the internal value (${\beta}=.472$, p<.001), the external value (${\beta}=.479$, p<.001) were critical antecedents of the quality. Last, while quality (${\beta}=.858$, p<.001) has significant positive relationship with satisfaction, but it didn't show any relationships with accessibility and service.

• Journal of Korean Society for Quality Management
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• v.33 no.4
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• pp.55-74
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• 2005

This study tries to examine the competitive strategy of service quality in Korean financial market. the purpose of this study is to find out the strategic implication of Korean commercial banks throughout the service level of experienced customers and the services positioning map. Especially, taking the advantage of a customer's service perception and request attributes make the service positioning map The findings from this research are as follows; the characteristic of each customer is derived from income and investment. and the service positioning map is derived from the characteristic of each customer.

• Proceedings of the Korean Society for Quality Management Conference
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• 2006.11a
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• pp.267-274
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• 2006

This paper reports on a study investigating key attributes of service recovery strategies in internet shopping mall. In theses day, service recovery has received important attention in the service operation management literature. Service recovery involves those actions designed to resolve problems, alter negative attitudes of dissatisfied consumers and to ultimately retain these customers. The study examined that service recovery strategies(apology, value added, speed of recovery, empowerment) impact on the customer satisfaction and customer loyalty with SEM(Structural Equation Modeling). This study can be used a strategic implication for internet shopping mall managers to develop successful service recovery strategies.

• Journal of the Korean housing association
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• v.1 no.2
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• pp.49-66
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• 1990

This study is a case study to grasp residents` trade-off preference and opinions for selected interior environmental attributes of muilti-family housing. Interiew with structured questionnaire was carried out through pilot and main survey. On the basis of the result of pilot survey, interior environmental attributes for the main survey were selected. Selected attributes were the size of each residential room, the degree of openness between two rooms and interior facilities. Among them, trade-off approach was applied to the size of each residential room and interior facilities. For the main survey. 45 housewives living in 31 pyung apartment of a selected construction company to grasp the residents` trade-off preference and opinions on the selected attributes. In terms of the size of each room, subjects wanted the room to be lager, whereas master bedroom smaller, and family bathroom larger, wheareas toilet near master bedroom smaller. In terms of the degree of openness between two rooms, the present degree of openness between private and service area such as living room and balcony, and second bedroom and adjacent balcony need to be more open, whereas the present degree of openness between living room and dining room and between living room and kitchen need to be more closed. The comparative orders of important intems were the ventilation facility in the bathroom, drying poles for clothes in the balcony, interior landscape, and workable for hand washing clothes. In conclusion, measurement of preference using trade-off approach about selected interior environmental attributes in post-occupancy evaluation was regarded as a promising evaluation method to grasp the practical and comparative preference under constraints comparing to the typical existing methods.

• Fashion & Textile Research Journal
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• v.17 no.6
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• pp.932-941
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• 2015

An aging population and increasing consumer demand for high-quality and innovative new products are key drivers for growth in the cosmeceutical industry. Cosmeceuticals are defined as products with biologically active ingredients that have a measurable effect on the user. This study explored the effects of shopping orientation and store attributes on impulse buying behavior for cosmeceuticals. We obtained 437 usable questionnaires from university students who had purchased cosmeceutical products. Data analysis was conducted using confirmatory factor analysis and structural equation modeling analysis via AMOS 18.0. The findings were: 1) hedonic shopping orientation and convenience shopping orientation had positive effects on product efficacy and promotion of the cosmeceutical store 2) brand shopping orientation had a positive effects on store atmospheric, skin care service, and brand of the cosmeceuticals store and 3) product efficacy and promotion of store attributes had a direct effect on impulse buying behavior for cosmeceuticals. Consumers who tended to enjoy the shopping to refresh themselves and to experience convenient shopping were likely to purchase cosmeceuticals impulsively, which mediated by the store attributes (product efficacy and promotion). Therefore, we confirmed partly causal relationships among the shopping orientation, store attributes, and impulse buying behavior of cosmeceuticals. Both managerial and theoretical implication for practitioners and researchers were discussed for managing product information more efficiently along with promotion strategies to trigger cosmeceuticals consumers in the context of shopping.

• Journal of Distribution Research
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• v.4 no.3
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• pp.65-86
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• 2000

From the perspective of relationship marketing, salespeople acts important role by creating values and developing, establishing long-term relationship with customers. This study is designed to suggest validated measure of evaluating retail salespeople in department store setting in an effort to facilitate active future studies. For this purpose, this study investigated attributes of retail salespeople based on series of personal interviews and literature reviews, and validated its measurement via exploratory and confirmatory factor analysis. In addition, this study explored consumers' rating of the importance of attributes related to some selected consumer variables (consumer knowledge, product involvement, and demographic variables). The findings of this study revealed five dimensions of retail salespeople attributes: Service Mind, Sales Efforts, Product Knowledge, Comfortable Impression and Sale Inducing Skill. Customers of department stores put importance of salespeople attributes in this order. Some dimensions of consumer knowledge and product involvement do affect consumers' rating of retail salespeople attributes. Theoretical and managerial implications were suggested based on empirical results.

• Journal of Korea Entertainment Industry Association
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• v.13 no.7
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• pp.61-74
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• 2019

The purpose of this study is to examine women's propensity to consume cosmetics and to investigate the effects of the consumption propensity on product selection attributes and information search behaviors. The purpose of this study is to propose practical implications for corporate management and to provide useful information for setting the marketing direction in the cosmetics industry by identifying differentiated marketing strategy for the cosmetics market. The results of the study are as follows. When the factors of each variable are extracted, the shopping propensity was derived from trend pursuit, pleasure pursuit, show-off pursuit, and economic benefit pursuit propensities, while product selection attributes were derived from brand factor, service factor, marketing factor, and quality factor. To examine the relationship between variables, three hypotheses were set based on previous studies. As a result of the verification the followings were found; first, the consumption propensity has a partial effect on the product selection attributes. Second, consumption propensity has a partial effect on information search behavior. Product selection attributes were found to have a partial effect on information search behavior.