• Culinary science and hospitality research
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• v.23 no.8
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• pp.173-183
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• 2017

The purpose of this study is to investigate the causal relationship between new brand awareness and new brand awareness according to type of restaurant menu purchase information. This study will provide basic research data on viral marketing strategy through online marketing of restaurant companies. The purpose of this study is to investigate the effect of information obtained through blog information and SNS advertisement on word effect (information acceptance and information transfer) and to investigate the effect of word of mouth effect on consumers' purchase intention. A total of 206 samples were used for this analysis and regression analysis was performed using SPSS 18.0. The results of the study are as follows. First, experience type, timely relevance and consensus among the characteristics of blog information affect information acceptance. Experience, and accuracy are affecting information delivery. Second, information discomfort among the characteristics of SNS advertising information influences the acceptance of information. Information, entertainment and trust are affecting information dissemination. Third, information acceptance and information diffusion affect purchase intention.

• Proceedings of the Korean Society for Information Management Conference
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• 2018.08a
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• pp.113-116
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• 2018

본 연구는 국내 SNS 상에서 탄핵 전후를 기점으로 대통령기록관에 대한 인식변화를 살펴보는데 그 목적이 있다. 이를 위해 탄핵 전 중 후 대통령 기록관 관련 SNS를 수집하였으며, 프레임 분석 방법을 통해 추이를 파악하였다. 이를 바탕으로 대통령기록관에 대한 일반시민의 인식변화를 도출하였으며, 형성 과정을 살펴보고, 시간에 따른 프레임 형성을 비교분석하였다. 본 연구는 대통령기록관에 관련 SNS를 프레임 분석을 통해 진행하였다는 점과 시간에 따른 대통령기록관 인식변화를 비교한 기초 연구가 될 수 있다는 점에서 그 의의가 있다.

• International Commerce and Information Review
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• v.14 no.3
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• pp.539-558
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• 2012

The purpose of this study is examining the differences of mobile SNS's service quality, which consists data quality and system quality, among the groups that are classified by commitment and customer loyalty. For the experimental analysis, the frequency analysis was performed for general characteristics of sample. The variables were selected by factor analysis that also prove the validity of variables. The value of Cronbach's alpha was calculated to check the reliability of variables. In addition, the group was determined by the both hierarchical and hierarchical cluster analysis, then ANOVA was performed to test the hypotheses that there are differences of mobile SNS's service quality, among the groups that are classified by commitment and customer loyalty. The results of this study support that there are differences among the groups toward mobile SNS's service quality and also shows the more commitment and loyalty group is the higher recognition of mobile SNS's service quality. Thus, the companies have to realize that mobile SNS is very important key factor to success in rapidly changing business environment. In conclusion, the companies implement different customized strategy for the different group and develop the contents and the applications to maximize the commitment and loyalty of for the mobile SNS users.

• Journal of Sport and Applied Science
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• v.5 no.2
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• pp.31-38
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• 2021

Purpose: A new form of sports human rights platform is needed for policy-related officials, athletes, leaders, and parents to easily share information on sports human rights and to promote communication between the sports community and the outside. Research design, data, and methodology: Participants were collected from athletes (n=3,007) who were registered in Korean Sport & Olympic Committee. Participants were asked to respond the survey items measuring their experiences of human right violations in sport. Descriptive analysis, t-test, and ANOVA were used to analyze data. Results: The platform should include information on prevention and safety of human rights violations during sports activities, procedures and methods for reporting damage, countermeasures, leader education programs, human rights protection guidelines, roles and supervision of sports organizations and institutions, and related statues. It can form a community as well as exchange information in the Internet space through the operation of bulletin boards by professional athletes, student athletes, parents, and leaders, and plays a role in crisis counseling or information provision. Given the reality that players can be blocked from the outside world, information communication channels on SNS can be a useful means of protecting and improving players' human rights. Conclusions: Therefore, it is necessary to provide a foundation for creating related platforms so that sports human rights sites or SNS can be operated voluntarily. Implications and future directions were discussed.

• Journal of Service Research and Studies
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• v.5 no.2
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• pp.93-101
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• 2015

Today, various access security technology appeared in this society as a result of the informatization and automation. Most building, floor, or door security certification system for the office units are installed, but there are many inconvenient matters. In order to minimises this, we used the face recognition function via the camera, and various sensors. In this paper, I designed the access security system through physical computing which Arduino offered, facial recognition program, and Twitter. Check that the personal information stored in the individual RFID tag is matched to the personal information stored on the existing server. Face recognition program input the face using a camera, and allow to confirm the identity. The system's abnormal or when the unauthenticated person is to penetrate, the system transmits the Twitter status message to the manager. It was designed continuously to monitor the status in real time in this way.

• Proceedings of the Korea Information Processing Society Conference
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• 2015.10a
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• pp.415-417
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• 2015

사용자는 자신의 주변상황에 대한 정보를 수집 및 공유하기 위하여 SNS, 포탈사이트 및 커뮤니티를 사용한다. 본 논문에서는 사용자의 특성을 고려한 지역정보 수집 아이디어와 방법론을 제시한다. 또한 각각의 웹 시스템의 데이터를 수집하여, 광범위한 지역정보를 마이닝을 수행하고 가공해내는 시스템을 제안한다. 이를 위해 해결해야하는 이슈는 다음과 같다. 각 웹시스템의 문서들은 운영 체제에 따라 인코딩이 달리 사용되는데, 흔히 발생되는 오류 중 하나인 문자깨짐 현상이 그 예이다. 해결방법으로써 문서가 작성된 운영체제의 인코딩정보를 획득해야하며, 이 정보는 서버에서 제공하는 헤더정보에 명시되었거나 문서내에 내장되어 있다. 하지만 일부 웹사이트는 인코딩 정보를 제공하지 않으며, 국가별 인코딩이 다르기 때문에 이를 알기 쉽지않다. 그리하여 본 논문에서 제안하는 방법론은 텍스트 마이닝에 앞서 웹서버에서 제공하는 웹페이지를 읽어들여 인코딩정보를 획득하고, 문자의 깨짐없이 표시할 수 있도록 시스템을 구축하기 위해 Response Header, HTML의 meta tag 및 읽어드린 문서의 BOM(Byte Order Mark) 정보 및 인코딩 패턴을 통해 인식하도록 하여 글자 깨짐을 완하하도록 시스템을 설계하였다.

• Journal of Satellite, Information and Communications
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• v.10 no.1
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• pp.33-43
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• 2015

This study, by using SNS, is to find ways to improve the recognition of the audience on creative musical for performance planning and marketing after looking into how the choice attributes of creative musical has the different impact on satisfaction. As a result, the audiences who use SNS show that the composition of content(1st ranking), main actors(2nd ranking), reviews on musical(3rd raking), and production(4th ranking) have the impact on their satisfaction but the stage composition, staff service, satisfaction on theater, and admission fee haven't. For those who don't use SNS, however, the composition of content(1st ranking), reviews on musical(2nd ranking), production(3rd raking), and main actors(4th ranking) affect the satisfaction while the staff service, stage composition, admission fee, satisfaction on theater hardly make any effect on it.

• Journal of KIISE
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• v.44 no.3
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• pp.287-294
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• 2017

With the personal-media development that has emerged through various means such as UCC and SNS, many media studies have been completed for the purposes of analysis and recognition, thereby improving the object-recognition level. The focus of these studies is a classification of media that is based on a recognition of the corresponding objects, rather than the use of the title, tag, and scripter information. The media-classification task, however, is intensive in terms of the consumption of time and energy because human experts need to model the underlying media ontology. This paper therefore proposes an automated approach for the modeling of the media-classification ontology schema; here, the OWL-DL Axiom that is based on the frequency of the recognized media-based objects is considered, and the automation of the ontology modeling is described. The authors conducted media-classification experiments across 15 YouTube-video categories, and the media-classification accuracy was measured through the application of the automated ontology-modeling approach. The promising experiment results show that 1500 actions were successfully classified from 15 media events with an 86 % accuracy.

• Journal of Digital Convergence
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• v.17 no.7
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• pp.285-292
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• 2019

With the popularization of PC, SNS and IoT, a lot of data is generated and the amount is increasing exponentially. Artificial neural network learning is a topic that attracts attention in many fields in recent years by using huge amounts of data. Artificial neural network learning has shown tremendous potential in speech recognition and image recognition, and is widely applied to a variety of complex areas such as medical diagnosis, artificial intelligence games, and face recognition. The results of artificial neural networks are accurate enough to surpass real human beings. Despite these many advantages, privacy problems still exist in artificial neural network learning. Learning data for artificial neural network learning includes various information including personal sensitive information, so that privacy can be exposed due to malicious attackers. There is a privacy risk that occurs when an attacker interferes with learning and degrades learning or attacks a model that has completed learning. In this paper, we analyze the attack method of the recently proposed neural network model and its privacy protection method.

• Journal of Information Processing Systems
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• v.14 no.3
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• pp.790-800
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• 2018

The simplified neutrosophic set (SNS) is a generalization of fuzzy set that is designed for some practical situations in which each element has truth membership function, indeterminacy membership function and falsity membership function. In this paper, we propose a new method to construct similarity measures of single valued neutrosophic sets (SVNSs) and interval valued neutrosophic sets (IVNSs), respectively. Then we prove that the proposed formulas satisfy the axiomatic definition of the similarity measure. At last, we apply them to pattern recognition under the single valued neutrosophic environment and multi-criteria decision-making problems under the interval valued neutrosophic environment. The results show that our methods are effective and reasonable.