• Asia Marketing Journal
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• v.4 no.2
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• pp.1-25
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• 2002

This study tested major determinants of customer satisfaction and loyalty by varying degrees of customers' knowledge level. Also, authors investigated the degrees of those impacts by classifying industries into two groups(service/manufacturing). Based on 4,000 completed surveys from five major cities, authors found the relationship among perceived quality, perceived value, and corporate image with customer satisfaction and customer loyalty. As a result, corporate image(extrinsic cue) was a major determinant to customers who are low knowledgeable and impacts of corporate image on customer satisfaction was stronger in service industry than manufacturing industry.

• The Journal of the Convergence on Culture Technology
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• v.8 no.4
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• pp.27-35
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• 2022

This study In order to understand the mediating role of the LMS learning effect between digital literacy and major satisfaction of nursing students, data were collected from 241 students enrolled in the nursing college of J city. The collected data were analyzed using SPSS WIN 23.0. The study results show that digital literacy of nursing students has a positive effect on the LMS learning effect (B=.65, p<.001) and major satisfaction (B=.62, p<.001), and the LMS learning effect on the major satisfaction There was a positive (B = .19, p < .001) correlation between the results, and it was found that the LMS learning effect plays a mediating role in the relationship between digital literacy and major satisfaction of nursing students. Therefore, in order to improve nursing students' major satisfaction, it is necessary to develop and apply a program that can improve not only digital literacy but also LMS learning effects.

• Journal of the Korean Applied Science and Technology
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• v.38 no.2
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• pp.389-398
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• 2021

The purpose of this study is aimed to analyze the changes in major commitment and satisfaction of the 1^st and 2^nd grades university students in health-related departments through the application of un-contact lecture during COVID-19 pandemic. Study subjects were a total of 181 students in the 1^st and 2^nd grades in health-related departments. They participated in the un-contact lectures for 15 weeks through COVID-19 pandemic and the lectures consisted of real-time online lectures and the lectures using video contents based on the guidelines of Ministry of Education. Assessment of major commitment was performed using the major commitment scale and the major satisfaction was performed using the major satisfaction scale. As the results, the statistically significant decrease of major commitment and satisfaction showed after the application of un-contact lectures. Based on these, the application of un-contact lectures acts the students to decrease major commitment and satisfaction. Therefore, in the application of un-contact lectures, appropriate consideration should be needed for the increase of major commitment and satisfaction of 1^st and 2^nd grades university students in health-related departments.

• The Journal of the Korea Contents Association
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• v.13 no.4
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• pp.339-349
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• 2013

This study was undertaken to investigate the degree of career satisfaction and its affecting factors for senior nursing students. The subjects were 131 senior nursing students from one college located in Seoul. The data analyzed by using SPSS-WIN 18.0 program. Career satisfaction showed a significant positive correlation with recognition of career related to major(r=.690, p<.001), learning preference related to major(r=.666, p<.001), participation of activities related to major(r=.537, p<.001), major performance(r=.231, p=.008), concentration of major(r=.508, p<.001), intrinsic motivation(r=.357, p<.001), problem solving ability(r=.452, p<.001), satisfaction of laboratorial practice(r=.476, p<.001) and satisfaction of clinical practice(r=.410, p<.001). In addition, recognition of career, learning preference, participation of activities, concentration of major, and satisfaction of laboratorial practice were significant predictors to explain career satisfaction(63%). It is necessary to develop an effective career guidance program to improve career satisfaction considering these findings.

• Journal of Convergence for Information Technology
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• v.9 no.6
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• pp.183-193
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• 2019

This study aimed to investigate the effects of work value and major satisfaction of dental hygiene students on career decision self-efficacy. A survey was conducted on dental hygiene students of a university in B area, and data were analyzed by using SPSS 24.0 and AMOS 24.0 program. The extrinsic work value had a positive effect on the career decision self-efficacy directly and a negative effect on the major satisfaction, a mediator. The intrinsic work value had a positive effect on the major satisfaction directly. Additionally, extrinsic and intrinsic work values had an indirect effect on career decision self-efficacy through major satisfaction. The results suggest that it is necessary to form desirable work values and increase the level of major satisfaction in order to improve career decision self-efficacy and could be used as fundamental data for setting a career and education direction of dental hygiene students.

• The Korean Journal of Food And Nutrition
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• v.19 no.4
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• pp.366-373
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• 2006

Employee turnover and job satisfaction are the main concerns of Foodservice indusryy because of a high dependence on human resources. This study was carried out to find out the differences of job satisfaction of employees in Foodservice industry and identify the effects of job satisfaction on turnover intention by major at the college or university. In comparison of job satisfaction of employees by 3 groups of food-related majored, tourism-business majored, and other majored, there were no significant differences among groups. But in the correlation between overall and 6 factors of job satisfaction, there were all significant correlations in food-related majored and tourism-business majored employees. Employees in Foodservice industry were satisfied by different demographic characteristics according to what they majored at college. Statistically significant variables that affect to the job satisfaction were gender, employment status, length of employment, monthly income, working hour per week in the food-related majored employees and employment status in the tourism-business majored employees. Finally, among job satisfaction factors, intention to quit was negatively affected by supervision in food-related majored and tourism-business majored employees, but positively affected by job environment only in tourism-business majored employees.

• The Journal of Korean Academic Society of Nursing Education
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• v.10 no.1
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• pp.20-32
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• 2004

Purpose: The purpose of this study is to investigate undergraduate nursing students' volunteering activities, volunteering motivation- needs, sociability and satisfaction in their major for those who take the social service activities, and to provide basic information for operating the credit system of social service activity as service-learning system. Method: This study is a descriptive study and the participants were 363 of 2nd- and 3rd-year students at a nurses' college in I City, who completed the basic course of volunteering, and the survey was conducted during April 2004. Result: The group who participated in counseling service as a volunteering activity was high in volunteering motivation-needs, sociability and satisfaction in their major. In the group who performed volunteering through circle activities, those who volunteered for children, who participated longer and who had an active attitude showed high volunteering motivation-needs. In the group who had volunteering activities during weekdays, those who took an active attitude toward volunteering showed high sociability. Those who were somewhat dissatisfied with volunteering activities, however, showed significantly high sociability. Satisfaction in the major, namely, nursing was higher in senior students, in those who participated in volunteering activities for the first time at college, those who had religion, those who are active in volunteering activities and those who were highly satisfied with volunteering activities. Considering that active attitude toward volunteering activities and high volunteering motivation-needs enhance nursing students' satisfaction in their major, it is necessary to upgrade the current volunteering activities to the level of service learning. That is, it is necessary to develop new service learning in nursing curriculum that utilizes volunteering activities as well as what they learn in major for community societies.

• Journal of Korean society of Dental Hygiene
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• v.20 no.5
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• pp.675-684
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• 2020

Objectives: This study examined the professionalism, major satisfaction, self-leadership, and career preparation behavior of dental hygiene students, and examined the factors affecting career preparation behavior. Methods: A self-administered questionnaire survey was conducted among dental hygiene students in the Seoul and Gyeonggi areas of Korea, and finally, questionnaires submitted by 190 subjects were analyzed. Statistical analysis was conducted using SPSS 21.0. Results: The average scores for professionalism, major satisfaction, self-leadership, and career preparation behavior among the evaluated subjects were 3.68±0.56, 3.44±0.46, 3.57±0.55, and 3.24±0.52, respectively. Students who answered that their motivation for career preparation according to general characteristics was "because it is a valuable job" showed the highest score of 3.60±0.54 for professionalism (p<0.01) and higher scores for major satisfaction and career preparation behavior (p<0.001). The factors that affected career preparation behavior were self-leadership (p<0.001), major satisfaction (p<0.01), and professional intuition (p<0.01). Conclusions: The study findings showed that groups with higher self-leadership, major satisfaction, and professionalism exhibited more active career preparation behavior. Therefore, various educational programs are needed to improve dental hygiene (academics) and career preparation behavior of students.

• Journal of the Korean Society of Food Culture
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• v.39 no.1
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• pp.38-52
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• 2024

This study investigated relationships between personality types and job satisfaction, and performance among school food service dietitians. An online survey was conducted on 200 school dietitians from March 1 to 31, 2022. Of the personality type factors, extraversion, openness, agreeableness, and conscientiousness were positively correlated with job satisfaction, whereas neuroticism was negatively correlated. Extraversion, openness, agreeableness, and conscientiousness were positively correlated with job performance, whereas neuroticism was negatively correlated. Regression analysis conducted to determine the effects of personality types on job satisfaction revealed conscientiousness predicted satisfaction with items of the job, agreeableness predicted satisfaction with supervisor's supervision, and extraversion predicted satisfaction with colleagues. On the other hand, neuroticism was a negative predictor of satisfaction with the job, supervisor's supervision, colleagues, and work environment items. Analysis of the effects of personality types on job performance established that openness was a positive predictor of satisfaction with roles of the organization and team, and of conscientiousness for the job, innovator, and organizational roles. In contrast, neuroticism negatively predicted satisfaction with job role items. Further studies are required to explore these relationships more closely by incorporating other major factors related to personality characteristics, job satisfaction, and job performance of dietitians working in various fields.

• Journal of the Korea Convergence Society
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• v.7 no.4
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• pp.85-96
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• 2016

This study aimed to provide basic data required for operation and development of a program that is necessary for linkage with the major as well as proper settlement of community service of the university by identifying university students' major satisfaction and academic achievement level in relation with the characteristics of community service. A survey was conducted in 401 university students who voluntarily participated in this study using the online survey panel targeting university students who reside in Busan and South Gyeongsang Province from December 1, 2014 to February 1, 2015. The results are as follows. Students who had a community service experience and had higher participation in community service showed higher major satisfaction and academic achievement. Particularly, when community service was related to the major, major satisfaction was higher. In addition, the higher the satisfaction with community service was and the higher the need of community service was, the higher the major satisfaction was. Students with health major showed higher major satisfaction than students with non-health major. Therefore, development of an effective program will be necessary to increase the need and participation of community service and revitalize community service more continuously.