• The Journal of Korean Institute of Communications and Information Sciences
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• v.36 no.1B
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• pp.21-28
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• 2011

The femtocell is a miniaturized Base Station (BS) with low-cost and low-power using general broadband access network as backhaul. It is expected not only to improve indoor coverage but also to reduce a service charge. However, in IEEE 802,16e femtocells, when the Mobile Station (MS) scans neighbor BSs for handover, it takes a long time due to too many number of femto BSs. Also the size of the neighbor advertisement message that will be periodically sent by a serving BS is increased as the number of target femto BSs for scanning increases. In this paper, we proposed an efficient femtocell scanning scheme, using a triangulation mechanism and a femto BS monitoring scheme to reduce the number of scanning operations and the size of the neighbor advertisement messages. The proposed scheme can avoid wasting air resources and reduce scanning overheads by minimal scanning operation. The simulation results showed that the proposed scheme could improve scanning performance and avoid wasting air resources, compared with the conventional scheme of the IEEE 802.16e system.

• The KIPS Transactions:PartB
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• v.18B no.4
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• pp.181-192
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• 2011

A mobile phone is becoming no longer a voice communication tool due to smartphones and mobile internet. Also, it now becomes a total entertainment device on which we can play game and get services by variety applications through the Web. As smartphones are getting more popular, their usages are also increased, which makes the interest of advertising industry in mobile advertisement increased but it is bound to be limited by the size of the screen. In this paper, we suggest an augmented reality logo system based on Android platform to maximize the effect of logo advertisement. After developing software and mounting it on a real smartphone, its performances are analyzed in various ways. The results show the possibility of its application to real world but it's not enough to provide real time service because of the low performance of hardware.

• Research in Community and Public Health Nursing
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• v.12 no.3
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• pp.620-626
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• 2001

Purpose: This study was aimed at investigating the recognition and attitude of inpatients for the purpose of facilitating the implementation of the home health care program in relation to the opening of the Home Care Department in P University Hospital in Pusan. Method: Data were collected from the questionnaires returned by 293 patients, who were admitted at P University Hospital. from May 1 to May 15, 2001 and analyzed using descriptive statistics and the Fisher exact test. Results: In regard to the previous information about the home health care program, 55.6% of the inpatients heard about the name through the advertisement in the hospital. the mass communication, and from acquaintances. The percentage of right answers regarding the knowledge of home health care program was 43.9%. In regard to the acceptance of the home health care program, 97.1 % of patients agreed with the implementation of the home care program. The reasons for acceptance were: the maintenance of the continuity of care, the alleviation of the family burden of time. Conclusion: For the stabilization and successful implementation of a home health care system, it should be accompanied not only by advertisement but also education for patients about the home health care program, and a post-evaluative study after the implementation.

• Journal of Digital Convergence
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• v.19 no.7
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• pp.71-77
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• 2021

This study aimed to suggest ways to utilize local governments' SNS by recognizing whether advertising affinity affects advertising effectiveness and significant differences between photo types (personality or absence) and generation. The survey was conducted from 1 April to 16 April 2021, and a total of 235 copies were used for empirical analysis. According to the analysis, advertising likeability affects advertising effects, and photos involving tourists have a greater impact on advertising effects in their 20s. This will require local governments to make various efforts to identify the generations that access SNS the most, and to encourage them to post photos suitable for that generation, along with ensuring that tourists' photos are posted at tourist attractions.

• Journal of the Institute of Electronics Engineers of Korea CI
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• v.48 no.3
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• pp.18-26
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• 2011

Social network services whose users increase rapidly is the online services that reflect social network. They are used for various purposes such as strategy of election, commercial advertisement and marketing, educational information sharing and exchange of medical knowledge and opinions. These services make users form social networks with other users who have common interests and expand their relationships by releasing their personal information and utilizing other users' social networks. However, the social network services based on open and sharing of information raise various security threats such as violation of privacy and phishing. In this paper, we propose a group key management scheme and protocols using key rings to protect communication of small groups in social network services.

• The Korean Journal of Health Service Management
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• v.7 no.2
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• pp.205-216
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• 2013

In this paper, we investigated and analyzed influence of tobacco countermarketing advertisements on university students' attitudes about smoking. For the investigation and analysis, we made up a questionnaire twice before and after watching antitobacco advertisements using the same questionnaire. We analyzed message framing, message theme category, and main effects and interaction effects between smoking experiences in attitudes on smoking before(pre-watching attitudes on smoking) and after(post-watching attitudes on smoking) watching antitobacco advertisements by the questionnaire results. In the analysis results using ANOVA test by diverse factors, we verified that efficacy of advertisement messages in positive group of pre-watching attitudes on smoking are better than in negative group. We also verified that interaction effects between message framing and message theme category about changes of post-watching attitudes on smoking are more efficient for changes of smoking attitudes when message theme is negative message rather than positive message.

• Journal of Korean Society of Rural Planning
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• v.11 no.4 s.29
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• pp.17-24
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• 2005

The sustainable development of local communities is faced with limitation due to poor infrastructure and lack of cooperation among stake-holders. To overcome such circumstances and thus to ensure balanced development of the local communities, the central government is driving construction of innovative cities mainly through transfer of public institutions to local cities. In this study, to contribute to the development of plans for the future agropolis' associated with the transfer of public institutions, efficient organization mechanisms of the agropolis such as basic structure and spatial allocation was examined through analyses of advanced cases(Sophia Antipolis, St. Hyacinthe Science Part Food Valley, Stoneleigh Park) of foreign countries. The analyses showed that the organization of agropolis were consisted of three main components; 1) agricultural and food industry complex conducting R&D, 2) service facilities(information, trade, consulting and advertisement) supporting agricultural and food industries and rural enterprise center in charge of a variety of events including exhibition, rural experience, education, and contest, 3) silver facilities such as hospital and town providing medical service and residence. Based on the results, inventories of facilities which are necessary in 'the future agropolis' and their spatial allocation were suggested.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.31 no.5A
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• pp.537-545
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• 2006

As the T-DMB service is launched, some service requirements become necessary to send local programs such as advertisement and specific programs at the local broadcasting station while re-transmitting the broadcasting signal coming from the central or other station. In this paper, we propose a signalflow required for the effective splicing in the T-DMB system which usesboth MPEG-2 and MPEG-4 system specifications, and we illustrate the reconfiguring process into the ensemble stream that is widely used for the transmission of the T-DMB signal. Moreover, its performance is confirmed by comparing the images decoded at the recevier when the transport stream is swiched by using the splicer implemented through the proposed techniques.

• The Journal of the Korea Contents Association
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• v.16 no.4
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• pp.1-11
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• 2016

Calligraphy has become popular in recent years. Designers use calligraphy to draw consumer visual attention and liking by delivering friendly and gentle images. This paper analyzes the effects of calligraphy on consumer response to advertisement design. Regression analyses show calligraphy has a positive effect on consumer visual attention and liking, particularly in sensible product/service. In low involvement product/service, however, calligraphy has a negative effect. These results imply that designers should be careful when they use calligraphy.

• Journal of Digital Contents Society
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• v.11 no.1
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• pp.105-115
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• 2010

Search engines provide web documents that are related to user's query. However, using only the query terms that user provided, it is hard for search engines to know user's exact intention and provide the very matching web documents. To remedy this problem, search systems are needed to exploit personalized search technologies. In this paper, we propose not only a novel personalized query recommendation scheme based on folksonomy but also a new personalized search service architecture which reduces the risk of privacy violation while enabling search service providers to provide other various personalized services such as personalized advertisement.