• 산경연구논집
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• 제11권8호
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• pp.39-49
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• 2020

Purpose: Current study aimed at exploring the roles of system justification in the effects of consumers' self-identification with the threatened social in-group on the within-domain versus across-domain consumption. It focused on whether there are positive effects of both of the self-definition and the self-investment on the in-group system justification, and also explored whether the system justification, in turn, could make positive effects on the consumption. Research design, data and methodology: The self-identification was approached in view of self-definition and self-investment when the in-group was threatened by members of their out group. The empirical study was performed with the single factor within-subject design based on the feeling of the consumers' being threatened when the in-group was criticized by the others. The in-group threatened was accessed from the memory of each of the undergraduate students participating in the empirical study by asking them to remember the events by which their important in-group was perceived to be threatened in their past life. Questionnaire data collected from the undergraduate students were used to verify research hypotheses by structural equation model in Amos 21.0 program. Results: First, the self-definition positively affected the within-domain versus across-domain consumption, but did not affect the in-group system justification. Second, the self-investment positively affected the in-group system justification. Third, the system justification made positive effects on the within-domain versus the across-domain consumption. Therefore, this article could contribute to the development of the theory related to compensatory consumption in the view that there could be the positive mediation roles of system justification in the effects of consumers' self-investment to their in-group on the within-domain versus across-domain consumption when the in-group is threatened. Conclusions: The results of this study could give managerial implications to brand or product marketing managers. How to vitalize consumers' self-definition with, and self-investment to, the threatened in-group is at issue to the marketers when consumers' important in-group was threatened by others. By evoking the in-group-based self-investment to consumers when the in-group was threatened, the marketers should increase the level of the system justification, and the marketers should promote the consumers to recognize that their products or brands are included into the within-self domain.

• 아동학회지
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• 제28권3호
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• pp.19-44
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• 2007

This study used the hypothetical path model to investigate individual traits(attachment, reciprocal relationship, and self-esteem), situational evaluation(justification, and intention) and jealousy level in adolescents. Subjects were 853 7th, 9th, 11th grade students in the city of Daegu. Results showed that scores of girls were higher than boys on self-reported and peer-reported jealousy level, attachment, reciprocal relationship, adaptive expression and non-adaptive expression. Scores of boys were higher than girls for self-esteem, justification. Self-reported jealousy level was affected by situation evaluation(justification and intention) and attachment. Peer-reported jealousy level was affected by reciprocal relationship. Jealousy expression modes were affected by self-reported jealousy level and attachment.

• 한국콘텐츠학회논문지
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• 제15권7호
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• pp.379-388
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• 2015

블랙컨슈머로 불리는 악성소비자들로 인해 기업은 재무적 피해와 함께 부정적 영향이 가중되고 있으며 선량한 다른 소비자들까지 피해를 입고 있다. 본 연구의 목적은 블랙컨슈머 성향을 규명하고 인구통계적 특성에 따라 이러한 블랙컨슈머 성향에 차이가 나타나는지 살펴보는 것이다. 또한, 블랙컨슈머 성향이 보복의도와 자기정당성에 유의한 영향을 미치는지 파악하였다. 선행연구에서 활용된 블랙컨슈머 성향 구성요인(고의성, 상습성, 억지성, 기만성, 과도성), 보복의도, 자기정당성, 성별, 연령을 묻는 설문지를 구성하여 구글 온라인서베이를 통해 자료를 수집하였다. 블랙컨슈머 성향을 나타내는 측정변수들에 대해 탐색적 요인분석을 실시한 결과, '고의성', '상습성', '억지성'의 세 가지 요인이 추출되었으며 성별과 연령대별 블랙컨슈머 성향차이를 분석한 결과, 50대와 40대에서 '억지성'이 높은 것으로 나타났으며 40대와 30대에서 '상습성'이 높은 것으로 나타났다. 또한, 블랙컨슈머 성향 중에서 '고의성'은 자기정당성에, '억지성'과 '상습성'은 각각 보복의도와 자기정당성에 유의한 영향을 미치는 것으로 나타났다. 기업뿐만 아니라 사회적으로 블랙컨슈머가 이슈화 되고 있음에도 불구하고, 학문적으로 개념정의는 물론 구성요인에 대한 실증연구가 미흡한 상황에서 본 연구결과는 향후 블랙컨슈머 관련 연구를 위한 기초자료 제공과 함께 실무적으로도 의미있는 시사점을 제공할 것으로 기대한다.

• 한국경영정보학회:학술대회논문집
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• 한국경영정보학회 2007년도 International Conference
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• pp.126-131
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• 2007

Most Internet auction studies have focused on examining the determinants of auction success or closing price. However, there has been little previous research which investigates dark-side factors such as overbidding behavior in the Internet C2C transactions. For this reason, this study attempts to find situations with the escalation of commitment to bids using Internet auction systems and also examines whether the bidder's bidding is irrational. Therefore, this study applies escalation of commitment to explain the auction process such as the "going, going, gone period" with competition in Internet C2C auctions. In order to describe the auction process in terms of escalation of commitment, this study proposes psychological sunk costs, completion effect, and self-justification as the key factors of escalation of commitment and also willingness to continue bidding reflecting the decision maker's escalation behavior in terms of persistence perspective as final dependent variable. The results of PLS analysis indicate that a bidder's overbidding behavior is explained by the escalation of commitment.

• 대한가정학회지
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• 제36권11호
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• pp.61-72
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• 1998

The purpose of this study was to investigate parental emotion regulation and children's understanding of emotional display rules. 31 boys and 29 girls of the first and fourth grades and their parents were selected for the subject. Sixty children were interviewed on eight interpersonal conflict situations and parent completed the PACES(Saarni, 1985) separately. The main results of this study were as follows. 1) Children's understanding of emotional display rules increased with age. 2) Children's primary justification for using emotional display rules was self-protective one. Girls used more often prosocial justification than boys. 3) Parental emotion regulation was significantly different between the two contexts: a child might cause another person substantial emotional distress and a child didn't cause another person substantial emotional distress. 4) Parental regulation was differed by children's age in the context that the child might cause another person substantial emotional distress. 5) Father's regulation was differed by children's sex in the context that the child might cause another person substantial emotional distress. 6) Maternal regulation was positively correlated to the level of emotional display rules in the context that the child might cause another person substantial emotional distress.

• 한국산림과학회지
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• 제95권1호
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• pp.12-22
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• 2006

자기안내식 해설판의 정보전달 효과를 높이기 위해서는 해설판 글자의 가독성에 대한 이해가 필요하다. 본 연구에서는 해설판의 글자속성에 따른 가독성을 각각 비교하였다. 2004년도 9-11월중 무등산도립공원 내 너덜겅 지역에서 총 1391명의 응답자를 대상으로 설문조사를 실시하였다. 본 연구에서 선정된 5개 글자속성(글자체, 글자정렬, 글줄간격, 글자간격, 한 줄의 글자수)의 가독성 비교 결과, 글자크기 58포인트의 경우 글자체는 'Hy 견명조', 글자정렬은 '양단정렬', 글줄간격은 190%(한글 2002), 글자간격은 10(한글 2002), 한 줄의 글자수는 25자일 때 각 글자속성의 가독성이 최적으로 나타났다. 최적 가독성으로 나타난 각각의 글자속성을 조합하여 제작한 해설판의 글자를 예시하였으며, 가독성과 관련하여 해설판 글자디자인과 추후 연구 문제에 대하여 토의하였다.

• 한국심리학회지 : 문화 및 사회문제
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• 제27권4호
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• pp.391-410
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• 2021

본 연구는 남녀의 가해동기가 데이트 폭력 가해에 영향을 미치는 과정에서 폭력 정당화의 매개효과를 자기효과와 상대방효과를 포함하여 탐색하기 위한 것이다. 연구대상은 3개월 이상 교제 중인 만 19세 이상 성인 미혼 남녀커플 총 135쌍으로, 커플 각자에게 가해동기, 폭력 정당화, 데이트 폭력에 대한 자기보고 척도를 실시하였다. 이런 결과를 바탕으로 자기-상대방 상호의존성 모델(Actor-Partner Interdependence Model)을 사용하여 경로모형을 분석한 결과, 남녀의 가해동기는 자신의 데이트 폭력 가해에 유의한 직접 효과를 보였으며, 여성의 가해동기는 남성의 폭력 가해에 대한 유의한 파트너 효과도 보였다. 또한 남성의 가해동기는 자신의 폭력 정당화를 매개로 자신의 데이트 폭력 가해와 파트너의 데이트 폭력 가해에 유의한 영향을 미쳤다. 반면, 여성의 폭력 정당화의 매개효과는 유의하지 않았다. 이 같은 결과는 남녀의 데이트 폭력 가해행동에 있어서 가해동기와 폭력 정당화의 경로에 성차가 있다는 것을 보여준다. 마지막으로 본 연구의 시사점 및 제한점과 후속 연구를 위한 제언이 논의되었다.

• 컴퓨터교육학회논문지
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• 제20권6호
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• pp.61-69
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• 2017

SW 교육의 목적은 Computational Thinking의 증진에 있다. 특히, 비전공자들의 경우 Computational Thinking을 습득하여 자신의 전공에 적용하여 문제를 해결하는 과정이 필요하다. 본 연구에서는 비전공자 대학생을 대상으로 한 Computational Thinking 교육을 실시한 후, 혼합연구방법론을 통해 Computational Thinking 증진에 영향을 주는 요인이 무엇인지 검증하였다. 또한, Computational Thinking 학습전이 초기과정에서 나타나는 특징을 분석하여 비전공자를 대상으로 한 SW교육의 타당성과 당위성의 근거를 마련하고자 하였다. 연구의 결과로 Computational Thinking 증진에 영향을 주는 요인은 교육만족도, 학습전이 동기, self-CT 효능감으로 나타났다. Computational Thinking 학습전이 초기 과정이 실제 프로그래밍 과정에서 나타나는 Computational Thinking의 개념과 실행의 특징을 보이고 있으므로, 문제해결에서 Computational Thinking을 적용하는 사고과정이 실제 일어나는 것을 확인할 수 있었다. 본 연구에서 나타난 비전공자를 대상으로 한 Computational Thinking 교육의 효과와 전이 과정은 향후 모든 학생들에게 SW교육을 실시해야 하는 타당성과 당위성의 근거가 될 수 있다.

• 산경연구논집
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• 제9권5호
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• pp.73-81
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• 2018

Purpose - When indulging in hedonic items is construed as wasteful and evokes anticipated regret or guilt, consumers are more likely to seek reasons to justify their indulgence. Justification requirement for spending on indulgences over necessities could lead to the places of their finding the ways that mitigate the anticipated regret and guilt. However the previous research focusing on consumers' own great effort leading to positive outcomes has not given much attention to other's outcomes induced from his or her little or no efforts, by which consumers could feel envy. The guilt associated with consumers' indulgence could vary according to envy type felt according to their evaluation about other's outcomes and their self construal level. Current research explored the envy type's effects on consumers' spending on hedonic products, and moderation effects of self construal level on the envy type's effects. Research design, data, and methodology - 2(envy type: benign versus malicious) × 2(self construal level: high versus low) between-subjects design was employed. Data for empirical analysis were from 173 undergraduate participants. ANOVA was used to verify hypotheses. Results - The tendency of choosing utilitarian product versus hedonic product was moderated by the envy type. The participants who felt benign envy were more likely to choose utilitarian product versus hedonic product than those who felt malicious envy were. And the tendency of benign envy-felt participants' choosing hedonic versus utilitarian product was more weakened to those with lower-level self construal than to those with higher-level self construal. However the tendency of malicious envy-felt participants' choosing hedonic versus utilitarian product was not moderated by the self construal level. Conclusions - This research could advance the theory related to indulgent hedonic consumption by exploring the effects of self construal level and envy type on hedonic indulgence. In view of the results from current study, marketers should make efforts of communicating and selling utilitarian products to persuade consumers with lower-level construal when they feel benign envy to others. And they should conduct marketing acts for hedonic products to persuade consumers when they feel malicious envy to others.

• The Journal of Asian Finance, Economics and Business
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• 제7권11호
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• pp.637-645
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• 2020

A free-market economic system supported by the progress of the Industrial Revolution 4.0 has given birth to a sharing economy with a disruptive business model. In many ways, this business model is more effective, efficient, and makes it easy for businesses and consumers. However, because disruptive innovation is not asymmetrical with the conventional business that sustains innovation, several regulatory issues arise because it is fundamentally very different and cannot be regulated by standard law. Disruptive innovation may create chaos if it is regulated by norms that are used to regulate conventional business. This research was conducted with a normative method, which examines various theories, principles, laws and regulations to get justification for how the law should govern. The findings of this study are: competition law must be designed pragmatically so that it can keep pace with changes in business models that are rapidly changing. For this reason, it is necessary to shift regulatory authority from the Government to business people to make self-regulation, as a rule, that was born from the agreement of the business actors themselves. Self-regulation is considered more effective in maintaining fair competition, so that the market will be more dynamic, and consumers will be more prosperous.