• Title/Summary/Keyword: Scope of Influence

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The Influence of K-Content Experience on National Image, Tourism Attitude and Visit to Intention: Targeting Chinese (K-콘텐츠 경험이 국가이미지와 관광태도 및 방문의도에 미치는 영향 : 중국인을 대상으로)

  • Park, Heejung
    • Journal of Service Research and Studies
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    • v.14 no.1
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    • pp.91-107
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    • 2024
  • This study attempted to empirically verify the possibility of K-content for Chinese people who have recently slowed down due to restriction of movement and political and diplomatic conflicts, although it is a very meaningful market for Korea's content industry and tourism industry. As a result of the study, each item of K-content experience, national image, tourism attitude, and visit intention was derived as one factor, and only the national image factor was derived as two factors: 'functional image' and 'cultural image'. As a result of examining the influence relationship between them established based on previous studies focusing on the derived factors, all five research hypotheses were adopted. K-content experience was found to have a significant influence on both factors of the national image. It was found that it had a greater influence on cultural image factors than functional image factors, cultural image factors were found to have a greater influence on tourism attitudes, K-content experiences had a significant effect on tourism attitudes, and tourism attitudes had a significant effect on visit intentions. Based on the results of this study, it was once again confirmed that the national image even comtually bees an important factor for linking to practical tourism behavior, and in this respect, "culture" is an important key factor that can lead to practical tourism and visits. Previous national images indicate that if the functional aspect of the country was more emphasized, it is now necessary to focus more on the importance of culture than on the functional aspect. As the K-content experience has a significant effect on tourism attitude, it can have a positive effect on the formation of a positive tourism attitude that can lead to actual tourism behavior, so various efforts will be needed to form an active tourism attitude using K-content in the future. As the content and target scope of K-content are expanded and diversified, specific strategies for each sub-market using cultural contents in various fields should be established and implemented.

Comparing the Effects of the Access to the International School on Apartment Sales and Rental Prices: A Case of Songdo International School in Incheon (국제학교 입지가 아파트 매매 및 전월세 가격에 미치는 영향 비교·분석 -인천 송도국제도시 사례 -)

  • Kim, Yoon-Jae;Shin, Gwang-Mun;Lee, Jae-Su
    • Journal of the Korean Regional Science Association
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    • v.38 no.4
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    • pp.45-58
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    • 2022
  • This study intends to compare the factors influencing the location of international schools on apartment sales and monthly rent prices for Songdo International School in Incheon, which has a history of more than 10 years. At the latest point, 10 years after the opening of the school, apartments in areas near international schools are divided into sales and monthly rent markets and analyzed. Songdo International City, designed as a planned city, was set as a spatial scope, and 2018-19, which is a relatively stable real estate period, was set as a temporal analysis period to avoid the overheating period of real estate after COVID-19. Considering the urban image of the "New Special Education Zone," such as the opening of Songdo Campus by private academies formed around international schools and domestic and foreign universities, the multiple regression model was applied based on the traditional Hedonic price model. As a result of the empirical analysis, first, differences in the price determinants of sales and monthly rent were confirmed. Second, the price influence of international schools was much higher than that of the variables. Third, the influence of international schools was more pronounced in the monthly rent market than in the sales market.

The Structural Relationships between Job-Engagement, Self-Esteem, Positive Thinking on Image-Making Efficacy of Beauty Professionals (뷰티 종사자의 이미지메이킹 효능감에 의한 긍정적 사고, 자아존중감 및 직무몰입의 구조적 관계)

  • Lee, Yu-Rim;Yu, Jin-Woo;Kim, Jang-Hyeon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.12
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    • pp.377-386
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    • 2020
  • The image of beauty professionals who have wide contact with consumers is an important factor that can increase satisfaction and loyalty in consumers by exerting a positive influence on them. The purpose of this study is to investigate the influence of, and relationships among, self-esteem, positive thinking, and job commitment on image-making efficacy in beauty professionals. The method and scope of this study were carried out by theoretical research related to image-making efficacy, positive thinking, self-esteem, job engagement, and survey research with beauty professionals located in Seoul and the Gyeonggi-do area. We used SPSS v. 23.0 and Amos v. 23.0 to analyze demographic characteristics, the coefficient of internal consistency of the survey items, descriptive statistics, Pearson's correlation, and the Sobel Test. The results of the study show that the image-making efficacy of beauty professionals had a positive (+) effect on self-esteem, positive thinking, and job commitment. Second, self-esteem in beauty professionals was found to exert a positive effect (+) on their positive thinking and job commitment. Third, positive thinking by beauty professionals contributed to a positive effect (+) on job commitment. Fourth, the study found that self-esteem and positive thinking mediated the relationship between beauty professionals' image-making efficacy and job commitment.

A Study on the Influence of Entrepreneurship Education on the Entrepreneurship Intention of Chinese University Students (창업교육이 중국대학생의 창업의도에 미치는 영향에 관한 연구)

  • Hao, Yue;Kim, Hyung-Ho;Sim, Jae-yeon
    • Journal of Digital Convergence
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    • v.18 no.8
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    • pp.11-19
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    • 2020
  • In recent years, college students have emerged as the main players in Chinese innovation and start-ups. Based on the TPB theory, this paper introduced the start-up education variables and established the influence model of start-up education for university students in China on the motivation of start-up. In this paper, a questionnaire containing five variables, including behavior attitude, subjective norms, perceived behavior control, entrepreneurship education and entrepreneurial intention, was investigated for students from six universities in Jilin Province, China, and statistical analysis was carried out using SPSS23.0. The study found that the entrepreneurship education of college students had the greatest impact on entrepreneurial intentions compared to the three elements of planned behavioral theory: behavioral attitudes, subjective norms and perceived behavioral control. This paper has a guiding significance in strengthening start-up education in universities. This study was conducted only for students from six universities in Jilin Province, China, and the scope of the study needs to be expanded throughout China in order to generalize the research results.

A Study on Role of Production Company Executive Producer as Drama Producer (드라마 생산자로서의 제작사 기획 프로듀서 연구)

  • Kim, Mi-Sook
    • The Journal of the Korea Contents Association
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    • v.21 no.10
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    • pp.286-308
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    • 2021
  • For a long time, dramas that everyone has enjoyed at home have become the most popular cultural contents due to the development of digital technology and the influence of Hallyu.(Korean Wave) This study was conducted in-depth interviews and participatory observations on the background, role, identity, and labor experience of TV planning producers who appeared in the drama production process with the implementation of outsourcing production policy in 1991. The number of dramas produced increased sharply in the mid-2000s due to the Korean Wave. Against this backdrop, the planning producer has expanded their scope in the drama production process and emerged as a new drama producer. The planning producer plays a role in creating an environment in which writers and directors can be selected with the identity of "not a creator but a producer of dramas" and lead drama planning. OTT and watching TV on the Internet have made it possible to watch dramas without TV. As this phenomenon accelerates and becomes commonplace, fewer consumers adhere to the traditional way of watching dramas using TV, and consumers' emotional tastes become more demanding. In this environment, TV planning producers are leading the production of dramas, exerting as much influence as writers and directors. They are also building new power relationships among drama producers by securing planning and financial power.

Analyzing the Determinants and Estimate cost against Resettlement on New Town Project Using Ordinal Logit Model (순서형로짓모형을 이용한 재정비촉진지구의 재정착비용추정 및 결정요인 분석)

  • Choi, Yeol;Park, Sung Ho
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.29 no.2D
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    • pp.287-293
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    • 2009
  • The aim of this paper is to analyze resettlement cost and decision factors of resettlement since Redevelopment Promotion Projects. Range of resettlement cost was averagely increased 204% by using actual data. Consequently, the research is operated for aboriginal people in these areas by a questionnaire. The questionnaire ask a payment range of the resettlement cost with 4 stages; 150% and less, 180% and less, 200% and less, excess of 200%. Research scope is consist of Seo-kumsa, Civil Park, Chung-mu and Young-do. These areas are redevelopment of Busan metropolitan city. Resettlement is come under the influence of the resettlement cost and many factors by each specific character. In many alternatives for resettlement, understanding the reason why aboriginal peoples select a certain alternative and if we actualize the proper alternative, aboriginal peoples' resettlement ratio will be increased. Moreover it ask housing characteristic, housing life pattern for understanding aboriginal peoples' characteristic. Also data analysis model is ordinal logistic model'. In analysis result, resettlement cost is 150% of aboriginal assets. and significance parameter is sex, job, income, region, affection, attachment, housing possession type, size and others have influence on aboriginal peoples' resettlement.

Exploring Internal Factors of Companies to Increase Oorganizational Commitment of Female Managers (여성관리자의 조직몰입을 높이기 위한 기업의 내부요인 탐색)

  • Shin, Soo-Young;Park, Ji-Sung;Ok, Chiho
    • The Journal of the Korea Contents Association
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    • v.20 no.9
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    • pp.296-307
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    • 2020
  • Compared to the quantitative increase in women's workforce, women's status in the organization remains poor. When it needs diverse perspectives and flexibility cope with the environment, it is an urgent challenge for companies to manage women in organizations. In this study, it is explored the internal factors of the organization that allow women managers to be more immersed in the organization. While previous researches have focused mainly on employment equality policies, this study expands the scope of existing research by considering the organization's internal support factors, such as mentoring, education and training, and organizational atmosphere. The female manager panel data showed that mentoring, education and training, and organizational climate all increase the leading influence of female. This leading influence affects organizational commitment and mediated between organizational internal factors and organizational commitment. In other words, it has been found that it is important for female managers to take the initiative in their position as well as the internal support of companies for female managers to immerse themselves in the organization. This study could contribute to solving the dilemma of the use of women's workforce by companies that fail to recover all investment costs such as recruitment, education, training, and compensation of excellent women's workforce.

Russia-Central Asia relations -Focusing on the period after the establishment of the EAEU in 2015- (러시아·중앙아시아 관계 -2015년 EAEU 창설 이후를 중심으로-)

  • Sang Nam Park
    • Analyses & Alternatives
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    • v.7 no.3
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    • pp.85-114
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    • 2023
  • The purpose of this study is to analyze Russia-Central Asia relations since the launch of the EAEU in 2015 and forecast the future from a structural realism perspective. Bilateral relations have both elements of close cooperation and elements of conflict. Russia and Central Asia, which have the characteristics of an authoritarian alliance, also have a symbiotic relationship in which they have no choice but to cooperate with each other to maintain the regime. Based on this, Russia has made various efforts to reunify Central Asia. Central Asia also has no choice but to cooperate with Russia for its survival, but at the same time, it has expanded its scope of cooperation in the international community to avoid being subjugated to Russia again. However, as China's power expands, Russia's relative weakness, and wariness toward Russia increases after the Ukraine War, the gap in bilateral relations is widening. In particular, as China's influence grows, Russia's nervousness also increases. This is why Putin visits Central Asia and holds active summit talks even during the war in Ukraine. If competition between Russia and China surfaces, there is a high possibility that the international order in Central Asia will become unstable. However, it is still unlikely that the power of Russia and China will reverse in Central Asia. Above all, the security, historical, and cultural connections between Russia and Central Asia are areas that are difficult for China to catch up with. Therefore, a weakening of Russia's influence compared to the past is inevitable, but its superiority is expected to continue. If Russia breaks away from belligerence and transforms into an attractive cooperative partner, there is a possibility that bilateral relations will take an upward turn again. However, it seems unlikely that such changes and innovations will occur under the Putin regime. Therefore, the biggest obstacle to realizing Putin's goal of reunifying Central Asia is Putin himself.

The Influence of Fineness Modulus of Pine Aggregate and Grain Shape of Coarse Aggregate on the Properties of High Flowing Concrete (잔골재 조립률 및 굵은골재 입형이 초유동 콘크리트의 특성에 미치는 영향)

  • Jung Yong-Wook;Lee Seung-han;Yun Yong-Ho
    • Journal of the Korea Concrete Institute
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    • v.17 no.5 s.89
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    • pp.785-792
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    • 2005
  • This study is to examine the influence of defective grain shape of coarse aggregate and lowered fineness modulus of fine aggregate on the characteristics of high flowing concrete. The flow ability and compact ability of high flowing concrete was examined using fine aggregate, varying its fineness modulus to 2.0, 2.5, 3.0, and 3.5, and coarse aggregate with before and after grain shape improvement. Also the influence of fineness modulus of fine aggregate and grain shape of coarse aggregate on dispersion distance of particles of aggregate was examined by relatively comparing the dispersion distance between particles of aggregate. According to the experimental result, minimum porosity when mixing fine aggregate and coarse aggregate was shown in order of fineness modulus of fine aggregate, 3.0, 2.5, 2.0, 3.5, regardless of the improvement of grain shape. So when the fineness modulus is bigger or smaller than KS Standard $2.3\~3.1$, the porosity increased. When the spherical rate of the grain shape of coarse aggregate unproved from 0.69, a disk shape to 0.78 sphere shape, the rate of fine aggregate, which represents minimum porosity, decreased $6\%$ from $47\%\;to\;41\%$. The 28 days compressive strength according to fineness modulus of fine aggregate increased about 3 ma as the fineness modulus increased from 2.0 to 2,5, and 3.0. However, the 28 days compressive strength decreased about 9 ma at 3.5 fineness modulus as compared with 3.0 fineness modulus. The improvement of grain shape in coarse aggregate and increase of fineness modulus in fine aggregate made the flow ability, compact ability, and V-rod flowing time improve. Also the fineness modulus of fine aggregate increased the paste volume ratio when a higher value was used within the scope of KS Standard $2.3\~3.1$.

Analysis of Basic Factors of Self-Directed Learning for the Creative Leaning Management (창의적 학습 경영을 위한 자기주도학습 기초요인 분석)

  • Ko, Jae Lyang;Kim, Kyung Soon;Byun, Sang Hea
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.8 no.4
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    • pp.145-159
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    • 2013
  • The purpose of this study is to analyze the structural relationship as to how learning flow and self-directed learning are linked to learning motives and academic self-efficacy in the learning setting of high school students. To accomplish such purpose, based on theoretical backgrounds and preceding research findings evaluation models were put to verification for a valid research model for this study. The initial hypothetical model was that self-directed learning ability would have a direct influence on learning motive, academic efficacy and learning flow, while having an indirect influence on learning flow with learning motive and self-efficacy acting as a mediating variable. But the hypothetical model showed low significance level between self-directed learning and learning motive, and learning motive and learning flow. Therefore, links were adjusted to create the final model within the scope that the adequacy of the model might not be compromised. To verify the model, 900 high school students in Seoul were surveyed and the collected data were statistically analyzed using AMOS v21.0 and SPSS v21.0 But 815 surveys were excluded because they were not sufficiently answered. From the analysis, it was found that self-directed learning and academic efficacy have a direct influence on learning flow while self-directed learning and academic efficacy have an indirect leaning motive and learning flow. This finding means that, in the relationship of self-directed learning and learning flow, learning motive and learning efficacy are positive factors that help high school students experience learning flow. Thus, in order to enhance the experience of self-directed learning ability of high school students, various educational endeavors are needed to draw the experience of learning flow during the regular course of study. In addition, customized educational methods and environments are required to increase academic efficacy of the students.

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