• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.3
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• pp.313-322
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• 2000

The purpose of this study was to investigate the characteristic and image of oriental costume designs which represented among three countries, Korea, China and Japan. The specific objectives were: 1) to find out the positioning of oriental costume design. 2) to find out relation to oriental costume image and preference. The stimulus were 75 costume designs of contemporary costume which represented the traditional images of three countries Korea, China and Japan. The main survey of questionary consisted of their evaluation of the oriental costume image by 26 semantic differential bi-polar scales and the subjects were 99 female students majoring in clothing and textile. The data were analyzed by Multidimensional Scaling Method and Regression Analysis. The specific objective were as follows: 1. According to image positioning. The oriental costume design was classified by simple-decorative, soft-hard. 2. As result of regression analysis. The preference of oriental costume image was related to attractive factor.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2000.04a
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• pp.312-317
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• 2000

The relationship between riding comfort and the properties of flexible polyurethane foam used in car seats was quantitatively illustrated through vibration experiments with humans sitting in car seats, which were vertically shaken by vibrator. Riding comfort was estimated according to SD (Semantic Differential)-method using questionnaire, and was analyzed with a factor analysis which demonstrated the principal factors of riding comfort. At the same time, riding comfort was related to the properties of the flexible polyurethane foam with coefficients of correlation. It was also related to the behaviour of its vibration of humans sitting in the seats. As a result, it was demonstrated that the relationship between riding comfort and the flexible polyurethane foam properties varies according to the frequency of the vibration shaking the human sitting in the seat. and it was demonstrated that the frequency dependence of the relationship is strongly affected by the physical changes of the vibration modes of the human-seat vibration system.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2000.04a
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• pp.426-430
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• 2000

This study is about the human sensibility measurement method. Researches on human sensibility measurement have been performed in many aspects. However, due to the subtlety and intricacy of human sensibility, it has been difficult to exactly measure human sensibility.At present, Semantic Differential(SD) method is most widely used to quantify human sensibility. In SD method, complicate human sensibility is represented on a scale with equal interval or equal ratio. However, this method has a critical problem in that human sensibility cannot be expressed with equal interval or equal ratio.In order to complement SD method and represent human sensibilities appropriately, we proposed an alternative method using the chroma-scale with saturation that had not equal interval or ratio. In experiment, proposed method shown that subjects understood a new scale easily and they could express their sensibilities on a new scale without any limitation. As a result, the chroma-scale can be used not only for measuring consumer's preference but also for evaluating or selecting sensibility words.

• Korean Institute of Interior Design Journal
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• v.14 no.6 s.53
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• pp.168-176
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• 2005

This study is a understanding on technological specific expression to reflect of a research institute in modern architecture. For this study, it separately reduce space program, plan program, design elements of elevation, structural system, mechanical system, building material program to its expressional elements of research institute. Also, it's arranged about a specificity that is expressed for technology each plan elements of a research institute. As a result, elements what is expressive of technology on research institute are influenced an aesthetic expression, expression of an arrangement system, structural expression, expression of architectural organization, and it influences more getting feels technological specificity expressed an aesthetic, structural system, architectural composition, mechanical distribution system in order of their magnitude. This is offered suggestion what must be an achievable complex both a simply technological expression and aesthetic expression.

• Korean Institute of Interior Design Journal
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• no.3
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• pp.71-77
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• 1994

The purpose of this study is to investigate the utilization of the interior environment in hotel lobby and to grasp the requests of visitors. The significance of the study is to illustrate the present characters of hotel lobby and to offer the basic data for future hotel projects. The materials for this study has been collected through questionnaires garnered from six deluxe hotels in Cheju, and statistically analyzed by the semantic differential scale of L. E. Osgood. The conclusion of this study as follows . 1) Hotel lobby is used as waiting space for a short time and frequent use is four times a day. The lobby is used by the quest for meeting , waiting as a resting place while it serves as the visitor's meeting and resting place. 2) The user prefers the lobby's open space. It is desirable for the area of activity of a quests and visitors to have separate entrances. The space composition of the lobby is centrally located between the room and subsidiary equipment. The hotel lobby has needed of a method which promotes lobby image through a magnificent view of the outside.

• Korean Institute of Interior Design Journal
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• v.22 no.4
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• pp.78-85
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• 2013

This study employed the Semantic Differential(SD) technique for an empirical analysis of the borrowed landscape-the so-called interaction of landscape between space and nature-in traditional Korean space against the cultural backdrop of confucian ideology. Its findings are as follows: First, the study conducted a comparative analysis of the borrowed landscape between Sarangchae(Men's quarters) and Anchae(Women's quarters) and between Soteuldaemun(A lofty gate) and Sadangdaemun(A gate to an ancestral shrine), using the SD technique. Consequently, their marked distinction in the borrowed landscape were found to illustrate the influence of confucian ideology over spatial composition. Second, both the garden and the sky of Sarangchae appeared more open and dynamic, and soft, and comfortable, and warm compared to Anchae. Also, Soteuldaemun looked more open and dynamic than Sadangdaemun. In conclusion, traditional Korean space applies a monistic view of the world to nature and human beings, thereby embodying a philosophical and aesthetic space where humans enjoy their life in harmony with nature while playing with the landscape in a traditional space.

• Korean Journal of Human Ecology
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• v.15 no.1
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• pp.95-106
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• 2006

The purpose of this study is to investigate the attitude of housewives towards the elderly people. Three hundred and eighty-one housewives were selected, and a set of questionnaire was used to collect data. The Instrument for this study consisted of 20 item semantic differential format. The results are as follows: Housewives hold a slightly negative attitude towards the old. The main reasons for that were significantly different according to their educational level, religion, economic level, and marital satisfaction. By using a cluster analysis, the housewives could be divided into four groups. Among them, a group with positive attitudes towards the old had an experience living with parents. Based on the results of this study, it is revealed that the data on the attitudes of housewives towards the elderly will offer valuable information in developing education programs to change their negative attitudes.

• Journal of the Korea Fashion and Costume Design Association
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• v.3 no.2
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• pp.87-106
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• 2001

This study is to measure and evaluate the sensibility image for textile color and pattern design of woman's golfwear. Four-group colors and four patterns classified by a pracical survey on the market are presented. A questionnaire has 14 sensibility related words scaled by 7 point semantic differential method. The practical research is performed for 150 women screened by sensibility test for individual preference analysis based on the ages. Each subject is answered by a face-to-face interview method to improve survey's accuracy. For statistical results there are significant differences in treatment means of sensibility measurements according to the ages. Sensibility image for textile color and pattern design is significantly different according to individual character based on ages. In summary, this paper has proposed the sensibility image scale for textile color and pattern design of women's golfwears to satisfy individual sensibility according to ages. The results of this study can be effectively applied to develop textile color and pattern design based on human sensibility.

• Journal of the Ergonomics Society of Korea
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• v.17 no.1
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• pp.55-65
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• 1998

This paper describes study of design specifications of restaurant/cafe signboard for new generation. Signboard is an important element in restaurant/cafe, especially for sensitive new generation, that affects image of and first impression on it. The design elements of a signboard that were chosen for analysis were background color, lettering, and letter color, which were found to have strong influences on impression of signboard in questionnaire survey. Using different combination of these design elements, fifteen samples were created for subjective evaluation. 30 pairs of adjectives which were shown to be related to signboard significantly in the first evaluation were used by fifteen subjects, twelve men and three women. Subjective evaluations were carried out by semantic differential methods, and then analyzed by using multivariate analyses. Among three design elements, the background color affected impression of signboard most significantly. The relationships between design elements (item/category) and subjective impressions were suggested using quantification theory I, which could be used as design guidelines when designing restaurant/cafe signboard with specific human sensibility ergonomic characteristics.

• Journal of the Korean Home Economics Association
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• v.40 no.1
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• pp.135-146
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• 2002

The Purpose of this study was to identify the sensibility elements and the evaluative dimensions of internet fashion shopping mall to supply optimal experience to the customer. First, association words for internet fashion shopping mall by open-ended method and sensibility-expression-adjective feeling as navigating personally 57 shopping mall dealing with fashion products were collected. Collected adjectives were ranked after making index by frequency and diversity. Then, correlation analysis was executed to extract independent adjective and their opposite words. Semantic differential scale was made for internet-fashion-shopping-mall-evaluation. After preliminary investigation with this scale, factor analysis was implemented. 12 sensibility evaluation words were extracted. Then, 200 subjects evaluated satisfaction degree for 8 selected shopping mall. To explain the hierarchy of internet fashion shopping mall, cluster analysis was applied. The understanding of sensibility element and evaluative dimensions of internet fashion shopping mall can be utilized efficiently as basic materials when marketer plans internet shopping mall design and makes marketing strategy.