• Title/Summary/Keyword: Sampling Strategy

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An Empirical Study of the Usage Performance of Mobile Emoticons : Applying to the Five Construct Model by Huang et al.

  • Lim, Se-Hun;Kim, Dae-Kil;Watts, Sean
    • Journal of Information Technology Applications and Management
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    • v.18 no.4
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    • pp.21-40
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    • 2011
  • Emoticons perform an important role as an enhancement to written communication, in areas such as Windows Live Messenger instant messaging, e-mails, mobile Short Message Services (SMS), and others. Emoticons are graphic images used in communications to indicate the feelings of people exchanging messages via mobile technology. In this research, the perceived usefulness of the emoticon in mobile phone text messages is verified with consumers using the five construct model of Huang. A K-means clustering technique for separating three groups based on levels of perceived usefulness of mobile emoticons is used with a structural equation model test using Smart PLS 2.0, and the bootstrap re-sampling procedure. We analyzed relationships among use of emoticons, enjoyment, interaction, information richness, and perceived usefulness. The results show there are relationships among use of emoticons, enjoyment, interaction, perceived usefulness, and information richness, however enjoyment of emoticons did not significantly affect the perceived usefulness of messages with emoticons alone. The results suggest emoticons have different affects on emotion in both mobile, and Messenger contexts. Our study did not consider more detailed media properties, and thus more studies are needed. Our research results contribute to mobile communication activation, provides companies with an understanding of key characteristics of consumers who use emoticons, and provides useful implications for improving management and marketing strategies.

Differences in Health Belief by Compliance Level with Breast Self-Examination and Predictors of BSE among Women (유방자가검진 이행정도별 건강신념의 차이와 이행요인)

  • Park, Kyung-Yeon
    • Journal of Korean Academy of Fundamentals of Nursing
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    • v.16 no.4
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    • pp.472-480
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    • 2009
  • Purpose: The purpose of this study was to explore differences in health belief by compliance level with breast self-examination (BSE) and the predictors of BSE compliance among women. Method: Using a convenience sampling method, 163 women were selected for the sample. Data were measured for each participant during the period between December 2008 and February 2009, and analyzed by chi-square test, t-test, Kruskal-Wallis test with post hoc, and logistic regression analysis. Samples were categorized into three groups by the compliance level of BSE for the last 6 months: Never-performers (i.e, women who had never performed BSE), irregularly-performers (i.e, women who performed BSE at least once), and regularly-performers (i.e, women who performed monthly BSE). Result: Significant differences were reported among never-performers, irregularly-performers and regularly-performers correlated to age, level of education, mammography, ultrasonography, clinical examination, benefit, and confidence. There was no significant difference between irregularly-performers and regularly performers. The significant factor influencing compliance with BSE was 'confidence', which explained 33.7% of the variance in compliance with BSE. Conclusion: Women who had more confidence in their ability to perform BSE were more likely to practice BSE. It is necessary to develop the strategy to enforce woman's confidence in complying with BSE.

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Studies on the Structure of Forest Community at Dongdaesan, Turobong, Sangwangbong Area in Odaesan National Park (오대산 국립공원 동대산, 두노봉, 상왕봉 지역의 삼림군집구조에 관한 연구)

  • 김갑태;추갑철;엄태원
    • Korean Journal of Environment and Ecology
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    • v.9 no.2
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    • pp.147-155
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    • 1996
  • To investigate the structure and the conservation strategy of natural forest at Dongdaesan, Turobong, Sangwangbong Area in Odaesan National Park, 27 plots(20$\times$20m) set up with random sampling method. Three groups were classified by cluster analyses. High positive correlations was proved between Tilia amurensis and Acer pseudo-sieboldianum, Malus faccata and Syringa reticulata var. mandshurica, Prunus padus and Viburnum sargentii, and High negative correlations was proved between Quercus mongolica and pronus padus, Tilia amurensis and Prunus padus, Acer pseudo-sieboldianum and Prunus padus. Species diversity(H') of investigated area was calculated 0.9586~1.1814.

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The Effects of Selection Attributes for HMR on Satisfaction and Repurchase Intention: Comparative Analysis of Convenience Store and Large Market (HMR 선택속성이 만족과 재구매의도에 미치는 영향: 편의점과 대형마트의 비교 분석)

  • Yang, Dong-Hwi
    • Culinary science and hospitality research
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    • v.24 no.3
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    • pp.204-214
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    • 2018
  • The study set up research models and hypotheses to examine the influence of HMR selection attributes on satisfaction and repurchase intention by distribution channels(convenience store/large market), verify the research hypothesis through empirical analysis, respectively. The purpose of this study is to investigate the convenience sampling method of HMR purchase from convenience store and large market in Seoul and Gyeonggi area. The survey was conducted from January 8, 2018 to January 26, 2018, and 300 questionnaires were distributed and 289 of them were used as an effective data. For the empirical analysis, SPSS 20.0 was used. The results of the analysis are as follows. First, product quality only has a significant effect on satisfaction among HMR selection attributes at convenience store, and product safety and convenience have no significant effect on satisfaction. Second, only the convenience of HMR selection attributes in the large market has a significant effect on satisfaction, and product safety and product quality have no significant effect on satisfaction. Third, HMR satisfaction in convenience stores and large markets has a significant effect on repurchase intention. The purpose of this study is to investigate the relationships among HMR selection attributes, satisfaction, and repurchase intention, which are important in the existing HMR research, by each distribution channel(convenience store/large market). It is meaningful to help them establish an effective sales strategy for each segment.

A Novel Filtering Method Based on a Nonlinear Tracking Differentiator for the Speed Measurement of Direct-drive Permanent Magnet Traction Machines

  • Wang, Gaolin;Wang, Bowen;Zhao, Nannan;Xu, Dianguo
    • Journal of Power Electronics
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    • v.17 no.2
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    • pp.358-367
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    • 2017
  • This paper presents a novel filtering method for speed measurements to improve the low-speed performance of the direct-drive permanent magnet traction machines for elevators. Based on the theory of nonlinear tracking differentiator (NTD), this method, which can act as a high performance filter of a raw speed signal, obtains a more accurate speed feedback signal when applying a low-resolution encoder. In addition, it can relieve the interference caused by the position derivative for speed sampling. By analyzing the frequency response of the NTD, the influence of its parameters on the performance of the speed filtering is investigated. Compared with different types of low-pass filters, the proposed method shows a shorter time delay and a stronger ability in terms of noise suppression when the parameters are selected carefully. In addition, when using the measured speed signal through a nonlinear tracking differentiator as the feedback of the system, the motor runs more steadily at low speeds. As a result, the riding comfort of a direct-drive elevator can be improved. The feasibility of the proposed strategy was verified on an 11.7kW elevator traction machine using a commercial inverter.

Measurement of VOC in the Ambient Air of a Small Scale Municipal Landfill Site -A Case Study at the Sampung-dong Landfill in Gyungsan City- (소규모 도시 생활폐기물 매립장 대기 중 VOC의 농도 측정 -경산시 삼풍동 매립장을 대상으로-)

  • 백성옥;김배갑;서영교
    • Journal of Korean Society for Atmospheric Environment
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    • v.20 no.1
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    • pp.59-68
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    • 2004
  • In this study, we investigated the concentrations of volatile organic compounds (VOC) in the ambient air of a small scale municipal waste landfill site. Seasonal sampling was carried out simultaneously at two sites, i.e. one in the center of the landfill area, and the other at a boundary site. Among 38 target VOC, toluene appeared to be the most dominant compound, followed by benzene. and xylenes. The higher levels of BTX imply that paint -containing materials and/or organic solvents are the most significant sources of the VOC in the landfill environment. Seasonal variations for the samples collected at the landfill site indicated that the VOC concentrations tend to be higher in the spring and fall season and lower in the winter season. In addition, night- time concentrations appeared to be generally higher than day-time. Such daily variation might be due to more stabilized atmosphere during the night-time. Similar patterns were also found in samples collected at a boundary site. This study demonstrated that the municipal landfill, although it is small -scaled, could be an important emission source of atmospheric VOC, particularly in the vicinities of the landfill. Thus, an appropriate control strategy is required to prevent any undesirable secondary pollutions from the environmental sanitary facilities such as landfill.

Self Efficacy, Organizational Commitment, Customer Orientation and Nursing Performance of Nurses in Local Public Hospitals (지방의료원 간호사의 자기효능감, 조직몰입, 고객지향성 및 간호업무성과)

  • Oh, Hee Sook;Wee, Hwee
    • Journal of Korean Academy of Nursing Administration
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    • v.22 no.5
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    • pp.507-517
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    • 2016
  • Purpose: The local public hospitals in Korea are regarded as institutions that must consider the provision of good quality public health services, as well as profitability. Therefore it is important to improve nursing services to produce positive change in local public hospitals. This study was done to examine the relationships between self efficacy, organizational commitment, customer orientation and nursing performance for nurses in local public hospitals. Methods: For this study, 5 of 34 institutions were selected through random sampling: and 134 nurses working in local public hospitals were selected. Data were collected from March 28 to April 8, 2016 using self-report questionnaires. Collected data were analyzed using independent t-test, one-way ANOVA, $Scheff{\acute{e}}$ test, Pearson correlation coefficient and multiple regression with SPSS/WIN 18.0. Results: The major findings are summarized as follows: (1) There were significant positive correlations between self efficacy, organizational commitment, customer orientation, and nursing performance. (2) The factors affecting nursing performance were self efficacy, organizational commitment, and customer orientation, in that order, and these variables explained 57% of nursing performance. Conclusion: Administrators in local public hospitals should use the results of this study to develop a strategy for improving nursing performance.

A Study of Fashion Brand Experience and Consumer Behavior

  • LEE, Jaemin
    • Journal of Wellbeing Management and Applied Psychology
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    • v.3 no.2
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    • pp.13-20
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    • 2020
  • The purpose of this study was to empirically investigate the relationship among fashion brand experience, brand loyalty, relationship quality, and repurchase intention. The 420 survey questionnaires were distributed among the consumers in their 30s and 40s who had experience buy fashion brands products through convenience sampling in Seoul. Due to the reliability of data, 120 samples were discarded and 300 samples were put to actual analysis. By using SAS 9.4, data were analyzed for frequency analysis, reliability analysis, correlation analysis. The results of the study are as follows. First, the fashion brand experience which is consist of sensory, affective, behavioral and intellectual experience had positive effects on brand satisfaction and brand trust. Second, brand trust and brand commitment and the relationship quality of brand satisfaction, only satisfaction and commitment affects brand loyalty significantly. Lastly, brand loyalty had significantly effect on repurchase intention. It presented the potential to use the brand as a strategic tool to build strong brand assets, along with providing specific ways to secure differentiated competitiveness in the fashion brand market. It is also thought to be meaningful in that we presented a practical strategy to build and strengthen a lasting bond with consumers by looking at the impact on the quality of the relationship.

The Effect of Cosmetic Consumption Need on Buying Motive, Brand Satisfaction, Attachment, and Loyalty (화장품 소비욕구가 구매동기, 브랜드 만족, 애착 및 충성도에 미치는 영향)

  • Lee, Jin;Hwang, Jin Sook
    • Journal of the Korean Society of Clothing and Textiles
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    • v.37 no.7
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    • pp.882-893
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    • 2013
  • This study provides an efficient marketing strategy for the cosmetic market by analyzing the effect of consumer desire on buying motive, brand satisfaction, brand attachment, and brand loyalty. The research conducted a survey using convenience sampling for adult women (from 20 years to 60 years) who purchased cosmetic items within 6 months. A total of 463 samples were used for the final analysis. Data analysis consisted of descriptive statistics, Cronbach's alpha, a confirmatory factor analysis, and a structural equation modeling analysis. Customer cosmetic consumption need had six factors: exhibition need, safety need, need to look younger and to pursue beauty, need to go along with others, eco-friendly need, and pleasure need. The buying motive had four factors: others-oriented motive, motive to keep skin healthy, economic motive, and motive to change products. The causality model showed that customer consumption need influenced buying motive, brand satisfaction, brand attachment, and brand loyalty. There were also significant effects on buying motive for brand satisfaction, brand attachment, and brand loyalty. In addition, there were indirect effects on the relationship between customer consumption need and brand loyalty. The pursuit for pleasure had a significant indirect effect on brand loyalty.

Free vibration analysis of cracked thin plates using generalized differential quadrature element method

  • Shahverdi, Hossein;Navardi, Mohammad M.
    • Structural Engineering and Mechanics
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    • v.62 no.3
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    • pp.345-355
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    • 2017
  • The aim of the present study is to develop an elemental approach based on the differential quadrature method for free vibration analysis of cracked thin plate structures. For this purpose, the equations of motion are established using the classical plate theory. The well-known Generalized Differential Quadrature Method (GDQM) is utilized to discretize the governing equations on each computational subdomain or element. In this method, the differential terms of a quantity field at a specific computational point should be expressed in a series form of the related quantity at all other sampling points along the domain. However, the existence of any geometric discontinuity, such as a crack, in a computational domain causes some problems in the calculation of differential terms. In order to resolve this problem, the multi-block or elemental strategy is implemented to divide such geometry into several subdomains. By constructing the appropriate continuity conditions at each interface between adjacent elements and a crack tip, the whole discretized governing equations of the structure can be established. Therefore, the free vibration analysis of a cracked thin plate will be provided via the achieved eigenvalue problem. The obtained results show a good agreement in comparison with those found by finite element method.