• 제목/요약/키워드: Satisfaction with a Festival

검색결과 71건 처리시간 0.023초

지역주민의 축제 참여동기와 만족도가 지지도에 미치는 영향: 유달산 봄꽃 축제를 중심으로 (Local Participation, Festival Motivation, Satisfaction Level, and Support Level: Focusing on Yudalsan Mountain's Spring Festival)

  • 손종원;나승화
    • 유통과학연구
    • /
    • 제12권8호
    • /
    • pp.103-112
    • /
    • 2014
  • Purpose - There have been local government systems since June 1955. Many local governments have made use of festivals for regional public relations and the achievement of competitiveness. This study analyzes effective components of local festivals. There has been extensive research in relation to variables such as participation motivation, satisfaction level, recall intention, royalty, and recommend purpose. However, as a variable factor, attachment to the participation motivation of a festival has been overlooked along with support level to a festival. This study has added new variables named "attachment to local society" and "support level," which are dependent variables. We will study the relationship of these two variables. Research design, data, and methodology - This study has devised a cause-and-effect relationship model, which deduces that local residents' participation motivation for the festival will have positive influence on the festival support level and satisfaction level. We circulated questionnaires to local residents to get the data required to prove the hypothesis. To analysis the data, we used SPSS 21.0, and accomplished basic analysis through the analysis of frequency as well as descriptive statistical analysis. Further, we verified our measurement tools through reliability analysis, and examined the research hypothesis through multiple regression analysis. Results - With regard to the festival satisfaction level, the variables of local society attachment, festival attraction, escaping from the daily life, and family harmony have influence upon a positive effect (+) in this order. Among them, the variable of local society attachment has the greatest influence. However, in respect of support level for the festival, only the variables of local society attachment and escaping from the daily life have a valid influence on the positive effect (+), and local society attachment has relatively greater influence. In addition, not only does the festival satisfaction level affect the support level for the festival in terms of positive effect, the influence is also far-reaching, which verifies the mediating effect. Conclusions - The result shows that the local residents' satisfaction level with the Yudalsan Mountain Spring Flower Festival is comparatively high, which is due to the local society attachment. It also shows that it is difficult to create support without local residents' attachment with their area. Consequently, this study insists that the Yudalsan Mountain Spring Flower Festival should exceed its limitation as just a village-level party, in order to become a remarkable and outstanding festival, and suggests three operational implications: macro-environmental development, task environment development, and internal operational environmental development. From the macro-environmental perspective, the constant development of local culture and local business is proposed. In the task environment perspective, a new functional development for the festival is proposed. From the internal operational environmental perspective, improvements in festival operation methods are proposed. If these weak points are addressed and resolved through a more detailed approach, it will be very helpful for local government systems to operate the festival.

음식축제 관람객의 관광행위지향성과 만족도, 사후행위의도의 영향 관계: 2011년 대한민국 국제요리 경연대회를 중심으로 (The Influences of the Tourists' Action Orientation on Satisfaction and Post Intention of Action of the Tourists who Attended a Food Festival: Focusing on 2011 Korea Food Festival)

  • 황윤미;이상정
    • 한국조리학회지
    • /
    • 제18권1호
    • /
    • pp.168-181
    • /
    • 2012
  • 이 연구는 음식축제를 방문한 축제관람객의 축제관광행위지향성과 축제만족도, 사후행위의도의 관계를 분석하고자 하였다. 설문조사는 2011 대한민국 국제요리 경연대회 방문객을 대상으로 실시되었으며, 213부의 유효표본을 획득하였다. 연구결과, 이 연구에서 제시하였던 네 가지의 축제관광행위지향성 요인 중 '자기확장', '사회유희', '체험자체' 축제관광행위지향성이 통계적 유의수준인 0.05하에서 축제만족과 사후행위의도에 직 간접적으로 유의한 영향을 미치는 것으로 검증되었다. 변수들간의 상대적 영향력은 '자기확장' 축제관광행위지향성이 축제만족과 사후행위의도에 가장 큰 영향을 미치는 변수로 나타났다. 그러나 '구별짓기' 축제관광행위지향성은 통계적 유의수준하에서 축제만족과 사후행위의도에 유의미한 영향을 미치지 못하는 것으로 나타났다. 이러한 분석결과는 국제요리 경연대회의 관람객 만족도 증가와 마케터들의 경쟁력 있는 축제관광상품 개발에 유의미한 정보를 제공할 수 있을 것으로 보인다.

  • PDF

푸드 페스티발 참가자의 동기에 따른 시장세분화 및 만족의 차이 - 서울푸드페스티발을 중심으로 - (Market Segmentation and Satisfaction according to the Motives of Food Festival Attendants - Focusing on the Case of Seoul Food Festival -)

  • 김주연;이현종
    • 한국조리학회지
    • /
    • 제14권4호
    • /
    • pp.469-483
    • /
    • 2008
  • The motives of festival attendance have been used as a valuable marketing tool for promotion and understanding segment characteristics. This study attempted to segment the food festival market based on delineated motives and find the difference of characteristics and satisfaction among the segments. The study also explored the influence of motivation factors on satisfaction. The results are as follows : (1) Derived factors of the motivation of food festival attendance were 'food', 'information', 'education', 'cultural events', and 'experience'. (2) A cluster analysis identified two segments for five motivation factors. Two segments named 'utilitarian motivation group' and 'hedonic motivation group' were found to be different according to age, occupation, income, company, information source. (3) Two groups show the difference on satisfaction about festival programs. Utilitarian motivation group was more satisfied with 'holiday food performance' and 'food performance', whereas hedonic motivation group presented more satisfaction with 'cocktail show'. (4) Three(cultural events, food and information) out of five motivation factors had significant influence on satisfaction.

  • PDF

IPA를 통한 중국 허쩌 국제 모란축제관광객의 만족도에 관한 연구 (A Study on Visitors' Satisfaction of International Peony Festival in Heze, China through IPA)

  • 최철;김영국
    • 아태비즈니스연구
    • /
    • 제13권1호
    • /
    • pp.289-300
    • /
    • 2022
  • Purpose - This study is a study on China's national flower, the Peony Festival', with a focus on the Heze International Peony Festival, which is called the "City of Peonies, to investigate the difference in the importance and achievement of festival items". Design/methodology/approach - IPA is used to identify items that need to be improved for festival satisfaction attributes, and to suggest the direction of the annual peony festival in the future. Findings - The difference in importance and achievement for each of the 17 items of the Heze International Peony Festival, there was a statistically significant difference between importance and satisfaction, except for the peony admission ticket. It was found that satisfaction was relatively low in these items as it was higher than the average value. Second, the first quadrant showed information on traffic communication, food taste, convenient facilities (parking lot, restroom, shelter), service delivery speed, service provider attitude, natural scenery at the festival site, road signs, and information boards. Third, the diversity of cultural performances appeared in the fourth quadrant. Finally, the second quadrant is an area of high importance but low achievement. Two items were derived: the environment of the entertainment venue and the diversity of the entertainment venue. Research implications or Originality - These are the items that led to the dissatisfaction of visitors to the festival, and seem to be the items that need to be improved the most urgently.

Motivation and Satisfaction of Volunteers at Local Festival : The Case of the 18th Gokseong Simcheong Festival

  • Cho, Seong Soon;Yeo, Young-suk
    • International Journal of Advanced Culture Technology
    • /
    • 제6권4호
    • /
    • pp.247-254
    • /
    • 2018
  • Volunteering has important insight for tourism, especially in the context of special events and festivals. In particular, local festival relies heavily upon volunteers because a large number of individuals are often necessary for creating and delivering various services. Therefore, understand the link between motivation and satisfaction will help festival managers to make appropriate decision in the selection and recruitment of volunteers. The purpose of this study is to examine the impact of motivations on individual's volunteer satisfaction. Data were gathered from 183 individuals that volunteered for the 2018 Gokseong Festival and finally 154 samples were used for the empirical analysis. According to the results, motivation factor analysis showed that intrinsic motivation is a main volunteer motivation to participate in the festival. This research concludes with the proposed conceptual framework that discusses the categories of motivational factors and also volunteers' satisfaction. The theoretical and practical implications of these findings are discussed in more detail.

지역축제 운영시스템의 품질이 방문객의 만족도에 미치는 영향 - 청원생명축제를 중심으로 - (An Influence Analysis of the Visitor's Satisfaction by Operating System of Local Festival - Focused on the Cheongwon Organic Life Festival -)

  • 조성걸;황성기;정규상;엄성준;리신호
    • 농촌계획
    • /
    • 제24권1호
    • /
    • pp.75-87
    • /
    • 2018
  • The purpose of this study was to investigate how the operating system quality of Cheongwon Organic Festival, a local festival held in Cheongju, affects visitor satisfaction, and to also revitalize the Cheongwon Organic Life Festival through this study. 344 visitors of the Cheongwon Organic Life Festival were recruited to become participants of this study using a random sampling method. There were significant differences in the evaluation of the operating system quality at the Cheongwon Organic Life Festival depending on the visitors' gender, age, education, household income, acquisition of information, purpose of visit, considerations of the purchase of festival goods, purchase of a pre-sales ticket, and residence.Different factors such as the visitors' gender, age, education, household income, acquisition of information, purpose of visit, considerations while purchasing festival goods, and residence impacted the visitors' satisfaction of their visit to the Cheongwon Organic Life Festival. It was found that there was a correlation between the operating system quality at Cheongwon Organic Life Festival and the visitors' satisfaction. The operating system quality as a whole and the event programming showed the highest correlation with the visitors' satisfaction.

축제만족도가 재방문의사와 추천의사에 미치는 영향 (Influence of Festival Visitor's Satisfaction on Revisit and Word of Mouth Intention)

  • 민동규
    • 한국콘텐츠학회논문지
    • /
    • 제8권11호
    • /
    • pp.356-363
    • /
    • 2008
  • 축제의 양적 팽창에도 불구하고 지역축제에 대한 만족도는 몇몇 축제를 제외하곤 그리 높은 편이 아니다. 이는 지역축제의 본질적 목적에 비해 경제성을 강조한 나머지 지역축제의 개최목적인 지역관광산업의 발전, 지역문화의 보전, 지역주민의 여가기회확대, 지역공동체 의식의 함양, 지역이미지 제고 등을 고려하지 못한 축제들이 우후죽순 생겨나고 지역주민과 관광객의 만족을 높일 수 있는 행사내용과 형식들이 차별화되어 있지 못한 것에 기인한다고 볼 수 있다. 본 연구에서는 이러한 점을 고려하여 문화체육관광부의 축제평가기준을 토대로 제24회 김포문화예술제에 참여한 관광객과 지역주민에 대한 설문조사를 실시하여 지역축제 만족도 결정요인을 규명하고 이를 통해 지역주민과 관광객간의 재방문의도와 추천의도에 미치는 영향을 분석하여 향후 김포문화예술제가 성공적인 지역축제가 될 수 있도록 축제마케팅 전략수립에 유용한 시사점을 제공한다.

Determinants of SNS Photo Sharing Behavior of Teenagers at an Outdoor Music Festival in China

  • Zhu, Zong-yi;Kim, Hyeon-Cheol
    • International journal of advanced smart convergence
    • /
    • 제9권2호
    • /
    • pp.129-139
    • /
    • 2020
  • This study aims to understand the determinants and effects of SNS photo sharing on festival satisfaction among teenage festivalgoers, to derive strategies that festival organizers could employ to maintain long-term relationships with their audience. In this paper, we followed the festival attribute and SNS photo sharing behavior approaches for developing measurement constructs, by investigating previous related studies. Statistical analyses revealed that festival attributes positively impact consumer perceptions of festival value, which in turn influences SNS photo sharing behavior and festival satisfaction. In addition, SNS photo sharing behavior has a significant mediation effect on the process. Moreover, the differing intensities of SNS usage among the festivalgoers resulted in consumers presenting significantly different SNS photo sharing behavior. Our findings offer insights for marketers in the festival business who are interested in gaining a better understanding of the behavior of teenage festivalgoers.

축제 서비스품질과 지각된 축제만족, 구전의도와의 영향관계 (Effects of Festival Service Quality on Perceived Satisfaction of Festival and Word-of-mouth(WOM))

  • 김판영
    • 한국콘텐츠학회논문지
    • /
    • 제14권5호
    • /
    • pp.403-410
    • /
    • 2014
  • 본 연구는 "여주 오곡나루축제"를 방문한 참여자를 대상으로 축제 서비스 품질이 축제만족, 구전의도에 미치는 영향관계를 분석하였다. 여주오곡나루축제에 참여한 177명을 대상으로 연구를 진행하였고, 설문 조사는 축제가 개최되고 있는 장소에서 무작위 방식으로 진행되었다. 구조방정식 모형을 통하여 가설을 검증하고 분석하였다. 분석 결과를 보면, 물리적 서비스는 축제만족, 구전의도에 유의한 영향관계가 없는 것으로 분석되었고, 프로그램 서비스와 인적 서비스는 유의한 정(+)의 영향을 미치는 것으로 분석되었다. 특히 축제 서비스품질 중 프로그램 서비스가 축제만족과 구전의도에 가장 영향력이 높은 변수인 것으로 나타났다. 그리고 축제만족이 높은 관광객일수록 축제에 대한 긍정적 구전과 추천 행위를 하는 것으로 분석되었다. 분석결과를 바탕으로 한 논의에서는 축제 기획 단계에서 프로그램의 강화가 우선되어야 함을 제시하였다. 이를 통해서 참여자의 만족도를 향상시킬 수 있으며, 축제만족은 재방문 등의 효과를 이끌어 냄으로써 축제를 보다 풍성하게 할 수 있을 것으로 판단된다.

제주국제관악제 만족도 조사 및 자체 평가를 통한 개선 방안 제안 연구 (Study on the improvement plans for Jeju International Wind Ensemble Festival through the survey and evaluation of satisfaction)

  • 양정철;이관홍;황경수
    • 한국산학기술학회논문지
    • /
    • 제19권7호
    • /
    • pp.362-374
    • /
    • 2018
  • 본 연구는 제주지역의 대표적인 축제인 제주국제관악제의 시민들이 만족도를 알아보고 이를 개선하는데 목적이 있다. 제주국제관악제는 음악을 통해 시민과 소통하는 하나의 축제로 자리를 잡고 있다. 관악인의 축제로 시작하여 음악이란 언어로 소통하고 있는 제주 국제관악의 만족도와 이를 통한 개선방안을 알아보고자 하였다. 시민들의 행사에 대한 만족도는 75.8%(만족+매우만족)로 높게 나타나고 있다. 또한 제주국제관악제의 프로그램 수준 및 행사공간의 적절성의 평균은 각각 86.9%(만족+매우만족), 85.2%(만족+매우만족)으로 높게 나타나고 있다. 그리고 단점으로 교통의 편리성의 증대되어 된다는 의견이 높다. 또한 인터뷰 조사에서는 장소와 나이를 불문하고 기획한 우리 동네 관악제와 밖거리 음악회는 선율로 관객과 소통하는 시민 모두의 축제를 만들어 주었다고 하였다. 제주국제관악제가 시민의 축제로 자리 잡기 위해서는 교통의 편리성 증대와 사무국 전담인력 확보, 제주국제관악제 홈페이지 활성화, 각 지역 문화예술 시설에 대한 인프라 투자 확대, 각 공연장 및 경연장에서 활동하고 있는 스텝 및 자원봉사자들의 처우 개선 등의 시사점을 제시하였다. 또한 이를 바탕으로 향후 연구과제를 제시하였다.