• The Journal of the Korea Contents Association
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• v.22 no.9
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• pp.308-321
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• 2022

The purpose of this study is to understand how self-esteem, shopping motivations, and shopping tendencies affect the clothing purchase behavior of the so-called "MZ generation," a cohort that includes both millenials and Generation Z and exerts significant influence in various areas. The results of this study can be summarized as follows: First, it was found that extrinsic purchase motivations (purchased made due to the influence of other people), trend-seeking shopping tendencies, and pleasure-seeking shopping tendencies had a positive and significant effect on personal needs among the sub-factors of clothing purchase behavior of the MZ generation. Second, it was found that the MZ real purchase shopping motivations, trend-seeking shopping tendencies, pleasure-seeking shopping tendencies, and convenience-seeking shopping tendencies had a positive and significant effect on actual needs among the sub-factors of clothing purchase behavior among the MZ generation. Third, it was found that social self-esteem, extrinsic purchase motivations, and convenience-seeking shopping tendencies had a positive and significant effect on clothing marketing strategies among the sub-factors of clothing purchase behavior of the MZ generation. On the other hand, personal self-esteem was found to negatively affect the marketing strategies of clothing purchase behavior. In other words, the expectation that the MZ generation would buy clothes in accordance with their individual preferences and beliefs was not supported by the findings of this study. It would appear that the beliefs and behaviors of the digitally savvy MZ generation are changed by the fashion trend-related information they readily access when purchasing clothing. From the above research results, it can be concluded that there many variables that influence the clothing purchase behavior of the MZ generation and it is thus necessary to consider this cohort a new consumer segment and establish marketing strategies accordingly.

• Journal of Intelligence and Information Systems
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• v.9 no.3
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• pp.65-79
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• 2003

In general, the extraction and recognition of identifier is very hard work, because the scale or location of identifier is not fixed-form. And, because the provided image is contained by camera, it has some noises. In this paper, we propose methods for automatic detecting edge using canny edge mask. After detecting edges, we extract regions of identifier by detected edge information's. In regions of identifier, we extract each identifier using contour tracking algorithm. The self-generation supervised learning algorithm is proposed for recognizing them, which has the algorithm of combining the enhanced ART1 and the supervised teaming method. The proposed method has applied to the container images. The extraction rate of identifier obtained by using contour tracking algorithm showed better results than that from the histogram method. Furthermore, the recognition rate of the self-generation supervised teaming method based on enhanced ART1 was improved much more than that of the self-generation supervised learning method based conventional ART1.

• Korean Journal of Culture and Social Issue
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• v.26 no.4
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• pp.457-477
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• 2020

The purpose of this study is to confirm the effect of the young generation's Fairness perception on the hopelessness at the present time when the hopelessness of the future that young generation is experiencing is growing with social interest. This study examined the mediating effects of the perceived control and moderating effect self-esteem between the fairness perception and the hopelessness of the young generation. For this purpose, the self-reporting data of 313 young people in their 20s and 30s were collected. The results were as follows: First, fairness awareness was positively correlated with perceived control and self-esteem, and the hopelessness was negatively correlated with fairness awareness, perceive control and self-esteem. Second, perceived control mediated between fairness perception and the hopelessness, Third, self-esteem moderated the relationship between the fairness perception and the hopelessness. The high self-esteem group showed little change in hopelessness due to fairness perception while the low self-esteem group showed a big change in hopelessness due to fairness perception, which means that high self-esteem plays a role in alleviating hopelessness when fairness perception is low. The results of this study can be used as basic data to plan ways to improve mental health and quality of life.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.2
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• pp.163-175
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• 2014

The purpose of this study was to investigate the effect of self-efficacy and appearance interest on appearance management and clothing purchase behavior of new silver generation. The research method was a survey method using a questionnaire. The subjects were 300 new silver woman(aged from 50 to 64) living in the large city. Statistical analysis methods were factor analysis, Cronbach's ${\alpha}$ and multiple regression analysis. The results of this study were as follows. The self-efficacy factor divided into three categories including self-control efficacy, social self-efficacy and physical self-efficacy. And appearance interests were divided into four categories including weight control interest, outfit management interest, interest in clothing and disinterest in appearance. Self-efficacy had significant effect on various appearance interests. Especially physical self-efficacy was the important factor which could describe the appearance interests more effectively. Self-efficacy and appearance interests had significant effect on appearance management and clothing purchase behavior. Social self-efficacy could describe more appearance management behavior, while on the other side self-control efficacy could describe the clothing purchase behavior more effectively.

• Asia Marketing Journal
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• v.14 no.2
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• pp.127-156
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• 2012

A lot of interest in the baby-boomer generation, those who were born after World War II, has emerged since their retirement has been accelerated. The retirement of baby-boomers has caused many health, public welfare, social policy and family relationship problems. However, their increased purchasing power has made them more attractive consumers than any other generation, and they have become a fascinating niche market in the depressed economy. This research selected middle-class women of the baby-boomer generation who have had powerful effects on society and have emerged as an attractive niche market, and attempted to understand their lives intensively. Based on research activities, the purpose of this research is to identify baby-boomer generation middle-aged women's life values. Qualitative research methodology was used to achieve research objectives, and this research aimed to suggest marketing implications to connected industries based on the research results. The research objectives are as follows. 1. understanding the lives of baby-boomer middle-class women who have powerful effects on socio-economic phenomena 2. identifying the life values of baby-boomer middle-class women 3. generating marketing implications based on an understanding of baby-boomer middle-class women's lives and life values This research conducted FGIs(focus group interviews), one of the qualitative research methodologies, to figure out baby-boomer middle-class women's life values intensively and selected 10 women living in Seoul for data collection. The qualitative data of collected FGIs were analyzed with spiral data analysis methodology proposed by Creswell(2007). The most effective factors to influence these middle-class women's lives powerfully were 'time' and 'independence'. Their consciousness of the importance of using time affects their life pattern generally, and their independence also impacts greatly on the way they exploit time and on their diverse relationships. They maximized their self-realization and showed long-term partnership with their surrounding circumstances because of those effective factors. Baby-boomer middle-class women's self-realization was divided into two areas. One was their outside activities and another was perfect management of their physical appearance and home interior. Like the results of this research, their need for social entrance will be reinforced more strongly since their internal and external activities aim for the achievement of self-realization. In addition, this research suggests that baby-boomer middle-class women's activities are connected with their management of their physical appearance and home interior decorations, and that such management is caused not only by a simple interest in fashion and beauty but also a profound desire for self-realization. On account of their consciousness, which is different from other generations, Korean baby-boomer middle-class women are able to maintain positive partnerships with their surrounding circumstances; however, they also show ambivalent emotions to retain effective partnerships. To overcome those stressful situations, they make greater efforts to keep up their health and youth, and also engage in diverse activities to maintain their mental health. Finally, they generate positive attitudes toward their economic situation and extra time to develop self-realization and pursue happy, youthful and healthy lives. Based on those results, this study suggests the following implications. First, industries targeting the baby-boomer generation should develop innovative products and services which help the baby-boomer generation maximize their efficiency of time since time is one of the most important factors powerfully impacting the baby-boomer generation. They will engage in various activities to fill up their extra time and consume helpful products and services. Second, such industries should supply the baby-boomer generation with opportunities which propose new ways of self-realization since this generation shows a great desire for self-realization because of their self-efficacy. With customized strategies of satisfying their needs, the baby-boomer generation would discover opportunities to utilize their abilities, relationships and aesthetic senses, and industries would develop a niche market. Third, market segmentations which target the baby-boomer generation's desire to maintain their physical appearance and home interior should be executed since such activities are the main strategies to develop this generation's self-realization. The baby-boomer generation's desire to study those areas would be expanded, and those education systems should produce innovative products and services targeting the baby-boomer generation. This implication also offers to government officials new policies related with the baby-boomer generation. This exploratory study utilized qualitative research methodology to understand baby-boomer middle-class women's lives, and proposed propositions and limitations for further researches. As for the limitations, first, it is hard to generalize the research results so that they may apply to all areas and economic classes of the baby-boomer generation since this research selected only 10 women living in Seoul for the data collection process. To overcome this limitation, extended data collections of subjects from diverse regions and economic classes should be designed. Second, quantitative research should be conducted to supplement the findings with validities. Third, this research focused on only general ideas of the baby-boomer generation's lives since the range of this study was focused on their overall lives. Therefore, intensive research related to specific areas of their lives should be conducted.

• Progress in Superconductivity
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• v.7 no.1
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• pp.11-16
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• 2005

Coupling of non-linear oscillators have long been an interesting problem for physicists. The coupling phenomena have been frequently observed in Josephson junction series array, which have been used for Josephson voltage standard. Interestingly pronounced self-generation effect has been found during recent development of Josephson arrays for programmable Josephson voltage standard. But the coupling effect between the self-generations is not fully understood yet. We present harmonically approximated analytical solutions for coupled self-generations in the Josephson arrays, i.e., Superconductor-Insulator-Normal metal-Insulator-Superconductor (SINIS) array, externally shunted Superconductor-Insulator-Supercondctor (es-SIS) array, Superconductor-Normal metal-Superconductor (SNS) array. We find that the coupling between the self-generated Josephson oscillations through microwave transmission line plays critical role in microwave property of the Josephson array.

• International Journal of Advanced Culture Technology
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• v.8 no.4
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• pp.82-88
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• 2020

With the development of medical care in the 21st century and the rapid development of the 4th industry, electronic devices and household goods taking into account the physical and mental aging of the silver generation have been developed, and apps related to health and health are generally developed and operated. The apps currently used by the silver generation are a form that provides information on diseases by focusing on prevention rather than treatment, such as safety management apps for the elderly living alone and methods for preventing diseases. There are not many apps that provide information on foods that have a direct effect and nutrients in that food, and research on apps that can obtain information about individual foods is insufficient. In this paper, we propose an app that analyzes food factors and provides self-medication for health promotion of the silver generation. This app allows the silver generation to conveniently and easily obtain information such as nutrients, calories, and efficacy of food they need. In addition, this app collects/categorizes healthy food information through a textom solution-based crawling agent, and stores highly relevant words in a data resource. In addition, wide deep learning was applied to enable self-medication recommendations for food. When this technique is applied, the most appropriate healthy food is suggested to people with similar eating patterns and tastes in the same age group, and users can receive recommendations on customized healthy foods that they need before eating. This made it possible to obtain convenient healthy food information through a customized interface for the elderly through a smartphone.

• Fashion & Textile Research Journal
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• v.24 no.5
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• pp.577-592
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• 2022

This study aims to confirm which factors related to technology acceptance affect generation MZ's use of luxury fashion platforms. For this purpose, Internet self-efficacy and technology readiness were added as new exogenous and moderating variables using extended UTAUT. Then, performance expectancy, effort expectancy, social influence, and facilitating condition as a factor of UTAUT were set as mediating factors. Response data were collected through questionnaires for generation MZ with experience in using luxury fashion platforms, and a factor analysis, reliability analysis, correlation analysis, and path analysis were conducted using the SPSS and AMOS statistical programs. According to the results, the Internet self-efficacy of generation MZ significantly affected on performance expectancy, effort expectancy, social influence, and facilitating conditions on the luxury fashion platform. Moreover, performance expectancy and social influence had a significant effect on the use intention of luxury fashion platforms, but effort expectancy and facilitating condition did not have a significant effect on use intention and use behavior. Additionally, as the moderating effect of technology readiness affects only the relationship between social influence and behavioral intention, it was confirmed that social influence is an important variable with the characteristics of MZ consumers. Therefore, it is deemed necessary to recognize the importance of social influence when trying to use new technologies targeting generation MZ in the fashion industry.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.9
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• pp.1320-1330
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• 2002

The purpose of this study was to classify Y generation according to Hip Hop mania elements and to investigate the differences in psychological characteristics (self-consciousness, egocentrism) and buying behavior of Hip Hop fashion among the classified groups. The subjects were 500 middle and high school students living in Seoul and Kyonggi area.46g data were analysed using cluster analysis, ANOVA and Duncan's multiple range test. The results were as (follows : As a result of classifying Y generation with Hip Hop mania element including behavior and attitude aspect they were classified into three groups; Hip Hop mania group, Hip Hop interesting group, Hip Hop uninterested group. Among groups there were significant differences in public and private self-consciousness, self-centeredness, evaluative criteria of Hip Hop fashion, information sources and clothing store patronage. Hip Hop Mania group showed significantly higher level in both public and private self-consciousness, thus the members of the group were so egocentric in their thinking and behavior. When they purchased Hip Hop fashion, they regarded both aesthetic appreciation and practicality as import information.

• Journal of the Korean Institute of Intelligent Systems
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• v.19 no.1
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• pp.62-68
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• 2009

Two new generation gap models with modified parent-centric recombination(PCX) operator are proposed. First, the self-adaptation generation gap(SGG) model is a control method that keeps a replaced probability of parents by offspring to a certain level which obtains better performance. Second, virtual cluster generation gap(VCGG) is provided to extend distances among parents using clustering, which causes it to diversify individuals. In this model, distances among parents can be controlled by size of clusters. To demonstrate the effectiveness of our two proposed approaches, experiments for three standard test problems are executed and compared to most competing current approaches, CMA-ES and Generalized Generation Gap(G3) with PCX. It is shown two proposed methods are superior to consistently other approaches in the study.