• The Journal of Asian Finance, Economics and Business
• /
• 제7권3호
• /
• pp.191-199
• /
• 2020

This study aims to investigate what selection attributes of customer value are more crucial when consumers choose the dessert at convenience store, which is the fastest growing retail format in Korea recently. Factors considered to be important when customers buy dessert, such as economics, diversity, convenience, and safety were examined and also relationship between customer value and satisfaction was analyzed. The survey was conducted through online (including SNS) from April 6, 2019 to April 30, 2019. A total of 303 questionnaires were used for empirical analysis. Factor analysis was performed to verify the validity and reliability of the measured variables. And the structural equation model (SEM) was used as a statistical method for hypothesis testing. As a result, factors as 'diversity', 'safety' were revealed to significantly affect hedonic customer value, while 'convenience' was shown to affect utilitarian customer value significantly. In addition, the path that customer value leads to satisfaction was also found to be significant. The result of the study suggests that selection attributes of convenience store dessert and providing meaningful implications of related hedonic and utilitarian values when customers purchase dessert at convenience store. This study provided practical implications for managers of the fiercely competitive dessert industry.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• 제5권9호
• /
• pp.1573-1595
• /
• 2011

In this paper, the outage performance of multiuser multiple-input single-output (MISO) systems exploiting joint spatial and multiuser diversities is investigated for Rayleigh fading channels with outdated feedback. First, we derive closed-form exact outage probabilities for the joint diversity schemes that combine user scheduling with different spatial diversity techniques, including: 1) transmit maximum-ratio combining (TMRC); 2) transmit antenna selection (TAS); and 3) orthogonal space-time block coding (OSTBC). Then the asymptotic outage probabilities are analyzed to gain more insights into the effect of feedback delay. It is observed that with outdated feedback, the asymptotic diversity order of the multiuser OSTBC (M-OSTBC) scheme is equal to the number of transmit antennas at the base station, while that of the multiuser TMRC (M-TMRC) and the multiuser TAS (M-TAS) schemes reduce to one. Further by comparing the asymptotic outage probabilities, it is found that the M-TMRC scheme outperforms the M-TAS scheme, and the M-OSTBC scheme can perform best in the outage regime of practical interest when the feedback delay is large. Theoretical analysis is verified by simulation results.

• Journal of electromagnetic engineering and science
• /
• 제7권4호
• /
• pp.183-189
• /
• 2007

When the M-ary signal experiences the Rayleigh fading, the diversity schemes can reduce the effect of fading since the probability that all the signals components will fade simultaneously is reduced considerably. The symbol error probabilities for various M-ary signals, such as MDPSK(M-ary DPSK) and MPSK(M-ary PSK), are mathematically derived for the Selection Combining 2(SC-2) and Selection Combining 3(SC-3) demodulation system which requires a less complex receiver than maximum ratio combining(MRC). The propagation model used in this paper is the frequency-nonselective slow Rayleigh fading channel corrupted by the additive white gaussian noise(AWGN). The numerical results presented in this paper are expected to provide information for the design of radio system using M-ary modulation method for above mentioned channel environment.

• Journal of Communications and Networks
• /
• 제9권1호
• /
• pp.67-74
• /
• 2007

The performance of dual diversity receivers operating over correlated Ricean fading channels is analyzed. Using a previously derived rapidly converging infinite series representation for the bivariate Ricean probability density function, analytical expressions for the statistics of dual-branch selection combining, maximal-ratio combining, and equal-gain combining output signal-to-noise ratio (SNR) are derived. These expressions are employed to obtain novel analytical formulae for the average output SNR, amount of fading, average bit error probability, and outage probability. The proposed mathematical analysis is used to study various novel performance evaluation results with parameters of interest the fading severity, average input SNRs, and the correlation coefficient. The series convergence rate is also examined verifying the fast convergence of the analytical expressions. The accuracy of most of the theoretical performance evaluation results are validated by means of computer simulations.

• Journal of Communications and Networks
• /
• 제14권6호
• /
• pp.703-709
• /
• 2012

In this paper, we propose a hybrid decode-amplify-forward incremental cooperative diversity protocol using SNR-based relay selection. In the proposed protocol, whenever destination unsuccessfully receives the source's signal, one of relays that exploit hybrid decode-amplify-forward technique is chosen to retransmit the signal. We derive approximate closed-form expressions of outage probability and average channel capacity. Monte-Carlo simulations are presented to verify the theoretical results and compare the performance of the proposed protocol with the direct transmission protocol and conventional incremental relaying protocols.

• 대한전자공학회:학술대회논문집
• /
• 대한전자공학회 2002년도 ITC-CSCC -3
• /
• pp.1960-1963
• /
• 2002

Transmit diversity schemes we an effective capacity improvement method for down link of wideband code division multiple access (W-CDMA) systems. In this paper, we propose to use transmit antenna subset selection scheme in conjunction with closed loop transmit adaptive array (TxAA). The proposed scheme selects N$\_$s/ optimum antennas among N$\_$${\gamma}$/(>N$\_$s/) transmit antennas in order to maximize diversity gain from selected antennas, and also reduces the cost of RE chains by employing two different types of RF modules fur the selected and the unselected antenna group, respectively. Computer simulation results show performance improvement by the proposed scheme over the conventional TxAA when considering up link control information feedback.

• 한국정보전자통신기술학회논문지
• /
• 제11권6호
• /
• pp.757-763
• /
• 2018

무선 채널의 시변 특성 및 경로손실, 지연, 도플러, 쉐도잉 그리고 간섭과 같은 다양한 전파 방해요소로 인해 충분한 데이터 속도 및 요구되는 서비스 품질을 달성하기 매우 어렵다. 특히 본 논문에서 고려되는 발사체 시스템의 시험 및 평가 시 동체에 장착된 송신안테나와 추적안테나 간의 전파 경로는 발사체의 빠른 이동 및 지형, 지물로 인해 다중경로 페이딩으로 인한 간섭 발생 및 Line of sight(LOS) 전파 경로가 차단되는 경우가 발생한다. 이와 같이 무선 통신 시스템에서 발생되는 다중 경로 페이딩을 효과적으로 개선하기 위해서 다이버시티 컴바이너 기법을 필요로 한다. 본 논문에서는 다이버시티 컴바이너 기법 중 공간 다이버시티 컴바이너 기법에 대한 설계 및 개선방안을 도출하기 위하여, AWGN채널 환경에서 Maximum ratio combining(MRC), Selection combining(SC)의 BER성능과 서로 독립된 채널로부터 수신된 2개의 신호 간 SNR 비교 시 설정된 특정 임계값 기준보다 낮은 경우 MRC로 동작하고 높은 경우 SC로 동작하여 수신된 2개의 신호를 컴바이너 하는 적응형 SC/MRC 다이버시티 컴바이너에 대한 BER 성능을 비교 분석하였다.

• Journal of Communications and Networks
• /
• 제9권4호
• /
• pp.473-481
• /
• 2007

Energy efficiency is one of the most critical concerns for wireless sensor networks. By allowing sensor nodes in close proximity to cooperate in transmission to form a virtual multiple-input multiple-output(MIMO) system, recent progress in wireless MIMO communications can be exploited to boost the system throughput, or equivalently reduce the energy consumption for the same throughput and BER target. However, these cooperative transmission strategies may incur additional energy cost and system overhead. In this paper, assuming that data collectors are equipped with antenna arrays and superior processing capability, energy efficiency of relevant traditional and cooperative transmission strategies: Single-input-multiple-output(SIMO), space-time block coding(STBC), and spatial multiplexing(SM) are studied. Analysis in the wideband regime reveals that, while receive diversity introduces significant improvement in both energy efficiency and spectral efficiency, further improvement due to the transmit diversity of STBC is limited, as opposed to the superiority of the SM scheme especially for non-trivial spectral efficiency. These observations are further confirmed in our analysis of more realistic systems with limited bandwidth, finite constellation sizes, and a target error rate. Based on this analysis, general guidelines are presented for optimal transmission strategy selection in system level and link level, aiming at minimum energy consumption while meeting different requirements. The proposed selection rules, especially those based on system-level metrics, are easy to implement for sensor applications. The framework provided here may also be readily extended to other scenarios or applications.

• 한국인터넷방송통신학회논문지
• /
• 제19권1호
• /
• pp.21-27
• /
• 2019

본 논문에서는 다수의 중계기가 존재하는 복호 후 재전송 기반의 협력 통신 시스템에서 부분적인 중계기 선택 기법을 사용 했을 때의 보안 불능 확률을 연구한다. 수신 노드와 도청 노드는 각각 송신 노드와 중계 노드 모두에서 신호를 수신한다고 가정한다. 수신된 두 신호는 MRC 기법을 사용하여 다이버시티 이득을 얻는데 이용된다. 본 논문에서는 다수의 중계기가 존재하는 시스템의 보안 불능 확률 식을 계산하고, 그 식이 타당한지 증명하기 위해서 이론값과 모의실험 결과값을 비교한다. 중계기의 수에 따라 보안 불능 확률이 어떻게 변하는지를 모의실험 결과를 통해 도출한다.

• 한국통신학회논문지
• /
• 제32권5A호
• /
• pp.394-401
• /
• 2007

MIMO 시스템은 안테나 다이버시티와 공간 다중화의 적절한 조합에 따라 여러 가지 전송모드를 가질 수 있다. 이 논문에서는 비트 오류율에 관한 조건을 만족시키면서 전송용량을 최대화하는 전송모드를 찾고 특정 모드에 대해서는 각 안테나의 전송 기법을 최적화하는 방법을 제안한다. 모의실험을 통해 제안된 기법이 기존 기법에 비해서 전송용량을 향상시키는 것을 보인다.