• Title/Summary/Keyword: SWOT-AHP

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A Study on Development Plans to Engage Local University Students in Landscape Improvement Projects in Rural Areas - The case of on the Revitalization Project of Rural Center of Geumsan-eup - (지역대학생의 농촌경관 개선사업 참여를 위한 발전방안 연구 - 금산읍 농촌중심지 사업을 대상으로 -)

  • Park, Eun-Yeong
    • Journal of Korean Society of Rural Planning
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    • v.24 no.2
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    • pp.91-100
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    • 2018
  • This study aims to identify more reasonable and efficient development plans to engage local university students in landscape improvement projects in rural areas. To survey university students, residents, administrators and experts involved in such projects on important considerations in this regard, SWOT analysis was employed to identify important factors, followed by analytic hierarchy process (AHP) to evaluate their relative importance, identify problems and suggest implications for improvement. The results are summarized as follows: the relative importance of the SWOT group was in the order of opportunity, strength, threat, and weakness. For each SWOT factor, the relative importance of strengths was in the order of students' aspiration and passion, availability of creative ideas and designs, and improved attachment to their community. The relative importance of weaknesses was in the order of the lack of spontaneous participation of residents, short preparation periods and insufficient budgets, and the lack of experience in similar projects. The relative importance of opportunities was in the order of young students' activity itself being a boost factor to the community, students' endeavors arising a consensus among residents, and students feeling a sense of duty as representatives of their school. The relative importance of threats was in the order of projects being one-shot, temporary events, immaturity, and differences in preferences between older and younger generations. To draw an overall ranking of the sub-factors evaluated, the overall relative importance of the decision-making factors was evaluated. Among the sub-factors for each SWOT group, young students' activity itself being a boost factor to the community as an opportunity factor was shown to be the most important, while the lack of experience in similar projects was shown to be the least important as administrators and experts made appropriate interventions in each stage.

A Strategy Planning for Korean Medical Tourism Using A'WOT analysis (A'WOT 분석 기법을 활용한 한방의료관광 활성화 전략 수립)

  • Lee, Sangseung;Choi, Byunghee;Lim, Byungmook
    • The Journal of Korean Medicine
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    • v.33 no.3
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    • pp.10-19
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    • 2012
  • Objectives: This study aimed to assess the priorities among the environmental factors on, and to build core strategies for fostering Korean medical tourism. Methods: We used an A'WOT hybrid method which combined SWOT with Analytic Hierarchy Process (AHP), that is, the strategic factors in each strengths, weaknesses, opportunities, and threats group were selected by medical tourism experts' opinion, and then the importance of the factors in each SWOT group were pair-wise compared. Results: The results presented that the opportunities and the strengths groups are relatively more important than the other groups. The key competitive factors include high-quality human resources of traditional medicine, modernized system of Korean medical institutions, and local governments' willpower to promote herbal industries. Conclusions: Based on the results of analysis, it is suggested for government to build a timely strategic plan, to enhance cooperative activities with the private sector, to organize local resources, and to provide marketing support.

Analytical strategies for floating solar PV policy development in South Korea

  • Lee, Youhyun;Kim, Kyoungmin
    • Membrane and Water Treatment
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    • v.13 no.1
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    • pp.7-14
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    • 2022
  • Using the SWOT-AHP method, this study identifies the priorities in the development of floating solar photovoltaics (PV) and suggests possible strategies. Our study analyzed the priorities in planning future solar PV strategies based on the opinions of 27 experts. Our results indicate that the government should expand support while emphasizing the benefit of floating solar PV in that it causes less environmental damage compared to onshore solar PV. In addition, the government should properly deal with the public-private conflict regarding the installation of floating solar PV. Floating solar PV itself has not reached a mature technological and institutional stage, but could be an option or alternative for saturated onshore solar PV facilities in Korea.

Global Revitalization Model for Smart IT Venture Ecosystem Using AHP Model (계층분석을 활용한 글로벌수준의 스마트 IT창업생태계 활성화 모형개발)

  • Lee, Jungmann;Park, Jaemin
    • Journal of Digital Convergence
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    • v.11 no.5
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    • pp.73-81
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    • 2013
  • The paradigm of IT ecosystem has been rapidly changing into open ecosystem irrespective of the territory on which the device, software and contents are located. IT venture ecosystem which can compete and collaborate with the global companies is really needed because the global opportunity of IT venture company has been expanding. Research model based on PEST-SWOT-AHP(Analytic Hierarchy Process) model was employed to analyze the current status and problems of IT venture ecosystem in Korea. Survey was conducted with 20 experts who are involved in venture companies, university, R&D research institute, and investment companies as a working group supported by the Ministry of Knowledge Economy (MKE). The empirical result showed that global promotion of IT ventures, coexistence and development of large enterprises and ventures, revitalization of investment infrastructure, and building of smart venture ecosystem are derived to revitalize IT venture ecosystem and suggested global revitalization model for smart IT venture ecosystem.

Derivation of Creative SW HRD Policy Using Analytic Hierarchy Process (계층분석을 활용한 창의적 SW인재양성 정책방향 도출)

  • Lee, Jung Mann;Rim, Myung Hwan
    • Journal of Digital Convergence
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    • v.11 no.10
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    • pp.95-102
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    • 2013
  • The paradigm of SW industry has been rapidly changing into mobile and cloud technology environment. Research model based on PEST-SWOT analysis was employed to derive internal and external factors connected with PEST factors through analyzing the current status and problems of SW HRD system in Korea. Survey was conducted by 20 experts who are involved in SW companies, university, and R&D research institute using AHP(Analytic Hierarchy Process) model. The empirical result showed that SW fusion HRD, creativity-oriented university education in the field of software, global education and exchange, and revitalization of SW venture ecosystem are derived as policy visions of SW HRD for smart industry ecosystem. Another findings are that SW fusion HRD, revitalization of SW venture ecosystem, Job Creation through revitalization of SW start-up, Creation of coexistence between SW large enterprises and SMEs, creativity-oriented university education in the field of software, and global education and exchange are presented in order in terms of the importance of policy priority.

Strategies for Activating the Gwangyang Region as a Logistics City (광양지역의 물류도시 발전 전략의 우선순위에 관한 연구)

  • Kim, Myoung-Gyu;Kim, Hyun-Duk;Park, Doo-Jin
    • Journal of Navigation and Port Research
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    • v.37 no.6
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    • pp.727-732
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    • 2013
  • This primary purpose of this study is to suggest strategies for developing the Gwangyagn region as a logistics city. In order to achieve such purpose, the following methodology is used. First, the literature survey on papers, related-organization's homepage, reports and journals related to Gwangyang Bay and Gwangyang port. Second, an pilot survey and field survey for suggesting SWOT analysis are carried out. Finally, questionnaire survey using a AHP analysis technique is distributed and analyzed. The strategies for developing as a logistics city are suggested as followings. First, ST strategy such as the development of the international hinterland logistics center related to the port logistics function is considered as the most important factor and followed by ST strategy, WT strategy and WO strategy. Second, creation of the revenue-creating logistics business model is to be considered as the most important factor and followed by development of the international hinterland logistics center related to the port logistics function, operation of the logistics center, creating high value-added of free trade area etc. For further research, more concrete and empirical study have to be carried out.

GAP: A Study on Strategic Derivation Approach Using Perceptual Difference

  • Yang, Hoe-Chang;Huh, Moo-Yul;Yang, Woo-Ryeong
    • The Journal of Industrial Distribution & Business
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    • v.9 no.2
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    • pp.17-26
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    • 2018
  • Purpose - The purpose of this study is to provide a formalized process of decision making for companies or organizations that need to make various decisions in the age of uncertainty. Therefore, this study aimed to proposes a strategic decision-making approach citing the relatively easily accessible using IPA(important-performance analysis) and SWOT/AHP analysis. Research design, data, and methodology - To be specific, the first step is to derive necessary attributes and conduct IPA. The second step is to subdivide the IPA results into internal strength and weakness factors and the external opportunity and threat factors, hierarchize those factors, and weight them accordingly. The third step is to build a causality model to propose a method of supporting a rational decision making. Results - The foregoing approach seems to facilitate the diversification of decision-making strategies by helping businesses or organizations to measure and analyze the attributes needed for certain decisions. Additionally, the perceived importance and satisfaction (or achievement) usage of those derived attributes can be used as the reference data for SWOT/AHP analysis. Conclusions - The proposed stepwise approach is applicable to businesses or organizations in need of making stepwise decisions in line with their retained competencies in comparison to conventional or intuitive decision-making practices.