• Title/Summary/Keyword: SWOT-PEST Analysis

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Developing Product Liability Response Strategies of SMEs using PEST-SWOT-AHP analysis (PEST-SWOT-AHP 분석을 이용한 중소제조기업의 제조물책임 대응전략 수립)

  • Seo, JunHyeok;Bae, SungMin
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.39 no.2
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    • pp.11-18
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    • 2016
  • Product liability (PL), which began enforcement in 2002, refers to the legal responsibility of the manufacturers or sellers (wholesales or retailers) for the property damage or bodily harm caused by their product. With a strong enforcement of the Product Liability (PL) Act, companies are required to structure and operate a response system to defend or prevent product accidents efficiently, but small and medium enterprises (SMEs) are unable to respond more aggressively due to limitation of management resources. In this manner, it is important to develop response strategies for SMEs to efficiently cope with the PL Act. In this paper, the PEST (Political, Economic, Social, and Technological) analysis is performed to reveal the impact of the PL Act on SMEs in macro-economic point of view. To formulate SME's PL response strategy, SWOT analysis is performed to categorize each factors from PEST analysis and AHP is applied to identify the intensities of SWOT factors. The prioritized SWOT factor, results of PEST-SWOT-AHP analysis, are used to formulate SME's PL response strategies. The study results are briefly summarized as follows. To reduce product defects, it is necessary for SMEs to formulate PL response strategies for each phase of the product life cycle by continuously collecting and analyzing PL cases in the same industry or for similar products. In addition, SMEs should invest more technological effort to ensure product safety. Further, SMEs should spread PL awareness to all staff members by training internal PL experts. Moreover, a SME should enroll in PL insurance and spread this information to its customers so that they become aware that the company is proactively conforming to the PL law.

A Study on Establishment of AI Development Strategy for Ground Operations innovation Applying PEST - 7S - SWOT (PEST-7S-SWOT 방법론을 적용한 지상작전 혁신을 위한 인공지능(AI) 발전전략에 관한 연구)

  • Bae, Kyungyeol;Cho, Jungkeun;Yoo, Byung Joo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.6
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    • pp.67-74
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    • 2021
  • Ground Operations Command (GOC) has studied various methods using artificial intelligence (AI) in order to accomplish ground missions more effectively and to strongly respond to variable strategic situations with advancements in fourth industrial revolution technology. As the result of various literature reviews, PEST-7S-SWOT is considered the most appropriate methodology for promoting strategies and for task development. These procedures consist of three stages. Phase 1 is analysis of external environmental factors from applying PEST procedures. We analyzed external environmental factors to determine opportunities and risk factors. Phase 2 is the analysis of internal environmental factors from applying 7S strategies. We analyzed the current state of an organization to find strengths and weaknesses. Phase 3 is SWOT analysis. It is based on the opportunities and risk factors from Phase 1 and the strength and weakness factors from Phase 2. We derive promotional strategies and tasks through SWOT analysis. In this study, four strategies and 11 tasks were derived for GOC AI systems. Those are promotion of policies and systems, reinforcing organizations, building an AI base, increasing expertise and capabilities, and validating PEST-7S-SWOT methodologies.

A Study on the Development Factors and Development Strategies of National Crisis Management Based on Artificial Intelligence by SPRO-PEST-SWOT Analysis (SPRO-PEST-SWOT 분석에 의한 인공지능 기반의 국가위기관리정책 발전요인과 발전전략에 관한 연구)

  • Choi, Won-sang;Shin, Jin
    • Convergence Security Journal
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    • v.21 no.1
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    • pp.169-175
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    • 2021
  • In the era of the Fourth Industrial Revolution, where the concept of comprehensive security is applied, the most remarkable ICT is believed to be artificial intelligence (AI). Therefore, The purpose of this study is to explore the factors and to establish a development strategy for the development of national crisis management policies based on artificial intelligence (AI). To this end, Analyze the internal capabilities of the Korean government through SPRO analysis to derive strengths and weaknesses. And the external environment through PEST analysis to derive opportunities and threats. The various factors that have been derived through SWOT analysis to derive SWOT factors with consultation from experts who studied and worked for long-term information and communication technology (ICT), security and disaster areas. Focusing on these factors, the Korean government's development of national crisis management policies in the era of the Fourth Industrial Revolution. Focusing on these factors, the Korean government established strategies for the development of national crisis management policies and made policy suggestions during the Fourth Industrial Revolution.

A Study on Deriving Strategic Tasks of Continuing Education Institutions for Librarians Applying PEST-3Cs-SWOT (PEST-3Cs-SWOT 방법론을 적용한 사서 계속교육 기관의 전략과제 도출에 관한 연구)

  • Jung, Youngmi;Noh, Younghee
    • Journal of Korean Library and Information Science Society
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    • v.53 no.3
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    • pp.343-376
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    • 2022
  • Continuing education for professionals is the most basic requirement for continuous professional development. The enhancement of the professionalism of librarians will also be possible through the establishment of a systematic continuing education strategy of the national level. In this study, we tried to derive a strategy for continuing education for librarians in Korea by analyzing the internal and external environment of national institutions that are the center of continuing education for librarians. To this end, we proposed a complex framework of PEST-3Cs-SWOT as a systematic environmental analysis methodology and tried to apply it. For PEST analysis, literature related to library, librarian, and librarian education was extensively reviewed, and for 3Cs analysis, in-depth interviews with internal employees, questionnaire data analysis on the demand survey of training subjects, and case studies of similar institutions in Korea and abroad were conducted. Based on this, SWOT analysis was conducted, and finally, 4 strengths-opportunity strategic tasks, 5 weaknesses-opportunity strategic tasks, 5 strength-threat strategic tasks, and 3 weaknesses-threat strategic tasks were derived. This study will be meaningful in that it presents strategic tasks for continuing education institutions in Korea, and at the same time suggests and applies a complex analysis methodology that can be applied to tasks similar to development plans and strategy establishment.

A Study on Establishment of National Science and Technology Strategy Applying PEST-SWOT-AHP : A Case Study of Fusion R&D (PEST-SWOT-AHP 방법론을 적용한 국가 과학기술 전략 수립에 관한 연구: 핵융합 연구개발 사례를 중심으로)

  • Chang, Hansoo;Choi, Wonjae;Tho, Hyunsoo
    • Journal of Korea Technology Innovation Society
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    • v.15 no.4
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    • pp.766-782
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    • 2012
  • Science and technology(S&T) are not only advancing, but also the number of stakeholders in those fields are increasing, and so the demands of S&T strategy for a particular field are increasing. In Korea, especially, this tendency is remarkable, and is evidenced by the fact that more than one hundred of S&T strategies have been established and implemented. However, academic attempts to clarify scientific methodologies for establishing S&T strategy have so far been rare. In this paper, a methodology to establish S&T strategies in a particular field is proposed and examined through a case study to determine its usefulness. First, through an analysis of the literature, previous studies on the establishment of a national S&T strategy and its related concepts are reviewed. Also, a representative framework plans, in accordance with relevant legislation and regulations, are reviewed. Meanwhile, the methodology, PEST-SWOT-AHP, is proposed and the features and applications are identified. For the case study, the strategy establishment of a fusion research and development program is performed. In order to apply the PEST-SWOT-AHP tool, an environmental analysis based on the fusion R&D roadmap is conducted. To examine the usefulness of the proposed framework, a national fusion R&D strategy applying PEST-SWOT-AHP is derived. As a result of the case study, four strategies were derived. Those are be the first mover, promotion of basic research and cultivation of manpower, boost commercialization and public acceptance and reinforcing international cooperation.

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A Study on the Geographical Distribution of Functional Classification and SWOT-PEST Analysis for China's Inland Ports (중국 내륙항의 기능적 유형화의 지리적 분포와 SWOT-PEST 분석)

  • Liu, Yanfeng;Lee, Choong-Bae
    • Journal of Korea Port Economic Association
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    • v.35 no.2
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    • pp.77-92
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    • 2019
  • As China's economic growth pole has shifted from the coastal area to the Midwest and the inland since the beginning of 2000, construction of China's inland ports was promoted in the coastal area. The inland port functions as offshore port, thereby streamlining import and export logistics and customs clearance and so on. The purpose of this study is to identify the competitiveness and potential of China's inland ports via functional and geographical classification, as well as SWOT-PEST analysis. According to the results of the study, inland ports can be functionally categorized as sea port-based, industrial-based, distribution-based and customs clearance-based. The majority of the sea port-based inland ports are located in the eastern part of China while industry-based and distribution-based inland ports are situated in the Midwest. On contrast, the inland ports in Northwest mainly perform the function of customs clearance to promote international trade with neighbouring countries. The inland ports in the eastern region have high competitiveness owing to a large volume of international trade in the region, whereas those in the Midwest have high potential. The 'One Belt to One Road' initiative proposed by the Xi's Government is expected to play a significant role in promoting the development of inland ports in the Midwest and border areas.

Developing Strategies to Improve Operational Test and Evaluation of Weapon System in the Age of the Fourth Industrial Revolution (4차 산업혁명 시대에 적합한 무기체계 운용시험평가 개선전략 도출)

  • Lee, Kangkyong;Seol, Hyeonju
    • Journal of the Korea Institute of Military Science and Technology
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    • v.23 no.6
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    • pp.591-601
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    • 2020
  • After North Korea's sixth nuclear test, the operational environment on the Korean Peninsula has fundamentally changed, and the South Korean military faces various security challenges, including a reduction in military service resources and shorter military service periods. In particular, the South Korean military is seeking a new paradigm in military construction amid changes in the defense acquisition environment linked to the push for defense reform 2.0 and the utilization of the fourth industrial revolution. Therefore, this study considered strategies for improving the operational test and evaluation of weapons systems suitable for changes in the defense acquisition environment to effectively prepare for existing military threats and future warfare patterns. For this purpose, external environment analysis and internal capabilities were diagnosed using PEST Analysis and SPRO Analysis, and improvement strategies were derived through SWOT analysis.

Proposal of Promotion Strategy of Mobile Easy Payment Service Using Topic Modeling and PEST-SWOT Analysis (모바일 간편 결제 서비스 활성화 전략 : 토픽 모델링과 PEST - SWOT 분석 방법론을 기반으로)

  • Park, Seongwoo;Kim, Sehyoung;Kang, Juyoung
    • Journal of Intelligence and Information Systems
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    • v.28 no.4
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    • pp.365-385
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    • 2022
  • The easy payment service is a payment and remittance service that uses a simple authentication method. As online transactions have increased due to COVID-19, the use of an easy payment service is increasing. At the same time, electronic financial industries such as Naver Pay, Kakao Pay, and Toss are diversifying the competition structure of the easy payment market; meanwhile overseas fintech companies PayPal and Alibaba have a unique market share in their own countries, while competition is intensifying in the domestic easy payment market, as there is no unique market share. In this study, the participants in the easy payment market were classified as electronic financial companies, mobile phone manufacturers, and financial companies, and a SWOT analysis was conducted on the representative services in each industry. The analysis examined the user reviews of Google Play Store via a topic modeling analysis, and it employed positive topics as strengths and negative topics as weaknesses. In addition, topic modeling was conducted by dividing news articles into political, economic, social, and technology (PEST) articles to derive the opportunities and threats to easy payment services. Through this research, we intend to confirm the service capabilities of easy payment companies and propose a service activation strategy that allows gaining the upper hand in the market.

A Study on the Policy Direction of the Online Platform Industry: Focusing on PEST-SWOT-AHP Analysis for Scholars and Researchers (온라인 플랫폼 산업의 정책 방향성 연구: 학자 및 연구자 대상 PEST-SWOT-AHP 분석을 중심으로)

  • Sun-Ho Park
    • Journal of Industrial Convergence
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    • v.22 no.5
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    • pp.1-10
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    • 2024
  • This study proposes a developmental policy direction for the online platform industry, moving away from the regulatory-centered discussions that have predominated thus far. To offer policy directions, the PEST-SWOT-AHP analysis model was employed. The study first categorizes the issues of the domestic online platform industry into political, economic, social, and technological aspects, which are then further categorized into 16 strengths, weaknesses, opportunities, and threats. The relative importance among these factors was measured, leading to the derivation of four final strategies. The analysis indicates that policy directions should prioritize addressing weaknesses, with 'improving regulations that hinder innovation' being the most important factor across all categories, while technological factors were consistently rated highly in importance apart from this. Accordingly, the policy direction for the domestic online platform industry suggests avoiding excessive regulation and instead emphasizing policy support centered around technological development. This study is significant in that it presents a macroscopic developmental direction for online platform policies that have not been discussed in existing academic research, and it provides professional and objective indicators through consensus among scholars and researchers. In the future, it is hoped that research will continue to propose detailed policy strategies and implementation systems based on a macroscopic perspective.

Derivation of Creative SW HRD Policy Using Analytic Hierarchy Process (계층분석을 활용한 창의적 SW인재양성 정책방향 도출)

  • Lee, Jung Mann;Rim, Myung Hwan
    • Journal of Digital Convergence
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    • v.11 no.10
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    • pp.95-102
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    • 2013
  • The paradigm of SW industry has been rapidly changing into mobile and cloud technology environment. Research model based on PEST-SWOT analysis was employed to derive internal and external factors connected with PEST factors through analyzing the current status and problems of SW HRD system in Korea. Survey was conducted by 20 experts who are involved in SW companies, university, and R&D research institute using AHP(Analytic Hierarchy Process) model. The empirical result showed that SW fusion HRD, creativity-oriented university education in the field of software, global education and exchange, and revitalization of SW venture ecosystem are derived as policy visions of SW HRD for smart industry ecosystem. Another findings are that SW fusion HRD, revitalization of SW venture ecosystem, Job Creation through revitalization of SW start-up, Creation of coexistence between SW large enterprises and SMEs, creativity-oriented university education in the field of software, and global education and exchange are presented in order in terms of the importance of policy priority.