• Title/Summary/Keyword: SWOT Model

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Assessment of Development and Operation for Maritime Leisure In Mokpo Port using SWOT&AHP (SWOT&AHP을 이용한 목포항 요트산업 개발과 운영 주체 평가)

  • Jang Woon-Jae;Park Sung-Hyun;Keum Jong-Soo
    • Journal of Navigation and Port Research
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    • v.29 no.8 s.104
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    • pp.715-721
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    • 2005
  • This paper proposes an evaluation model to assessment of development and operation for maritime leisure in Mokpo Port.. The proposed model is combination of SWOT(Strength, Weakness, Opportunity, Threat} and AHP(Analytic Hierarchy Process) to evaluate development and operation for maritime leisure. The evaluation hierarchical structure is structured by ISM(interpretive structural modeling} and composed of five level. At the third level, It combine SWOT into the assessment system Strength and Weakness are internal factors. Opportunities and threats are external factors. There are economic and maritime leisure development in the model. There are three development and operation investment as Third-Sector, company, local organization. According to the results, the participants perceive prefer to strength and opportunity and found that the priority for the development and operation for maritime leisure of Third-Sector.

Design and Implementation of Web-based SWOT Analysis Supporting Tool (웹 기반의 SWOT 분석 지원도구 설계 및 구현)

  • Hwang, Jeena;Seo, Ju Hwan;Lim, Jung-Sun;Yoo, Hyoung Sun;Park, Jinhan;Kim, You-eil;Kim, Ji Hui
    • The Journal of the Korea Contents Association
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    • v.17 no.7
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    • pp.1-11
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    • 2017
  • The best business strategy leading to innovation and productivity can be achieved by carefully analyzing internal and external environments of a company. Many companies often require, but difficult to find a tool to determine their own internal/external environmental factors including strengths, weaknesses, opportunities and threats(SWOT). SWOT is one analytical base model that is utilized in this research to design semi-automated environmental analysis process. This study investigates on SWOT generation system that is built on existing analysis database created by experts in each field. Companies can search and choose their best expressing environmental elements that are stored in the database. This semi-automated SWOT tool is expected to contribute that companies can recognize their internal capabilities more accurately, and help consider external environment changes around them.

A SWOT based ANP Application for Strategy Development to enter Overseas Water Market (해외 수처리 시장 진출 전략 개발을 위한 SWOT-ANP 적용 모델 개발)

  • Choi, Jae-Ho
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.34 no.1
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    • pp.305-316
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    • 2014
  • The current global water market has been reshaped with a few multinational water companies, water-specialized companies, and other non-construction companies such as manufacturing and financial companies. Each has different business objectives along with the value chain of water industry. In this context, a SWOT-ANP model is proposed to prioritize strategic alternatives for a non-construction company in Korea and the result is validated through a comparison with the AHP model and real business strategies of the company examined from the recent news reports. The validation was confirmed that the company's strategies are very much similar to the priority list and the rankings of the strategic alternatives are identical with those from AHP model, while the weights are slightly changed from the weights in AHP result.

Assessment of Development and Opertation for Maritime Leisure in Mokpo Port using SWOT&AHP (목포항 요트산업 개발과 운영 주체 선정)

  • Jang, Woon-Jae;Keum, Jong-Soo
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • v.29 no.1
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    • pp.451-456
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    • 2005
  • This paper proposes an evaluation model to assessment of development and operation for maritime leisure in Mokpo Port.. The proposed model is combination of SWOT(Strength, Weakness, Opportunity, Threat) and AHP(Analytic Hierarchy Process) to evaluate development and operation for maritime leisure. The evaluation hierarchical structure is structured by ISM(Interpretive structural modeling) and composed of five level. At the third level, It combine SWOT into the assessment system. Strength and Weakness are internal factors. Opportunities and threats are external factors. There are economic and maritime leisure development in the model. There are three development and operation investment as Third-Sector, company, local organization. According to the results, the participants perceive prefer to strength and opportunity and found that the priority for the development and operation for maritime leisure of Third-Sector.

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Competitiveness Evaluation Factors and Strategic Development for the Port of Busan using the SWOT·AHP Method (SWOT·AHP를 이용한 부산항 경쟁력 평가요인과 발전방향에 관한 연구)

  • Chae, Gi-Young;Lee, Chul-Yong
    • Journal of Korea Port Economic Association
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    • v.36 no.1
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    • pp.105-128
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    • 2020
  • This study suggests a strategic direction for developing the Port of Busan based on evaluating and prioritizing the relative importance of competitiveness factors for ports using SWOT analysis and the analytic hierarchy process (AHP) method. The Port of Busan is the world's sixth largest container port and the largest port in South Korea. The Port of Busan constitutes a key industrial infrastructure for an exporting country. Despite the economic and industrial importance of the Port of Busan, little research has examined its strategic development. This study derives a SWOT matrix for evaluating the competitiveness of factors from previous studies and expert reviews, and it constructs a hierarchical analysis structure model based on the SWOT matrix. To deduce a strategic direction for developing the Port of Busan, a questionnaire based on SWOT·AHP was distributed to industrial and academic associations to prioritize competitive factors. This study presents four strategic tactics based on strengths (S), weaknesses (W), opportunities (O), and threats (T) (S/O, S/T, W/O, and W/T) as strategic directions for developing the Port of Busan. This study will contribute objectively to the overall effort by the government to improve the operation of the Port of Busan and establish development strategies.

- A Study on the Bio-Industry Development Plan and Selecting Location in the Northern Kyonggi Province of SWOT Analysis - (SWOT분석을 통한 경기 북부 바이오 산업 육성방안 및 입지선정에 관한 연구)

  • 임총규;박주식;강경식
    • Journal of the Korea Safety Management & Science
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    • v.5 no.2
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    • pp.225-238
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    • 2003
  • This study shows that the SWOT is efficient to select a factor which is valuable as worth consideration when a decision making is necessary. Such processing of information is able to present the policy for the development of bio-industry in northern area of Kyonggi province, and create the pragmatic value and effect in carrying out the policy. The object of this study is to survey present conditions, to analyze the development of bio-industry in northern area of Kyonggi province by the decision making method of the SWOT model, to suggest a plan for the prospect of continued development field and the location of industry, and to extract fundamental data for establishment of annual action and investment plan which can develop bio-industry.

SWOT Analysis of Strategies for Visiting Home Care: Case Study (SWOT분석을 통한 가정간호 사업실의 방문간호 사업 전략 방향 도출)

  • SeoMun, Gyeong-Ae;Ryu, Ho-Sihn;Yoon, Young-Mi
    • Journal of Home Health Care Nursing
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    • v.16 no.1
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    • pp.5-11
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    • 2009
  • The purpose of this study was to develop strategy direction for visiting home care through a Strengths, Weaknesses, Opportunities, and Threats(SWOT) analysis. The methodological research-based study employed an analysis model based on a literature review and expert interviews. The outcomes of the SWOT analysis formed the main components of the strategic planning approach, whose application to the hospital-based visiting home care program of the Seoul Veterans Hospital was expected to be effective in increasing the turnover rate and hospital incomes.

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Utilizing SWOT Model to Define a Strategy for the Korean Construction Companies in Preparation of the Changes in the Global Construction Market

  • Kim, HwaRang;Jang, HyounSeung
    • International conference on construction engineering and project management
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    • 2015.10a
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    • pp.486-490
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    • 2015
  • SWOT model was used to develop strategies for the Korean construction firms in entering the global construction market. Literature review, official statistics survey and other research methods were utilized in order to extract internal and external environmental factors of both the firm and local area. By extracting strength, weakness, opportunity and threat factors, a total of 12 strategies were produced: SO (Strengths-Opportunities), ST (Strengths-Threats), WT (Weaknesses-Threats), and WO (Weaknesses-Opportunities). The result of the study can be utilized as a basic data in developing a strategy for the Korean construction firms to penetrate into the global construction market.

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A Study on the Strategic Development Plan of the Freight Forwarding Industry in Korea (복합운송주선업의 전략적 발전방안에 관한 연구)

  • Bae, Bag-Sig;Moon, Seong-Hyeok;Baek, In-Hum
    • Journal of Navigation and Port Research
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    • v.31 no.5 s.121
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    • pp.369-375
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    • 2007
  • The purpose of this study is to suggest the strategic development plan of the freight forwarding industry in Korea. In order to do this, 20 derailed factors were identified both from previous studies and from brainstorming professionals of the freight forwarding industry and these made info a 3 level hierarchy structure. SWOT/AHP technique identifies the relative weight of each level and composite relative weight of detailed factors. As a result, the strategic development plan of the freight forwarding industry priority in Korea has been proposed.

SWOT/AHP Analysis Prototype Model for Construction CALS (건설CALS의 SWOT/AHP 분석 프로토타입 모델)

  • Seo, Myung-Bae;Jung, In-Su;Kim, Nam-Gon
    • Proceedings of the Korea Information Processing Society Conference
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    • 2007.11a
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    • pp.505-508
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    • 2007
  • 건설부문의 정보화를 선도한 건설CALS의 긍정적인 효과가 있는 반면 단점이 있다는 전제 하에 본 연구에서는 이를 보완하기 위하여 고려해야 할 요인을 파악하였다. 이를 위해 SWOT분석을 사용하여 건설CALS의 25개의 강점, 약점, 기회와 위협요인을 도출하고 각 요인들의 우선순위를 부여하기 위해 SWOT/AHP분석을 적용하는 프로토타입 시스템을 제시하였다. 프로그램을 사용하여 향후 전략계획을 수립할 때 고려해야 할 요인들의 상대적인 중요도를 용이하게 식별할 수 있었다.