• Journal of Korean Society of Industrial and Systems Engineering
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• v.22 no.50
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• pp.139-149
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• 1999

The objective of this study was to evaluate the effects of normal veiling reflection on the human visibility during visual tasks. The apparent task luminance and the apparent background luminance contrast were determined by the levels of the normal veiling reflection luminance and the interior illuminance of the visual target. The semantic differential methodology was used for the ergonomic evaluation of the conditions of experiment which were consisted of the apparent task luminance and the apparent background luminance contrast. Twelve subjects (6 male and 6 female) were participated in this study to perform the tasks which were consisted of 40 experimental conditions. And each condition was repeated 4 times.

• Journal of Environmental Science International
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• v.24 no.4
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• pp.555-559
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• 2015

Tourists travel demand can be divided into the watch the natural landscape, such as shopping, entertainment and other projects. Each travel demand with motivation for meet the requirements of appropriate tourism space environment in order to complete. In this paper, through questionnaire investigation and SD (Semantic Differential) method for the basic attributes of shopping tourists and spatial characteristics of commercial pedestrian street. And analyzes the basic attributes of shopping as the main demand of tourists characteristics and the spatial characteristics of the suitable shopping demand, to provide a scientific basis for the design of tourist shopping space.

• Journal of the Korean Society of Costume
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• v.60 no.1
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• pp.28-42
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• 2010

A purpose of this study is to 6nd out how the casual and formal style clothes of stripe pattern giving variety by pattern direction, pattern width, and contrast coloration have an effect on image of wearers. For this, 192 stimuli were made and 1200 testee evaluated them using semantic differential scale. As a result, five image dimensions were drawn as a factor of attractiveness, gracefulness, activeness, visibility, and tenderness. Unlike the value contrast previously researched, it showed that chroma contrast coloration which was interacted with a color tone contrast coloration had an effect on all the 5 image dimensions. This result was recognized as significant clothes dues in evaluating the image of stripe wearers. Besides, clothing style, stripe pattern, and contrast coloration were made clear as an efficient parameter in image presentation of clothing wearers.

• Fashion & Textile Research Journal
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• v.3 no.3
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• pp.204-210
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• 2001

The purpose of the study is to clarify red image in the modem fashion. 40 kinds of costume samples being visual power in red have been selected from photographs in fashion magazines and divided into tones: pale (Vp, Lgr, L), bright (P, B), vivid (S, B, Dp), dark (Gr, Dl, Dgr, Dk). The study was measured by using Semantic Differential method. The subjects were 50 students majoring in clothing and textile. The data were analyzed by factor analysis, ANOVA, discrimminant analysis, MDS and regression analysis. The results of analysis are as follow; 1. Factor analysis has extracted 5 factors of red image in the fashion. These factor are Attractiveness, Hardness and Softness, Emotion, Attention, Simplicity. 2. There were significant difference in visual evaluation of red tones. 3. The discrimination among 4 red tones was related to attention and weight of red. 4. Evaluative dimensions of red was classified as Soft-Hard, Lively-Decent. 5. The image effect on Preference, Buying needs, Pleasant and Riches was consist of complicated sensibility.

• Proceedings of the ESK Conference
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• 1993.04a
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• pp.64-68
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• 1993

The idia of modern product design is translated from the concept of functional importance as the basic function to that of emotional importance as the supplement function. In other words, the interests of the emotion in human performance side based on psychological factors of human are increased as well as the function in technical performance side based on physical factors of product. The standard emotional works for understanding the human's emotion are arranged in this paper. The standard emotional words are composed of words expressing the humaa's emotion. The adjectives adaptable to human's emotional works are collected from Korean dictionaries and arranged in the semantic differential(SD) scale. Next, the words with great marks evaluated by SD method are analyzed by factor analysis(FA) method and characterized as emotional words for understanding the human's emotion. The standard emotional words arranged in this paper are important because they are basic information for the development of product or technology as well as for the matter of emotional measurement technical development.

• The Journal of Korean Academic Society of Nursing Education
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• v.13 no.1
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• pp.5-12
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• 2007

Purpose: The purposes of this study were to investigate nursing students' attitudes toward the elderly and to explore the effects of senior simulation on nursing students' attitudes. Method: For the purpose of the study, the program was performed on 223 nursing students in Gyung-gi. An Aging Semantic Differential Scale was utilized to evaluate attitudes toward the elderly. The senior simulation equipment consisted of a special spacesuit, glasses, gloves, and sand bag. Before and after the experiment subjects filled out questionnaires. Result: The attitude score before the experiment was 4.13, which indicates a neutral attitude, Nursing students' attitudes toward the elderly related significantly to religion, living with grandparents, volunteer work for the elderly, and acquired knowledge. The Senior simulation enabled nursing students' attitudes to turn positive toward the elderly. Conclusion: Senior simulation can affect nursing students' attitude toward the elderly. There is a need to develop routine education programs to maintain the positive attitude.

• Journal of the Korean housing association
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• v.2 no.1
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• pp.69-76
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• 1991

It is the purpose of this study to abtain a basic information about how the users evaluate housing environment. The structural model of housing environment which is employed Repertory Grid Developmental Method is extracted. This model Is composed of 4 classifications : 1) psychological evaluation, 2) visual evaluation, 3) variation, 4) spaciousness.The extracted model can be expected to be used as follows : 1) It is to provide the knowlege of user's evaluation of housing enironment with designers so that they can explore the optimum solution in environ-mental design. 2) It will be an useful data for selecting an evaluation item in psychological evaluation study using SD(Semantic Differential)method. 3) On the physical experiments, it will be an useful data to select an evaluation item.

• Journal of the Korea Fashion and Costume Design Association
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• v.2 no.2
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• pp.155-171
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• 2000

This study is to measure and evaluate the sensibility image for textile pattern design based on the generation. Ten patterns classified by a practical survey on the market are presented. A questionnaire has 14 sensibility related words scaled by 7 point semantic differential method. The practical research is performed for 200 women screened by sensibility test for individual character analysis based on the generation. Each subject is answered by a face-to-face interview method to improve survey's accuracy, For statistical test about differences in treatment means, SAS package is used and analyzed through ANOVA, significance probability and mean, In summary, this paper has proposed the sensibility image scale for apparel pattern design to satisfy individual sensibility, The results of this study can be effectively applied to develop textile pattern design based on human sensibility.

• Journal of the Korean Home Economics Association
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• v.20 no.4
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• pp.205-223
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• 1982

This study was devised to investigate the juveniles' psychological distance to their parents and related variables. 456 respondents, consisted of 116 middle school boys, 101 high school boys, 114 middle school girls and 125 high school girls, were sampled. The psychological distance was measured by the semantic differential method, and the statistical data were verified by the analysis of variance through computer system. The main results are found as follows. 1. The average mark of the juveniles' psychological distance to their parents was 54.73(78.19%)/70(100%) and the mark of high school girls was highest and high school boys lowest. 2. The variables influencing on the juveniles' psychological distance to their parents were varied buy the groups. 1) Middle school boys; home atmosphere(p＜.001), social and economical status of home (S.E.S; p＜.01), number of intimate friends(p＜.05), rearing attitudes of parents(p＜.05). 2) High school boys; home atmosphere(p＜.001), age of father(p＜.05), protection of mother(p＜.05) 3) Middle school girls; home atmosphere(p＜.001), rearing attitudes of parents (p＜.001), S.E.S of home(p＜.001).

• Journal of the Korean Home Economics Association
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• v.29 no.1
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• pp.37-49
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• 1991

The purpose of this study was to investigate the visual effects of clothing design. The specific objectives were: 1) to develop a clothing design evaluation instrument using semantic differential scales for the purpose of measuring visual responses with clothing design: 2) to identify the factor structure of the clothing design evaluation instrument: 3) to test the differences of perception to the clothing design depending on sex and knowledge about clothing design. The major findings were: 1. 37 pairs of descriptors of clothing form were found to include five factor dimensions (total variance:62.1%). Five major factors were found: attractiveness, practicability, elegance, comfort, hardness and softness. 2. for the visual evaluation of silhouettes, there were significant differences. H-line was explained by the simple image. A-line was explained by the comfortable image. V-line was explained by the mature and refined image. X-line was explained by the attractive and femine image and evaluated positively. 3. For the visual evaluation of observers, there were partly significant differences depending on sex and knowledge about clothing design in the observers' responses. But there were greater differences depending on sex than knowledge about clothing design in the observers' responses.