• Educational Technology International
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• v.14 no.2
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• pp.189-213
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• 2013

The study was conducted to find out the interaction between learning styles, and types of task on satisfaction and achievement in Chinese learning on Facebook. 44 students from D University in Seoul, Korea finished the questionnaires. To measure the participants' learning styles and satisfaction, the learning style instrument and satisfaction instrument were used. The data received were analyzed to find out the interaction between learning styles, and types of task on satisfaction and achievement. Through the analysis, the study suggests that, in the SNS environment for learning, instructors should focus on more on types of tasks than learning styles. Learning styles are important, however, for new pedagogy for one new learning environment, types of task are definitely more important than learning styles. Depending on the study results, the instructors should pay more attention to types of task, and they should also use different strategies to facilitate the contents of tasks to improve achievement and satisfaction in an SNS environment.

• Journal of Digital Convergence
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• v.10 no.8
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• pp.135-148
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• 2012

This work is intended to investigate how the factors of enterprise mobile SNS affect user satisfaction and continuous use intention through technology acceptance model proposed by Davis. To achieve the purpose, this researcher explored Information Systems Success model proposed by DeLone & McLean, Technology Acceptance Model proposed by Davis, and Model after Acceptance, and on the basis of the investigation, performed a study. For the data of this work, 9 enterprises, each of which has more than 100 employees and is located in Seoul, were chosen, and a questionnaire survey was conducted on their 276 employees who experienced enterprise mobile SNS. As a data collection tool, a structured self-administered questionnaire was used. For data analysis, SPSS 18.0 and AMOS 18.0 were used for applying Structural Equation modelling. According to the results of this work, three factors of enterprise mobile SNS-systematic factor (system quality, information quality, and service quality), user factor (personal innovation and personal familiarity), social factor (social effects and social interaction)-affected user satisfaction and continuous use intention through perceived availability, perceived easiness, and perceived enjoyment. Also, it was found that the direction of effects matched a theoretical prediction. And, it was revealed that the decision variables and mediating variables significantly affected user satisfaction and continuous use intention. Theoretical and practical meanings were discussed for the study result, and some suggestions were made for the issues of this work and future studies.

• The Journal of the Korea Contents Association
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• v.14 no.10
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• pp.741-753
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• 2014

The objective of the study is to explore how to influence SNS's characteristics on attitude formation toward jewelry product and online shopping mall. SNS's characteristics are contextuality, responsiveness, social presence, and interaction as independent variables. Consumer satisfaction, worth of mouth and purchase intention are considered as dependent variables. Data were collected from a survey of 317 consumers who have experience to purchase jewelry product to examine their attitude toward SNSs, jewelry product, and online shopping mall from November 1 to November 15 2013. In order to test hypotheses, CFA analysis with covariance structure analysis was conducted using EQS6b. SNS's users have a tendency to perceive SNSs as bridge to connect other people and to get new information as well as they are willing to feel familiarity on SNSs. Users, who have a higher contextuality, responsiveness, social presence, and interaction of SNS's characteristics, are willing to have word of mouth intention of jewelry product as well as have high satisfaction. The study found that interaction is not effect on consumer satisfaction because interaction factor is to evaluate SNSs as one of the media.

• Journal of the Korean Society of Clothing and Textiles
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• v.41 no.5
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• pp.858-871
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• 2017

The present study purported to understand the relationships between SNS appearance-related photo activity, body image and self-esteem among young women. Objectification Theory and Social Comparison Theory explain the process how young women's SNS appearance-related photo activity influence their body satisfaction through a perceived media pressure, objectification of their own bodies and appearance comparison. These process ultimately affect the self-esteem of young female users. A research model was proposed and related hypothesis were examined. We collected an online questionnaire from 400 female participants in their 20's. Data were analyzed using SPSS 23.0 and AMOS 18.0. Structural equation modeling analyses suggested that the proposed research model provided a good fit to the data and supported most hypothesis. The results indicated that the level of SNS appearance-related photo activity significantly influences young female user's body satisfaction and self-esteem. The findings of this study were consistent with previous literature on media and body image. Limitations and future research suggestions were also described.

• Journal of the Korea Safety Management & Science
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• v.20 no.2
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• pp.55-63
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• 2018

This study empirically verified the effect of enterprise SNS usage on communication and work performance and the effect of communication on work performance for corporate employees. To accomplish the purpose of this study, we proposed a research model, set up research hypotheses, and verified the hypotheses based on previous studies. For this study, we surveyed the employees of manufacturing companies located at Ulsan city. The results of this study are summarized as follows. First, the use of enterprise SNS has a significant effect on communication. Second, communication has a significant effect on work performance. Third, the use of enterprise SNS has a significant effect on work performance. Through the results of this study, it can be confirmed that the introduction and utilization of enterprise SNS suitable for enterprises leads to the satisfaction of employees' communication and improvement of the work performance.

• Journal of the Korea society of information convergence
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• v.6 no.2
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• pp.15-22
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• 2013

Applying iterative learning utilizing SNS & Community to the class for pre-kindergarten teachers, the effectiveness of teaching satisfaction, self-efficacy, and curriculum understanding was verified. A iterative learning model utilizing SNS & Community in teachers leading traditional off-line teaching at college education field was applied separately into thinking to one-self by advance organizer, thinking together by presentation in the beginning of the class, and sharing the thoughts by community activities after the class. Iterative learning begins by being sent SNS to students from teachers before the class, but learners for themselves subsequently start to proceed self-directed learning activities. As a result, class satisfaction and understanding of pedagogy have been increased, and it had a positive influence on self-efficacy. Thus, it is to suggest utilizable SNS of professors and a teaching method utilizing Community to college students who need basic learning skills.

• Korean Management Science Review
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• v.32 no.4
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• pp.135-153
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• 2015

In this paper, we intend to understand distinguishable SNS technology contributions for B2C commerce. In order to theorize this, we draw upon Technology-to-Performance chain (TPC) theory to develop the model that could explain how the technology value of the SNS could be realizable. For the purpose of capturing SNS technology effect to B2C channel effectiveness, on the basis of TPC theory, personal productivity is selected as a performance variable instead of satisfaction from SNS usage. Accordingly, as the antecedents of personal productivity, two variables of locatability and timeliness are extracted to reflect Task-technology-fit (TTF) dimension of performance precursors. For the utilization dimension of TPC framework, convenience and recreation tendency of the personal traits in shopping are included as the precursors of SNS utilization in the sense of reflecting utilitarian and hedonic value of SNS adoption. Empirical validation is conducted with reference to promotion and sales event on Facebook, which is chosen as the typical SNS based B2C commerce scenario. The data analysis result provide useful insights to further investigate the firm's SNS usage potentials for business applications.

• The Journal of Society for e-Business Studies
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• v.21 no.4
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• pp.55-67
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• 2016

Global courier companies have been devoting to get more customers and profits with different service because of the worse profits from price competition. So, the effort of improving satisfaction of customers through improving courier service qualities is more important than any other time. However, the previous way to measure courier service has limitation that costs lots of time and money from off-line survey. This limitation could be overcome with less effort and costs if utilizing on-line social big data analysis and it is so helpful to improve competitiveness of courier companies. Therefore, I have collected comments from domestic and international courier companies from big data on social network service, analyzed the satisfaction of customers by R and verified the result by comparing with American Customer Satisfaction Index (ACSI) and Korea National Customer Index (NCSI) in this research. I found out the result depicts clear correlation between SNS analysis and customer satisfaction. This study can be the foundation to predict customer satisfaction easily by utilizing real time SNS information.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.11
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• pp.4994-5004
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• 2012

This paper aims at investigating voluntary user participation such as user citizenship behavior and aberrant user behavior in the SNS context. Also it examines on how user participation behavior affects social connectedness, privacy concern, and user satisfaction. The empirical assessment of the research model was conducted using a total of 143 responses. The findings show that user citizenship behavior impacts on social connectedness positively and significantly whereas aberrant user behavior does not influence on social connectedness. Aberrant user behavior is proven not to be related to social connectedness, and to has positive relationship with concern for privacy invasion. Also, the results show that privacy concern is not associated with social connectedness. Finally, social connectedness is shown to be a key determinant of SNS user satisfaction whereas privacy concern is not related to user satisfaction.

• Journal of Digital Convergence
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• v.18 no.7
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• pp.149-156
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• 2020

This study investigated the key factors affecting online relational intimacy in the context of SNS. Based on the use and gratification theory, self-presentation, relationship formation and information searching were identified as the main needs of SNS usage. These needs were expected to influence online relational intimacy through user satisfaction, subjective well-being, and disclosing information behaviors. The theoretical framework was validated by a longitudinal method. Hypotheses were tested by using the partial least squares to data from 199 Facebook users. Self-presentation and information searching had a significant impact on both user satisfaction and subjective well-being. However, relationship formation did not significantly affect both user satisfaction and subjective well-being. User satisfaction had a significant direct effect only on online relational intimacy. Subjective well-beings played a significant role in enhancing both disclosing information behaviors and online relational intimacy. Finally, it has been found that disclosing information behaviors are a key factor in enhancing online relational intimacy. The results of this study are expected to provide academic and practical implications for the key antecedents of online relational intimacy.