• Proceedings of the Korean Society for Emotion and Sensibility Conference
• /
• 1998.04a
• /
• pp.81-88
• /
• 1998

두 문자열의 동일성 판단과 뇌파와의 관계가 탐색되었다. 피험자들은 컴퓨터의 화면에 나타나는 두 문자열의 동일성 여부를 판단하여 반응 키를 누르는 과제를 수행하였으며, 이화 동시에 피험자들의 뇌파가 기록되었다. 긍정 반응과 부정 반응 시의 뇌파를 비교한 결과, 좌측 전두엽 부위의 theta파, slow alpha파, fast alpha파 그리고 우측 전두엽 부위의 theta파 그리고 우측 전두엽 부위\ulcorner theta파 등이 긍부정 반응에 따라서 유의한 차이를 보였다.

• Korean Institute of Interior Design Journal
• /
• v.20 no.6
• /
• pp.192-199
• /
• 2011

The purposes of this study are to present the criteria for a sensibility rating scale for measuring the general women's perception of museums' spatial environment, through an empirical analysis; and to clarify the characteristics of the presented rating scale in terms of each rating element and factor. For this study, a survey was conducted during August 19 - September 16, 2010, and a total of 342 museum visitors participated in the survey. A sensibility rating scale used for the survey consisted of a total of 32 adjectives selected from a literature review of previous studies. To specify the dimensions of semantic space using the semantic adjectives, words with opposite meanings were analyzed with the semantic differential technique developed by Osgood et al. Using SPSS, a reliability analysis, factor analysis were conducted on the data obtained from the survey. The results of this study can be summarized as follows: According to the women's perception of museums' spatial environment, six factors were found from the 25 semantic ratings of the Museum. The summarized criteria were: 'aesthetic', 'pleasant', 'valuable', 'function', 'affinity', and 'material.' The derived criteria were verified through an empirical test using emotional adjectives. In the coming years, the results of this study will serve as valuable data for constructing a sensibility rating scale for evaluating spatial environments of museums.

• Science of Emotion and Sensibility
• /
• v.10 no.2
• /
• pp.209-220
• /
• 2007

The purpose of this study is to investigate the words that represent the human sensibility for the water space. The selection of certain words for human sensibility valuation is very important things because of make standard for human sensibility valuation in water bodies. At the first step of the research, 129 words were collected from the subjects by imagination in group of specialist, studies on water space, studies on landscape valuation and studies on human sensibility valuation in out door environmental. At the second step, the suitability test was done and 39 words collected over an average 3.5 point. This words test was 5 point measure to similarity water bodies. At the third step, the factor analysis, cluster analysis, Multi Dimensional Scaling was performed on data, and 9 words were selected from the analysis. Finally, selected comfortable words for human sensibility valuation in water space is hands-on experience, natural, sensibility, harmony, clear, good-feeling, dynamic, free-heart, romantic. The significance of the present study is that it contributes the progress of uncovering the axis of the human sensibility by carefully selecting the words that represent the human sensibility.

• Journal of People, Plants, and Environment
• /
• v.22 no.2
• /
• pp.209-217
• /
• 2019

Generally human sensibility is expressed in a certain language. To discover the sensibility of visitors in relation to the forest environment, it is first necessary to determine their exact meanings. Furthermore, it is necessary to sort these terms according to their meanings based on an appropriate classification system. This study attempted to develop a classification system for forest sensibility vocabulary by extracting Korean words used by forest visitors to express their sensibilities in relation to the forest environment, and established the structure of the system to classify the accumulated vocabulary. For this purpose, we extracted forest sensibility words based on literature review of experiences reported in the past as well as interviews of forest visitors, and categorized the words by meanings using the Standard Korean Language Dictionary maintained by the National Institute of the Korean Language. Next, the classification system for these words was established with reference to the classification system for vocabulary in the Korean language examined in previous studies of Korean language and literature. As a result, 137 forest sensibility words were collected using a documentary survey, and we categorized these words into four types: emotion, sense, evaluation, and existence. Categorizing the collected forest sensibility words based on this Korean language classification system resulted in the extraction of 40 representative sensibility words. This experiment enabled us to determine from where our sensibilities that find expressions in the forest are derived, that is, from sight, hearing, smell, taste, or touch, along with various other aspects of how our human sensibilities are expressed such as whether the subject of a word is person-centered or object-centered. We believe that the results of this study can serve as foundational data about forest sensibility.

• Archives of design research
• /
• v.17 no.2
• /
• pp.209-220
• /
• 2004

This research was conducted to see the effect of color combination and layout in the design of web sites. Eight color combination samples and four basic layouts were selected and web pages designed from their combinations were used in the experiment. The main sensibility effects were found in the 'light, soft, and rich' color combination and in the 'light, dear, simple, warm, neat, and soft layout, respectively. Among the combinations of two factors, the combination of 'dark, hard, and simple' color combination and 'cold, somber, hard, and urban' layout had the sensibility effect. The results showing sensibility word with the sensibility of color combinations in themselves appeared first implies that much of the sensibility effects were caused by the color combinations. In case of layout, as it went from layout A to layout B, to layout C, and to layout D, that is, as the layout got more complicated, it had a 'rich and urban' impression. As a result, the sensibility effect caused by color combination was bigger than the sensibility effect caused by layout. However, layout is crucial in color combinations, it is also important in the design of web sites.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
• /
• 2001.05a
• /
• pp.225-230
• /
• 2001

Intensity of background noise is a factor significantly affecting both subjective evaluation of experienced stress level and associated electroencephalographic (EEG) responses during mental load in noisy environments. In the study on 27 subjects we analyzed the influence of the background white noise (WN) intensity on psychophysiological responses during a word recognition test. Electrocortical activity were recorded during baseline resting state and 40 s long performance on 3 similar Korean word recognition tests with different intensities of background WN (55, 70 and 85 dB).. An important finding in terms of physiological reactivity was similarity of all physiological response profiles between 55 and 70dB WN, i.e., none of physiological variables differentiated the two conditions, while 85dB WN resulted in a significantly different profile of reactions (higher fast beta power in EEG spectra). This condition was characterized by highest subjective rating of experienced stress, had more fast beta activity and had tendency of right hemisphere dominance, emphasizing the role of brain lateralization in negative affect control.

• Science of Emotion and Sensibility
• /
• v.11 no.3
• /
• pp.375-385
• /
• 2008

This study intended to grasp image association on human's product and cognition response characteristic, and analyze their correlation with product preference. For this, photos of mobile phones and proposal-type products were selected for experiment stimuli, and an experiment expressing associated word and an experiment evaluating preference of each product's photo were made. With the experiments, two results were derived. First, in linguistic cognition response on product with use experience, application of emotional expression increased as the level of preference increased by mixing expressions of metaphor languages and emotional image. Second, non-use experience of product induces response corresponding to understanding on the object of cognition only perceptually and considering similarities with general experience information.

• Korean Institute of Interior Design Journal
• /
• v.19 no.5
• /
• pp.67-74
• /
• 2010

The purposes of this study are to investigate the dimensions of the sensibility towards a spatial environment perceived by the general public and to present the characteristics of various spaces through empirical analyses. A set of words are selected to describe visitors' perception of a spatial environment based on previous studies, and then they are arranged according to the degree of understanding and suitability. The results of the survey on the sensibility measurement can be summarized as follows: Factor analyses and cluster analyses are conducted on the indicators measuring the general public's perception of the exhibition hall of the Deoksugung Museum, and the following five dimensions are obtained: spatial value, spatial aesthetic, spatial affinity, spatial freshness, and spatial materials. The satisfaction level of visitors regarding the space of the exhibition hall under study is also investigated. A regression analysis is conducted to find a relationship between the satisfaction level of visitors (DV) and the five dimensions (IVs), and the analysis shows that there is a significant relationship. Among the five factors, the 'Spacial Value' and 'Spacial Affinity' are found to Significantly affect visitors' satisfaction. The results of this empirical study show that visitors' affinity towards the exhibition hall of the Deoksugung Art Museum along with the surrounding garden, as well as visitors' appreciation of the social, historical, and cultural value of Deoksugung Palace, are found to greatly affect visitors' overall satisfaction with the spatial environment of the museum.

• Journal of Korea Society of Digital Industry and Information Management
• /
• v.7 no.3
• /
• pp.175-187
• /
• 2011

People could be effected by other's recommendations when they are in making decision to buy something. This phenomenon was called as 'word of mouth effect' and proved to be very significant to change consumer's attitude because of a lack of information about products or services what they needed. And also there are two kinds of views about Brand communication. One is that Brand communication would be weakening due to less cost to search information. the other is that Brand communication would be strengthen because of a lack of sensibility to product. Therefore, the purpose of this study is to examine the function of online word of month and the effect of brand communication by adopting a concept of BRQ. As The results, First, Online word of mouth have significantly effected on consumer's attitude even though those information are all texts and have been suspicious if it is true or not. Second, consumer brand relationship quality have a influence on consumer's attitude. In conclusion, This study would give implications for companies to build marketing strategies.

• Science of Emotion and Sensibility
• /
• v.20 no.1
• /
• pp.75-82
• /
• 2017

We propose a novel method for modeling emotional dimensions using expansion of Russell's (1980) emotional dimensions (Circumplex Model). The Circumplex Model represents emotional words in two axes (Arousal, Valence). However, other researchers have insisted that location of word in Russell's model which is expressed by single point could not represent exact position. Consequently, it is difficult to apply this model in engineering fields (such as Science of Emotion & Sensibility, Human-Computer-Interaction, Ergonomics, etc.). Therefore, we propose a new modeling method which expresses emotional word not as a single point but as a region. We conducted survey to obtain actual data and derived equations using ellipse formula to represent emotional region. Furthermore, we applied ANEW and IAPS which are commonly used in many studies to our emotional model using pattern recognition algorithm. Using our method, we could solve problems with Russell's model and our model is easily applicable to the field of engineering.