• Journal of Distribution Science
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• v.17 no.6
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• pp.65-75
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• 2019

Purpose - Vietnamese customers have a crowd psychology when choosing and buying cars, they believe the advice and comments of those who have used the product. This paper aims to explore how factors in the relation between employees and customers affect to the customer's positive word of mouth (WOM) through customer satisfaction. Research design, data, and methodology - A survey was conducted with 250 customers. This research focus on six factors: (1) familiarity, (2) care, (3) personal connection, (4) employee competence, (5) customer satisfaction, (6) positive WOM. By using Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM), this research determined the impact of relation between eployees and customers to the customer satisfaction in order to have the positive WOM to another customers. Results - This result shows that 3 factors: care, personal connection and service quality, have positive effects to customer satisfaction. Moreover, the similar relationship is found between customer satisfaction and positive WOM. The familiarity is not significant in this research. Conclusions - The research results indicate that positive WOM has an important impact of market development for automobile business enterprises in Vietnam. Therefore, administrators should have appropriate strategies to encourage positive WOM to customers.

• Journal of Korean Academy of Fundamentals of Nursing
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• v.23 no.4
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• pp.411-418
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• 2016

Purpose: The purposes of this study were to identify nursing students' levels of anxiety in simulation based nursing education and to understand the relationship of anxiety and personal satisfaction of simulation, self-efficacy, and clinical competence during simulation. Methods: This study was a descriptive study with 84 senior nursing students at a private university in South Korea. Level of anxiety was measured with STAI (the State- Trait Anxiety Inventory) prior to the stimulation practice. After the debriefing, satisfaction scores were measured with SSE (Satisfaction with Simulation Experience scale), self-efficacy scores with the modified measurement developed by Roh and Park, and scores for clinical skills with a scale developed by the Korea Association of Cardiopulmonary Resuscitation. Results: Nursing students exhibited moderate to severe anxiety in simulation practice (Mean 49.51, SD 8.60). Self-efficacy was negatively correlated to anxiety (r=-.25, p=.022). Conclusion: Decreasing students' anxiety levels needs to be addressed to increase the self-efficacy of the simulation practice.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.1
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• pp.155-164
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• 2015

The aim of this study was to identify a variables that can affect Commitment to a Career Choice focusing mainly on the satisfaction with one's major in college and personal agency beliefs. This research carried out a survey on a total of 626 students at 4-year public and private university. The information is processed using the SPSSWIN19.0 program, which carried out frequency analysis, reliability measurement, one-way ANOVA, linear regression analysis, multiple moderating regression analysis, and three-step mediate regression analysis. The results of this study showed that groups showing greater satisfaction with their major had a higher level of commitment to a career choice. Personal beliefs was one thing that can achieve partial mediation or complete mediation when it comes to the relationship between the satisfaction of their major and commitment to a career choice.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.8 no.1
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• pp.1-11
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• 2015

In this study we investigate how motive and personal relations of volunteers impact their volunteering satisfaction. The objects were 313 members of a volunteer group in ${\bigcirc}$-gun, central region. We conducted survey from 2014 April 2 to August 31. The data were analyzed by correlation analysis, t-test, multiple regression analysis, through SPSSWIN 18.0 program,(empirical analysis verification : significance level of 5%). The results are as follows: First, with the general characteristics, we found that females, the educated, and the married get more satisfaction. Second, with the local characteristics, long-term residents and the members, who think volunteer activity contribute to the local development, feel more satisfaction. Third, volunteer who has high participation motives, has strong volunteering satisfaction. Finally, volunteers feel more satisfaction when they maintain a good relationships in interpersonal relationship. This study implicates that volunteer activity participation motives and personal relations have a great impact on volunteering satisfaction, to be the basis for volunteer's satisfaction improving policy in the future.

• The Journal of the Korea Contents Association
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• v.16 no.3
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• pp.732-741
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• 2016

This research examines the relationships and effects among ROKAF officer's job satisfaction and psychological well-being and their self-leadership. Multiple regressions were conducted using 211 data. Results are as follows. First, Job satisfaction, psychological well-being and self-leadership were significantly positively correlated with each other. Second, as for the effects of subordinate factors among job satisfaction and psychological well-being on the subordinate factors of self-leadership, personal growth and controling environment of psychological well-being and administration of job satisfaction influenced self-expectation of self-leadership. For the self-reward of self-leadership, personal growth, meaning of life and autonomy of psychological well-being and relationship and reward system of job satisfaction influenced it. Finally, as for the effects of subordinate factors among job satisfaction and psychological well-being on self-leadership, administration and relationship of job satisfaction and personal growth, meaning of life and autonomy of psychological well-being influenced it. Finally implications and limitations of this research are discussed.

• Journal of Information Technology Applications and Management
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• v.25 no.2
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• pp.1-21
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• 2018

This study aims to investigate the usage patterns of users in Social Network Services (SNS) where is an upsurge. Specifically, the paper considers the reason why young people more and more prefer online (or mobile) SNS activities rather than offline face-to-face social relationship. Furthermore, the drivers which affect SNS usages are considered from users' personal characteristics and social influences. User's personal characteristics include their personalities (extraversion and introversion), narcissism, and life satisfaction. Social influences involve subjective norm, visibility, and image. Affected by personal and social factors in SNS, users intend to show positive self-presentation, which refers to a behavior to selectively expose his/her goodness to others. As one of the most influential drivers affecting SNS usage, the positive self-representation has an effect on the level of SNS usage. Thus, this paper suggests the hypothesized research model focusing on positive self-representation in the relationship among personal characteristics, social influence, and user's behavior in SNS. Empirical data analysis with 100 questionnaires suggests that all hypotheses were adopted except for the effect of visibility among social influence factors on positive self-representation.

• The Journal of Industrial Distribution & Business
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• v.10 no.7
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• pp.29-37
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• 2019

Purpose - The purpose of this paper is to find out a range of cues that trigger employees to willingly make efforts for corporate development in small and medium enterprises. This was determined by assessing the effects of employees' value inclination on their job satisfaction and organizational citizenship behavior as well as how they perceived their organizational support. Research design, data, and methodology - A total of 126 valid questionnaire sheets collected from SME employees were analyzed with SPSS 24.0 and AMOS 24.0 involving simple regression analysis, multiple regression analysis, hierarchical moderated regression analysis and 3-step mediated regression analysis. Results - The analyses highlighted employees' personal value inclination had positive effects on their job satisfaction, which in turn enhanced their organizational citizenship behavior. Meanwhile, individualist and collectivist inclination exerted greater effects on job satisfaction and organizational citizenship behavior, respectively. The study also revealed that perceived organizational support moderated the relationship between job satisfaction and organizational citizenship behavior. Conclusion - Hence, CEOs in SMEs should avert any dichotomous analysis of their employees' value inclination, respect their personal value inclinations and also apply factors that could raise their job satisfaction. Likewise, it was shown that SME employees need to make personal efforts for organizational development.

• Human Ecology Research
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• v.52 no.6
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• pp.629-638
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• 2014

This study was designed to investigate variables influencing the job satisfaction of visiting supervisors for multicultural families in charge of childcare services. It focused on personal characteristics including personal and job characteristics. The subjects in this study were 784 visiting supervisors for multicultural families in charge of childcare services in 140 multicultural family centers located across Korea. The job satisfaction of these visiting supervisors was measured using a self-administered questionnaire, and the collected data were analyzed using a frequency analysis, analysis of variance, and post hoc tests. The findings of this study were as follows: first, these visiting supervisors showed a relatively high level of job satisfaction. However, the job satisfaction subscales of treatment and salary were relatively low. Second, the results revealed significant differences in effects of the variables related to the personal characteristics of the visiting supervisors, such as their age, education level, and their major in college, on their total job satisfaction and subscales (job performance, treatment and salary, work ethic and aptitude). Finally, the results revealed significant differences in the effects of the variables related to the job characteristics of the visiting supervisors, such as their responsibilities, career, number of children to handle, and age of children to handle, on the total job satisfaction and subscales (treatment and salary, relationship with caregivers).

• Journal of the Korea Safety Management & Science
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• v.12 no.2
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• pp.89-97
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• 2010

The most important concern in the internet service organizations in competitive market circumstances is to focus on formation and maintenance of continuous relationship with customers. The purpose of this study is to verify the effect of perception of the fairness - procedural fairness for recovery, interactional fairness, fairness for reward on customer's satisfaction and trust, behavior when the internet service company failed to service such as disclosure of personal information. This study aims to apply justice theories to service recovery. As a result, first, the customer's perceived justice had a significant effect on the customer satisfaction and trust in service recovery. Second, the customer's satisfaction positive effect on trust. Third, customer's satisfaction formed by service recovery had a effect on the customer's behavior such as continuous usage intention. Therefore, this study was reveal how the extent of justice perception felt by customers in the service recovery process, causes positive causation relationship which affect customer behavior intention.

• Journal of the Korean Dietetic Association
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• v.24 no.3
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• pp.212-230
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• 2018

The purpose of this study was to investigate the effects of job stress on job satisfaction according to interpersonal relationship type among school dieticians and nutrition teachers. The online survey was conducted from Oct. 26th to Nov. 7th, 2017 in 2,000 randomly selected dieticians and nutrition teachers in the capital area. A total of 453 collected questionnaires were used for analysis. SPSS v.21.0 Statistical Package Program was used for the statistical process. For the results regarding interpersonal relationship type of dieticians, open-type (73.3%) was the highest, followed by self-assertive-type (23.0%), isolated-type (2.6%), and careful-type (1.1%). Regarding overall job satisfaction, 'human relation' was the highest, followed by 'job itself', 'working environment', and 'personal rating & welfare system', in that order. According to interpersonal relationship type, in the case of 'open-type' or 'careful-type', job satisfaction was relatively high. Regarding overall job stress, 'job demand' was the highest, followed by 'lack of reward', 'organizational system', 'interpersonal conflict', 'occupational climate', 'job insecurity', and 'insufficient job control', in that order. In accordance with interpersonal relationship type, overall job stress index was high in terms of 'self-assertive-type' or 'careful-type'. For the results of analyzing the correlation between job satisfaction and job stress index, all areas showed statistically significant negative correlations. Multiple regression analysis was performed to study the effects of job stress on job satisfaction mediating interpersonal relationship type. Job stress had different effects on job satisfaction in terms of 'open-type' and 'self-assertive type'. In conclusion, different strategies are needed for dieticians with different interpersonal relationship types to improve job satisfaction and to reduce job stress.