• Journal of Korea Society of Industrial Information Systems
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• v.9 no.4
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• pp.32-40
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• 2004

This study tried to analyze the characteristic data, gathered by the semantic differential method, of respondents, user manuals and agricultural machines with the traditional statistical approach, i.e., cluster analysis and factor analysis semantic differential methods. Though the existing papers of the traditional sensory engineering only suggested the fragmentary result of analysis, this study tries to analyze the data with step-by-step approach, in which this study is analyzing the data with cluster analysis to get the characteristics of respondents, and then using the factor analysis to condensing the adjectives of describing the manual characteristics into several components. Concludingly, this study suggested a prototype of analyzing the semantic differential data with using cluster analysis and factor analysis.

• Transactions of the Korean Society for Noise and Vibration Engineering
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• v.15 no.8 s.101
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• pp.945-953
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• 2005

The purpose of this paper is to develop a linear regression model for the sound quality index of vehicle Interior noise. For this, objective measurement data of the vehicles driving in acceleration was measured. On the basis of analysis, psychoacoustic parameters were extracted and subjective evaluation was performed by noise and vibration expert evaluators. For the subjective evaluation, the paired comparisons and the semantic differential methods were used to evaluate sound quality of vehicle interior noise. By the paired comparison which evaluate two pairs of vehicle interior noise, the preference was estimated. With the semantic differential and the factor analysis, it was evaluated words of two pairs which expressed appropriately the sense of evaluator about noise source. Therefore the characteristics of the sound qualify for the vehicle were differentiated. From the results of both the correlation analysis and the multiple factor regression analysis, the sound quality evaluation model for the sense of human hearing was derived and indexed.

• Journal of The Korean Association of Information Education
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• v.21 no.5
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• pp.527-535
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• 2017

In this study, we analyzed the image of artificial intelligence recognized by elementary students using semantic differential scale. First, we extracted 23 pairs of image adjectives related to perception of artificial intelligence. Adjectives were classified into three types related to recognition, emotion and ability and 827 elementary students were examined. Image factors were classified into four factors: convenience, technological progress, human-friendliness, and concern. As a result, they showed a clear image that artificial intelligence is clever, new, and complex but exciting. In comparison with variables, female students, coding experience and older students thought that artificial intelligence was more human-friendly and technological progressive.

• Journal of Environmental Impact Assessment
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• v.8 no.1
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• pp.61-70
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• 1999

The purpose of this study is to understand an appreciation and a perceptive structure of "keijeok" image by Semantic Differential Technique and Factor Analysis. The data used in this study was obtained by the questionnaire survey carried out in Pusan metropolitan city. 15 adjective pairs in the survey were evaluated by the Semantic Differential scales graded 7 ranges from 1(very good) to 7(very bad). A total of 452 samples were collected by the survey and analyzed for this study. The results are as follows; First, 15 variables comprehended to "keijeok" image were estimated as a positive conception(LT 4.0). What's more, residents may perceive "keijeok" image as intangible and aesthetic aspect such as "fresh", "pleasant", "clean". Second, the result of factor analysis shows that factor I which express the major conceptual meaning of "keijeok" image tends to have intangible or aesthetic adjective pairs rather than concrete, whereas factor II which has the weaker meaning compared with factor I may represent a functional aspect of "keijeok" image. It can explain that the perceptive structure of "keijeok" image may be largely influenced by subjective sense, then added or concreted with objective conception or environmental situation. The results can be considered as an important matter which should be reflected at the stage of environmental planning for people's amiable and desirable place.

• Journal of the Korean Society of Clothing and Textiles
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• v.19 no.4
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• pp.565-579
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• 1995

The purpose of this study was 1) to investigate the effect of male clothing type and facial attractiveness on the subjects' inferences of occupational and appearance characteristics for the wearers. The subjects 'inferences of occupational and appearance characteristics for the wearers were measured by means of semantic-differential scales and open-ended questionnaires. The stimuli were composed of 18 color photographs which were made of 3 levels of facial attractiveness in combination with 6 types of clothing. The subjects were 216 male and 216 female university students. The results were as follows: First, the responses to the semantic-differential scales were factor analyzed to identify the underlying constructs of occupational characteristics. As the result, 4 factors were emerged. The first factor was interpreted to Appearance·Ability, the second, Individuality, the third, Dominance, and the fourth, Naivety. Second, the type of clothing influenced on all the 4 factors, and was more influencial than the facial attractiveness which influenced on the 3 factors except the Naivety factor. Third, There were differences perceptions for the wearers beteen subjects 'sex type; The male subjects perceived for the wearers with categorization more exactly than the female's. Fourth, there were accordances between free-association and inference in semantic-differential scales for the wearers.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.4 s.152
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• pp.531-541
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• 2006

The purpose of this study is to examine the semantic structure about the image shown on the product, brand and advertisement and figuring out its features through the correlation among brand images. For the study, nine brands(Guess, Bangbang, ONG, NIX, TBJ, Levi's, OPT, FRJ, Jambangee) as subjects for investigation has been selected and divided into the image of brand(9 brands), product(108 products, 12 pieces for each product) and advertisement(9 points) by the measure of 26 adjective pairs. The survey has been collected on the subject of 540 men and women who live in around Busan city areas and has been taken the statistics. The results on investigating the semantic structures of the product images about jean brands, there are five main factors, such as, individuality, attractiveness, activeness, modernity, hardness & softness. The results on examining the semantic structures of the brand images about jean brands, the factors are attractiveness, activeness, vitality, hardness & softness, fadness. The results on investigating the semantic structure of the advertisement images about jean brands, the factors are attractiveness, individuality, modernity, activeness. The results on the classification of brand images are presented as four groups, the first group is that brand and advertisement image are pretty similar but product image is differential according to brand and the second group, product and advertisement image are similar but brand image is differential. The third group is that product and brand image are similar but advertisement is differential and the fourth group, product, brand and advertisement are similar.

• Proceedings of the Korea Society of Design Studies Conference
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• 1998.05a
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• pp.11-12
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• 1998

• Lingua Humanitatis
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• v.6
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• pp.321-357
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• 2004

In this article the structure of modern Russian humor is analyzed on the basis of some theories: bi-sociation theory (Koestler 1964), semantic script theory of verbal humor, using the concept of semantic presupposition, pragmatic felicity condition (Searle 1969; Levinson 1983) and grammatical rules (Chomsky 1965). Up to now the listed former theories were not examined and less analyzed by the semantic structure in the study of the structure of Russian humor(HcaeBa 1969; 3 $a_{OPHOB}$ 1991; 1992). Kreps (1981), who analyzed the works of Zoschenko, presented 21 types of humor, using the term 'humoreme'(Kpenc 1981, 36-37). These types are the list of the available means of humor that work not in the base of semantic criteria, but in the base of means of literary rhetoric. Kreps presented types of humor means, such as contradiction, antonymic substitution, macaronic speech and correlation of humoremes in the various types of humor. Apart from Kreps, Manakov (MaHaKOB 1986, 61-79) also studied these problems. He also set the system of the basic types of humor. Manakov introduced the linguistic means of humor of some Russian writers: Gogol, Tchechov. The means that Manakov showed with detailed examples, are trope, epithet, comic comparison, comic metaphor, comic periphrasis, euphemism, pun, zeugma, comic toponym, comic onomatopoeia, mania of foreign vocabulary, folk etymology, dialect etc. But these studies don't explain why these means make the works humorous. An, B.p tried to answer this question (안병팔 1997 a; b). An B.p. explains contexts of humor through the Release theory, the Superiority theory and the Incongruity theory. An, B.p. explained the process of deviation from the grammatical norms through morpho-syntactic and lexical means. But in these studies the humor was not analyzed by the semantic criteria. In order to linguistically evaluate various means of humor formation, it is necessary to elicit its deep structure, which makes it possible to research the formation and interpretation of humor. For this purpose this article, being based on the Incongruity theory, defined the structure of humor as negation of presupposition. Of course the former traditional studies also well shared the concept of 'contradiction' and 'contrast' of humor structure, but they didn't explain the structure by semantic differential features. This study, analyzing the works of' Zadornov, M., tried to note that through the negation of semantic presupposition the structure of contradiction is formed with semantic differential features on the semantic, syntactic or lexical dimensions.

• Journal of the Korea Safety Management & Science
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• v.6 no.1
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• pp.187-199
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• 2004

To suggest a more efficient way of delivering information for process control under computerized environment, population stereotypes of colors were tested with 57 Korean subjects. The subjects were asked to associate 11 colors salient at electronic video displays with 55 pairs of adjectives that might be used when they explain the current state of process. The levels of association were evaluated with semantic differential methods by 7 point scales. Based on the multivariate analyses, the 55 pairs of adjectives were grouped into three distinct dimensions. The emotional maps of the 11 colors with respect to each dimension were presented. The Quantitative relationships between the colors and subjective impressions were also calculated by quantification theory I. On the basis of these color associations, it was suggested a general guideline for color coding when delivering process information

• Journal of KSNVE
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• v.10 no.2
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• pp.254-260
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• 2000

the reduction of the interior nosie level has been the main interest of NVH engineers in the development of vehicles. However, the consumer's perception on the car noise is affected largely by the psychoacoustic characteristics of the noise, as well as the sound pressure level. In this study, the quality of the vehicle interior nosie is analyzed by employing the subjective evaluations and by representing them in temrs of the objective quantities. The subjective evaluatins were performed for the seven vehicles in the range of subcompact to luxury cars. The methods of paired comparisons and semantic differential were used to study the preference, the quality of interior noise and their correlation. The linear regression models were obtained for the subjective evaluation and the sound quality metrics.