• Journal of Distribution Science
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• v.7 no.2
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• pp.29-44
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• 2009

The aim of this study was to theoretically examine the current status of TV home shopping business entities' expansion of business structure, and then look into TV home shopping business entities' preparation for the future business in their mature period. For this, the investigator examined literature home and abroad and then empirically carried out an experimental sale of household goods by selecting a model TV home shopping business entity. In order to understand current business structure of TV home shopping and increase sales, the investigator has changed price and then induced sales, focusing on the price of household goods. Study findings are as follows: As for the influence of TV home shopping household goods' price upon its sales, because TV home shopping business entities set in advance an efficiency unit-price per broadcast hour and carry out a sales strategy of reaching out the efficiency, they try to keep their sales with discounted price in the real sales setting of TV home shopping. But it is not an exclusive practice. General promotion became a common practice. The price of goods is the same with its life. Continuous discount events lower the reliability of goods and its supplier must bear the result. Overall sales after experiment increases by 13% and the sales efficiency also increases by 9%. Sales amount increases by 9% and a stable sales which is above average is achieved. The number of sales goods keeps 100%.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.52
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• pp.73-96
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• 2011

The economic globalization has contributed the easy interchangeability of goods and services worldwide and consequently this tendency gives a great impetus to the expansion of exhibition Nowadays there is no dispute that the exhibition industry contains Export Marketing, Sales, Market Research and New product launching. This paper is trade show strategy use for export firms. Therefore, paper discusses theory of exhibition, character and utility. Moreover study to basic strategy of participate in Trade show Participate in Trade show strategies are several point. First, Trade show goal accord to firm's purpose. Second, Devise of trade show competition strategy. Third, Support of government and relevant agency. forth, Trade Show insurance.

• Journal of the Korean Data and Information Science Society
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• v.19 no.3
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• pp.913-924
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• 2008

The purpose of this study is to categorize Program Provider(PP) outside and inside of the country systematically under the notion that the categorization system of the strategy group for PP is not properly organized. In this paper, not only Commercial PP but also Public PP and Homeshopping PP are also included and PP Company is consistently classified and reorganized as a strategy group in the level of contents, because existing positive study does not entirely deliberate over the characteristics of the PP contents industry inside the country. According to this frame, it is classified into 6 contents group-oriented PP strategy groups using 14 variables including vertical integration, horizontal integration, the sales, advertising revenue, license revenue, total net revenue, the number of employees and history.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2000.10a
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• pp.255-258
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• 2000

Technology development strategy factors which are summarized as technology's integration, technology's rotation, and technology's receptiveness are generated by technology development variables through survey of new technology-based firm of IT industry. They have the significant influence on management performance such as Net Sales Growth Rate, ROA and ROI.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 1996.10a
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• pp.35-38
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• 1996

It's a rather difficult for new product launch strategy establishment to be settled down because we must know the correlation between the quantitative and the qualitative information. Therefore, we introduce you case-based reasoning system that use its correlation and new product launch's experience in the past. Using the real cases, this system evaluates the performance as we compare human expert's new product sales forecasting with system's.

• Journal of Korean Institute of Industrial Engineers
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• v.34 no.2
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• pp.216-222
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• 2008

The determination of spectrum charges for the operators is a main issue to efficiently manage the limited radio spectrum resources. In this paper, we propose a model to compute the optimal charges for radio spectrum usage. The objective is to determine that will maximize the spectrum charges, and decision variables of ratios for actual or estimated revenues are considered. The spectrum charges are maximized under satisfying the least profit for operators based on Log-Linear demand function. The parameters of actual sales and minimum profit of operators are analyzed to make an efficient management for radio spectrum. The results show that the spectrum charges increase as the actual sales increase, but it decrease as the required minimum profit of operator increases. It is also observed that the government should increase the ratio for estimated sales if anticipating the poor market in the future, otherwise they should increase the ratio for actual sales to maximize the spectrum charges.

• Convergence Security Journal
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• v.19 no.4
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• pp.165-171
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• 2019

The domestic information security market is booming, For the development of the information security industry. I wanted to suggest a strategy for finding and developing a good business model. So the main products were classified by similar industries. And The sector was selected as the dependent variable. Expert interviews were conducted and classified according to technical maturity. Independent variables were sales, number of employees, and performance. Average analysis result, sales amounted to 8.798 billion won, 13.51 years in industry, and 64.3 employees. As a result of SPSS statistical analysis, the correlation between industry type and sales according to technical maturity (r = -.729) was within 5% of significance level. The regression results were significant. (p= .047<0.05) Therefore, industry classification and sales are related to technological maturity.

• The Journal of the Korea institute of electronic communication sciences
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• v.7 no.6
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• pp.1545-1553
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• 2012

Good salespeople are the deciding factors in the success of an organization. In particular, the role of the salesperson takes on a more important role. Accordingly, the first purpose of this study is to understand the personal values of salespeople; secondly, to study the explanation personal values, adaptability, and customer orientation have on salesperson's performance. The third purpose is to understand the structural link among each of the explanatory factors related to salesperson performance. Lastly, with these research results as a foundation, to find the implications regarding management strategy plans of valuable salespeople for marketing researchers and sales managers.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.38 no.2
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• pp.72-81
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• 2015

This paper studied the differences of the inventories asset turnover change ratio and several characteristics variable between large and small manufacturing firm group. Large and small firm group were determined based on number of labors and asset size. Several characteristics variable of firms such as assets size, sales growth rate, return on assets, leverage ratio, credit rating and age of firm were used to find out the differences of firm group. As a result, the inventory asset turnover change ratio of large firm was 5.16% and that of the middle and small firm was 9.3%. For the large firm, sales growth rate, ROA and credit rating affect inventory assets turnover change ratio. For the middle and small sized firm, Assets size, sales growth rate and credit rating affect inventory assets turnover change ratio. Using this result, we can say that manufacturing company need to consider their firm size and their characteristics to make their own operation strategy of inventory.

• The Journal of Economics, Marketing and Management
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• v.9 no.2
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• pp.33-43
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• 2021

Purpose: This study aims to verify sellers' economic incentives for voluntarily disclosing negative information in online markets and provide practical guidelines to online sellers in terms of whether, when, and how sharing low quality to buyers increase sales. Research design, data and methodology: Our model examines the number of bidders in Internet auctions to measure potential demand and uses count data analysis following previous studies that have also analyzed the number of bidders in auctions. After checking over-dispersion and zero-inflation in our data, we have run a Poisson regression to analyze the effect of sharing negative information on sales. Results: This study presents a counterintuitive result that low-quality sellers can increase their demand by fully disclosing negative information in an online market, if appropriate risk-reducing methods are employed. Our finding thus shows that there exists economic incentive for online sellers to voluntarily disclose negative information about their products, and that the context of transactions may affect this incentive structure as the incentive varies across product categories. Conclusions: As the positive impact of disclosing negative information has rarely been studied so far, this paper contributes to the literature by providing a unique empirical analysis on the impact of sellers' honesty on sales. By verifying economic incentives of disclosing low quality with actual online sales data, this study suggests practical implications on information disclosure strategy to many online sellers dealing with negative information.