• Journal of the Korean Home Economics Association
• /
• v.42 no.1
• /
• pp.153-166
• /
• 2004

The purpose of this study was to examine the internet shoppers' new purchase behavior, to examine the general purchase behavior(i.e., purchase pattern, preference), and to examine the related factors to promotion strategies(i.e., e-mail, event) of internet shopping mall. Focus group interviews were done with 40 internet shopping-mall users on May, 2003 for the data collection. Data were analyzed by content analysis and descriptive statistics(i.e., frequency, percent). The results of this study were as following. First, competitive price, accurate product and service information and convenience were considered as important factors in the new purchase behavior among internet shoppers. Second, the more frequent purchasing time through the internet shopping mall were on weekdays rather than weeekends and the most preferred information search engine were category type, item type, and price type in order. Third, e-mails from internet shopping mall were most likely opened by internet shoppers, that is to say, e-mail can be the efficient communication tool as well as the possible promotion strategies. Specifically, the title of email was considered as an important factor to approach the target consumers.

• YAKHAK HOEJI
• /
• v.20 no.1
• /
• pp.63-69
• /
• 1976

Prednisolone tablet product design problem was structured as constrained optimization problem and subsequently solved by multiple regression analysis and Lagrangian method of optimixation. Prednisolone was the drug chosen and anhydrous lactose and corn starch were the adjuvants. The effect of anhydrous lactose and corn starch concentrations on tablet hardness, volume, disintegration time and in vitro release rate was studied. The concentrations of anhydrous lactose and corn starch used in this experiment were 30-60 percent and 5-30 percent, respectively. A full second-order (quadratic) model with all possible two-factor interactions was employed. To obtain the values of anhydrous lactose and corn starch which miniumize the in vitro : release time (t$_{60%}$) subject to the constraint on tablet hardness, disintegration time and volume, we solved the Lagrange function. Multiple correlation coefficients for the regression models were correlated at less than 0.05 level and it was found that the optimum concentrations of anhydrous lactose and corn starch were 45 percent and 21 percent, respectively.

• Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
• /
• v.28 no.5
• /
• pp.39-51
• /
• 2014

This paper deals with design of a direct-coupled, small-scaled permanent magnet generator (PMG) for wind power application. First, this paper determines rated power and speed of the PMG from measured characteristics of wind turbines. Second, we derive analytical solutions for the open-circuit field in order to determine optimum magnet thickness and pole pitch/arc ratio. Third, on the basis of open circuit field solutions, stator magnetic circuit including slot opening, teeth width and yoke thickness is designed. And then, a diameter of stator coil which agree with a required current density is calculated, and its turns are determined from the area of slot considering winding packing factor. Finally, finite element (FE) method is employed in analyzing the details of the designed PMG and, test results such as back-emf measurements are given to confirm the design.

• Journal of Fashion Business
• /
• v.22 no.5
• /
• pp.1-14
• /
• 2018

The purpose of this study was to define the purchase behavior of online luxury fashion brand consumers that soon became new luxury consumption trends. To investigate online luxury fashion brand consumer's purchase behavior, three variables were suggested based on advanced researches. These variables include economic value, item variety and pleasure. Purchasing luxury online was not common but as cross-border online shopping market became popular, consumers began to purchase luxury items through online shopping platforms. Preliminary surveys was conducted on 20~40-year-old consumers who have experience in online shopping for luxurious items. Total 238 questionnaires were used for analysis. By using SPSS, frequency analysis, factor analysis, reliability analysis, correlation analysis, regression analysis, t-test and ANOVA were conducted. The results of the study were as follow; first, consumer's purchase behavior appeared to be influenced by the order of pleasure of shopping, economic value and item variety. Repurchase intention appeared to be affected by the order of economic value, item variety, and pleasure of shopping. Second, online luxury fashion consumers perceived that risk does not affect purchase intention and repurchase intention. Third, as purchase intention increases, repurchase intention also increases. Fourth, shopping value, age and channel risk also indicated meaningful differences. As an early study of luxury fashion brand products purchased directly online, the academic significance can facilitate an overall understanding of consumer behavior such as usage motive, risk perception, behavioral intention.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.14 no.4
• /
• pp.1690-1698
• /
• 2013

In order to analyze the influence of job preparation activities by work value, this study utilized The Graduates Occupational Mobility Survey(GOMS) 2010 Year and the subjects of this surveys were 6,847 people who graduated from university. The results of this study were follows: First, Work value was showed significant difference by gender, type of school, school location, major fields. Second, The practical importance factor was found to have positive(+) influence on job preparation activities. Third, The intrinsic importance factor and the extrinsic importance factor were found to have negative (-) on job preparation activities. This study provides detailed analysis on job preparation activities, offering new verification of work value as the most important element of occupation exploration to university students looking for employment.

• Culinary science and hospitality research
• /
• v.21 no.6
• /
• pp.49-62
• /
• 2015

Give that statistical analysis is an essential component of foodservice-related research, the purpose of this review is to analyse research trends of statistical methods applied to foodservice-related research. To achieve these objective, this study carried out a content analysis on a total of 251 out of 415 research articles published in The Korean Journal of Culinary Research(TKJCR) from January 2010 to December 2013. Of the total 164 research articles focussing on natural science research, qualitative research, articles written in English were excluded from the scope of this study. The results of this study are as follows. First, it turned out that 269 research articles applied quantitative research methods, and only 10 articles applied qualitative research methods among the 279 research articles based on social science research methods. Second, 20 article (8.0%) among the 251 did not specify the statistical methods or computer programs that were used for statistical analysis. Third, it was found that 228 articles (90.8%) used the SPSS program for data analysis. Fourth, in terms of frequency of use, it was revealed frequency analysis was most used, followed in order by reliability analysis, exploratory factor analysis, correlation analysis, regression analysis, structural equation modeling, confirmatory factor analysis, t-test, variance analysis, and cross tabs analysis, However, 3 out of 56 research articles that used a t-test did not suggest a t-value. 10 out of 64 articles that used ANOVA and demonstrated a significant difference in between-group mean did not conducted post-hoc test. Therefore, the researchers with interest in foodservice fields need to keep in mind that choosing and applying the correct statistical technique both determine the value and the success or failure of a study. To enhance the value and success of a study, it is necessary to use the proper statistical technique in an efficient way in order to prevent statistical errors.

• Journal of Korea Entertainment Industry Association
• /
• v.15 no.3
• /
• pp.141-152
• /
• 2021

The purpose of this study is to examine the effects of screen baseball experience factor on pleasrue, experience value and quality of life based on experience economy theory. To achieve the purpose of the study, 366 questionnaires who had experience visiting screen baseball were surveyed. Frequency analysis, factor analysis, reliability analysis, correlation analysis, Multiple regression analysis using SPSS ver 21.0. Results of this study are as follows, First, Experience factors (entertainment experience, escapist experience) were found to have a significant effect on the pleasure. Second, Experience factors(entertainment experience, escapist experience and aesthetic experience) were found to have a significant effect on the experience value. Third, Experience factors(entertainment experience, educational experience and escapist experience) were found to have a significant effect on the quality of life. Through these study results, this suggests that the experience factors of screen baseball users positively influence the pleasure, experience value and quality of life. Therefore, it is necessary to develop an experience factor reinforcement program and expand facilities in order to increase the pleasure, experience value, and quality of life of screen baseball users in the future.

• The Journal of The Korea Institute of Intelligent Transport Systems
• /
• v.15 no.3
• /
• pp.105-117
• /
• 2016

Recently the passenger of railway satisfaction levels are lowered. the reason why the railway station was built without considering the increased passenger due to diversification(transfer, shopping, and etc.) of the domestic railway station infrastructure. Especially, in case of KTX Gwangju-Songjeong Station, the number of its passenger has been increased about more than three times since its opening in 2015, so that there are much inconvenience generated in the station congested with passengers. his study aims to excute using Pedestrian simulation and Design Hourly Factor concepts of Highway Engineering, in order to designing the optimum area through the passenger demand forecast for each station. For this analysis was divided into the second stage. Frist, the railway passenger was calculated by using the methodology of Design Hourly Factor that is used during road design in the aspect of traffic engineering. Second, we tried to analyze the level of service in each railway station facility through the pedestrian simulation. Analytical results show that utilizing pedestrian simulation provides verification for calculation of LOS of each railway station facility. Therefore, In the future when designing railway station of facilities will be possible to suggest the facilities area based on LOS.

• The Research Journal of the Costume Culture
• /
• v.19 no.1
• /
• pp.214-229
• /
• 2011

The purpose of this study is to find strategic methods of quality management for customer satisfaction when developing clothing for middle and elderly women. For this study was middle and elderly women who were living in Seoul and Kyonggi-do. SPSS 11.5 statistical program was used for data analysis and to conduct factor analysis, reliability verification, paired-sample t-test, frequency analysis and percentage. The result were as follows; First, middle and elderly women's behavioral characteristic in purchasing clothing, the average price of formal suit was 700 thousand won and the time for purchasing was less than 3 months. They tended to purchase mostly by themselves on their own, and they purchase their own formal suit. Second, The body parts that influence the fit the most are in the order of waist circumference, shoulder width, chest circumference. Third, Regarding the difference of importance and satisfaction on the fit by body part that the middle and elderly women by body part, there was no significant different in neck circumference and shoulder swerve. Overweighing middle and elderly women showed difference in importance and satisfaction on all body parts. Underweighing middle-aged to aged women showed a significant difference in importance and satisfaction in the order of circumference of hips. Fourth, middle-aged women in 50s showed higher importance than satisfaction in the order of waist circumference, and elderly women in 60s should higher importance than satisfaction in rise length, jacket length. Aged women in 70s and above should significant difference only in the height of collar.

• Journal of the Korean Applied Science and Technology
• /
• v.40 no.6
• /
• pp.1322-1329
• /
• 2023

This study attempted to verify how the selection attribute affects customer satisfaction and participation intention to provide basic data for the efficient operation strategy of domestic futsal fields. Therefore, people who used domestic futsal fields were selected as samples, and convenience sampling methods were used. The final analysis used 271 copies of data. The data processing was conducted with the SPSS (ver. 21.0) program, which conducted frequency analysis, factor analysis and reliability analysis, correlation analysis, simple and multiple regression analysis. First, the results of the study showed that domestic futsal field selection attributes had a significant impact on customer satisfaction in the order of service, convenience, price, and facility. Second, customer satisfaction had a significant effect on participation intention. Third, the optional attributes had a significant impact on participation intention in the order of facility, service, convenience, and price. Summarizing the above results, it is believed that domestic futsal courts need to provide facilities and services that allow consumers to enjoy futsal games more conveniently and safely.