• 제목/요약/키워드: Self expression desire

검색결과 48건 처리시간 0.026초

Female Japanese and Korean University Students' Awareness of and Attitudes about Fashion: Analysis in Relationship to the Media

  • Shoyama, Shigeko;Matsuo, Aya;Kiro, Yoon;Kim, Jung-Sook
    • 한국의류산업학회지
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    • 제4권6호
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    • pp.524-533
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    • 2002
  • The present study selected female Japanese and Korean university students (a population that is assumed to be sensitive to the subject of fashion) as subjects. We investigated (1) their awareness of and attitudes about clothing styles, and (2) their relationships to fashion and various media. In both Japan and Korea, female students were highly interested in fashion and their major motive for adopting a given fashion was "style change" (the desire to change one's style by adopting a novel fashion) or "self-expression" (the desire to express oneself and achieve self-realization). They most frequently adopted a fashion during the acceptance phase (when the fashion has spread through the market and been shown extensively by the media). Korean students were more interested in and positive to fashion than were Japanese counterparts. Fashion magazines often served as the major source of information on clothing fashions. The frequency of buying magazines and the number of magazines bought were higher in Korea than in Japan. The time spent in reading these magazines was also longer in Korea. The frequency of buying fashion magazines correlated with the degree of interest in fashion and the time when a fashion was adopted. Students who adopted a fashion earlier tended to buy fashion magazines more frequently.

라이프스타일 유형과 자기표현욕구가 비건화장품 구매의도에미치는 영향에 관한 연구: 사회적가치의 매개효과 중심으로 (A Study on the Effects of Lifestyle and Self-Expression Desire on Vegan Cosmetics Purchase Intention: Focusing on the Mediating Effect of Social Value)

  • 김정인;허철무
    • 벤처창업연구
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    • 제18권5호
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    • pp.217-240
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    • 2023
  • 최근 기초화장품 트렌드로 클린화장품, 비건화장품 등이 새롭게 다양한 출시가 이루어지고 있으며 시장 내 성장하고 있다. 한동안 화장품의 성분에 대한 관심과 영향이 커지면서 기능성화장품, 코스메슈티컬화장품, 더마화장품이 신뢰를 얻고 인기가 있던 가운데, 효능 외의 요소를 소구하는 비건 브랜드와 제품에 대한 관심이 커지고 있는 중이다. 이러한 변화에 있어 소비자의 라이프스타일과 사회적가치의 영향관계가 영향이 있을 것으로 보이는데 이를 분석하고, ESG가 강조되는 사회 분위기 속에 클린 또는 비건화장품의 소비가 일종의 자기표현의 욕구를 충족시켜주는 역할로써의 관계가 있을지 알아볼 필요가 있겠다. 본 연구는 화장품 소비자를 대상으로 라이프스타일 유형과 자기표현욕구가 사회적가치를 매개하여 비건화장품 구매의도에 미치는 영향에 관하여 분석하였다. 라이프스타일 유형을 외모지향형, 건강지향형, 유행추구형으로 구분하였다. 전국에 거주하는 화장품 소비자로부터 수집한 설문지 321부를 실증분석에 사용하였다. SPSS v26.0과 PROCESS macro v4.2를 사용하여 매개변수가 하나인 단일매개모형을 기반으로 분석하였다. 분석결과 첫째, 외모지향형을 제외한 라이프스타일 유형인 건강지향형 및 유행추구형과 자기표현욕구는 사회적가치에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 사회적가치는 비건화장품 구매의도에 정(+)의 방향으로 유의한 영향을 미치는 것으로 나타났다. 셋째, 외모지향형, 건강지향형 및 유행추구형의 모든 라이프스타일 유형과 자기표현욕구는 비건화장품 구매의도에 정(+)의 영향을 미치는 것으로 나타났다. 넷째, 사회적가치는 외모지향형을 제외한 라이프스타일 유형 및 자기표현욕구와 구매의도 간을 매개하는 것으로 나타났다. 외모지향 소비자는 사회적가치에 직접적인 영향을 미치지 않고 구매의도에 영향을 미치는 것으로 나타나 외모 지향적인 소비자의 경우 비건화장품 구매 동기가 해당 제품과 관련된 사회적가치에 크게 영향을 받지 않을 수 있음을 시사하고 있다. 표준화계수를 이용한 상대적 영향력 크기 비교에서는 사회적가치를 매개할 때 자기표현욕구가 가장 크게 비건화장품 구매의도에 영향을 미치고 건강지향형이 가장 작게 영향을 미치는 것으로 나타났다. 이 연구의 학문적 함의로는 틈새 소비자 세그먼트, 중재 메커니즘 및 지속 가능성 고려 사항에 대한 통찰력을 제공함으로써 소비자 행동 연구에 기여하고 있고 마케팅 전략과 지속 가능한 비즈니스 관행을 형성하는 화장품 산업 및 그 이상에 대한 추가 연구 방향을 제시하고 있다.

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현대 패션에 나타난 의복구성의 부분 변형 (The Partial Transformation of Clothing Construction in Modern Fashion)

  • 김영란
    • 한국의상디자인학회지
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    • 제9권1호
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    • pp.103-122
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    • 2007
  • Fashion have been expressed by a face through various a period, social change, and various culture changing. Human expresses as "Transformation" by applying these needs of changing to the fashion. A origin tribe expressed its own self by using direct body transformation and extreme decorations in the past. However, human express creative and esthetic desire based on shape, material, and transformation method in the present time characteristics of the body. Exceptional transformation breaking a existing fixed idea appeared frequently due to dissolution through transformation which is positive expression method in the fashion from 20th century. As a results, followings are obtained in this study. First, human body transforms by using a tool or intermediation in investigation of aesthetic meaning for human body. The object, Transformation, is stably transformed by disintegration, distortion, exaggeration and simplification reduction, as design's sensitivity. Second, transformation from relation of clothing composition is expressed by extension, reduction, simplification, and dissolution. In transformation from original tribe's sensitivity, past decorative desire lead to transformation of human body. To give variable change from past to present fashion, external formative will is introduced. Then, extreme expression is made by direct transformation of clothing type. It seems to be accomplished that human body's expression method is continuously changed into extension, exaggeration, reduction, and dissolution from transformation method as described before. Transformation of modem fashion is expression method by creative supervision. Extreme transformation substituted body's each part is based on immanent play and representative satisfaction. Through these transformation, it is judged that variety of creative type is achieved.

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패션 일러스트레이션에서의 사진 이미지 차용에 관한 연구 (A Study on the Photo-image Appropriation in Fashion Illustration)

  • 김순자
    • 한국의류학회지
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    • 제33권7호
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    • pp.1061-1073
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    • 2009
  • Present expression methods have close relations with popular culture in the active acceptance of various kinds of genre. Fashion illustration is no longer limited to sketching garments or technically explaining construction, it is accepted as an art that is expressed by the desire and consciousness of the artist. This study examines the expressional characteristics and effects of photo-image appropriation as an expression method in fashion illustration. The word 'appropriation' (to steal something) is used as euphemism and not meant to be derogatory. The methods of appropriation in art indicate that paintings are not inventions but are self-satisfactory creations that show that the idea of originality is false and that paintings should be uninhibited from the greed of the authority of the genius of artists. In postmodern paintings, the photo-image of appropriation are expressed through the methods of re-photography, photo collage, and photo painting. Photo-image appropriation methods in fashion illustration are re-photography, photo collage, image mixing of photography, drawing, and graphic expression of photography. Fashion illustrators are able to develop expression techniques for expanding a field of expression and enhance the ability of communication through the photo-image appropriation methods.

Elsa Schiaparelli의 작품세계에 관한 연구(II) (A Study on Elsa Schiaparelli's Work(II))

  • 김일
    • 복식
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    • 제20권
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    • pp.179-190
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    • 1993
  • In the history of fashion, few designers have interpreted the background of the time more accurately and energetically than did Elsa Schiaparelli. She understood the new role of women and believed clothes should suit one's life style. Schiaparelli begun with sportswear, later included suits and dresses. She produced them of great elegance and extreme chic. Simplicity of line was the key to her distinctive and elegant silhouette. Even her simplest designs had elegance. Her concept of clothes was architectual : the more the plane of the body were respected, the more the garment acquired vitality. Schiaparelli combined her knowledge, timing, and sense of daring in the presentation of her designs, colors, fabrics, and embroideries. For V, the garment was not only the medium for the couturier's craft but also the place for artistic expression. Her self-conscious equation of designer's objectives with that of artist is at the heart of her work. Schiaparelli's work is an expression of desire, not merely of design.

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크리스티나 로제티의 『모드』 : 빅토리아 시대 시인의 자기 단념과 자기표현 (Christina Rossetti's Maude : Self-Abnegation and Self-Expression of a Victorian Poet)

  • 하명자
    • 비교문화연구
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    • 제25권
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    • pp.391-420
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    • 2011
  • Christina Rossetti's novella Maude displays Tractarian influences in terms of Holy Eucharist, Puseyism, and the doctrine of Reserve. Tractarianism is High Church revival movement of nineteenth century. In the story a teenage girl, Maude went through hard time receiving Holy Eucharist due to self-consciousness and internal guilt according to Puseyism. She felt guilty when she enjoyed worldly things and outward beauty. Due to guilt Maude refused to receive Holy Communion, which is complete connection to God. Her cousin, Agnes suggested that in refusing Holy Communion Maude is following her own will not God's will. Later Maude overcame Puseyite thought of self-hatred and reconciled with her identity as a poet and a woman. Maude oscillates between concealing and revealing, secrecy and truth, sincerity and affectation, and modesty and display. Her marvelous poetic talent makes people praise her but she withholds private feelings and attempts to divert attention from herself. Like Maude herself, the meaning of her poems is at times reserved and withheld. This tendency goes with the doctrine of Reserve in Tractarianism. The doctrine of Reserve utilizes indirect methods to reveal divine attributes because finite human being can not accept infinite God. The doctrine of Reserve sees to it that the expression will be veiled, indirect, subdued and self-effacing. Rossetti adapts a poetic method of Reserve when Maude has anxiety over 'display and poetry' and generates the reticence, secrecy, mystery, renunciation, modesty and detachment. According to Mary Arseneau, by veiling and expressing herself through symbols she can rise above the self and employ the phenomenal to suggest a noumenal reality. Thus the poetry becomes an expression of longing for the divine. The poem "Three Nuns" exemplifies Maude's maturity and gradual progress in the relationship with God. Rossetti suggests the vision full of hopes and promises of reuniting with God. In conclusion, in some sense, authoritative and conservative Tractarianism affects Rossetti both ways. On the one hand, it makes Rossetti abnegate herself and leads her to asceticism, on the other hand, it makes Rossetti express her faith in God and write amazing devotional poems such as "Three Nuns". A poem within the poem has three voices that are in perfect harmony. In the poem the first and second nun show hesitation to fully commit to God's will and the desire for the world prevents them from having heavenly joy. Third nun reveals spiritual maturity and sings new life in God where their hopes and joys begin. Rossetti expresses the procedure of spiritual growth through the poem "Three Nuns". For Rossetti, self-abnegation and self-expression both are involved in the doctrine of Reserve, Puseyism and Holy Communion.

문화사회학적 시각에서 본 패션의 전략적 사용 (Strategic Use of Fashion: A View from Sociology of Culture)

  • 최샛별;진기남
    • 한국의류학회지
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    • 제31권9_10
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    • pp.1342-1351
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    • 2007
  • Using a data set drawn from 1419 college students, this study analyzes what implications clothing or fashion has on self-expression or image management in Korean society and who are more likely to use fashion as a image management tool in the process of interacting with others. Employing Pierre Bourdieu's concept of capital, we discuss three theories concerning correspondence between class and fashion: the theory focusing on economic capital in emphasizing the correspondence; the theory focusing on cultural capital in emphasizing the correspondence and the theory emphasizing relationships between fashion and other factors rather than class. Based on the theoretical examination, we select independent variables that can be grouped into status/class variables, or economic capital variables(such as subjective status, income, father's education, father's occupation) and socio-cultural variables, or cultural capital variables(such as possession of cultural capital, desire for upward mobility). Upon regressing strategic use of fashion on independent variables, we find that both status/class variables and socio-cultural variables are statistically significant in explaining the strategic mobilization of fashion for one's image production or social success. It shows that class as a form of economic capital has important effects on the strategic use of fashion, and cultural capital also has effects independent of economic capital.

The Effect of Users' Motivations and Interactivity on Online Word of Mouth

  • PARK, Seolwoo
    • The Journal of Asian Finance, Economics and Business
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    • 제7권10호
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    • pp.855-863
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    • 2020
  • The purpose of this study is to investigate the impacts of two different kinds of interactivity, such as user-to-user and user-to-media interaction, on the relationship between SNS motivation and online word of mouth (WOM). An online survey was conducted with SNS users in Korea. Using the convenience-sampling method, 300 surveys were collected and 295 were used in the actual analysis after excluding data with careless responses or missing values. Hypotheses were tested using Structure Equation Model (SEM) and path analysis by using AMOS22. The results indicate that four different SNS motivations (self-expression, relational, fun, and browsing motivation) have a partially significant positive effect on perceived user-to-user and user-to-media interaction in SNS. Although both user-to-user interactivity and user-to-media interactivity were found to have a significant effect on online word of mouth, by comparing the standardized regression coefficients in these relationships, it was found that user-to-user interactivity has a greater effect on online WOM than user-to-media interactivity. These results show that the motivated SNS users want to express their desire to communicate with other users in contrast than their desire to learn media functions when motivated SNS users reveal their personalities, knowledge, and abilities. Theoretical and managerial implications are discussed.

관람자 내러티브를 활용한 인터랙티브 텍스트 콜라주 창작 연구 (A Study on the Creation of Interactive Text Collage using Viewer Narratives)

  • 임수연
    • 문화기술의 융합
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    • 제8권4호
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    • pp.297-302
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    • 2022
  • 디지털 공간에 익숙한 동시대 관람자들은 자기표현 욕구를 드러내며 의사표현 도구로 음성, 텍스트와 제스처를 많이 이용한다. 본 연구의 목적은 발화한 관람자의 내러티브를 관람자의 모습을 이용하여 콜라주 형식으로 표현하고, 관람자의 움직임에 의한 스토리를 재생산하고 확장하는 인터랙티브 아트의 창작이다. 제안된 인터랙티브 아트는 관람자로부터 획득한 음성, 영상 정보를 텍스트 콜라주로 시각화하고, 제스처 정보와 자연스러운 사용자 인터페이스(Natural User Interface)를 이용하여 쉽고 간편하게 실시간으로 상호작용하며 개인화된 감정을 표현할 수 있도록 한다. 관람자로부터 획득한 세 가지 정보는 서로 연결되어 관람자의 현재 일시적 감정을 표출한다. 텍스트의 경직된 내러티브는 관람자의 초상 이미지와 제스처를 통하여 약간의 자유도를 가지게 되고, 동시에 현실과 밀착된 스토리의 구조를 생산하고 확장해간다. 이렇게 창조된 작품 공간은 실시간으로 관람자의 내러티브를 반영하고 갱신되며 창작되는 체험 공간이며, 자신의 반영이다. 또한 관람자의 능동적인 개입과 행위를 통해 적극적인 감상 행위를 유도해낸다.

키네틱 아트를 응용한 헤어 조형에 관한 연구 (A Study on Kinetic Art applied Hair Shaping)

  • 박현화;이현숙
    • 한국패션뷰티학회지
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    • 제3권1호
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    • pp.29-38
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    • 2005
  • Nowadays, fashion is high evaluated as a mean of self expression as well as a formative art itself, The moderns' elevated beauty sense and strong desire for individuality expression have not only advanced various and refined fashion presentation but also led to expansion of fashion to a total coordination covering hair and makeup. Of them, hair styling does play an important role in rounding out the various image of fashion. It is not only far from omittable part but also, out of simplicity in the past, taking formative characteristics in form and structure day by day. Especially, artistic elements of modern arts are being introduced as motives, and of which representative is e introduction of kinetic art which is thought the artistic approval on mechanization trend in the 20th century. Thus, the study was intended to investigate how and in what forms the various features of kinetic arts is reflected in the modern hair shaping, and to suggest a new prospect of kinetic art-applied hair shaping.

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