DOI QR코드

DOI QR Code

Smartphone Banking: The Factors Influencing the Intention to Use

  • Kim, JinBaek (College of Business and Economics, Chung-Ang University) ;
  • Kang, Sungmin (College of Business and Economics, Chung-Ang University) ;
  • Cha, Hoon S. (College of Business and Economics, Chung-Ang University)
  • Received : 2013.01.29
  • Accepted : 2013.05.18
  • Published : 2013.05.30

Abstract

In this paper, we investigated the factors affecting the intention to use smartphone banking with a research model based on the Technology Acceptance Model (TAM) extended to include security risk, trust, and self-efficacy. With analysis after controlling factors such as age, gender, and previous experience of smartphone banking that may have effects, we conclude that perceived usefulness, perceived ease of use, security risk, and trust have direct effect on the intention to use smartphone banking, and self-efficacy has indirect effect on the intention to use through mediation of perceived ease of use. We performed a study to check the validity of TAM in the context of smartphone banking, and confirmed that perceived ease of use has both direct and indirect effect on the intention to use.

Keywords

References

  1. Bank of Korea, "Encyclopedia of Electronic Banking," 2009.
  2. KDB Economic Research Institute, "Trends and Prospect in Mobile Banking," KDB ERI Report, 2008.
  3. Hana Financial Research Institute, "Impact of Smartphones on the Financial Markets," Hana Industry Information, 2010.
  4. J. B. Kim, "Research Issues in Mobile Banking in the Smart Phone Era: Korean Case and Literature Survey, "Entrue Journal of Information Technology, vol. 10, pp. 223-238, 2011.
  5. Bank of Korea, "Usage Status of Domestic Internet Banking Service in 2010," 2011.
  6. Y. Choi and D. Cho, "Building Trust in Smartphone Environment - Focused on the Undergraduate Students in Busan," Journal of Korea Contents Association, vol. 12, pp. 352-362, 2012. https://doi.org/10.5392/JKCA.2012.12.03.352
  7. E. Chin, A. P. Felt, V. Sekar, and D. Wagner, "Measuring user confidence in smartphone security and privacy," in Proc. of the Eighth Symposium on Usable Privacy and Security, Washington, D.C., 2012.
  8. Y. Wang, K. Streff, and S. Raman, "Smartphone Security Challenges," Computer, vol. 45, pp. 52-58, 2012. https://doi.org/10.1109/MC.2012.288
  9. A. Susanto, Y. Chang, H. Zo, and M. C. Park, "The role of trust and security in Smartphone banking continuance," in Proc. of Systems, Man, and Cybernetics (SMC), 2012 IEEE International Conference on, 2012, pp. 2133-2138.
  10. J. B. Kim and S. Kang, "A Study on the Factors Affecting the Intention to Use Smartphone Banking: The Differences between the Transactions of Account Check and Account Transfer," International Journal of Multimedia and Ubiquitous Engineering, vol. 7, pp. 87-95, 2012.
  11. F. D. Davis, "Perceived usefulness, perceived ease of use, and user acceptance of information technology," MIS Quarterly, vol. 13, pp. 319-340, 1989. https://doi.org/10.2307/249008
  12. M. Fishbein and I. Ajzen, Belief, attitude, intention, and behavior : an introduction to theory and research. Reading, Mass.: Addison-Wesley Pub. Co., 1975.
  13. V. Venkatesh, M. G. Morris, G. B. Davis, and F. D. Davis, "User Acceptance of Information Technology: Toward a Unified View," MIS Quarterly, vol. 27, pp. 425-478, 2003.
  14. J. A. Castaneda, F. Munoz-Leiva, and T. Luque, "Web Acceptance Model (WAM): Moderating effects of user experience," Information & Management, vol. 44, pp. 384-396, 2007. https://doi.org/10.1016/j.im.2007.02.003
  15. T. T. Gao, F. Sultan, and A. J. Rohm, "Factors influencing Chinese youth consumers' acceptance of mobile marketing," Journal of Consumer Marketing, vol. 27, pp. 574 - 583, 2010. https://doi.org/10.1108/07363761011086326
  16. P. G. Schierz, O. Schilke, and B. W. Wirtz, "Understanding consumer acceptance of mobile payment services: an empirical analysis," Electronic Commerce Research and Applications, vol. 9, pp. 209-216, 2010. https://doi.org/10.1016/j.elerap.2009.07.005
  17. K. Y. Kwhk and Y. J. Lee, "A Study on the Factors Affecting the Usage Intention of Mobile Banking Service in the Digital Convergence Age," Information Systems Review, vol. 7, pp. 85-100, 2005.
  18. D. H. Lee, S. H. Kwhk, and K. S. Whang, "A Study of Comparison between Internet Banking and Mobile Banking by Extending the TAM," Korean Journal of Technology Innovation, The Korean Society for Innovation Management & Economics, vol. 14, pp. 201-225, 2006.
  19. J. Y. Yang, J. H. Ahn, and C. W. Pak, "The Effect of Perceived Risk on the Intention to Adopt Mobile Banking Services," Journal of Technology Innovation, The Korean Society for Innovation Management & Economics, vol. 14, pp. 183-208, 2006.
  20. S. Cunningham, "The Major Dimensions of Perceived Risk," in Risk Taking and Information Handling in Consumer Behavior, Ed. I. J. Cox, Boston: Harvard University, Graduate School of Business Administration, pp. 82-108, 1967.
  21. Y. E. Moon and E. J. Jung, "A Study on the Determinants of Intention to Use Mobile Banking," Journal of Information Systems, The Korean Society of Management Information Systems, vol. 13, pp. 89-117, 2004.
  22. Y. K. Lee, P. S. Lee, N. H. Chung, and J. H. Park, "The Comparative Analysis on Channel Preference between Internet and Mobile Banking: Transaction Costs Theory Perspective," Journal of e-Business, Global e-Business Association, vol. 9, pp. 25-46, 2008.
  23. S. C. Lee, J. C. Gu, and Y. H. Suh, "The Impact of Trust on User Acceptance of Mobile Banking: An Empirical Study on Comparison with Internet Banking Users of Wooribank," Journal of Quality Management, The Korean Society for Quality Management, vol. 33, pp. 59-70, 2005.
  24. G. M. Kim, S. M. Nam, and H. G. Lee, "Customer Adoption of Emerging IT Services and Trustee Types," Information Systems Review, The Korean Society of Management Information Systems, vol. 9, pp. 67-83, 2007.
  25. H. R. Choi and J. S. Shin, "The Impact of Users' Technology Readiness on the New Services Acceptance: Focus on Mobile Banking Services," Journal of Industrial Economics, Korean Industrial Economic Association, vol. 19, pp. 131-155, 2006.
  26. N. J. Cho, K. H. Park, and H. K. Lim, "A Comparison of Influential Factors for Media Selection: Personal Banking Transaction Context," in Proc. of Korean Society of Digital Policy & Management 2006, pp. 337-354.
  27. S. I. Han, "Determinants of the User's Intention to Use of Mobile Banking," Journal of e-Business Studies, The Korean Society for e-Business Studies, vol. 10, pp. 135-157, 2005.
  28. M. C. Kim, S. W. Kim, and M. S. Kim, "An Exploratory Study on Factors Influencing 'Use of Mobile Banking Service," Journal of Service Management, Korean Society of Service Management, vol. 9, pp. 109-126, 2008.
  29. R. Unni and R. Harmon, "Perceived Effectiveness of Push vs. Pull Mobile Location-Based Advertising," Journal of Interactive Advertising, vol. 7, pp. 28‐40, 2007.
  30. H. Xu, H.-H. Teo, B. Tan, and R. Agarwal, "The Role of Push-Pull Technology in Privacy Calculus: The Case of Location-Based Services," J. Manage. Inf. Syst., vol. 26, pp. 135-174, 2009. https://doi.org/10.2753/MIS0742-1222260305
  31. R. Agarwal and J. Prasad, "The Role of Innovation Characteristics and Perceived Voluntariness in the Acceptance of Information Technologies," Decision Sciences, vol. 28, pp. 557-582, 1997. https://doi.org/10.1111/j.1540-5915.1997.tb01322.x
  32. D. Gefen, E. Karahanna, and D. W. Straub, "Trust and TAM in online shopping: an integrated model," MIS Quarterly, vol. 27, pp. 51-90, 2003.
  33. M.-H. Hsu and C.-M. Chiu, "Internet self-efficacy and electronic service acceptance," Decision Support Systems, vol. 38, pp. 369-381, 2004. https://doi.org/10.1016/j.dss.2003.08.001
  34. V. Venkatesh, G. M. Morris, B. G. Davis, and F. D. Davis, "User Acceptance of Information Technology: Toward A Unified View," MIS Quarterly, vol. 27, pp. 425-478, 2003.
  35. V. Venkatesh and F. D. Davis, "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies," Management Science, vol. 46, pp. 186-204, 2000. https://doi.org/10.1287/mnsc.46.2.186.11926
  36. A. Bandura, "Self-efficacy: Toward a unifying theory of behavioral change," Advances in Behaviour Research and Therapy, vol. 1, pp. 139-161, 1978. https://doi.org/10.1016/0146-6402(78)90002-4
  37. D. Compeau and C. Higgins, "Computer self-efficacy: Development of a measure and initial test," MIS Quarterly, vol. 19, pp. 189-211, 1995. https://doi.org/10.2307/249688
  38. G. M. Marakas, M. Y. Yi, and R. D. Johnson, "The Multilevel and Multifaceted Character of Computer Self-Efficacy: Toward Clarification of the Construct and An Integrative Framework for Research," Info. Sys. Research, vol. 9, pp. 126-163, 1998. https://doi.org/10.1287/isre.9.2.126
  39. J. C. Park and K. H. Jung, "Effects of Internet Banking Perception on Usefulness, Ease of Use and Intention to Use," Korea Internet e-Commerce Research, vol. 8, pp. 1-14, 2008.
  40. M. J. Keith, J. S. Babb, C. P. Furner, and A. Abdullat, "The Role of Mobile Self-Efficacy in the Adoption of Location-Based Applications: An iPhone Experiment," in Proc. of System Sciences (HICSS), 2011 44th Hawaii International Conference on, 2011, pp. 1-10.
  41. J.-C. Gu, S.-C. Lee, N.-H. Kim, and Y.-H. Suh, "Factors Affecting User Acceptance in Mobile Banking: An Empirical Study Using Extended TAM and Trust," Asia Pacific Journal of Information Systems, vol. 16, pp. 159-181, 2006.
  42. A. Serenko and N. Bontis, "A Model of User Adaption of Mobile Portals," Quarterly Journal of Electronic Commerce, pp. 69-98, 2004.
  43. W. J. Lee, C. S. Lee, T. U. Kim, and T. Y. Paik, "User Acceptance of the Mobile Internet Services," Asia Pacific Journal of Information Systems, vol. 14, pp. 61-87, 2004.
  44. R. C. Mayer, J. H. Davis, and F. D. Schoorman, " An Integrative Model of Organizational Trust," Academy of Management Review, vol. 20, pp. 709-734, 1995.
  45. S. L. Jarvenpaa and P. A. Todd, "Consumer Reactions to Electronic Shopping on the World Wide Web," Journal of Electronic Commerce, vol. 1, pp. 59-88, 1997.
  46. S. L. Jarvenpaa and N. Tractinsky, "Consumer Trust in an Internet Store: A Cross-Cultural Validation," Journal of Computer-Mediated Communication, vol. 5, pp. 1-35, 1999.
  47. D. H. McKnight, V. Choudhury, and C. Kacmar, "Developing and Validating Trust Measures for e-Commerce: An Integrative Typology," Information Systems Research, vol. 13, pp. 334-359, 2002. https://doi.org/10.1287/isre.13.3.334.81
  48. M. S. Featherman and P. A. Pavlou, "Predicting e-services adoption: a perceived risk facets perspective," International Journal of Human-Computer Studies, vol. 59, pp. 451-474, 2003. https://doi.org/10.1016/S1071-5819(03)00111-3
  49. T. Dinev, P. Hart, and M. R. Mullen, "Internet privacy concerns and beliefs about government surveillance - An empirical investigation," The Journal of Strategic Information Systems, vol. 17, pp. 214-233, 2008. https://doi.org/10.1016/j.jsis.2007.09.002
  50. I. Qureshi and D. Compeau, "Assessing Between-Group Differences in Information Systems Research: A Comparison of Covariance-and Componet-based SEM," MIS Quarterly, vol. 33, pp. 197-214, 2009.
  51. M. Wetzels, G. Odekerken-Schroder, and C. v. Oppean, "Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration," MIS Quarterly, vol. 33, pp. 177-195, 2009.
  52. D. Gefen, D. W. Straub, and M.-C. Boudreau, "Structural Equation Modeling and Regression: Guidelines for Research Practice," Communications of the AIS, vol. 4, pp. 1-79, 2000.
  53. C. R. Fornell and D. F. Larcker, "Evaluating structural equation models with unobservable variables and measurement error," Journal of Marketing Research, vol. 18, pp. 39-50, 1981. https://doi.org/10.2307/3151312
  54. Y. Yoo and M. Alavi, "Media and group cohesion: relative influences on social present, task participation, and group consensus," MIS Quarterly, vol. 25, pp. 371-390, 2001. https://doi.org/10.2307/3250922
  55. R. M. Baron and D. A. Kenny, "The moderator-mediator variable distinction in social psychological research: Conceptual, strategic and statistical considerations," Journal of Personality and Social Psychology, vol. 51, pp. 1173-1182, 1986. https://doi.org/10.1037/0022-3514.51.6.1173
  56. P. A. Frazier, A. P. Tix, and K. E. Barron, "Testing Moderator and Mediator Effects in Counseling Psychology Research," Journal of Counseling Psychology, vol. 51, pp. 115-134, 2004. https://doi.org/10.1037/0022-0167.51.1.115
  57. P. E. Shrout and N. Bolger, "Mediation in experimental and non-experimental studies: New procedures and recommendations," Psychological Methods, vol. 7, pp. 422-445, 2002. https://doi.org/10.1037/1082-989X.7.4.422

Cited by

  1. Consumers attitude towards Internet banking services in an underdeveloped country: A case of Pokhara, Nepal vol.21, pp.5, 2013, https://doi.org/10.7472/jksii.2020.21.5.75