• Title/Summary/Keyword: Sales management

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The Concept of Human Resource Management in Logistics Processes

  • Shtuler, Iryna;Zabarna, Eleonora;Kyrlyk, Nataliya;Kostovyat, Hanna
    • International Journal of Computer Science & Network Security
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    • v.21 no.12
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    • pp.110-116
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    • 2021
  • The article focuses on the need to deepen the issue of human resource management in logistics processes. It is noted that changes in market conditions and turbulence in the institutional environment require managers to form a highly effective human resources policy capable to ensure the innovative development of the enterprise. Functional strategies for human resource management in logistical processes are proposed, namely: adaptive, innovative, selective and exclusive. Innovative technologies that should be used in the adaptive human resources policy process are identified.

Influence of Supply Chain Configuration and Annual Sales on Performance in the Development of Automotive E/E Parts (자동차 전장부품 개발에서 공급사슬형상, 기업 매출 특성이 성과에 미치는 영향)

  • Song, Min;Hwang, Seung-June;Park, Geun-Wan;Baik, Jae-Won
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.40 no.4
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    • pp.10-20
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    • 2017
  • The proportion of software in the automotive industry is steadily increasing due to the rapid technological development of automobile E/E parts. Because the automotive E/E technology is now on the basis of intelligent automobile and advanced safety automobile technology. The purpose of this study is to investigate the effect of organizational capability (organizational resource capability and management capability), process capability (process capability, customer Requirement management capability), performance dimension (motivation, participation level). In this study, we conducted questionnaires and statistical analysis on engineers (members of the Korea Advanced Automotive Technology Association) who perform research and development activities in the R&D organization of the automotive E/E part in South Korea. ANOVA is applied for the verification of the difference in performance measured by organizational capability, process maturity, and motivation participation level according to company characteristics (level of processing : supply chain configuration, annual sales, total SW development ratio). According to the results of this study, in order to improve the performance of ASPICE or ISO 26262-related consulting project, a different consulting approach strategy considering the characteristics of organization and personnel is needed. In summary, the analysis results for the three main treatment levels are as follows. The difference in organizational capacity, process capability and performance was found to be statistically significant according to supply chain configuration and annual sales, but it was found that the difference of response according to the proportion of total SW was not significant.

A Study on Optician's Perception of Curriculum based on NCS(National Competency Standards) and Required Jobs in Daegu (대구지역 안경사의 NCS교육과정에 대한 인식과 요구직무에 관한 연구)

  • Jang, Jun-Young;Park, Jeong-Sik;Lee, Jeung-Young
    • Journal of Korean Clinical Health Science
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    • v.4 no.4
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    • pp.762-768
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    • 2016
  • Purpose. This study was performed on survey related optician's perception of NCS and required jobs to develop curriculum of department of ophthalmic optics Methods. This study was to evaluate the questionnaire survey of 63 opticians working in Optometrist in Daegu Metropolitan City from November 1, 2016 to November 18, 2016. Results. As for the opticians who know about NCS, 23.8% of the respondents answered that the opticians' perception of NCS is very low. For the four required jobs of the technical part, less than 5 years of optometrists ; optometry 73.7% > fitting 47.4% > ophthalmic dispensing 36.8% > lensmeter 5.3%, more than 5 years and less than 10 years of optometrists ; optometry 84.6% > fitting 53.8% > lensmeter 46.2% > ophthalmic dispensing 38.5%, more than 10 years of optometrists ; optometry 67.7% > ophthalmic dispensing 51.4% > lensmeter 19.4% > fitting 16.1%. For the four required jobs of the management, less than 5 years of optometrists ; product 57.9% > service 47.4% > manners 10.6% > sales 5.3%, more than 5 years and less than 10 years of optometrists ; service 76.9% > product 53.9% > manners 46.2% > sales 38.5%, more than 10 years of optometrists ; service 45.2% > manners 42.0% > product 32.3% > sales 19.4%. Conclusions. Although there were 108 required jobs of the technical part and 94 required jobs of the management part, the technical level of the department of ophthalmic optics was satisfactory, but the classes of the management part were insufficient. It will be necessary to actively reflect the needs of industry through curriculums reform.

Hyundai Motor's Global Marketing Strategy: "New Thinking. New Possibilities."

  • Kang, Wooseong;Kim, Youngchan;Yoo, Changjo
    • Asia Marketing Journal
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    • v.16 no.1
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    • pp.215-228
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    • 2014
  • The automotive industry plays a significant role in the global economy. One of the reasons is that this industry compasses every aspects of the value chain - from raw materials to design and development, manufacturing, sales and services, and even disposal. Thus, the industry needs significant upfront capital investment and requires years of R&D and market development. As a result, this industry is dominated by a handful of global players and it is not easy for a new entrant to enter this industry. Furthermore, success is even more difficult to achieve. How did Hyundai Motor make it in this tough marketplace? Can it continue against all odds? The CAGR for last 5 years is 12% and it stands at 6th in the world. Compared to other global brands, Hyundai has geographically well-balanced sales portfolio. The quality improvement is outstanding. The brand performance follows these quality and sales improvements. Yet, the global competition is ever intensifying. Now, it is the time to step up once more. The next strategic goal needs fundamental shift toward brand and marketing-focus. In constructing global marketing strategy, Hyundai Motor's vision is "Lifetime partner in mobility and beyond" and its goal is global top 3 brand by year 2015 through modern premium brand image and selling 5 million vehicles. The target brand positioning of Hyundai Motor is the leading position in premium dimension and stylish/modern dimension. The global brand strategy framework is based on the brand direction of "Modern Premium" and is designed to deliver core brand identity (i.e., Simple, Creative, Caring) to customers. In order to manage brand performance, Hyundai's marketing platformalso includes marketing performance management, brand performance management, and market driven organization. From this diagnosis, Hyundai Motor is well posed to build a strong brand. Nevertheless, there are still challenges ahead from consumer, technology, competitor, and macro-environment perspectives. To overcome these threats, the bases of competition for all successful automotive brands are various differentiation factors, including technology, performance, value proposition, or heritage. Hyundai Motor is well prepared so far. However, it is not tested against time yet whether Hyundai can overcome these unforeseeable major threats. Hyundai is trying to find the solution from a strong brand, while believing in "New Thinking. New Possibilities."

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Structural Causal Relations with Formation of Relationship in Internal Organization of Enterprises and Management Performance (기업 내의 관계형성과 경영성과의 구조적 인과관계)

  • Park, Seung-Whan;Song, No-Seub
    • The Journal of the Korea Contents Association
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    • v.12 no.3
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    • pp.322-334
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    • 2012
  • The purpose of this paper is to explain and identify how service trust about enterprise of internal employees influence on management performance by investigating relationships between service trust in internal organization of enterprise, job commitment, customer service behavior, management performance. A survey study was conducted to collect the data with sales forces of at domestic major pharmaceutical companies. Analysis of structural equation modeling with AMOS 18.0 was performed to test the research hypothesis. The results of the study are as follows: service trust in internal organization of enterprise are positively associated on both job commitment and management performance, but it was negatively associated on customer service behavior. Job commitment was positively associated on customer service behavior but it was not influences on management performance. And customer service behavior was positively associated on management performance. Therefore, service trust in internal organization of enterprise was direct influences on management performance and it was also effects on through job commitment and customer service behavior. To sum up, if employees are devote themselves in work of their organization, service behavior on their customer of employees will be higher, and then management performance will be achievement. So, it have to reinforce job commitment on employees in order to achievement high performance of management through sales.

Top Management's Human and Social Capital Effect on Governmental R&D Support System Utilization and Success (최고경영진의 인적 및 사회적 자본이 정부의 R&D 지원제도 활용과 초기 성과에 미치는 영향)

  • Kim, Je-Keum;Hwang, Hee-Joong;Song, In-Am
    • Journal of Distribution Science
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    • v.13 no.6
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    • pp.71-78
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    • 2015
  • Purpose - This study attempts to analyze whether or not there are characteristics among the top management of companies that promote corporate performance at venture companies. It investigates the characteristics of the human and social capital that are inherent in top management at a venture company and conducts an empirical analysis of hypotheses examining if these characteristics will affect utilization of the governmental R&D support system as well as affect the firm's initial success. Research design, data, and methodology - This study conducted theoretical and empirical research together to accomplish the goal of the study. The pilot study researched human capital and social capital as the independent variables; the governmental R&D support system as the parameter; and, the initial success as the dependent variable. The empirical study carried out research on the model, establishment of hypotheses, and the statistical treatment. A survey was conducted targeting top management of high-tech venture companies in Daedeok Innopolis; 500 questionnaires were distributed; and, 222 were collected. Results - The human and social capital inherent in top management at venture companies in the early stages of their existence become good evaluation data for those who are invested in similar resources. If top management includes strong human and social capital, access to external resources will be easier; these will have a positive influence on the selection of overnmental support systems; and, this proper support will also have a positive influence on the initial success of the venture company. The results revealed the following. First, it was found that when the educational level and functional background, (the top management human capital), are the output function, top management human capital had a significant influence on selection of governmental R&D support funds. Second, it was found that the internal social capital and external social capital, (the top management social capital), had a significant influence on selection of governmental R&D support tasks. Third, it was found that selection of the governmental R&D support tasks at the start of the venture company had a positive influence on the corporate financial performance such as sales, business profits, and the increase in workers; and, had a significant influence on nonfinancial performance such as market share, competitive position, product competitiveness, and the future product development. Conclusions - Selection of the governmental R&D support system is not recognized as part of the direct sales of a venture company in its early stages, but as it can reduce costs for technical development and helps significantly in creating test products and mass production, it has a positive influence on the company's financial performance and nonfinancial performance as a result. Therefore, companies should take great efforts to frequently be selected as a candidate in the governmental R&D support system, as it can help facilitate R&D that requires extensive funds. As a result, companies can expect effects such as job creation and patent applications and they can advance future product sales.

Analysis of Management Efficiency for Abalone Seed Producer based on DEA Approach (DEA를 이용한 전복종자 생산업체의 경영효율성 분석)

  • Oh, Ye-Jin;Lee, Nam-Su;Kim, Dae-Young
    • The Journal of Fisheries Business Administration
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    • v.51 no.1
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    • pp.37-52
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    • 2020
  • The production of abalone seed has grown and been specialized since the 2000s with the growth of the abalone farming industry. Despite the increase in the production of abalone seeds, the sales volume of abalone seeds remained flat and competition among producers increased. This paper will analyze the management efficiency of abalone seed production fishery to diagnose the management status and improve the abalone seed production efficiency. In addition, this study is the result of the basic research on the abalone seed industry and it is meaningful to prepare a platform for further research since the management status survey and the management efficiency survey of abalone seed production fishery have not been conducted until now. The data on the farmed fish prices of abalone seeds were collected from surveys of sample fish as part of the fish seed observation project conducted by the Fisheries Outlook Center (FOC) of Korea Maritime and Fisheries Development Institute (KMI). Management efficiency analysis utilizes DEA (Data Envelopment Analysis) model. The DEA model was analyzed by classifying into CCR (Super-CCR), BCC, and SBM (Super-SBM) models according to the assumptions taking into account the characteristics of the industry. The slack considered in the SBM model was judged as possible decreases in input variables and increase in output variables. The average efficiency from the CCR model was analyzed to be 69%. The BCC model was classified into input and output orientations, and the average efficiency was 79% and 75%, respectively. There were seven production fisheries with an SE value of 1 or more, which remained unchanged in terms of size and could be benchmarked. The average efficiency of the SBM model was 59% for CRS and 66% for VRS. Under the VRS assumptions, the variable increase/decrease efficiency analysis shows that labor costs can be reduced by 37.3%, facility capacity by 18.8%, and operating costs by 8.5%. In order to improve management efficiency, Wando needs to reduce labor and management costs. In Jindo region, sales increase as well as labor cost reduction is urgent. In other regions, reduced facilities and increased sales are recommended.

A Study on the operation status and improvement of EMU (Empty Management Unit) (EMU(Empty Management Unit)의 운영현황 및 개선방안에 관한 연구)

  • Kim, Ki-Young;Nam, Tae-Hyun;Kong, Jeong-Min;Yeo, Gi-Tae
    • Journal of Digital Convergence
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    • v.15 no.12
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    • pp.273-282
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    • 2017
  • The purpose of this study is to investigate the changes in the recovery of equipment using full containers loaded with freight instead of direct container transportation according to the sales policy considering the cost of transporting the containers. The EMU operation case was analyzed. The policies implemented by Company A to provide EMU credits depended only on the relative accountability contribution margin per box (RA CMPB) for the profitability of backhaul full freight. Therefore, these policies resulted in limitations in sales based on profitable accountability (PA) CMPB, which is more profitable. Moreover, while some Asian regions have surplus equipment, many Asian destinations to which their freight is exported have equipment shortages. Thus, in some cases, service sales to the regions with surplus equipment generated greater company-wide profits when compared with the return of empty containers or sales to the regions with insufficient equipment. In other words, the conditions for providing EMU credits should be changed, and even the full freight between regions with surplus equipment should be provided with credit amounts in which potential factory and transport costs in a destination are pre-reflected.

The Management Performances originated from the Competitive Advantages of Korean Tourism Firms (한국 관광기업의 경쟁우위 요인이 경영성과에 미치는 영향)

  • Shin, Kwang Ha;Park, Myung Chan
    • International Area Studies Review
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    • v.15 no.1
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    • pp.135-169
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    • 2011
  • This study is for analyzing the management performances of Korean tourism firms, operating as preparing strategically against FTA which is one of the most importantly external environment in international management since in the middle of 1990s. The main purpose is to test empirically some relations between the management performances and the levels of ownership-specifics advantages of Korean tourism ones. To be exact, the dependent variables of management performances are classified with sales, profits and management satisfaction, while the independent ones of the competitive advantages are sorted with the 5 following factors like marketing, product development, service supply, finance and organization culture. The survey of Korean tourism enterprises engaging in management activities in Korea is implemented by collecting questionnaires. And for testing the hypothesis, the analyzing tools are being used for correlation, reliability, validity, multi regression and the path analysis of structural equation modeling. As a result, Marketing is certified as only common factor to influence three dependent variables of sales, profit and management satisfaction positively.

A Study on the Repurchase Intention of Customers in the Foreign Direct Sales Internet Shopping Mall - Focused on the Japanese Customers - (해외직판 인터넷 쇼핑몰에서 소비자의 재구매 의도에 관한 연구 - 일본 소비자를 중심으로-)

  • Park, Suk-Joon;Hwang, K.T.
    • Journal of Digital Convergence
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    • v.14 no.6
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    • pp.199-218
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    • 2016
  • The purpose of this study is to investigate the determinants of consumer's repurchase intention in the foreign direct sales shopping malls, focusing on the Japanese customers. Research model of the study is composed of seven independent variables (price competitiveness, product diversity, reputation, country-of-origin image, ease of use, delivery service, after service), a mediating variable (trust) and a dependent variable (repurchase intention). The results of this study show that trust is an important factor affecting the repurchase intention of customers. Customers' trust is affected by the reputation, country-of-origin image, ease of use, delivery service, after service. However, price competitiveness and product diversity, which are hypothesized to affect the trust, are not statistically significant. This study will provide a basis for future research on the foreign direct sales area. In addition, it will provide practical information useful in launching and/or operating the foreign direct sales malls.