• Korea Journal of Hospital Management
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• v.7 no.4
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• pp.57-101
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• 2002

These days, the environment of hospital marketing is changing rapidly. The level of expectation and demand of patients have become greater and more diversified, and patients have more alternatives in selecting hospitals. The standard of hospital selection and the type of using hospital have been changed, and competition among hospitals has been accelerated due to the opening of the medical market through globalization. Accordingly, differentiation strategies are critical in hospital marketing. The quality of medical service oriented toward patient satisfaction becomes a strong strategic weapon to secure a hospital's competitive advantage. Therefore, marketing and communication strategies should be focused on patient-oriented, rather than hospital-oriented. Considering the changes in the hospital environment and the increase in the patients' expectation level, this study categorizes doctors' communication styles into four different ones: trust-type, professional-type, cooperation-type, and control-type. The effects of these communication styles on patient satisfaction were empirically examined. The moderating roles of the patient's characteristics and clinical characteristics between the doctors' communication styles and patient satisfaction were also investigated to find out managerial implications for hospital management. To achieve such goals, data were collected from patients of 12 general hospitals in Busan. The data were analyzed to test research hypotheses that examine 1) the relationships between doctors' communication styles and patient satisfaction, 2) the moderating roles of the patient characteristics and clinical characteristics in the research model, and 3) the impact of patient satisfaction on positive word-of-mouth and repurchase. The following summarizes the major results of this research. First, the data showed that patient satisfaction varied across doctors' communication styles. Trust-type style had the strongest impact on patient satisfaction while control-type style had the weakest influence on patient satisfaction. Professional-type style and cooperation-type style also had positive effects on patient satisfaction but the impact of the two are not statistically different. Second, significant differences in terms of patient satisfaction were found depending upon demographic variables such as gender, marital status, age, occupation, and education. Patient satisfaction, however, was consistent across varying income groups. Third, patients' medical insurance types were also related to patient satisfaction. It implies that a doctor may need to use different communication styles depending on a patient's medical insurance type. Fourth, out-patient and in-patient showed a different level of satisfaction with varying communication styles. Fifth, highly professional knowledge and strong control can influence patient satisfaction depending on the characteristics of the patient treatment field. Sixth, patient satisfaction were proved to have significantly positive effects on word-of-mouth and repurchase. The implications drawn from this study must be tempered by its limitations. First of all, the subjects used in this study were patients in Busan and small- and medium-size hospitals were excluded from the research. Therefore, future research should examine the research model by using a variety of hospitals and clinics throughout Korea. Another research agenda has to do with finding more determinant and moderating variables which will increase an explanatory power of the model. In short, this study may be the first empirical research that investigates the effects of doctors' communication styles on patient satisfaction. Interestingly enough, the results showed that each communication style had a unique impact on patient satisfaction. The findings from this research can be very useful in developing hospital marketing strategies.

• The Journal of Korean Academy of Prosthodontics
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• v.39 no.4
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• pp.323-335
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• 2001

In this study 240 geriatric patients, aged 60 year and over were evaluated using a questionnaire and oral examination for their oral status, demand and satisfaction of prosthodontic treatment. The followings are the findings : 1. The single main complaint was regarding from the existing removable prosthesis, When the complaints were categorized into larger groups, complaints regarding existing prosthesis were 32% and followed by 30% in caries and endodontic problems. 2. Approximately half of the geriatric patients had 21 or more remaining dentition. This number however diminished with increase in age of the surveyed patient. 3. According to the result from questionnaire, 48% of patients wearing removable prosthesis and 43% with fixed prosthesis were not satisfied with existing prosthesis. Thirty-seven percentages of patients were not satisfied with aesthetics and unable to chew food properly. 4. Seventy-seven percentages of patients requested for new prosthesis and the majority of these patients had complaints of difficulties in chewing and discomfort. 5. Thirty-nine percentages of patients were wearing removable prosthesis. More complete dentures were found on maxilla and partial dentures on mandible.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.2
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• pp.741-749
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• 2010

The aim of this study was to survey the presenting visual acuity (VA) and satisfaction of VA tests in health checkups and to suggest ways in which eye care can be improved. VA data were obtained from the results of the health checkups for Korean adults in 2002-2007. Satisfaction questionnaires were administered via direct interview with 173 participants who had health checkups. The prevalence of VA 0.5-1.4 was 76.24%. Women had a higher prevalence than men below VA 0.9 and men had a higher prevalence than women above VA 1.0. The change in VA with age had a tendency to decrease after forties. Findings for satisfaction of VA tests on health checkups showed a level of neutral agreement. In order to enhance satisfaction, it is important that vision testing should provide examinees with referral criterion and follow-up VA results. It is also necessary to have comprehensive eye examination and utilize optometric instruments and professional examiners.

• Journal of Technologic Dentistry
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• v.36 no.1
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• pp.39-49
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• 2014

Purpose: The purpose of this study is to investigate the improvement measures of dental technician practical examinations. Methods: A survey was performed on 37 professors through a questionnaire. The results were analyzed by SPSS 12.0. The collected data was analyzed by frequency and the chi-square test. Results: The education compared to the satisfaction of practice examinations only differs in the method of enforcement(p<.05). The evaluations on the ability to perform the job with practical subjects were inadequate (37.8%). Questions with the most necessary work tools through the articulator was highest at 48.7%, Electric wax carver was 32.4%, and heating clear was 3.5%. Conclusion: There must be an improvement to increase the cooperation within the clinical department, while considering the practical exam environment.

• Archives of design research
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• v.17 no.4
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• pp.337-346
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• 2004

Many researchers have been explored job satisfaction in various context. Nevertheless, there are no empirical researches on the advertising designers's job satisfaction in Korea. This research is an exploratory examination regarding Korean advertising designers's organizational behaviour. In general, job satisfaction is determined by two major factors; personal and organizational factor. This research shows that korean advertising designers's job satisfaction is mainly determined by the organizational factor such as payment and promotion. Promotion was particularly significant amongst them and recognition also proved to be influential. Synthetically, the determining factors of advertising designers's job satisfaction consists of several predictors such as payment, promotion, and human relationships. This result may gives an assumption that the agencies have not provided designers with specialized evaluation system reflecting designers' job characteristics. Thesis concludes that agencies need to set a new evaluation and payment systems in order to elevate designers' job satisfaction in organization.

• Journal of the Korean Applied Science and Technology
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• v.36 no.2
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• pp.623-634
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• 2019

Our study aims to assess life satisfaction and evaluate its relationship with depression, nutritional status and cognitive function among the elderly. This study is a pathway analysis study using 9089 elderly people and was conducted as a supplemental analysis using the data from the 2017 Korean Elderly Examination Survey. As a result, depression, nutritional status, cognitive function and life satisfaction showed significant correlation. Nutritional status(.46, p=.007), and cognitive function(-.27, p=.014) were directly affected by depression. Both nutritional status(.08, p=.009) and cognitive function(-.03, p=.010) had effect on life satisfaction but life satisfaction was mediated by nutritional status and cognitive function in affecting to life satisfaction. It suggests that nursing intervention is needed for nutritional status and cognitive function for life satisfaction of the elderly.

• Physical Therapy Korea
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• v.10 no.1
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• pp.139-158
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• 2003

This study evaluated the community-based rehabilitation services provided by the Wonju Public Health Center from Jan. 2000 to Dec. 2002. Ninety-four persons with disabilities dwelling in the community participated and the surveys were completed in an interview during home visits. The respondents' demographic, socio-economic, and medical characteristics, rehabilitation service received, willingness to receive home-visit rehabilitation services, and satisfaction with the rehabilitation services were analyzed by frequency and percentage. A Likert scoring system consisting of five agreement-disagreement categories was applied to each item, consisting of Very Satisfied, Satisfied, So-So, Poorly Satisfied, and Very Poorly Satisfied. The major findings were as follows: 1) The rehabilitation services used included medical rehabilitation (26.9%), followed by social assistance (23.5%), diagnosis by a physician at home (17.3%), medical examination (12.3%), housekeeping services (6.2%), and vocational and educational rehabilitation (3.5%). 2) Of the medical services, the respondents desired physical therapy at home and free rental of rehabilitation equipment, such as wheelchairs, canes, walkers, the most, followed by home visit occupational therapy, nursing services, and oriental medicine service in descending order. 3) Some of the respondents expressed so-so satisfaction (50.0%) or dissatisfaction (16.9%) with the rehabilitation services provided by the Wonju Public Health Center. These findings should prove useful when planning or extending community-based rehabilitation programs for the homebound disabled in the community.

• Korean Journal of Human Ecology
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• v.16 no.4
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• pp.761-773
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• 2007

The study undertakes an examination of nutrition labelling system and offers a strategic framework for improvement of the system in Korean context. Thus this study includes a review of Korean current nutrition labelling system (NLS), development of a strategy or a further study for its revision of NLS, and a suggestion of revised nutrition labelling guidelines. Participants were 600 university students in Busan and were asked to fill in a questionnaire. The data collected were processed with the SPSS statistical program to produce its frequency, percentage, average, and standard deviation with One-Way Anova and Duncan Test. The findings are as follows: the levels of consumer's practical use and awareness of NLS are low, the levels of their trust and satisfaction and their necessity for NLS are low too. Consequently, the consumer's attitudes to NLS are not related to nutrition labelling method(? system).

• Journal of Technologic Dentistry
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• v.36 no.1
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• pp.27-37
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• 2014

Purpose: The purpose of this study is to investigate the improvement measure of dental technicians practical examination system. Methods: The subjects in this study were 290 dental technicians who were self-written questionnaire. The results were analyzed by SPSS 16.0. The collected data was analyzed by frequency and chi-square test. Results: Dental technician practical exam feasibility of survey were largely negative views. Articulators work required in practical exam as a tool used (28.7%), electric wax carver (19.5%), heating clear (17.8%), handpiece (16.2%) had a response. Dental Technician positions in accordance with practical exam in comparison to satisfaction, the professor is satisfied, but the clinical dental technicians were generally dissatisfied (p<0.05). Conclusion: Based on the results of this study, Current is necessary to analyze the practical test. It also should be compared with foreign institutions. Long-term and short-term improvement examination system that can be applied to the improvement of the dental technician to draw practical test it is necessary to improve the system.

• The Journal of the Korea Contents Association
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• v.14 no.8
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• pp.431-441
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• 2014

In order to maximize customer's satisfaction, high-value service needs to be created by reducing service delivery errors and miscommunications. Employee's job rotation experience will help them to reduce errors and develop their career. The purpose of this study is to examine the effect of job rotation on employability and subjective career satisfaction. The results clarifies the hotel's job rotation system and examine the relationship among job rotation, employability and subjective career satisfaction. Taking samples from full-time workers in hotel, total 370 participants were used in the analysis. The SEM approach was used to analysis the data with AMOS 20.0. The results show that job rotation has a positive influence on employability and subjective career satisfaction. Moreover, employability has a partial mediation effect between job rotation and subjective career satisfaction. Therefore, the study contributes to generate theoretical and practical implications in hospitality industry.