• Title/Summary/Keyword: Search engines

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e-Cohesive Keyword based Arc Ranking Measure for Web Navigation (연관 웹 페이지 검색을 위한 e-아크 랭킹 메저)

  • Lee, Woo-Key;Lee, Byoung-Su
    • Journal of KIISE:Databases
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    • v.36 no.1
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    • pp.22-29
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    • 2009
  • The World Wide Web has emerged as largest media which provides even a single user to market their products and publish desired information; on the other hand the user can access what kind of information abundantly enough as well. As a result web holds large amount of related information distributed over multiple web pages. The current search engines search for all the entered keywords in a single webpage and rank the resulting set of web pages as an answer to the user query. But this approach fails to retrieve the pair of web pages which contains more relevant information for users search. We introduce a new search paradigm which gives different weights to the query keywords according to their order of appearance. We propose a new arc weight measure that assigns more relevance to the pair of web pages with alternate keywords present so that the pair of web pages which contains related but distributed information can be presented to the user. Our measure proved to be effective on the similarity search in which the experimentation represented the e~arc ranking measure outperforming the conventional ones.

The Impacts of AI-enabled Search Services on Local Economy (AI 기반 장소 검색 서비스가 지역 경제에 미치는 영향에 대한 실증 연구)

  • Heejin Joo;Jeongmin Kim;Jeemahn Shin;Keongtae Kim;Gunwoong Lee
    • Information Systems Review
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    • v.23 no.3
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    • pp.77-96
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    • 2021
  • This research investigates the pivotal role of AI-enabled technologies in vitalizing the local economy. Collaborating with a leading search engine company, we examine the direct and indirect of an AI-based location search service on the success of sampled 7,035 local restaurants in Gangnam area in Seoul. We find that increased use of AI-enabled search and recommendation services significantly improved the selections of previously less-discovered or less-popular restaurants by users, and it also enhanced the stores' overall conversion rates. The main research findings have contributions to extant literature in theorizing the value of AI applications in local economy and have managerial implications for search businesses and local stores by recommending strategic use of AI applications in their businesses that are effective in highly competitive markets.

Implementation and Experiment for Search Performance Analysis of SQLite Mobile Database (SQLite 모바일 데이터베이스의 검색 성능 분석을 위한 구현 및 실험)

  • Choi, Jin-oh
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.21 no.2
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    • pp.333-338
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    • 2017
  • Recently, because of the mobile device generalization tendency, a lot of new mobile applications which need mobile database on mobile devices appear. SQLite, Realm, etc. are representative mobile databases, and they are the database engines which are suitable for small devices that have large resource restriction and are used a lot in mobile devices based on Linux. These engines are open source programs and have advantages which are lighter weight and faster speed than general purpose databases. This paper focuses on the performance experiments and analysis of SQLite, which is front runner in mobile database fields. Considering the target mobile environments, the test is performed at Linux environment. And this paper implements performance test program and performs performance experiment of SQLite database to test search efficiency. The experiment is processed by comparison with the results of a Oracle database working out at the same environment.

Design and Implementation of Internet Shoppping Mall Based on Software Implemented Context Aware (소프트웨어기반 상황인식활용 인터넷쇼핑몰의 설계 및 구현)

  • Yoon, Sun-Hee
    • Journal of the Korea Society of Computer and Information
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    • v.14 no.1
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    • pp.183-190
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    • 2009
  • The core technique of ubiquitous computing is the context aware computing and the context aware technique is more like software so the important research work is to develop the core engines first and the adapted device for the engines. When ubiquitous computing era comes, the current existing internet shopping mall, the form of searching the direct goods and ordering the goods by the customers evolves and develops the form of system that recommends the goods by the search engine which combined with the input data and technique of case based reasoning and intelligent agent that is based on the context aware technique. In this paper, search engine which is based on the case based reasoning and intelligent agent is designed and the prototype is implemented to be adapted to the internet fashion expert shopping mall.

Web Interface Agent based on Learning using Information Extraction (정보추출을 이용한 학습기반의 웹 인터페이스 에이전트)

  • 이말례;배금표
    • Journal of the Korean Society for information Management
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    • v.19 no.1
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    • pp.5-22
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    • 2002
  • Users usually search for the required information via search engines which contain locations of the information. However. as the amount of data gets large, the result of the search is often not the information that users actually want. In this paper a web guide is proposed in order to resolve this problem. The web guide uses case-based learning method which stores and utilizes cases based on the keywords of user's action and agent's visit. The proposed agent system learns the user's visiting actions following the input of the data to be searched, and then helps rapid searches of the data wanted.

A Search Efficiency Improvement Method using Internal Contiguity in Query Terms (질의 내부 단어 인접도를 이용한 검색 효율 향상 기법)

  • Yoon, Soung-Woong;Chae, Jin-Ki;Lee, Sang-Hoon
    • Journal of KIISE:Databases
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    • v.35 no.2
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    • pp.192-198
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    • 2008
  • It is difficult to get relevant information on vast Web data. Search engines summarize and store Web information and show the ranked lists based on user queries affected by relative importance and user-adaptation. But these have limitation with showing user-intended information at the top priority. User intention is presented in general within query itself. In this paper, we propose the selective rankup methodology of user-intended search results based on weighting internal contiguity in query terms. With experimental results, we can find user-intended results with 75.8% probability using this simple method only, and efficiency of rerank proposed outperforms ordinary case by $13{\sim}20%$.

Pay Per Click Marketing Strategies: A Review of Empirical Evidence

  • Bhandari, Ravneet Singh
    • The Journal of Industrial Distribution & Business
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    • v.8 no.6
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    • pp.7-16
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    • 2017
  • Purpose - Today's world revolves around search engines which are the driving force behind any marketer. The thirst for marketing has led to the evolution of online 'Pay per click' over last few years and is the most widely used instrument. Research design, data, and methodology - Exploratory research design highlights many marketing variables getting affected by pay per click marketing. To analyze the said phenomenon, the data was gathered through questionnaire from the sample of 338 respondents which were selected by simple random sampling method mostly from the National Capital Region (NCR) of Delhi in India. The data collected from the respondents was loaded on SAS base for exploratory factor analysis and multiple regression analysis. Results - Pay per click as a marketing tool has significant impact on the consumers. The most prominent factors of pay per click marketing identified in the research are Ad quality, Competition, Targeting, Trend and Budget. Conclusions - Organic as well as inorganic ads, keeping in mind the end goal to gage the exchange of these two postings in the marked look territory. Additionally, here we dissected supported pursuit promotions in all. It would be beneficial to break down the impact of promotion position on the pay per click marketing.

A review on development trends of arterial pulse simulators (맥파 재현장치 개발 동향)

  • Min, Sang-Won;Ko, Bok-Yung;Chang, Jae-Soon;Kim, Ki-Wang
    • The Journal of the Society of Korean Medicine Diagnostics
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    • v.16 no.2
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    • pp.1-10
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    • 2012
  • Objectives : Recently, for over ten years, various arterial pulse simulators have been developed for training of pulse palpation technique. In this paper, we summarized development trends of those apparatuses. Materials and methods : To search the cases of development, we mainly used China Knowledge Infrastructure (CNKI), National Discovery for Science Leaders (NDSL), Korean Traditional Knowledge Portal, Patent Search by Baidu (百度專利搜索), and some general search engines. Some domain cases introduced were collected based on personal experience. Results : It was found that there were two types of arterial pulse simulators. The first type uses fluids and pumps, while the second type uses actuators without fluid circulation parts. Conclusion : From year 2000, various arterial pulse simulators have been developed. In general, they could be classified two types. Further effort toward Maixiang (脈象) simulation and validation in field is needed.

Systemic Review on Forest Healing Journals (산림 치유 관련 논문에 관한 체계적 고찰)

  • Sun, Seung-Ho;Lee, Seon-Goo
    • Journal of Physiology & Pathology in Korean Medicine
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    • v.24 no.4
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    • pp.566-570
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    • 2010
  • This review was conducted to investigate clinical trial trend, clinical effect, and study methods of forest healing. Literature search was performed using the search engines of eight electronic databases from inception to march 2010 without language limitation. The search terms were "forest healing", "forest experience", "forest therapy", "forest treatment", "clinical trial", and "clinical study". Inclusion criteria were randomized controlled trials (RCTs) among all kinds of study searched about forest healing. Selection literature and data extraction was performed by authors(SH Sun and SG Lee) independently. Total three studies were selected finally. The methodological quality in all study was low because of poor reporting. Study indications were metal health, depression, self-esteem, and stress. The scale of studies was very small, which was the level of pilot study. There were no description for obtaining informed consent and being reviewed by Institutional Review Board (IRB), and could be any problems for statistical method in any studies. It is difficult to accept the fact that each studies had the significant effect for study indications in the results of studies. It is concluded that the evidence that health healing have a significant effect is insufficient. Further systematic and methodological study and well-designed clinical trial will be needed.

A Study on Service Integration of Research Information and Dictionary in Portal Site (포털사이트의 사전과 학술정보 연계 검색 방안 연구)

  • Yang, Chang-Jin
    • Journal of the Korean Society for information Management
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    • v.28 no.1
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    • pp.7-22
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    • 2011
  • Internet portals have been revolutionized not only as simple search engines but also as a new space for the Internet users. They have developed to give satisfying search results for academic information users. academic fields. However, their attention was given to the quantity rather than the quality of the results. This tendency is now changing. This study addresses the problems in the search process using the current portal sites and presents an integrated scholarly information service where users can access more organized and trustworthy information linked with online technical keyword dictionary. When a user enter a keyword on a portal site, he/she can access to high quality scholarly information resources linked with keyword. This could assure the user to get an expanded knowledge with confirmation.