• Title/Summary/Keyword: SNS awareness

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SNS Utilization Profiled as Per Six Continental Areas, Dance Genre, Types at Overseas Dance Arts Companies (해외무용예술단체의 6대륙 지역별, 무용장르별, 유형별, SNS 활용 프로파일)

  • Jeon, Soon-Hee;Yang, Yu-Na
    • The Journal of the Korea Contents Association
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    • v.14 no.8
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    • pp.74-83
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    • 2014
  • This study was conducted for the overall analysis for the interests, generally and uses of SNS (Social Network Service) of the overseas dance arts company. The subjects of this study were total 3,614 of countries, public, private and personal dance arts company in 100 countries on six continents. The selected 627 company which operate at least one SNS, and included them in this study. Then analyzed the SNS utilization six continental areas as per dance gener, types, and dance gener analyzed as per types. Also analyzed the SNS utilization six continental areas, dance gener as per types and obtained the following result First, It appeared that Ballet company of North America continent took advantage of SNS the most. Second, It appeared that Facebook, Twitter of North America was the most frequently used. Third, It appeared that Facebook wsa the most frequently used by traditional dance company. Fourth. Facebook, Twitter, Youtube were the most activity used by Ballet company of North America continent. In conclusion, this study recommends the policy alternatives related to the awareness of digital media, the establishment of the SNS marketing information system.

Awareness of the Others on Facebook: Empirical Analysis of Social Presence (페이스북에서 상대방에 대한 존재 인식: 사회적 현존감의 실증적 분석)

  • Hwang, Ha Sung
    • Journal of Internet Computing and Services
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    • v.16 no.4
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    • pp.93-99
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    • 2015
  • The purpose of this study was to explore the reasons why college students use Facebook and the ways in which they feel of social presence while using Facebook. In fact, the study aimed to specify the links between motivations for using SNS and a sense of 'being together'. The findings of this study suggest that major motivations of SNS use were social interaction, entertainment, self-presentation, and information-seeking. Specifically, results from a survey of 280 respondents revealed that college students used Facebook to seek maintenance and connection with friends, to express themselves, to get information about school activities, and to be entertained. These findings are consistent with the existing literature regarding SNS as a primary channel to maintain the existing social relationships among college students. The study also found that all motivation factors, except information-seeking factor, were positively and significantly related to social presence. The strongest correlations were between social presence and Facebook use for social interaction and entertainment needs. It seemed that users who seek social interaction and entertainment needs are more likely to feel a sense of being with others while users who seek to get information are less likely to feel a sense of social presence. These findings implied that to some extent, a sense of social presence occurs in the context of Facebook and that the experience of social presence depends on what college students seek from Facebook use. In addition, the results showed a positive relationship between Facebook use and social presence; the more college students use Facebook, the more they are likely to experience sense of social presence. Given that Facebook provides college students with a place where they can share thought and feelings among friends, it can be concluded that Facebook contributes to the sense of belonging among users. And such feeling may enhance a sense of presence with others while using Facebook. These findings suggest that uses and gratifications researchers should consider the concept of social presence as an important variable in explaining what audience members do with media.

Effect of Demographic Factors, Radiation Knowledge Level, Radiation Awareness on Radiation Benefit by Hierarchical Regression Analysis Model (위계적 회귀분석 모형에 의한 인구학적 요인, 방사선 지식수준, 방사선 인식도가 방사선 이익성에 미치는 영향)

  • Myeong-Hoon Ji;Youl-Hun Seoung
    • Journal of radiological science and technology
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    • v.46 no.5
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    • pp.435-444
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    • 2023
  • The purpose of this study was to analyze the factors that demographic factors, radiation knowledge level, and radiation awareness could be affecting the benefits of radiation. From July 2022 to July 2023, after receiving consent to participate by using the link of Naver through Social Network Service (SNS) for the general public, 312 people were surveyed by self-registration method without collecting personal information. The questionnaire consisted of a total of 25 questions following demographic factors (5 questions including age group by life cycle, sex, monthly household income, residence), radiation knowledge level (8 questions including basic physical, biological effects, radiation protection technology), radiation awareness (12 questions including risk, management, benefit). Independent sample T-test and ANOVA tests were performed for significant differences in the average radiation awareness between variables, and hierarchical regression was performed to identify influencing factors on radiation benefits. As a result, the benefit of radiation was significantly high among the radiation awareness, but the awareness of the danger of radiation was insufficient to the level of recognizing it as safe. Men had significantly higher awareness of radiation management and benefits than women, and the awareness of radiation management was significantly higher in the middle class with a monthly household income of 4.31 million won or more. The higher the knowledge level of radiation, the higher the awareness of the benefits of radiation. The factors that had a positive effect on radiation benefits were the high level of radiation knowledge and awareness of radiation management.

The Discourse Research on Pop Culture Text through SNS - Focused on the Difference in Aesthetic Interpretation of IU's Song (대중문화 텍스트에 관한 SNS 비평 담론 연구 - 아이유 를 둘러싼 미학적 해석의 차이를 중심으로)

  • Woo, Jihye;Baek, Seon Gi
    • The Journal of the Korea Contents Association
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    • v.17 no.1
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    • pp.701-717
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    • 2017
  • Criticism is related with recognition activity which is interpreting and evaluating the text based on the particular criteria. It reflects the awareness system of a particular time-period in that it is a work of social meanings beyond individual impressions. However, the standards of criticism have changed, like the awareness system has changed as economy, culture or technology has evolved. The emergence of SNS has influenced the field of popular culture. It improves the role and participation of the public in criticism. Moreover, it breaks the previous paradigm of production and consumption in cultural industry. These changes bring not only the positive ones, such as improvement of diversity and freedom of criticism, but also the negative one, confusion of values due to the absence of criteria. This study mainly concerned debates and discourses of SNS on , a new song of IU, and focused on changes of aesthetic evaluations of culture performer, producer and audience. Especially, the authors tried to find out how such new technology has changed the criticism, and how it has influenced on our aesthetic consciousness.

Factors affecting social commerce acceptance - Perceived risks and social networking sites (SNS) use -

  • Park, Hansil;Babicheva, Eva;Lee, Kyu-Hye
    • The Research Journal of the Costume Culture
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    • v.26 no.4
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    • pp.547-562
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    • 2018
  • As social media penetrates more deeply into people's everyday lives, social commerce (a type of commerce that combines SNS features and possibility for commercial transactions) has enjoyed unprecedented growth. Shopping on Facebook is a representative example of social commerce platform that allows consumers to interact with other users, exchange information and purchase products without leaving a Facebook page. Social commerce presents great opportunities for marketers in terms of leveraging social aspects of shopping experience. It also offers a large potential for Korean companies to reach various target markets, as well as establish their presence abroad. Yet, acceptance of social commerce as a legitimate shopping channel has been slow, and consumers are still hesitant to shop via Facebook. This study draws on uses and gratification theory and the concept of perceived risk to examine how different motives for SNS use and the associated types of perceived risks can affect the purchase intention on the platform. Empirical data from 288 young users of Facebook were analyzed. Findings identified two main motives for SNS use: information-related motive and communication-related motive. Information-related motive significantly affected the intention to shop on Facebook, whereas communication-related motive did not have any significant influence. Risks associated with shopping via Facebook included delivery risk, security risk, social risk and economic risk. Overall, consumers perceived a higher level of security and social risk associated with shopping on Facebook. However, only social risk had a significant negative influence on the purchase intention. Awareness and previous experience of buying via social commerce platform positively affected consumers' purchase intention.

An Analysis of the Awareness of Undergraduate Students Toward Educational Methods Utilizing SNS (SNS의 교육적 활용 방법에 대한 대학생들의 인식 분석)

  • Chung, Mihyun;Gim, Yeongrok;Kim, Jaehyoun
    • Journal of Internet Computing and Services
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    • v.15 no.5
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    • pp.33-41
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    • 2014
  • The purpose of this study is to provide statistical analysis based suggestions on effective methods to take advantage of social network service (SNS) for educational purposes based on investigations of undergraduate students with high utilization of SNS. To achieve this, we conducted an open questionnaire survey and qualitatively analyzed the data using NVivo 10 program. Additionally, to visualize the analysis by education subject of the SNS educational methods, we have divided the data into 3 categories of teacher, student and common area. As a result, our analysis showed that the exchange opinions and discussions, information sharing and learning of contents of questions and answers, surveys, intimacy formation, counseling etc. were of the common area. Furthermore, teacher area included the notice announcement, teaching materials sharing, real-time assessment (quiz), attendance check, assignment grading and feedback, etc. Finally the student area was of project activities (group/individual), prepare and review the shared data, video self learning, peer review and feedback of projects, lecture evaluation, etc.

An Investigation of Disability Awareness Between Occupational Therapists and None Therapists using SNS (SNS를 이용한 작업치료사와 일반인의 장애에 대한 인식 연구)

  • Hong, Deok-Gi;Bak, In-Hye;Moon, Jong-Hoon
    • The Journal of the Korea institute of electronic communication sciences
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    • v.13 no.5
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    • pp.1125-1134
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    • 2018
  • The purpose of this study was comparing the disability awareness of occupational therapists and none therapists, and investigating the disability awareness according to the demographic characteristics of the respondents. The questionnaire was distributed through the online with a questionnaire based on social network service, and analyzed 62 responses of none therapists and 60 responses of occupational therapists. In results, disability awareness was not significantly different between occupational therapists and none therapists(p>.05). But, in subscale of disability awareness item 4 and 7, occupational therapists were significantly higher than none therapists(p<.05). In all respondents, disability awareness was more positive in males than females(p<.05). Also, there was no difference in disability awareness according to presence of disabled persons among family members or relatives(p>.05). However, All respondents who answered 'Yes' in the presence of disabled persons among family members or relatives in responders were significantly higher than those who answered 'No' in item 4(p<.05). There was no correlation between age and disability awareness(p>.05). The authors discussed suggestions in results of this study.

A Study on Public Awareness of Landslide and Check Dam Using the Big Data Platform 'Hyean' (공공 빅데이터 플랫폼 '혜안'을 통한 산사태 및 사방댐 인식 분석)

  • Sohee Park;Min Jeng Kang;Song Eu
    • Journal of the Society of Disaster Information
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    • v.18 no.4
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    • pp.687-698
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    • 2022
  • Purpose: This study was conducted to understand the public awareness of landslide and check dams in 2015-2020 using the big data platform 'Hyean' and to confirm the utilization of this platform in disaster prevention areas. Method: The total amount, number of detection by period by media, and affirmative and negative trends of a search for 'landslide' and 'check dam' in 2015-2020 were analyzed using a keyword search of 'Hyean.' Result: There is significant lack of public awareness of check dam compared to landslide, and the trend is more noticeable in the conspicuous gap of data amount between the news and SNS media. The number and the timing of the search for 'landslide' coincided with the actual occurrence of landslide, while the detection of 'check dam' was less related to it. Relatively affirmative preception for the check dam is inferred, but it was difficult to confirm accurate statistical affirmative and negative trends in the disaster prevention field using 'Hyean.' Conclusion: Unlike the experts who expect positive public awareness of check dam, the statistic results show that the public awareness of the check dam as an effective countermeasure against landslide was extremely low. Active promotion of erosion control projects should be carried out first, and a balanced sample survey should accompany online and periodic field surveys. Since there is a limit to grasping the effective perception in the field of disaster prevention area using 'Hyean', it should be very cautious to establish local/governmental policies using it.

An Analysis of the Current State of Marine Sports through the Analysis of Social Big Data: Use of the Social MaxtixTM Method (소셜 빅 데이터분석을 통한 해양스포츠 현황 분석 : 소셜매트릭스TM 기법의 활용)

  • PARK, Tae-Seung
    • Journal of Fisheries and Marine Sciences Education
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    • v.29 no.2
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    • pp.593-606
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    • 2017
  • This study aims to provide preliminary data capable of suggesting directivity of an initiating start by understanding consumer awareness through analysis of SNS social big data on marine sports. This study selected windsurfing, yacht, jet ski, scuba diving and sea fishing as research subjects, and produced following results by setting period of total 1 month from January 22 through February 22, 2017 on the SNS (twitter, blog) through the Social MatrixTM service of Daumsoft Co., Ltd., and analyzing frequency of mention, associated words etc. First, sports that was mentioned the most out of marine sports was yacht, which was 3,273 cases on twitter and 2,199 on blog respectively. Second, the word which was shown the most associated with marine sports was the attribute showing unique characteristic of marine sports, which was 6,261 cases in total.

A Decision Tree Analysis-based Exploratory Study on the Effects of Using Smart Devices on the Expansion of Social Relationship (의사결정나무 분석을 활용한 스마트 기기의 사용이 사회관계 확대에 미치는 영향에 관한 탐색적 연구)

  • Son, Woong-Bee;Jang, Jae-Min
    • Informatization Policy
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    • v.26 no.1
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    • pp.62-82
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    • 2019
  • This study attempts to make an empirical analysis on how mobile devices affect users in building their social relationship and if their influences are negative or positive. The purpose of this research is to explain the results by considering all the possibilities and exploring everyday lives of using mobile devices. We used the survey data from the "Research on Mobile Environment Awareness" conducted by Gyeonggi Research Institute(GRI). The main question was about the use of mobile devices and social network services (SNS) and users' opinions on using the devices. All of the 31 municipalities in Gyeonggi Province were included as a spatial range, and the final validity sample was 1,004 residents. The extent of the relationship with people is selected as a dependent variable through the multinomial logistic model and the decision tree model. As a result of the multinomial logistic analysis on the questionnaire, the characteristics of the respondents with some changes in the scope of the human relationship were found to have a significant (+) effect on conversation with family, SNS usage, residence in the rural area but not urban area, and device usage for obtaining news. The largest variable affecting the extent of relationship was the SNS usage. As the amount of SNS usage increases, the extent of the relationship also changes a lot.