Journal of Home Health Care Nursing (가정∙방문간호학회지)
- Volume 16 Issue 1
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- Pages.5-11
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- 2009
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- 1738-7590(pISSN)
SWOT Analysis of Strategies for Visiting Home Care: Case Study
SWOT분석을 통한 가정간호 사업실의 방문간호 사업 전략 방향 도출
- SeoMun, Gyeong-Ae (College of Nursing, Korea University) ;
- Ryu, Ho-Sihn (Seoul Veterans Hospital) ;
- Yoon, Young-Mi (Seoul Veterans Hospital)
- Received : 2009.04.20
- Accepted : 2009.05.23
- Published : 2009.06.30
Abstract
The purpose of this study was to develop strategy direction for visiting home care through a Strengths, Weaknesses, Opportunities, and Threats(SWOT) analysis. The methodological research-based study employed an analysis model based on a literature review and expert interviews. The outcomes of the SWOT analysis formed the main components of the strategic planning approach, whose application to the hospital-based visiting home care program of the Seoul Veterans Hospital was expected to be effective in increasing the turnover rate and hospital incomes.