• Title/Summary/Keyword: Sales management

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The Influence of Self-Overviewing Attributes of Franchise Firms on Cost Behavior (프랜차이즈 기업 경영자의 자기과시적 성향이 원가행태에 미치는 영향)

  • Yeo, Seung Ho;Koo, Jeong-Ho
    • Journal of Digital Convergence
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    • v.18 no.4
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    • pp.177-191
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    • 2020
  • This study examines the effect of the self-overviewing attributes derived from agency problem on the cost behavior in franchise industry. To solve the research problem, we developed the proxies for self-overviewing attributes of domestic franchise CEO and used Anderson et al. (2003)'s cost behavior model to test hypothesis. Moreover, we grouped the self-overviewing variables for additional test. We find that operating costs are more sticky for firms which present higher CEO's self-overviewing attributes in franchise industry. Second, we find that the greater the self-overviewing tendency, more strengthened cost stickiness when sales decrease. This study is meaningful in that we developed proxies for self-overviewing propensity, such as the hypodermic behaviors of franchise CEO, which have not been performed in previous studies, to enhance future studies of franchise CEO. Futhermore, we empirically provide the effects of CEO's self-overviewing attributes on the operating costs behaviors, suggesting useful information to franchise stakeholders such as prospective start-ups, franchisee and investors.

Research on the Impact of interactive Digital Signage Advertising on Consumption Tendency (Interactive Digital Signage에 광고의 마케팅이 소비 경향에 대한 연구)

  • Yang, Bo
    • Journal of Digital Convergence
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    • v.18 no.4
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    • pp.411-417
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    • 2020
  • In this study, the Interactive advertising in the Outdoor Interactive Digital Signage is taken as the research object, and the effect of the advertising in the Outdoor Interactive Digital Signage compared to the traditional advertising on consumer propensity is studied. Based on the research methods of literature data and case analysis, we first researched and analyzed the impact of the development of the Internet and artificial intelligence on Interactive Digital Signage advertising, combined with consumer trends and habits, according to the characteristics of Interactive Digital Signage advertising, and '199IT-Internet data Based on the data in the Resource Library, and using an example analysis method, three reasons for the impact of Interactive digital signage advertisements on consumer spending tendencies are proposed. The purpose is to provide reference for future companies to use Interactive digital signage for ad placement and help companies. Increase product sales to increase product value and customer trust in the brand.

A Study on Jewelry Industry and Design Status of Italy (이태리 귀금속 산업 및 디자인 현황에 관한 고찰)

  • 최승욱
    • Archives of design research
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    • v.12 no.2
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    • pp.65-73
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    • 1999
  • In Italy, numerous jewelry ornaments have been actively manufactured from long time ago, since Italian has been highly interested in jewelry from the ancient limes, therefor jewelry industry of Italy has been improved at an alarming pace with latest cutting-edge technology through their highly-talented artistic sense and workmanship of precious metals that have been inherited without any interruption based on the traditional history and culture. One out of five ornaments in the whole world is made in Italy, so Italy is the biggest maker to manufacture ornament made of gold, silver and precious stone recording more than 70 billion dollar of annual sales. The diversified composite factors-handmade oriented ornaments with artistic concept based on their inherited craftsmanship from generation to generation and refinedly and sensationally harmonized design -have resulted in development and mass manufacturing for ornaments. Now days the jewelry maker of Italy have actively introduced improved management know-how and international approach for marketing and made a strenuous effort to newly technology and creative design through close relationship with designers.

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Effect of Dubbing on the Ticket Power of Animation Movies (더빙의 여부가 애니메이션 영화 흥행에 미치는 영향)

  • Park, Ju-Yeoun;Shin, Hyung-Deok;Kwon, Kyoung-Min
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.10
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    • pp.5988-5994
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    • 2014
  • This study examined the effects of dubbing on the ticket sales of foreign animation movies put on the screen in Korea in the context of 'Skopos Theory'. The ticket power of animation increased when dubbing was chosen as the translation strategy. Moreover, the effects were greater when the animation was in the peak seasons, classified as non-restricted, and made in non-US countries. The ticket power was also found to be greater when celebrities joined in the dubbing. This finding was consistent with the 'Skopos Theory', which implied that dubbing is superior to captioning for audience understanding and audience attraction. This study confirmed empirically the positive effects of dubbing on the performance of foreign animation movies, which is the contribution to the literature that has been limited on case studies. These results also suggest that a dubbing strategy should be consistent with its target audience.

A Case Survey and Analysis of Complex with Theme of Green Care and Healing (치유테마단지 사례조사 분석)

  • Koo, Hee-Dong;Kim, Dae-Sik;Lee, Han-Jun;Lim, Hye-Ji
    • Journal of Korean Society of Rural Planning
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    • v.22 no.2
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    • pp.153-164
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    • 2016
  • Developed countries in agriculture like Netherlands, Belgium and England, have managed Green Care policy and project during the last decades. The needs in Green Care is also increasing as new growth power in rural area of Korea. This study investigated sites which are already operating as complex with Green Care theme. This study surveyed the operating conditions like type, scale, location pattern, purpose, customer and finance for cases of the complex. The period of the survey is from 2015. 8. 11 to 2015. 09. 10 for the 24 activated cases in aspect of operation and management. Among the 24 cases, 16 cases were classified as Green Care Complex which facilities are aggregated a place, and the other 8 cases as Green Care Cluster which are distributed at several places. The analysis result showed that there were apparent distinction among cases in total budget, costs of construction, capacity for guest, and the total number of annual visitors. Despite of the type and scale the accommodation cost, the number of workers, and amount of sales have small deviation in distribution of values, although the cases have various type of contents and scale of space. The result of this study can be used as data of bench marking to develop the Green Care Complex or Cluster in rural area.

A Collaborative Channel Strategy of Physical and Virtual Stores for Look-and-feel Products (물리적 상점과 가상 상점의 협업적 경로전략: 감각상품을 중심으로)

  • Kim, Jin-Baek;Oh, Chang-Gyu
    • Asia pacific journal of information systems
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    • v.16 no.3
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    • pp.67-93
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    • 2006
  • Some consumers prefer online and others prefer offline. What makes them prefer online or offline? There has been a lack of theoretical development to adequately explain consumers' channel switching behavior between traditional physical stores and new virtual stores. Through consumers' purchase decision processes, this study examined the reasons why consumers changed channels depending on purchase process stages. Consumer's purchase decision process could be divided into three stages: pre-purchase stage, purchase stage, and post-purchase stage. We used the intention of channel selection as a surrogate dependent variable of channel selection. And some constructs, that is, channel function, channel benefits, customer relationship benefits, and perceived behavioral control, were selected as independent variables. In buying look-and-feel products, it was identified that consumers preferred virtual stores to physical stores at pre-purchase stage. To put it concretely, all constructs except channel benefits were more influenced to consumers at virtual stores. This result implied that information searching function, which is a main function at pre-purchase stage, was better supported by virtual stores than physical stores. In purchase stage, consumers preferred physical stores to virtual stores. Specially, all constructs influenced much more to consumers at physical stores. This result implied that although escrow service and trusted third parties were introduced, consumers felt that financial risk, performance risk, social risk, etc. still remained highly online. Finally, consumers did not prefer any channel at post-purchase stage. But three independent variables, i.e. channel function, channel benefits, and customer relationship benefits, were significantly preferred at physical stores rather than virtual stores at post-purchase stage. So we concluded that physical stores were a little more preferred to virtual stores at post-purchase stage. Through this study, it was identified that most consumers might switch channels according to purchase process stages. So, first of all, sales representatives should decide that what benefits should be given them through virtual stores at the pre-purchase stage and through physical stores at the purchase and post-purchase stages, and then devise collaborative channel strategies.

Application of Scanning Total Station for Efficiency Enhancement of Tunnel Surveys (터널측량의 효율성 향상을 위한 스캐닝 토털스테이션의 활용)

  • Park, Joon-Kyu;Kim, Min-Gyu
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.4
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    • pp.242-247
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    • 2017
  • Over- and under-excavation are factors that increase construction cost of tunnels, which makes management essential. Total stations have been used for tunnel surveying because GNSS is difficult to use in tunnels. However, it takes much time to acquire data using total stations. In this study, a total station was integrated with a 3D laser scanner and used for tunnel surveying in Namyangju-si, Gyeonggi-do. The scanning total station reduced the work time compared to the conventional method. Furthermore, reports were effectively generated for overbreak and underbreak for each section and compared with the design. In addition, we could analyze both the cross section and scanned area effectively by using the scanning data. This method can improve the efficiency of tunnel surveying work by combining the advantages of a conventional total station and a 3D laser scanner.

Current Status and Future Directions of Fish Vaccines in Korea (국내 수산용 백신 개발 현황 및 발전 방향)

  • Han, Hyun-Ja;Kim, Soo-Jin;Kim, Tae-Ho;Kim, Myoung-Sug;Cho, Mi-Young;Choi, Hye Sung
    • Korean Journal of Fisheries and Aquatic Sciences
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    • v.54 no.4
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    • pp.369-376
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    • 2021
  • In Korea, fish is a major food source, and sustainable production of fish is critical for the aquaculture industry. Recently, infectious diseases have become an unavoidable problem in aquaculture and have caused serious economic losses. Therefore, there is an urgent need to overcome this challenge to increase productivity in aquaculture. Vaccination is the most effective and long-term measure for improving the management of a fish farm. Sales of fish vaccines in Korea have been steadily increasing, with a confirmed increase from 600 million won in 2007 to 3.4 billion won in 2018. As of 2021, 30 licensed fish vaccines, including both single and combination vaccines containing more than two inactivated pathogens, have been approved in Korea for 10 fish pathogens. Twenty-eight of these are used in olive flounder Paralichthys olivaceus; however, only two vaccines are used in starry flounder Platichthys stellatus, red seabream Ragrus major and rock bream Oplegnathus fasciatus. Therefore, vaccine development is required not only for the olive flounder but also for other cultured fish species. The development of effective vaccines and vaccination programs for fish is a continuous requirement for a sustainable aquaculture industry.

A Study on the Technological Innovation and Introduction of SCM System of SMEs' Industry Using the Innovation Resistance Model (혁신저항모델을 활용한 중소기업 기술혁신에 따른 SCM시스템 도입 영향 연구)

  • Oh, Yongmin;Boo, Jeman
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.44 no.3
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    • pp.165-175
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    • 2021
  • As the advent of the Fourth Industrial Revolution and Information Age, companies are in the state of infinite competition due to the rapidly changing technological environment and fierce competition. In this situation companies are making efforts to gain the competitive advantage by introducing information systems. Supply Chain Management (SCM) is considered a method to gain a competitive edge in rapid change. In fact, companies that already have introduced the SCM system are achieving company renovation with positive effects such as increase of sales stock reduction on-time delivery cost reduction and improved efficiency. This study was started to investigate the resistance that occurs in introducing the SCM system for small and medium-sized manufacturing industries that have not yet introduced the SCM system despite the importance of the SCM system, and to check the effect on the intention of the introduction. As the result of this study, the first is that the company has the higher technological innovation, the more positive the effect on Relative advantage Compatibility Perceived risk, Complexity. Second, The compatibility of the SCM system was rejected in innovation resistance, but it is adopted with the highest impact in the introduction intention. In addition, the mediating effect of innovation resistance was also rejected, confirming that if the SCM system is compatible for the company, it doesn't affect the resistance and is the biggest factor to consider in the introduction of the SCM system. Third, the perceived risk of the SCM system doesn't directly affect the intention to introduce, but has an indirect effect when mediation innovation resistance.

Forecasting of Inspection Demand for Pressure Vessels in Hydrogen Fuel Cell Electric Vehicle using Bass Diffusion Model (Bass 확산모델을 이용한 수소전기차 내압용기 검사수요 예측)

  • Kim, Ji-Yu;Kim, Eui-Soo
    • Journal of the Korean Institute of Gas
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    • v.25 no.3
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    • pp.16-26
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    • 2021
  • The global warming problem has arose, the supply eco-friendly vehicles such as HFCEVs is increasing around world and Korea is fully supporting subsidies, tax cut to form an initial market for HFCEVs. The key to the safety of HFCEVs is pressure vessels stored hydrogen, and although these pressure vessels must be inspection regularly, the existing inspection stations are insufficient to meet the demand for inspection. Therefore, it is important to establishment of pressure vessels inspection station for safety management of HFCEVs. In this study, it estimates innovation coefficient, imitation coefficient in Bass model by using electric vehicle sales data, and foretasted the supply of HFCEVs by region & the demand for inspection by region using the Bass diffusion model. As a result, the inspection demand for pressure vessels in HFCEVs in 2040 was 690,759 units, and it was confirmed 191 new inspection stations and 1,124 inspectors were needed to prepare for this.