The Journal of Korean Medicine (대한한의학회지)

The Society of Korean Medicine (대한한의학회)
권호 표지

A Strategy Planning for Korean Medical Tourism Using A'WOT analysis

A'WOT 분석 기법을 활용한 한방의료관광 활성화 전략 수립

  • Lee, Sangseung (Department of Korean Medicine, School of Korean Medicine, Pusan National University) ;
  • Choi, Byunghee (Division of Humanities and Social Medicine, School of Korean Medicine, Pusan National University) ;
  • Lim, Byungmook (Department of Korean Medicine, School of Korean Medicine, Pusan National University)
  • 이상승 (부산대학교 한의학전문대학원 한의학과) ;
  • 최병희 (부산대학교 한의학전문대학원 인문사회의학부) ;
  • 임병묵 (부산대학교 한의학전문대학원 한의학과)
  • Received : 2012.03.15
  • Accepted : 2012.05.21
  • Published : 2012.09.30
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Abstract

Objectives: This study aimed to assess the priorities among the environmental factors on, and to build core strategies for fostering Korean medical tourism. Methods: We used an A'WOT hybrid method which combined SWOT with Analytic Hierarchy Process (AHP), that is, the strategic factors in each strengths, weaknesses, opportunities, and threats group were selected by medical tourism experts' opinion, and then the importance of the factors in each SWOT group were pair-wise compared. Results: The results presented that the opportunities and the strengths groups are relatively more important than the other groups. The key competitive factors include high-quality human resources of traditional medicine, modernized system of Korean medical institutions, and local governments' willpower to promote herbal industries. Conclusions: Based on the results of analysis, it is suggested for government to build a timely strategic plan, to enhance cooperative activities with the private sector, to organize local resources, and to provide marketing support.

Keywords

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