• Title/Summary/Keyword: Science-based industry

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A Study on the Importance of Selection Attributes according to the Types of Makgeolli Consumers based on Purchase and Drinking Motives (막걸리 구매 및 음용 동기에 따른 소비자 유형별 선택속성 중요도에 관한 연구)

  • Jeon, Hyeon-Mo;Moon, Ok-Sun
    • Culinary science and hospitality research
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    • v.17 no.4
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    • pp.59-73
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    • 2011
  • The purpose of this study is to establish a marketing strategy for the makgeolli manufacturing industry. We fractionized cousumer types depending on motives for purchase of customers who had bought makeolli or drunk it for the last six months. We also examined the relationship between makgeolli selection attributes and customer satisfaction by the cousumer types. SPSS 15.0 statistical package was used to process data. Frequency analysis, factor analysis, a reliability test, K-means cluster analysis, one-way ANOVA, and multiple regression were executed. As a result, the motives to purchase and drink were divided into four factors - marketing, effect on health, self-desires, outside environment; consumers into three types - dependent type, loving type, indifferent type; makgeolli selection attributes into five factors - health characteristics, visual elements, brand characteristics, drinking characteristics, purchase characteristics. It was shown that the makgeolli loving type considered all the makgeolli selection attributes as most important; the dependent type considered the health characteristics and visual elements as less important than the loving type did. The indifferent type considered all the makgeolli selection attributes as less important compared with the other types. Among the makgeolli selection attributes, drinking characteristics and the purchase characteristics had effects on customer satisfaction.

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Current Status and Development of Greenhouse Models for Oriental Melon Cultivation in Seongju Region (성주지역 참외 재배용 온실구조 현황 및 모델 개발)

  • Lee, Jong Won;Baek, Chul Heun;Lee, Hyun Woo;Chung, Sung Won
    • Journal of Bio-Environment Control
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    • v.23 no.2
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    • pp.95-108
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    • 2014
  • The objective of this study is to develop the plastic greenhouse models which are structurally safe under the weather condition of Seongju and have the dimensions suitable for oriental melon cultivation as well. To grasp the structural features of greenhouses in Seongju, the field survey was conducted on 406 farmhouses which included 2,068 greenhouses. The field survey showed that the roof shape of arch type accounted for the highest rate, but recently even span or peach type became more popular and the width and height of greenhouse tended to increase as the period of use was short. The relationship of the width, ridge height and eaves height were established based on field survey data. Using climate data of Gumi adjacent to Seongju, the regressions were determined for the design wind speed and design snow depth depending on recurrence period. To design the greenhouse models against weather disasters in Seongju, the optimal design loads are 23.7 cm of snow depth and $33.8m{\cdot}s^1$ of wind speed. As the design results, four models of single-span greenhouse, two models of double-span greenhouses including extension were developed.

Purchasing Behaviors and Needs for HMR according to the Food-Related Lifestyles of Baby Boomer Women (베이비부머 여성들의 식생활 라이프 스타일에 따른 HMR 구매행동 및 요구도)

  • Myung, Choonok;Nam, Haewon;Park, Youngsim
    • The Korean Journal of Food And Nutrition
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    • v.29 no.1
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    • pp.87-103
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    • 2016
  • The purpose of this study was to analyze the food-related lifestyle choices of female baby boomers and to investigate variables regarding home meal replacement (HMR) buying behaviors and future needs. This study was conducted on 358 female baby boomers 53 years of age living in Gyeonggi and near Seoul. Out of 420 distributed questionnaires, 358 were returned and used for analysis (response rate: 85.2%). As a result of cluster analysis, three groups were identified based on the food-related lifestyles : a value-seeking group, a convenience-seeking group, and a health-seeking group. Among the three groups, there were significant differences in two socio-demographic characteristics, education level (p<0.05) and regular exercise (p<0.01), and in several health- and food-related habits, type of breakfast (p<0.01), type of dinner (p<0.05), dinner details (p<0.05), frequency of eating out (p<0.05), and eating habits score (p<0.01). The health-seeking group was significantly more likely to purchase ready to cook (RTC) items (59.1%) than were the other groups (p<0.001). However, the ratio of HMR purchasing for the purpose of meal replacement (p<0.05) and an HMR purchasing frequency of more than twice a week (p<0.001) were significantly lower in the health-seeking group. Reasons for selecting HMR showed a similar tendency among groups in taste (26.2%), convenience (18.7%), price (16.9%), safety (15.3%) and type of food (14.3%). However, the satisfaction scores for hygiene and safety reported by the health-seeking group were significantly lower than those reported by the other groups. More than two-thirds of all respondents were willing to purchase HMR in the future, though there were significant differences according to group: convenience-seeking group, 73.1%, health-seeking group, 70.1%, and value-seeking group, 65.7% (p<0.05). Our results suggest that the number of baby boomers purchasing HMR products will continue to grow and baby boomers will want HMR products to be more healthy (52.0%), safe (28.5%) and delicious (13.4%). An emphasis on taste was high in the convenience-seeking group, whereas an emphasis on health was high in the health-seeking and value-seeking groups. In conclusion, this study shows various food-related lifestyles amongst female baby boomers and illustrates the need to develop HMR marketing strategies targeted to these different lifestyles.

Effects of Allium Hookeri Extracts on Glucose Metabolism in Type II Diabetic Mice (당뇨병 마우스(db/db) 모델에서 삼채(Allium Hookeri) 부위별 추출물의 항당뇨 효능 연구)

  • Kim, Nam-Seok;Choi, Bong-Kyoum;Lee, Seon-Hye;Jang, Hwan-Hee;Kim, Jung-Bong;Kim, Haeng-Ran;Choe, Jeong-Sook;Cho, Yong-Sik;Kim, You-Suk;Yang, Jae-Heon;Kim, Young-Soo;Kim, Hyun-Ju;Kim, Dae-Keun;Lee, Chang-Hyun;Lee, Sung-Hyen
    • Korean Journal of Pharmacognosy
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    • v.47 no.2
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    • pp.158-164
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    • 2016
  • This study was conducted to verify the potential of Allium hookeri to control blood glucose metabolism in diabetes model. We fed the experimental diets(ALE, ARE) supplemented with the extract of Allium hookeri leaf or root at 1% of diet to the diabetic mice (C57BLKS/J, db/db) for 8 weeks. Hetero and control mice were fed the control diet without any extract of Allium hookeri leaf or root. At 8th week of feeding the diets, we measured body weight, blood glucose, HbA1c, and plasma insulin levels and conducted an oral glucose tolerance test (OGTT) and staining insulin immunoreactive cells in islets of pancreas. ARE group treated with the root of A. hookeri showed significantly lower blood glucose levels than the Cont group at 120 min in the OGTT. However, HbA1c level was significantly reduced in both ALE and ARE groups, and higher serum insulin levels and increased density of insulin immunoreactive cells compared with the Cont group were found in these 2 groups. Based on these results, A. hookeri is considered to be effective in improving glucose tolerance by partially affecting insulin secretion and it may be used to prevent and treat diabetic disease.

Item Goodness-of-Fit of Psychological Empowerment Scale in Private Security Guards (시큐리티 요원의 심리적 임파워먼트 척도의 문항 적합도)

  • Kim, Eui-Young;Kim, Sae-Hyung;Lee, Jun-Woo
    • Korean Security Journal
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    • no.31
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    • pp.25-45
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    • 2012
  • Based on the results of preceding researches that the uncertainty perceived by the private security guards about their roles exerts direct effects on the business performance of the security industry, it needs to preferentially examine the degree of authority that the private security guards have. The suitability of the psychological empowerment criteria for measuring this for private security guards, however, has not yet been established up to the present, so it can be said that the validity of the information has not yet been established. Accordingly, as the psychological empowerment criteria of private security guards, this research examined the suitability of items, reliability of items, the level of difficulty of items, and the item goodness of fit from the viewpoint of the appropriateness of category of responses, and it is summarized as follows. First, in the self-determinism factor of the psychological empowerment criteria, Item 11 was found to be an unsuitable item, so it is proper that Item 11 should be deleted when examining the psychological empowerment of private security guards from now on. Second, the item reliability of the psychological empowerment criteria was high, so the consistency of the results is shown even if the data are collected from the other private security guards. Third, they feel that it is hard to respond to Item 12 while they perceive that Item 1 is the easiest, and the level of items of the psychological empowerment criteria is evenly distributed. Fourth, it was established that the 5-point categories of the psychological empowerment criteria were suitable to the private security guards.

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A Awareness Survey of HACCP Implementation in the Korean Slaughterhouses (도축장에서 HACCP 시행주체의 HACCP 운용수준 및 성공적 시행에 대한 인식실태)

  • 이영순;김용상;강경선
    • Journal of Food Hygiene and Safety
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    • v.17 no.1
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    • pp.45-54
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    • 2002
  • Hazard Analysis Critical Control Point System (HACCP) is recognized worldwide as a science-based and systematic approach for food safety. This has been initiated to establish the HACCP system in Korean slaughterhouses by suggesting some of effective implementation ways. An awareness level survey using questionnaire for 124 owners and 363 employees of the slaughterhouses, and 170 government officers responsible for HACCP duties was performed. This study shows that only 34.7% of owners, 21.1% of employees, and 57.1% of government officers have good understanding of HACCP, but 93.5%, 88.9% and 93.6% respectively have the willingness of HACCP implementation. Major benefits in HACCP implementation in the slaughterhouse raised by respondents were improvement of hygiene level of the plant (54.1%), increase of meat sale (17.6%), pride of the production of safe meat for human consumption (9.6%) and increase of meat export (7.5%), while major obstacles were financial difficulties (33.2%), poor levels of the facilities and equipments in the plants (27.3%), poor level of personal hygiene (19.4%), and lack of understanding of HACCP (12.3%). The most urgent measures which respondents raised to implement HACCP system effectively in the slaughterhouses at the moment were the Improvement of levels of facilities and equipments in the plants (36.6%), the establishment of HACCP base through education and training (19%), special benefits to HACCP implementing plant (11.8%), and close relationship between government and the industry (10.3%). The present study shows some of effective ways to implement HACCP in slaughterhouses.

Cultivation status and breed development of Lentinula edodes cultivar Sanjo 701ho in the sawdust cultivation (표고 톱밥재배용 산조 701호의 품종육성 및 재배현황)

  • Noh, Jong-Hyun;Kim, Kyung-Jin;Lee, Byung-Seok;Kim, Seon-Cheol;Kim, In-Yeop;Choi, Sun-Gyu;Kwon, Hyuk-Woo;Lee, Won-Ho;Joung, Eui-Young;Chung, Nam-Hun;Ko, Han-Gyu
    • Journal of Mushroom
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    • v.18 no.3
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    • pp.179-188
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    • 2020
  • The oak mushroom (Lentinula edodes) is a popular edible mushroom that has long been cultivated and eaten throughout Northeast Asia (including Korea). Its taste and flavor are unique. Oak mushrooms are cultivated on logs and in sawdust. The cultivation period on logs is 4-5 years, while the cultivation period in sawdust is 6 months, which is rapidly driving a shift from log to sawdust based cultivation. In particular, the Sanjo 701ho cultivar of L. edodes is a mid-range to high-temperature variety that is widely known for its suitability for summer cultivation on sawdust in Korea. This study summarizes new developments and achievements in the oak mushroom industry in Korea, and details the cultivation history of Sanjo 701ho, its culturing characteristics, various demonstration tests, and the expansion of domestic varieties.

Design improvement study of street furniture using the KOREA image (코리아 이미지를 이용한 환경시설물 디자인 개발 연구)

  • Kim Do-Kyung
    • Archives of design research
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    • v.19 no.4 s.66
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    • pp.31-40
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    • 2006
  • For a long time, we have been good at the static image, 'the country of calm morning' as reminding Korea. But, it became a chance that we were recognized newly and actively through the success of the Olympic games in 1988 and World cup games in 2002 all over the world. And foreigners' interest and expectation for Korea becomes much higher by these reasons. Moreover, the importance of our cultural industry, recognition for new cultural improvement have been changing step by step by the oriental trend in Asia in these days. So, this study intends to realize the Korean symbol with showing Korean Identity and its image's applying to the street furniture design through the making of special street which expresses well the Korean Image. There is a purpose of this study not to use as just street furniture but to make characterized Korean culture through showing examples which are based on Korean culture. The way of the improvement for the street furniture design using Korean image are these we analyze the character of Korean international image with the previous data for the change of Korean Image. We understand the symbol of changed Korean international Image, and extract the design elements. We analogize the shape, material and color image of the street furniture which is joined with both the Korean national image and formative traditional elements. At last, we formalize its symbolic image by applying to the street furniture according to the design improvement process with the analogized image. The formal study using Korean image makes more cleary the Korean Identity, and it doesn't influence only the actual change but also Korean cultural value equipment.

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Effect of women consumers purchase by an attribute of cosmetic Advertising Model (화장품 광고 모델의 속성이 여성 소비자의 구매욕구에 미치는 영향)

  • 강인숙
    • Archives of design research
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    • v.14 no.3
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    • pp.37-48
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    • 2001
  • This paper is a study on how women consumers purchase are affected by models who appear in advertisements for cosmetics, focusing especially on studies concerning the impact that models have on advertisement strategies of the cosmetic industry in korea. In surveys conducted, consumers responded that cosmetic advertisement models should examplify a expertness and trustworthiness attitude more than just display their own physical attractiveness. The consumers who bought cosmetic products based on its endorsement from particular models responded that they had a positive reaction to the models physical attractiveness and likability while experiencing a negative reaction to the model's expertness and trustworthiness attitude. Women consumers are interested in cosmetic advertisement models, but do not necessarily trust them. Hence, the use of a Particular model does not directly affect the consumers Purchasing decision. Famous stars often appear in cosmetic advertisements in korea, and targeted consumers have a very positive response to their physical attractiveness, familiarity and perceived likability. However, the consumers have a completely negative response to the models in regards to their expertness, trustworthiness, and their sense of similarity with the model. The models, then, should be used in these advertisements to try and uphold the fellowing qualities. expertness in regards to having some knowledge of, experience with, and expertness in using the cosmetic produces, trustworthiness when expressing their own opinion of the product, matching image of products and targeted consumers.

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Ecological Characteristics of Actinomycetes from Mercury and Chrome Polluted Soil (수은, 6가크롬 오염토양으로부터 분리된 방선균군의 생태학적 특성)

  • Cho Min-Hye;Han Sang-Mi;Baek Ha-Ju;Whang Kyung-Sook
    • Korean Journal of Environmental Biology
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    • v.24 no.1 s.61
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    • pp.38-45
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    • 2006
  • Ecological characteristics of microbial populations inhabiting heavy metal polluted soil were investigated. The samples were collected from 293 sites around an factory and industry at Gyeoungsangbuk-do. We measured the contents of seven heavy metal elements (Cd, Cu, As, Hg, Pb, $Cr^{6+}$, CN), seven sites have been seriously contaminated by mercury and chrome. A quantitative evaluation of microbial populations in mercury and chrome contaminated soil was examined by using plate count method. Bacterial numbers in polluted soil samples ranged from $7.4X10^5\;to\;9.3X10^7\;cfu\;g^{-1}$, about $10\sim100$ fold less than the count for the unpolluted soil. Moulds were not detected in chrome polluted soil. The log values of actinomycetes of each contaminated soil samples were log ranged from 6.18 to 7.52. The ratio of actinomycetes was similar to unpolluted soil. The investigation showed actinomycetes to be the major microbial population inhabiting the mercury and chrome polluted soil. Thirty-one isolates among the total isolates were examined for antibacterial activity. These isolates were identified based on a phylogenetic analysis using 16S rRNA gene nucleotide sequences, they were categorized in three major phylogenetic groups, belong to the Streptomyces (6 strains), Saccharopolyspora (3 strains), Nocardiodes (1 strain). On the phylogenetic tree, the clade consisting of five isolates were distantly related to all of the established Streptomycetes genera, indicating the possibility as members of new species.