• Journal of the Korean Data and Information Science Society
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• v.26 no.2
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• pp.409-418
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• 2015

With the development of mobile devices and Internet, information exchange has actively been made through SNS and Blogs. Blogs are widely used as a space where people share their experience after their visit to tourist attractions. We propose a method of recommending associated tourist attractions based on tourists' opinions using issue analysis, association analysis, and sentimental analysis for various online reviews including news in order to help to develop tour products and policies. The result shows that north area of Chungbuk province has been selected as issue attractions, and associated attractions/keywards have been identified for given well-known attraction. Positive/negative opinion for review texts has been analyzed and user can grasp the reason for the sentiments. Multidimensional analysis technique has been integrated to derive additional sophisticated insights and various policy proposal for smart tourism.

• The Journal of the Convergence on Culture Technology
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• v.6 no.1
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• pp.111-120
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• 2020

As an application of big data and artificial intelligence techniques, this study proposes an atypical language-based sentimental opinion poll methodology, unlike conventional opinion poll methodology. An alternative method for the sentimental classification model based on existing statistical analysis was to collect real-time Twitter data related to parliamentary elections and perform empirical analyses on the Polarity and Intensity of public opinion using attribute-based sensitivity analysis. In order to classify the polarity of words used on individual SNS, the polarity of the new Twitter data was estimated using the learned Lasso and Ridge regression models while extracting independent variables that greatly affect the polarity variables. A social network analysis of the relationships of people with friends on SNS suggested a way to identify peer group sensitivity. Based on what voters expressed on social media, political opinion sensitivity analysis was used to predict party approval rating and measure the accuracy of the predictive model polarity analysis, confirming the applicability of the sensitivity analysis methodology in the political field.

• Journal of Information Technology Applications and Management
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• v.25 no.2
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• pp.53-72
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• 2018

This empirical study explored characteristics that affect the usefulness of online reviews, in the China e-commerce platform, and implemented multiple regressions to find factors that significantly influence on product sales, ultimately. Till now, prior studies have continuously revealed what factor affects usefulness of online review or product sales, only in respective terms. The point of our study is that we built two-level regression models, thereby being able to comprehensively analyze these two different targets. Before plunging into running regressions, we carefully collected 192,764 online review data for 200 products extracted from the Jingdong, the second biggest e-commerce platform in China. Also, we gathered "review sentimental scores" variable from each review and used that one as a core variable in our regression model, thus we were able to implement both quantitative and qualitative research. The evidences from the two-level regression models showed that the extent to which a product is experience good positively affects both usefulness of a review and product sales, again the usefulness of a review contributes to product sales in sequence. Also, the property of experience good has interaction effect on both for two-level regression models. Our main findings highlight the importance of role of online review to business performance of e-commerce firms.

• Journal of Fashion Business
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• v.13 no.6
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• pp.1-11
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• 2009

Dong Tribe is a populous nationality with brilliant civilization, they created their unique culture of costumes and accessories throughout the long river of history. And the children's costumes could be the florid feature of the splendid fashion of Dong Tribe because they reflect the sentimental tastes and consciousness of the nation. The children's costumes of Dong Tribe are classified as infants' garments and children's garibaldis by different ages, the garments are much more in kinds, fresher in colors and much complicated in shapes while comparing with the adults' garments. Furthermore, the children's hats, bibs and baby carriers are also the outstanding features in children's costumes of Dong Tribe.

• Journal of Information Technology Services
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• v.12 no.4
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• pp.423-434
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• 2013

Since acquiring intelligence about political situations around the Korea Peninsular in a direct manner is nearly impossible, it is inevitable for the individuals or companies to rely on open and indirect data such as newspapers. However, since the contents in the newspapers are substantially unstructured and very large, conventional content analysis is time-consuming and hence very costly. Hence, this paper aims to propose a sentimental analysis method which computes daily 'peace index' from unstructured data in the newspapers. From the content analysis, words and phrases which represent the sentiment of a nation are carefully identified. To show the feasibility of the idea proposed in this paper, a prototype system with vocabulary repository about political situations was developed for estimating peace index automatically.

• Journal of Advanced Marine Engineering and Technology
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• v.37 no.3
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• pp.291-299
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• 2013

Most sentiment analysis systems count the number of occurrences of sentiment expressions in a text, and evaluate the text by summing polarity values of extracted sentiment expressions. However, linguistic contexts of the expressions should be taken into account in order to analyze sentimental orientation of the text meticulously. Korean auxiliary predicates affect meaning of the main verb or adjective in some ways while attached to it in their usage. In this paper, we introduce a new approach that handles Korean auxiliary predicates in the light of sentiment analysis. We classify the auxiliary predicates according to their strength of impact on sentiment polarity values. We also define compositional rules of auxiliary predicates to update polarity values when the predicates appear along with sentiment expressions. This approach is implemented to a sentiment analysis system to extract opinions about a specific individual from review documents which were collected from various web sites. An experimental result shows approximately 72.6% precision and 52.7% recall for correctly detecting sentiment expressions from a text.

• Korean Management Science Review
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• v.32 no.3
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• pp.91-103
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• 2015

This study recognizes that there is a correlation between the movement of the financial market and the sentimental changes of the public participating directly or indirectly in the market, and applies the relationship to investment strategies for stock market. The concerns that market participants have about the economy can be transformed to the search terms that internet users query on search engines, and search volume of a specific term over time can be understood as the economic trend of big data. Under the hypothesis that the time when the economic concerns start increasing precedes the decline in the stock market price and vice versa, this study proposes three investment strategies using casuality between price of domestic stock market and search volume from Naver trends, and verifies the hypothesis. The computational results illustrate the potential that combining extensive behavioral data sets offers for a better understanding of collective human behavior in domestic stock market.

• Journal of the Korea Institute of Military Science and Technology
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• v.21 no.1
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• pp.86-93
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• 2018

Since media articles, which have a great influence on public opinion, are transmitted to the public through various media, it is very difficult to analyze them manually. There are many discussions on methods that can collect, process, and analyze documents in the academia, but this is mostly done in the areas related to politics and stocks, and national-defense articles are poorly researched. In this study, we will explain how to build an automatic analysis system of national defense articles that can collect information on defense articles automatically, and can process information quickly by using topic modeling with LDA, emotional analysis, and extraction-based text summarization.

• Proceedings of the Korea Information Processing Society Conference
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• 2014.11a
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• pp.898-899
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• 2014

여러 가지 예측하기 힘든 요소에 의해서 발생되는 재난을 미리 감지하는 것은 매우 어려운 일이다. 특히, 일부라도 예측할 수가 있는 자연재난이 아닌 복합재난의 경우, 측정될 수가 있는 정형적인 데이터가 존재하지 않기 때문에 재난을 예측하기 위한 데이터가 없는 것이 현실이다. 본 논문에서는 재난에 대한 전조를 감지하기 위해 소셜미디어에서 사람들이 직접 생성하는 소셜 빅데이터를 활용하여 재난과 관련된 메시지의 감성이 재난전조와 연관성이 있다는 것을 알아보고자 한다. 그래서 실제 사람들이 작성한 재난과 관련된 트윗을 수집하고 감성분석하여 재난발생 전후의 감성변화를 분석하였다.

• Proceedings of the Korea Information Processing Society Conference
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• 2019.10a
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• pp.1030-1032
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• 2019

형태소 분석을 통하여 한국어 문장을 형태소 단위의 임베딩 및 학습 관련 연구가 되었으나 최근 비정형적인 텍스트 데이터의 증가에 따라 음소 단위의 임베딩을 통한 신경망 학습에 대한 요구가 높아지고 있다. 본 논문은 비정형적인 텍스트 감성 분석 성능 향상을 위해 음소 단위의 토큰을 생성하고 이를 CNN 모형을 기반으로 다차원 임베딩을 수행하고 감성분석을 위하여 양방향 순환신경망 모델을 사용하여 유튜브의 비정형 텍스트를 학습시켰다. 그 결과 텍스트의 긍정 부정 판별에 있어 90%의 정확도를 보였다.