KSCE Journal of Civil and Environmental Engineering Research (대한토목학회논문집)

Korean Society of Civil Engeneers (대한토목학회)
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A SWOT based ANP Application for Strategy Development to enter Overseas Water Market

해외 수처리 시장 진출 전략 개발을 위한 SWOT-ANP 적용 모델 개발

  • Received : 2013.11.02
  • Accepted : 2013.12.02
  • Published : 2014.02.01
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Abstract

The current global water market has been reshaped with a few multinational water companies, water-specialized companies, and other non-construction companies such as manufacturing and financial companies. Each has different business objectives along with the value chain of water industry. In this context, a SWOT-ANP model is proposed to prioritize strategic alternatives for a non-construction company in Korea and the result is validated through a comparison with the AHP model and real business strategies of the company examined from the recent news reports. The validation was confirmed that the company's strategies are very much similar to the priority list and the rankings of the strategic alternatives are identical with those from AHP model, while the weights are slightly changed from the weights in AHP result.

세계 물 시장은 소수의 다국적 물 전문기업, 물 전문 회사의 출현, 금융 기업의 참여, 비 건설 기업의 물 시장 참여 등 다양한 주체가 참여하고 있으며, 각자 물 관련 벨류 체인의 강점 분야를 주축으로 사업 영역을 확대하고 있는 추세이다. 본 논문은 이러한 해외 물 시장 진출을 희망하는 국내 비 건설 기업의 전략간 우선순위 도출 방법론으로 SWOT-ANP 연계 모델을 제시하고 그 결과를 AHP 모델과 실제 해당 기업의 사업 전개 내용과 비교 검증하였다. 본 모델은 SWOT 분석에 분석적 기능을 제공하고 SWOT 요소간 내부적 상호관계를 모델링하기 위한 ANP 방법론을 적용하였으며, 분석 결과 AHP로부터 도출된 전략간 우선순위와는 동일한 결과를 나타냈으나, 가중치의 변동이 발생하여 결과가 달라질 수 있는 개연성을 확인하였으며, 실제 기업의 사업 전개 내용과 매우 유사함을 알 수 있었다.

Keywords

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