• Journal of the Korea Safety Management & Science
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• v.19 no.1
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• pp.123-129
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• 2017

This study aims to analyze the performance of the beneficiaries of the SMEs(Small and Medium Enterprises) support project that has been handled online on the 'BizOK System', which is the integrated support system for SMEs in Incheon, by comparing before and after receiving support. Various performance indicators can be used, but this study used the rate of increase in sales, exports and employed manpower collected by the 'BizOK System'. Moreover, to analyze the trend of business performance by corporate feature, this study grouped the businesses into 7 categories including sales, business history, number of employees and capital. The results of this study are expected to be used in drawing implications for business support policies by utilizing them as basic data for enhancing efficiency of the support project and establishing corporate policies.

• Asia-Pacific Journal of Business
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• v.11 no.4
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• pp.103-119
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• 2020

Purpose - This study aimed to clarify the effects of CEO characteristics and marketing activities on management performance of fashion corporate by using financial statement. Design/methodology/approach - This study collected a sample of total 170 companies that can obtain the corresponding data among fashion manufacturing companies listed on KOSPI. The data of the financial statements reported from 2011 to 2018 were analyzed. Correlation analysis and multiple regression analysis were conducted. Findings - First, the more the number of CEO and the younger the CEO, the more employee welfare and training expenditures of internal marketing. The age of the CEO had a negative effect on all external marketing activities. The CEO number had a negative effect on sales promotion and advertising expenditures, but a positive effect on entertainment expenditure of external marketing. Second, as a effect of marketing activities on management performance, the welfare and training expenditures of internal marketing and entertainment expenditure of external marketing had a positive effect but sales promotion expenditure of external marketing had a negative effect on management performance. Research implications or Originality - Marketing activities that consider the differentiated factors of fashion corporate are necessary. Also, the objective accounting information can provide practical information for fashion industry.

• The Journal of Economics, Marketing and Management
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• v.10 no.3
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• pp.1-8
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• 2022

Purpose: This study aims to examine the effect of SMEs' R&D competence on management performance. Research design, data, and methodology: The empirical data of this study are derived from 2,375 SMEs that participated in the material, parts, and equipment research and development support project conducted from 2014 to 2018. Among them, 2,230 data were analyzed by classifying them into high-tech and low-tech fields. SPSS 24.0 was used for statistical analysis and correlation analysis and T-TEST were applied. Results: It was analyzed that the level of R&D organization, research personnel, and the number of patent registrations all affected operating profit and sales. In particular, it has been proven that research personnel have a greater impact on management performance among the level of R&D organization, research personnel, and the number of patent registrations. In addition, there was a difference between high-tech and low-tech industries in the impact on operating profit and sales, which are indicators of management performance. Conclusions: This study suggests that R&D competence are strengthened to advance the material, parts, and equipment industries and to promote future growth, while differentiated support is needed according to each company's R&D competence and technology level.

• The Journal of Industrial Distribution & Business
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• v.9 no.4
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• pp.53-62
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• 2018

Purpose - In the development of new products, suppliers involvement and developing products jointly can be said to be strategic activities that utilize the lack of knowledge from external organizations. In this new product development, supplier involvement has been proven to have a positive impact on new product development performance for a long time by previous research. However, sufficient academic research has not been conducted on the influence of supplier involvement in various product strategies or sales strategies that buyers make in order to secure a competitive advantage in the market. This study argues that product strategy and sales strategy used by buyers in the development of new products will control the effect of supplier involvement on new product development performance in order to compensate the lack of these academic aspects. Research design, data, and methodology - Specifically, we selected the modularization strategy of the product as the product strategy, which is considered as an important strategy in the new product development through the preceding research, and the mass customer satisfaction strategy was chosen as the sales strategy. In order to achieve these research objectives, regression analysis was conducted using data from manufacturing productivity panel collected jointly by the Ministry of Industry, Trade and Industry and the Korea Productivity Center. Results - As a result, supplier involvement and new product development performances (development cost efficiency, customer satisfaction) were positively related. The product modularity strategy proved to have an interactive effect on the relationship between supplier involvement and new product development performances (development cost efficiency, customer satisfaction). However, it has not been confirmed that there is a statistically significant interaction effect between supplier involvement and new product development performances. Conclusions - Supplier involvement has positive relationships with NPD performance. In addition, product modularity strategies have interaction effects with supplier involvement and affect new product development performance (development cost efficiency and customer satisfaction). The results of this study are of academic significance in the case of lack of empirical studies on the effect of supplier participation on the effect of buyer 's strategy when a supplier participates and develops new products jointly.

• The Journal of the Korea Contents Association
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• v.19 no.8
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• pp.159-171
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• 2019

The purpose of this study is to provide academic and practical implications through empirical analysis on the moderating role of SHRM that is relatively lacking in the relationship between CLMRC and performance. In order to achieve the research purpose, data were collected from 123 CEOs of Korean companies. The reliability and validity of the collected data were examined and the hypothesis was verified by hierarchical regression analysis. The results of this study show that CLMRC has a meaningful positive(+) effect on both net profit and sales per person, and SHRM has shown to have a moderating effects between CLMRC and sales per person, CLMRC and net profit. Through this analyzes, CLMRC can enhance the management performance, and in this process, the more strategic the human resource management(HRM) is, the more the impact on the management performance is strengthened. Implications for CLMRC and SHRM, limitations of the study and suggestions for future researches are discussed.

• Journal of Korea Society of Industrial Information Systems
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• v.14 no.1
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• pp.17-31
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• 2009

The importance of software has been growing rapidly owing to the development of various Internet and e-business applications. The traditional approaches to software evaluation are based on the development process perspective, and their major concerns are no strongly related to use or customer-oriented evaluation of software. According to resource-based theory, company's resource is consisted of human, technology, market value, and finance. Customer satisfaction improved by product satisfaction and service satisfaction. Based on the previous studies the factors of human resources, technology, customer satisfaction are selected to evaluate software company's competence This research suggests the factor effecting on sales performance. And then statistical methods are used for verifying relationship between the factor and sales performance.

• Convergence Security Journal
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• v.19 no.4
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• pp.165-171
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• 2019

The domestic information security market is booming, For the development of the information security industry. I wanted to suggest a strategy for finding and developing a good business model. So the main products were classified by similar industries. And The sector was selected as the dependent variable. Expert interviews were conducted and classified according to technical maturity. Independent variables were sales, number of employees, and performance. Average analysis result, sales amounted to 8.798 billion won, 13.51 years in industry, and 64.3 employees. As a result of SPSS statistical analysis, the correlation between industry type and sales according to technical maturity (r = -.729) was within 5% of significance level. The regression results were significant. (p= .047<0.05) Therefore, industry classification and sales are related to technological maturity.

• Journal of Information Technology Services
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• v.15 no.3
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• pp.15-31
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• 2016

Sales Force Automation (SFA) is a strategic information system and one of the components of operational CRM system. SFA supports salespeople's activities such as selection of potential customers, creative value proposition, after-sales services, etc. SFA is increasingly used in many companies because it has the advantages to raise the salespeople's productivity by developing forecasting ability, value proposition ability, after sales service ability etc. Many researches have shown that implementation of SFA leads to the increase of salepeople performance, organizational performance, and quality of customer relationship. However, Some prior studies have discussed on the SFA implementation failure and pointed out that one of important causes of this failure is salespeople's resistance to SFA. Although many researches explain SFA acceptance phenomenon using Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB), these researches didn't deeply investigate the salespeople's resistance to SFA. Therefore, this study focuses on the factors influencing salespeople's resistance to SFA and the relationships among these factors. This study identified three factors (salespeople's perceived loss of power, perceived loss of autonomy, and perceived time and effort waste) influencing salespeople's resistance to SFA. The hypotheses testing results showed that salespeople's perceived loss of power and perceived time and effort waste significantly increased salespeople's resistance to SFA. And salespeople's perceived loss of power plays a mediating role between perceived loss of autonomy/perceived time and effort waste and salespeople's resistance to SFA. At the end of the paper, theoretical and managerial implications of this study and the limitations and future research directions are discussed.

• Journal of Korean Society of Rural Planning
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• v.12 no.3 s.32
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• pp.107-115
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• 2006

The purpose of this study was to document a phenomenon of rural tourism in Korea by Investigating characteristics of 50 villages that had participated in a competition of 'stimulation of rural village' The results are as follows: 1) The degrees of activation of rural tourism varied according to marketing efforts made by individual provincial(local) government. The results of contest indicated that provinces such as Gangwon-do, Chungnam-do, and Gyunggi-do showed highest performance among other competing local governments; 2) The results revealed that the total profit generated from direct sale of farm products outnumbered profits gained from sales of lodging and foods. This indicated that there is a room for improvement with respect to boosting more sales on lodging and food; 3) The regression analysis indicated a significant relationship between profits earned from sales of experiential tourism product and those from direct sale of farm products(multi-correlation coefficient: 0.38); 4) It was identified that Gyunggi and Ganwon provinces were ranked first in sales of foods and those of lodging, respectively; 5) Finally, it was showed that among the 50 participating villages, only 16 ones hold festivals by means of attracting tourists from outside.

• Journal of the Korean Operations Research and Management Science Society
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• v.40 no.4
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• pp.19-33
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• 2015

Recently, interest in research and development (R&D) investment decisions have increased among Korean domestic enterprises. However, existing R&D investment studies only focused on government R&D investment policies while only a few studies investigated firm level R&D investment. Prior literatures also overlooked the feedback loop between R&D investment and firm performance. Therefore, this paper identifies a system dynamics model for R&D investment decision making in domestic electronics firms. The conceptual model is derived from R&D investment-related theories found in bodies of literature on company performance, enterprise activity, and market maturity. This study investigates the dynamic feedback between R&D activities and sales using the system dynamics model. In other words, the system dynamics model is used to explain the change in the closed feedback circulation structure in R&D investment activities including technology development, production process, and marketing that subsequently result in sales increase and re-investment into R&D from the generated revenues. There are two major results. First, a similar ratio of investment on technology development and production process derives the higher company sales. Second, regardless of market maturity, marketing investment ratio positively affects sales and R&D budget growth. This study provides a system dynamics model to find the optimal ratio for R&D investment and suggests managerial strategic implications on electronic firm R&D investment decision making under market maturity condition.