• Culinary science and hospitality research
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• v.23 no.7
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• pp.140-148
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• 2017

The purpose of this study was to provide basic data for the development of stir-fried rice cake (Tteok-bokki) products which are suitable for the organoleptic property of Chinese people based on the analysis results of the important considerations in choosing stir-fried rice cake (Tteok-bokki) for Chinese students. As a result of analysis, it was found that the texture of stir-fried rice cake (Tteok-bokki), smell, the harmony of the rice cake and sauce, the harmony of the rice cake and ingredients, the plate of food, the size of rice cake, the shape of rice cake, the color of sauce, and the sanitary condition of the food, ingredients, and cookware have significant influence. As a result of the IPA analysis, the texture of food, the sanitary condition of the food, ingredients, cookware, and a cook were included in the first quadrant, which indicates that it is batter to maintain a good quality. Smell of stir-fried rice cake (Tteok-bokki), temperature, rice cake and ingredients were included in the second quadrant, which suggests that the importance is high, but the satisfaction level is low.

• The Journal of the Korea Contents Association
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• v.19 no.10
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• pp.397-406
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• 2019

The purpose of this study was to develop the evaluation scale according to the major selection attribute of culinary major students. For the scale development, 69 items were extracted through theoretical review. After that, a survey was conducted on 73 students who are currently studying culinary majors, and two culinary majors and three culinary major professors conducted in-depth analysis and refining. The questionnaire was conducted from March 18 to March 27, 2019, and the second expert group survey was conducted from August 19 to August 31, 2019 based on Kendall's W-validated mean and standard deviation. The results of this study are as follows. First, 46 properties were derived from the first expert group survey. Second, six factors and 32 attributes were derived through consultation with the second and third expert groups. Thirdly, through the verification of Kendall's W attributes of 32 six factors, verification of consensus on the importance of experts was made, and the final four factors (individual factors, occupational factors, major characteristics factors, and university-related factors) were derived. It was. The results of this study suggest that the final composition of the culinary major selection attribute is expected to contribute enough to increase student satisfaction, school loyalty, and enrollment rate of students through the measurement scale to grasp the competitiveness of the culinary major.

• Korea Journal of Hospital Management
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• v.29 no.2
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• pp.18-36
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• 2024

This study delved into the complex nature of medical services as experience goods and trust services, investigating the profound impact of online word-of-mouth on medical consumers' decisions to visit hospitals. Considering the restrictive legal framework for medical advertising, consumers are increasingly dependent on unrestricted sources of information like online reviews. This research aimed to provide empirical evidence for the significant role online word-of-mouth plays in hospital selection. Utilizing data from Naver reviews, hospital choice factors were classified based on the Kano model, revealing the subtle yet significant influence that word-of-mouth has on consumers' hospital visit intentions beyond merely positive or negative messages. In particular, the study provided insights into how the categorized positive and negative information, along with the presence or absence of emotional expression, affects the efficacy of word-of-mouth. The experiment targeted medical consumers aged over 20 and, through analysis using the SPSS statistical program, yielded important findings. The direction of online word-of-mouth, the presence of emotional expression, and the interaction of Kano attributes all created significant differences in hospital visit intentions. Notably, emotional expression included in negative word-of-mouth concerning one-dimensional attributes markedly decreased visit intentions, whereas the absence of emotional expression in attractive attributes actually enhanced reliability and increased visit intentions. These findings offer critical implications for redefining strategies in medical marketing and online review management. The discoveries of this study underscore the importance of active engagement and strategic management of online reviews by medical service providers, urging careful consideration of the various elements of online word-of-mouth that influence medical consumers' hospital visit intentions.

• Journal of Energy Engineering
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• v.16 no.3
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• pp.128-148
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• 2007

Quality assurance (QA) for nuclear R&D project is very concerned about the poor economy due to the improper selection of QA requirements. This paper proposes a new methodology for determining the relative importance weights of QA requirements considering the attributes of nuclear R&D project. QFD (Quality Function Deployment) is used as a conceptual framework and fuzzy number is introduced to capture the vagueness uncertainty existing in human judgement. Also we use a confidence attitude of decision-maker in order to improve the reliability of extracted attribute level of R&D project. Case study on a nuclear R&D project and scenario analysis are carried out to verify the usefulness and effectiveness of proposed methodology.

• Culinary science and hospitality research
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• v.17 no.4
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• pp.169-184
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• 2011

This study tried to know the effect of selection attributes for chicken specialty stores on customer satisfaction and loyalty. IPA analysis on relation between the attributes and the satisfaction showed that most quality-related product attributes such as 'the taste and quality of chicken', 'proper portion', and 'fresh ingredients' had high levels of perceived importance and satisfaction. It indicates that the stores need to keep the current good quality. On the other hand, customers showed lower levels of satisfaction in 'reasonable prices', 'quick delivery'(certainty factors), and 'kindness of employees', so that those attributes need improving. The hypothesis testing showed that supplementary product factors such as 'side dishes offered with chicken', 'use of neat and convenient wrapping package', and 'coupon offers' among the customer selection attributes had a significant impact on customer satisfaction and loyalty. Therefore, the owners of chicken specialty stores need to choose a reasonable price to make customers satisfied and shorten delivery time directly related to quality. Also, they need to differentiate their services by continuous employee training and education and provide additional services in order to enhance customer satisfaction for their repurchase.

• Journal of the Korean Society of Food Culture
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• v.15 no.1
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• pp.51-58
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• 2000

This study is designed to 1) understand customers' choice behavior and preference of foodservices in campus and 2) provide recommendation on management strategies for university foodservice manager. Individual interview and focus group interview were used to identify important selection attributes. The questionnaire was developed and distributed to 480 Yonsei university students and statistical data analysis was completed using SPSS WIN/7.5 for descriptive analysis, multidimensional scaling and conjoint analysis. The results of this study were summarized as follows: Students evaluated four foodservices in different ways, and strength/weakness points could be identified from the evaluation patterns. Most students(51.1%) were frequently used 'A' foodservice, though they preferred other foodservices, and cost, mainly, caused the difference. Perceptual map from multidimensional scaling showed that preference and patronage were close with different attributes. Cost was most relatively important attribute to select foodservice in campus from conjoint analysis. Therefore, relative importance of attributes should be considered in customer preference survey for constructing management plan.

• The Journal of Industrial Distribution & Business
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• v.15 no.3
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• pp.11-20
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• 2024

Purpose: This study focuses on the Chinese smartphone market to estimate product attributes influencing Chinese customers' preference for developing new smartphones through conjoint analysis. Research design, data and methodology: The online questionnaire survey is processed among Chinese potential smartphone customers. Conjoint analysis including traditional conjoint analysis (TCA) and choice-based conjoint analysis (CBCA), is used to analyze the useful data of 500. Results: Results indicate that price is the most important predictor while screen size is the least for Chinese customers' preference whether the method is TCA or CBCA. However, the importance of brand, capacity, CPU, and screen design is different. Moreover, based on each smartphone attribute level's utility, the new products with the best combinations are different compared with both methods. Finally, the predicted market shares of the top 3 products are the same with maximum utility rule model between TCA and CBCA. However, when considering with the new best combined product, they are significantly different. Conclusions: Managers should recognize the differences between TCA and CBCA and select the best method to develop new smartphones for sustainable business in the Chinese competitive market based on the important attributes of price, brand, capacity, CPU, screen design, and size.

• Culinary science and hospitality research
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• v.22 no.4
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• pp.319-332
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• 2016

The purpose of this study is to suggest management strategies for both upscale hotel buffet restaurants and independent buffet restaurants by conducting an IPA(Important-Performance/satisfaction Analysis) on the selection attributes for buffet type restaurants. Additionally, the effects of the selection attributes' satisfaction on the "intention to recommend" was tested. Surveys were conducted from April 15th through May 4th, 2016 by using both SNS and off-line surveys of consumers with buffet restaurants dining experiences within the previous year, of which a total number of 160 questionnaires were used for the statistical analysis. The result showed a few different selection attributes in each quadrant; additionally, food quality and menu had positive effects on the "intention to recommend" for hotel buffet restaurants, while food quality was the only selection attribute with positive effects for independent buffet restaurants. Based on the results of the study, it can be suggested for the hotel buffet restaurants to constantly develop new and unique menu items to lead the needs of the fast changing consumers of today instead of focusing on the premium characteristics of upscale hotels and their brand names. In addition, offering a variety desserts seems to be something to re-consider for both types of buffet restaurants.

• Journal of the Korean Association of Geographic Information Studies
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• v.16 no.2
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• pp.101-113
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• 2013

The concern on environmental quality makes the landscape analysis more important than before ever. For the landscape analysis, selection of viewpoint is one of most important stage. Because of its subjectiveness, the conventional viewpoint selection method often missed some viewpoints of importance. The purpose of this study is to develop a viewpoint selection method for landscape analysis using GIS data and techniques. During the viewpoint selection process, spatial and attribute data from several GIS systems were hired. Query and overlay methods were mainly adapted for analysis to find out meaningful viewpoints. The 3D simulation analysis on DEM(Digital Elevation Model) was used for every selected viewpoint to examine wether the view target is screened out or not. Application study at a sample site showed some omissions of good viewpoints without any screening. It also exhibited the possibility to reduce time and cost for the viewpoint selection process of landscape analysis. For the progress of applicability, GIS data analysis process have to be improved and more modules such as automatic screening analysis system on selected viewpoint have to be developed.

• Journal of Korean Society of Rural Planning
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• v.16 no.4
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• pp.117-129
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• 2010

This study is to make value estimating system to valuate prototype landscape of rural and to derive itemized importance to select priority preservable object The results of the study are summarized as follows, It is examined value estimating standard by analyzing prototype landscape related previous study, law and order. Also, It is derived conclusive prototype landscape value estimating system by doing attribute assessment of preserving objects while surveying the site and interviewing professionals, Value estimating system is classified into five items of physical value which are integration, harmony, diversity, symbolism and aesthetics, The historical-cultural value are divided into four categories which are religious value, originality, historicity and scarcity, The communal values are divided into three categories which are sociality, continuing and regional locality and also divided into three categories which are rarity, primitiveness and diversity as the ecological value, Relative priority of prototype landscape value estimating system result is derived as historical-cultural value as the superior position and physical value, communal value and ecological value as the priority order. In the subordinate, historical categories are derived to be the most valuable and originality, symbolism, integration, regional locality, continuing, harmony, aesthetics, religious value, primitiveness, diversity of physical values and diversity of ecological value in order of the priority assessment The results of the study have the meaning of practical use in prior selection and preservation plan of preserving prototype landscape as practical alternative plan for systematical preservation of damaging prototype landscape.