• The Journal of Asian Finance, Economics and Business
• /
• 제8권2호
• /
• pp.1189-1200
• /
• 2021

This study examines the role of perceived enjoyment, self-efficacy, and subjective norms as determinants of behavioral intention to use the OVO application. This study's target population is the users of the OVO application who have used it as an electronic transaction. This study's population was the OVO application users as an electronic transaction tool in Jember Regency. Samples were randomly selected at the time of the survey with specific criteria. The survey location is determined at the Plaza because it is a shopping center that mostly has payments at OVO partner merchants. The model empirically tested using data gathered from 150 respondents of OVO users. The research model was tested by using the structural equation modeling (SEM) approach. The results showed that all constructs in the original TAM model were statistically significant. Subjective norm has a positive effect on perceived usefulness, and perceived enjoyment positively affects perceived ease of use of OVO applications. On the other hand, applications' self-efficacy does not affect the perceived ease of using OVO applications for electronic transactions. This condition shows that subjective norms are dominant external individual perspectives compared to self-efficacy, which are personal internal characteristics in determining the behavioral intention of using OVO applications in electronic transactions.

• Journal of Information Technology Applications and Management
• /
• 제31권1호
• /
• pp.45-55
• /
• 2024

How to create high levels of employee engagement and how to avoid burnout in the workplace is main issue in human resource management. According to Job Demands-Resources (JD-R) model, this study aims to investigate when self-efficacy plays as a mitigator on the impact of job demand on burnout, and explains why job resources are translated into work engagement. A sample of 237 Mongolian employees is used to test hypotheses. Results show that self-efficacy does offset the relationship between job demands and burnout. Meanwhile, self-efficacy plays as a mediator on the impact of job resources on work engagement. The implications of these findings for the context of JD-R model are discussed.

• 벤처창업연구
• /
• 제15권5호
• /
• pp.65-76
• /
• 2020

본 연구는 여성의 셀프리더쉽이 창업이라는 새로운 환경에 적응하는 것이 중요하다는 점을 반영하여 여성의 셀프리더쉽이 자기효능감을 매개로 하여 창업의도에 미치는 영향을 분석하였다. 특히, 영향요인인 셀프리더쉽을 보다 구체적으로 파악하기 위하여 셀프리더쉽 전체와 더불어 하위요인인 행동지연 전략, 보상자연 전략 및 건설적 사고전략에 대해서도 검증하였다. 연구방법으로는 온라인 설문에 응답한 198명을 대상으로 Hayes(2018)가 제안한 PROCESS macro의 model 4번 모델을 이용하여 분석하였으며, 간접효과는 붓스트랩 샘플을 5,000개로 지정하여 분석하였다. 연구결과는 다음과 같다. 첫째, 자기효능감은 여성의 셀프리더쉽이 창업의도에 영향을 미치는 매개효과가 있는 것으로 나타났다. 이때 매개효과는 부분매개로 나타났다. 둘째, 자기효능감은 여성의 행동지향적 전략이 창업의도에 영향을 미치는 매개효과가 있는 것으로 나타났다. 이때 매개효과는 부분매개로 나타났다. 셋째, 자기효능감은 여성의 자연보상적 전략이 창업의도에 영향을 미치는 매개효과가 있는 것으로 나타났다. 이때 매개효과는 부분매개로 나타났다. 넷째, 자기효능감은 여성의 건설적 사고전략이 창업의도에 영향을 미치는 매개효과가 있는 것으로 나타났다. 이때 매개효과는 완전매개로 나타났다. 이는 여성의 셀프리더쉽이 높을수록 자기효능감과 창업의도가 높아질 수 있음을 알 수 있다. 이러한 연구 결과에 따라 여성 창업에 대한 발전적 제언을 하였다.

• The Journal of Asian Finance, Economics and Business
• /
• 제8권5호
• /
• pp.1129-1138
• /
• 2021

SMEs are constantly demanded of changes in the rapidly-evolving business environment, which involves the fourth industrial revolution and the COVID-19 pandemic. In this period, management consulting service becomes more in demand to provide technical and strategic solutions for management problems. This study aimed to empirically analyze the direct effects of emotional intelligence on job satisfaction and the indirect effects of such parameters as learning agility and self-efficacy on job satisfaction in management consultants. On the basis of a literature review, inter-variable association was designed in the research model. Based on an online survey of those in the Korean SME management consultants, this study collected 221 questionnaires then used structural equation modeling for statistical analysis. The results reveal that emotional intelligence significantly affected job satisfaction and, also significantly positively affected learning agility and self-efficacy. In addition, a significant indirect correlation could be found between learning agility and self-efficacy. Meanwhile, if learning agility and self-efficacy mediated job satisfaction, emotional intelligence had no significant effect on job satisfaction and fully mediated learning agility and self-efficacy. It is necessary to develop an emotional intelligence education program that can help management consultants improve their emotional intelligence with the objective of giving successful management consulting services.

• Journal of Information Technology Applications and Management
• /
• 제30권6호
• /
• pp.31-52
• /
• 2023

The government's various support policies have helped Korea's SMEs and startups to grow from the beginning to the end, from domestic companies to exporters. In particular, direct business support policies such as financial support, R&D projects, and export support have been effective in helping a large number of entrepreneurs and startup companies to establish themselves in the market and have achieved tangible results every year since the establishment of the Ministry of SMEs and Startups. As such, the government is making significant efforts to create and promote various types of support policies and to help companies utilize them in their business. However, this study aims to analyze the factors that affect the satisfaction of government policies and the achievement of managerial performance from the companies' perspective and to suggest the purpose of government support policies and the direction companies should take. Specifically, this study categorizes entrepreneurial self-efficacy into marketing, innovation, management, risk-taking, and financial management, using the relationship model of self-efficacy and collective efficacy to ultimately lead to practical results for SMEs and startups support policies. It uses perceived firm efficacy as a variable to reveal the influence relationship. In addition, the direct and mediating effects of entrepreneurial self-efficacy and policy satisfaction on managerial performance were analyzed to determine what SMEs and startups support policies should do. The results showed that, first, among the five components of entrepreneurial self-efficacy, innovation, and risk-taking efficacy positively affected perceived firm efficacy. Second, the specific components of entrepreneurial self-efficacy, marketing, and financial management efficacy positively influenced policy satisfaction. Third, we found that perceived firm efficacy positively influenced policy satisfaction and managerial performance, which are factors of SMEs and startups' policy performance. Specifically, perceived firm efficacy positively influenced policy satisfaction managerial performance. Fourth, we found that policy satisfaction positively influenced managerial performance.

• The Journal of Asian Finance, Economics and Business
• /
• 제8권7호
• /
• pp.625-633
• /
• 2021

The study aims to explore the empirical effect of social intelligence, integrity, self-efficacy, and affective commitment on job satisfaction, and also to prove the theoretical model regarding affective commitment as a mediator between social intelligence, integrity, self-efficacy, and job satisfaction. This research uses a quantitative approach to the survey method through a Likert scale model questionnaire. The questionnaire for all research variables is reliable with an alpha coefficient > 0.7. The research participants are comprised of 386 teachers in Indonesia selected by accidental sampling. Data analysis uses path analysis supported by descriptive statistics and correlational matrices. The research results indicate that social intelligence, integrity, self-efficacy, and affective commitment have a significant effect on job satisfaction. Besides, affective commitment also indirectly mediates the effect of social intelligence, integrity, and self-efficacy on job satisfaction. Thus, a new model regarding the effect of social intelligence, integrity, and self-efficacy on job satisfaction mediating by affective commitment was confirmed. The research suggested that the teachers' job satisfaction can improve through social intelligence, integrity, self-efficacy, and affective commitment. Therefore, researchers and practitioners can adopt a new empirical model to enhance job satisfaction through social intelligence, integrity, self-efficacy, and affective commitment in the future.

• 한국컴퓨터정보학회논문지
• /
• 제21권2호
• /
• pp.113-122
• /
• 2016

This study investigates how anticipated value(attainment value, intrinsic value, utility value, and reward value) and self-efficacy in providing information have an influence on continuance intention to provide information in the context of online community or social media. We propose a conceptual model for examining the framework for the effect of anticipated value on attitude toward providing information, and the effect of attitude toward providing information and self-efficacy in providing information on continuance intention to provide information. Proposed research model is empirically assessed using the survey data obtained from 221 respondents in Korea. Results show that attainment value and intrinsic value have a significant impact on attitude toward providing information, whereas utility value and reward value are found to be insignificant. In addition, attitude toward providing information and self-efficacy in providing information are positively and significantly related to continuance intention to provide information.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• 제7권5호
• /
• pp.1213-1235
• /
• 2013

In this paper, we investigated the factors affecting the intention to use smartphone banking with a research model based on the Technology Acceptance Model (TAM) extended to include security risk, trust, and self-efficacy. With analysis after controlling factors such as age, gender, and previous experience of smartphone banking that may have effects, we conclude that perceived usefulness, perceived ease of use, security risk, and trust have direct effect on the intention to use smartphone banking, and self-efficacy has indirect effect on the intention to use through mediation of perceived ease of use. We performed a study to check the validity of TAM in the context of smartphone banking, and confirmed that perceived ease of use has both direct and indirect effect on the intention to use.

• 벤처창업연구
• /
• 제14권5호
• /
• pp.61-78
• /
• 2019

본 연구는 현재 창업교육에서 많이 강조하고 있는 요인을 중심으로 창업자의 자기효능감을 측정하여 실제 창업기업의 매출에 미치는 영향에 관한 연구이다. 특히 본 논문은 정부의 다양한 창업자 지원사업 중 창업성공이라는 목적을 달성하기 위해 시행하고 있는 교육이 제기능을 하지 못하여 다수의 창업실패를 만들어내고 있다는 문제의식에서 출발하였다. 창업기업은 객관적인 재무자료로는 평가할 수 없고 창업자의 개인적 능력과 학습능력을 중심으로 성공 가능성을 가늠해야하는 불확실성이 높다. 또한 개인적 경험이든 학습이든 어떠한 요인이 영향을 미쳐 특정 분야에 자기효능감이 높은 경우에 창업성공 가능성이 높다는 많은 선행연구는 창업기업에 대한 지원이 어떠한 방향으로 이뤄져야 하는지에 대한 답이 될 것이다. 본 연구는 창업기업의 성공 중 특히 3~7년차 기업의 생존의 열쇠인 매출을 중심으로 창업자의 자기효능감이 창업기업의 매출에 어떤 영향을 미치는지를 중심으로 진행하였다. 본 연구는 크게 여섯 가지 연구를 진행하였다. 첫째, 기업가 정신에 대한 창업가의 자기효능감이 창업기업의 매출에 영향을 미치는지 여부 분석, 둘째, 시장지향성에 대한 창업자의 자기효능감이 창업기업의 매출에 영향을 미치는지 여부 분석, 셋째, 고객지향성에 대한 창업자의 자기효능감이 창업기업의 매출에 영향을 미치는지 여부 분석, 넷째, 경영환경변화 이해도에 대한 창업자의 자기효능감이 창업기업의 매출에 영향을 미치는지 여부 분석, 다섯째, 제품차별화 역량에 대한 창업자의 자기효능감이 창업기업의 매출에 영향을 미치는지 여부 분석, 여섯째, 비즈니스모델 구축역량에 대한 창업자의 자기효능감이 창업기업의 매출에 영향을 미치는지 여부에 대한 분석 등이다. 실증분석의 결과, 본 연구는 제품차별화 역량과 비즈니스모델 구축역량에 대한 창업가의 자기효능감은 창업기업의 매출에 유의한 정(+)의 영향을 미쳤으며 기업가정신과 고객지향성에 대한 자기효능감은 제품차별화 역량에 대한 자기효능감에 유의한 정(+)의 영향을 미쳤고, 고객지향성은 비즈니스모델 구축역량에 대한 자기효능감에 유의한 정(+)의 영향을 미치는 것으로 확인되었다. 이로써 자기효능감 구성인자 간에는 경로가 존재하고 경로를 통해 자기효능감을 강화하면 창업기업의 매출에 정(+)의 영향을 미침을 확인하였다. 이에 본 연구결과는 창업기업을 위한 다양한 지원사업을 시행할 때 창업기업의 생존을 목표로 한다면 이러한 경로를 설정하고 자기효능감을 강화해야 창업기업의 생존과 창업성과를 만들 수 있다는 시사점을 제시하고 있다.

• 유통과학연구
• /
• 제22권2호
• /
• pp.95-102
• /
• 2024

Purpose: This study systematically examined the concept of digital selling readiness of salespeople. Additionally, this study empirically confirms the sequential mediating roles of digital literacy and salesperson self-efficacy in the impact of digital selling readiness on customer-oriented behavior. Research design, data, and methodology: We collected data from salespeople at a Bank and Financial Service firm in South Korea. A total of 254 salespeople were invited to participate, with 154 surveys returned. After removing the questionnaires with missing values, 150 complete surveys were employed for the analysis. Results: The empirical analysis indicates that digital selling readiness positively affects digital literacy. Digital literacy, in turn, is positively associated with self-efficacy, leading to increased customer-oriented behaviors among salespersons. This study also confirms the sequential mediating effects of digital literacy and self-efficacy in the impact of salespeople's digital selling readiness on customer-oriented behavior. Conclusions: Our research deepens the understanding of how digital selling readiness fosters customer-oriented behavior through the sequential mediating effects of digital literacy and self-efficacy. This study extends the previous model by sequentially involving digital literacy and self-efficacy to better understand the psychological processes of digital selling. The results highlight the role of digital selling readiness in preparing salespeople for digital sales.