• The Journal of the Korea Contents Association
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• v.17 no.3
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• pp.382-399
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• 2017

The purpose of this study is to identify the structural relationship between service experience, corporate image, service trust, affective commitment and service loyalty in leisure service environment, and explain the causal role of corporate image, service trust and affective commitment. To this end, hypothesis was verified by structural equation model analysis using SPSS 23.0 and AMOS 20.0 statistical package. The result of the study as follows: First, service experience influenced corporate image and service trust but not affective commitment. Second, corporate image influenced service trust and service loyalty but not affective commitment. Third, service trust influenced affective commitment and service loyalty, Finally, affective commitment affected service loyalty. Therefore, service providers should raise corporate image and build the service loyalty by following the user to experience excellent service in a cognitive and affective aspects. Also, by motivating the customer to have affective commitment to the service trust, You need to plan and implement a marketing strategy that can increase loyalty.

• The Journal of the Korea Contents Association
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• v.17 no.3
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• pp.337-349
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• 2017

The purpose of this study was to provide basic materials to standardized cancer prevention programs for promotion of health of workers by identifying knowledge, attitude, and preventive health behaviors on the cancer and investigating factors influencing cancer preventive health behaviors in workers. This study included survey data of 723 workers from 9 work places in 5 areas and analyzed using SPSS/WIN 20.0. In the results, the mean score for knowledge about cancer was $10.52{\pm}4.02$(range: 0~30), the mean score of attitude toward cancer was $31.61{\pm}3.51$(range: 10~50) and the mean score of preventive health behavior for cancer was $62.37{\pm}9.05$(range: 19~95). 40.3% of preventive health behaviors for cancer was explained by perceived health condition, attitude toward cancer, age, smoking, drinking alcohol, exercise, and working hours per day. The results of this study can be used for developing cancer preventive health promotion programs suitable for workers' condition in workplaces.

• The Journal of the Korea Contents Association
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• v.20 no.8
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• pp.285-297
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• 2020

Purpose: This study is a structural model study to grasp the moderating effect of online and offline social support in interpersonal and depressive relationships of nursing students. Methods: This study surveyed 264 nursing students. The collected data is analyzed using Exploratory Factor Analysis, Confirmatory Factor Analysis, and PLS-SEM(Partial Least Square Structural Equation Model) using SPSS 25.0 and Smart PLS 3.0. Results: Interpersonal relationship problems and online social support had a significant effect on increasing depression, and offline social support had a significant effect on reducing depression. In addition, in the relationship between interpersonal problems and depression, only offline social support was found to be significant in the moderating effect. Conclusion: To reduce depression due to interpersonal problems of nursing college students, offline social support should be actively provided, and to investigate the moderating effect of online social support, a repetitive study is proposed that includes relevant variables such as social relationship types through SNS.

• The Journal of the Korea Contents Association
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• v.20 no.5
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• pp.644-652
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• 2020

The objective of this study was carried out to examine the academic self-efficacy mediating effect in the relationships of AIS educaton and contextual performance. For this study, data collected from 282 students were analyzed using the SPSS 23.0 and AMOS 23.0 programs. Results of this study are as follows. First, it was found that AIS education had a positive (+) impact on contextual performance. Second, it was found that academic self efficacy had an effect on contextual performance. Third, it was found that academic self efficacy had a mediating effect on the relationship of AIS education and contextual performance. The Sobel test was performed to identify the mediating effect. AIS education had a direct impact on contextual performance as well as an indirect impact through academic self-efficacy. These results provide that AIS education improves academic self-efficacy and thereby be effective for contextual performance. Follow-on research needs to expand of sample and using diverse variables.

• The Journal of the Korea Contents Association
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• v.20 no.7
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• pp.392-403
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• 2020

The aim of this study was to identify the awareness of the animal registration system, as well as to determine if there is a difference according to the types of pet attachment of consumers raising companion dogs. For this purpose, 250 data were collected by conducting an online survey and analyzed the data using SPSS 24.0. As a result of the study, pet attachment was identified as a companion attachment and emotional attachment. According to the form of attachment to dogs, the consumer types were categorized into three groups: type of simple cohabitation(25.6%), type of close companion(30.4%), and type of strong bond(44.0%). It was found that there are statistically significant differences in the relationship between the recognition and registration of the animal registration system for each consumer type. In addition, there were statistically significant differences in the perception and preference of the animal registration system depending on the type of consumer. This study has significance in that it suggests the effective direction of developing the consumer-oriented animal registration system.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.8
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• pp.3786-3793
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• 2013

This study aimed to investigate the influence of self-image, and self-esteem of 119 Rescue workers in D city on job satisfaction. This research design was a descriptive study. Data were collected from November 19, 2012 to December 08, 2012, analyzed by SPSS 20.0 program. There were statistical difference between age, period of employment, position, and license and self-image. There were statistical difference between age, position, license and self-esteem. There were statistical differences between age, period of employment, position and job satisfaction. Job satisfaction was positively related to self-image and self-esteem. In the multivariate regression analysis, adjusted R2 value was 0.268. It is necessary to enhance the career and awareness of job satisfaction of 119 rescue workers.

• The Journal of the Korea Contents Association
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• v.15 no.4
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• pp.303-315
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• 2015

This study aimed to examine structural relationship among role stresses (i.e., role conflict, role ambiguity), burnout, depression, and turnover intention among non-commissioned officers. A total 299 non-commissioned officers were participated in this study. Correlation analysis through SPSS WIN 18.0 and SEM through Amos 20.0 were conducted. The results showed that role stresses were significantly positive correlated with burnout, depression, and turnover intention. In addition, it was found that burnout mediated partially between role conflict and turnover intention. It was also revealed that burnout mediated fully between role ambiguity and depression and between role ambiguity and turnover intention as well as between role conflict and depression. From above the results, the implications of this study was discussed in terms of the necessity for building strategy to decrease turnover intention and depression of non-commissioned officers. Finally, limitations and suggestions for further researches were discussed.

• Journal of Digital Convergence
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• v.12 no.6
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• pp.397-405
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• 2014

Purpose: The purpose of this study was suggesting baseline data that promote college student's health by analyzing relationship between life style and body composition, life quality. Methods: Data were collected through 60 college students who voluntarily participated in campaign. Their average age was 22.07 years old and 85.0% of participant was age 20 to 25. Data were analyzed by using SPSS Win 19.0 program, t-test, ANOVA and Pearson's correlation coefficients. Results: Our analysis showed that body composition is significantly different from life style such as exercise, smoking, drinking and Weight. There was relationship between life style and life quality including private satisfaction. Conclusion: Finding of this study provide a reference to improve life quality of college students.

• Journal of Digital Convergence
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• v.16 no.6
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• pp.175-185
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• 2018

The purpose of this study is to present the direction of CSR activities for sustainable management by analyzing the mediating effect of management innovation on the relationship between corporate social responsibility (CSR) activities and financial performance. In order to verify the research hypothesis, the results of the questionnaire of 517 employees of domestic manufacturing companies were obtained and analyzed using SPSS 18.0 and AMOS 20.0. First, CSR activities have a positive effect on management innovation. Second, management innovation and financial performance showed a positive relationship. Third, we confirmed the mediating effect of management innovation on CSR activities and financial performance. Lastly, we can confirm only the partial control effect according to the size of company in the relation of CSR activity and management innovation. It is necessary to establish systematic theories between CSR activities and financial performance through further analysis of various parameters in the future.

• Korea Journal of Hospital Management
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• v.23 no.1
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• pp.65-77
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• 2018

The purpose of this study is to examine the structural causal relationships between service image, service satisfaction, affective commitment, and customer loyalty to customers who have experienced hospital medical services, and to identifies the mediating effect of relationship proneness in explaining the effects of service image, service satisfaction, and affectivel commitment on customer loyalty. For this study, 250 respondents were surveyed and data were analyzed using SPSS 21.0 and AMOS 20.0 statistical package. Statistical analysis tools, such as SPSS 21.0 and AMOS 20.0 were utilized for ensuring the validity and the reliability, whereas the SEM method was used for testing the research hypothesis. The results of study are as follows. Service image had significant influence on service satisfaction and emotional commitment. First, Service satisfaction was significant for emotional commitment and customer loyalty, and emotional commitment had a significant effect on customer loyalty. Therefore, the path relations between variables were all statistically significant. Second, there was differences the moderating effect of the relationship proneness in the effects of service satisfaction, service image and affective commitment on customer loyalty. In other words, the moderating effect of the relationship tendency was consistent with the research hypothesis and the adjustment effect was significant in the relationship between service satisfaction and customer loyalty. However, there was no control effect in relation to service image and customer loyalty and affective commitment and customer loyalty. Therefore, In order to secure long-term and stable profits by establishing a relationship with their customers, the medical service marketing strategies of hospitals should be promoted to enhance customer loyalty by raising the level of service satisfaction to high relationship proneness group and by raising the the level of affective commitment to low relationship proneness group.