• Title/Summary/Keyword: SNS Service

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Use of Social Commerce Restaurant Products by College Students According to Demographic Characteristics and Eating Out Behavior (인구통계학적 특성 및 외식행동에 따른 대학생의 소셜커머스 외식상품 이용 현황)

  • Jo, Mi-Na;Heo, Ji-Hwan
    • Korean journal of food and cookery science
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    • v.30 no.3
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    • pp.291-306
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    • 2014
  • The purpose of this study was to examine the use of social commerce restaurant products by college students according to demographic characteristics and eating out behavior. The questionnaire for the survey was distributed to 450 college students, who have experiences of purchasing a restaurant product on social commerce, with 286 responses used for analysis. From the result, college students frequently use smart phones and SNS for making such purchases. While the awareness of social commerce was high, they sometimes visited the websites and purchased products. The awareness and purchase experience of Coupang and Ticket Monster turned out to be the highest. The most frequently purchased product was restaurant discount coupons, followed by fashion/accessories, movie or concert tickets, food products, and beauty shop discount coupons. The discount rate was mostly 30 to 40% on average. The most significantly considered matter in purchasing products and services was product quality, followed by discount rate and consumer review. The respondents ate out at least 3 to 5 times a week, spent $100,000{\leq}200,000$ won, and were generally satisfied with the restaurant products from social commerce sites. The main satisfaction reason was price, whereas the dissatisfaction reason was false and puffy advertising. Service quality improvement and variety of category were the most necessary factors for improvement. Among the demographic characteristics, there was a difference in purchase expenditure of social commerce restaurant products, as well as purpose, companion, time used and word-of-mouth experience according to gender. According to grade, there was a difference in purchase expenditure, companion, area of use and impulsive purchase. Among the eating out behavior, there was a difference in purpose, companion and word-of-mouth experience according to the eating out frequency. Meanwhile, there was a difference in purchase expenditure, companion, time used, word-of-mouth experience and tool according to the eating out cost.

Interactive Broadcasting Service Using Mobile Messenger (모바일 메신저를 이용한 양방향 방송서비스)

  • KIM, Joon-Won;Lee, Jung-Gyu
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.13 no.4
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    • pp.157-163
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    • 2013
  • The development of the latest media technology has changed the traditional broadcasting system. The traditional broadcasting system, which was operated by the mass media and the terrestrial broadcasters, is now transformed to the viewer-centered and bidirectional media through the convergence of internet and mobile. In terms of broadcasting environment, the function of the traditional TVs has been changed to the Smart TVs combined with an open platform which not only deliver visual contents, but also supply various applications and additional information linking the content providers and viewers. This ongoing broadcasting environmental change has made it possible for viewers to participate in the programs such as reality shows or sports events through SNS, texting or phone calls. Therefore, the purpose of this experiment is to present the ways to promote easier and more convenient viewer-participation in the programs by applying mobile messenger to existing broadcasting system in order to enhance the involvement of broadcasters and viewers of the programs and to diversify the roles of content providers and viewers in broadcasting.

The Study on Recognition and Attitude of Elementary School Teachers about Newest IT : focus on s-Learning, Social Network, and Web3.0 (최신 정보기술에 대한 초등교사의 인식과 태도에 관한 연구 : S-Learning, SNS, Web3.0 기술 중심으로)

  • Jeon, Soo-Jin;Han, Seon-Kwan
    • Journal of The Korean Association of Information Education
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    • v.16 no.1
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    • pp.1-10
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    • 2012
  • The purpose of this paper is a study of survey about teachers' attitude and recognition of education using newest information technology such as s-learning, social network and Web 3.0. We researched for elementary school teachers about recognition of the newest IT trend, educational necessity and effect of the newest IT. As a result, recognition and understanding of the newest IT is low but teachers think that effect of education using the newest IT is very high. Moreover, they have a lot of will for using the newest IT devices and training about the newest IT. However, it shows that they are diffident of taking charge of the newest IT and teaching for students using it. Also, the results showed different tendency as generations. This study would be a important role for deciding on direction of informatics education for 21C.

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The De-identification Technique Using Data Grouping in Relational Database (관계형 데이터베이스에서 데이터 그룹화를 이용한 익명화 처리 기법)

  • Park, Jun-Bum;Jin, Seung-Hun;Choi, Daeseon
    • Journal of the Korea Institute of Information Security & Cryptology
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    • v.25 no.3
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    • pp.493-500
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    • 2015
  • Personal information exposed in the Internet is increasing by the public data opening and sharing, vitalization of SNS(Social Network Service) and growth of information shared between users. Exposed personal information in the Internet can infringe upon targeted users using linkage attack or background attack. To prevent these attack De-identification models were appeared a few years ago. The 'k-anonymity' has been introduced in the first place, and the '${\ell}$-diversity' and 't-closeness' have been followed up as solutions, and diverse algorithms have been being suggested for performance improvement nowadays. However, industry or public sectors actually needs a whole solution as a system for the de-identification process rather than performance of the de-identification algorithm. This paper explains a way of de-identification techique for 'k-anonymity', '${\ell}$-diversity', and 't-closeness' algorithm using QI(Quasi-Identifier) grouping method in the relational database.

Unspecified Event Detection System Based on Contextual Location Name on Twitter (트위터에서 문맥상 지역명을 기반으로 한 불특정 이벤트 탐지 시스템)

  • Oh, Pyeonghwa;Yim, Junyeob;Yoon, Jinyoung;Hwang, Byung-Yeon
    • KIPS Transactions on Software and Data Engineering
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    • v.3 no.9
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    • pp.341-348
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    • 2014
  • The advance in web accessibility with dissemination of smart phones gives rise to rapid increment of users on social network platforms. Many research projects are in progress to detect events using Twitter because it has a powerful influence on the dissemination of information with its open networks, and it is the representative service which generates more than 500 million Tweets a day in average; however, existing studies to detect events has been used TFIDF algorithm without any consideration of the various conditions of tweets. In addition, some of them detected predefined events. In this paper, we propose the RTFIDF VT algorithm which is a modified algorithm of TFIDF by reflecting features of Twitter. We also verified the optimal section of TF and DF for detecting events through the experiment. Finally, we suggest a system that extracts result-sets of places and related keywords at the given specific time using the RTFIDF VT algorithm and validated section of TF and DF.

The influence of Instagram's posts information attributes on acceptable intentions and word of mouth effect: focusing on college student in South Korea and the United states (인스타그램의 게시글 정보특성과 수용의도 및 구전효과의 영향관계 연구: 한국, 미국 대학생을 중심으로)

  • Park, Se-June;Cho, Seung-Ho
    • Journal of Digital Convergence
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    • v.13 no.9
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    • pp.115-128
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    • 2015
  • As generation of Web 2.0 comes in, enormous information of corporation from various platform are being produced. However, corporations should understand features of each platform and appropriate strategies in order to attract the public in the midst of such flood of information. Numerous studies have been conducted regarding SNS which has grown rapidly in recent but a study relating a specific medium is relatively in short. So this study analyzed how information of Instagram bulletin board is accepted in perspective of consumer in Korean and America, We examined the relationship between intention of acceptance and Word Of Mouth effect through meditating effect of information usefulness. To answer the research question, we conducted online survey with Korean and USA college students. The result showed that usefulness of the information was shown to the major intermediary variable between the information characteristics of bulletin board and the intention of acceptance intention and Word Of Mouth(WOM).

HIV Knowledge and Attitude and Its Related Factors of Cambodian Adolescents (캄보디아 청소년의 HIV 지식 및 태도와 영향요인)

  • Pahn, Jihyon;Yang, Youngran;Lewis, Frances M.
    • Journal of Convergence for Information Technology
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    • v.10 no.8
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    • pp.108-119
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    • 2020
  • This describes the level of knowledge and attitudes about HIV and their related factors among Cambodian adolescents. A cross-sectional design was used to examine the knowledge and attitude of 463 Cambodian high school students using HIV-KQ-18 (HIV-Knowledge Questionnaire-18) and HIV/AIDS Behavior Surveillance Survey Index (measuring attitude about HIV). The majority of the adolescents had a relatively low level of overall HIV knowledge (6.70 ± 3.66 (range: 0-16)) and held a very negative attitude (1.92 ± 0.87 points (range: 0-4)) toward the disease. Using multiple regression analysis, being male (β = 0.28, p < 0.001) and using YouTube as a social network service (β = 0.33, p = 0.035) were found to be independent factors associated with higher level of HIV knowledge. Study findings suggest the importance of informing policymakers and school nurses about the need to develop a and require a culturally sensitive specific health education program on HIV for Cambodian adolescents.

Directions for Vitalizing Archival Information Services based on the Analysis of SNSs and Civil Petitions (SNS와 민원에 기반한 기록정보서비스 활성화 방안)

  • Jeong, Hye Jeong;Rieh, Hae-young
    • Journal of Korean Society of Archives and Records Management
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    • v.18 no.3
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    • pp.165-191
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    • 2018
  • The National Archives of Korea and other archives now provide services through social media such as Facebook or Twitter, and use such platforms to interact with users. To be specific, users communicate with and get information from these archives via the National Sinmoongo, the place for civil petition. Therefore, it is significant to understand the users' needs and the contents of the communication by analyzing the comments and petitions that have appeared in these channels. For this, this study analyzed users' perceptions and information needs shared through social media and the National Sinmoongo of the National Archives of Korea. The social media content analyzed here were posts and comments from the Facebook accounts of the National Archives of Korea, e-Record, the Busan Archives, and the Presidential Archives of Korea. Also, sentences containing the words "National Archives of Korea" and "Presidential Archives of Korea" that have appeared in texts in the National Sinmoongo were analyzed. Based on the analysis results, suggestions that could activate the user-centered archival information services in the archives and records centers were made.

An Investigation of Disability Awareness Between Occupational Therapists and None Therapists using SNS (SNS를 이용한 작업치료사와 일반인의 장애에 대한 인식 연구)

  • Hong, Deok-Gi;Bak, In-Hye;Moon, Jong-Hoon
    • The Journal of the Korea institute of electronic communication sciences
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    • v.13 no.5
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    • pp.1125-1134
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    • 2018
  • The purpose of this study was comparing the disability awareness of occupational therapists and none therapists, and investigating the disability awareness according to the demographic characteristics of the respondents. The questionnaire was distributed through the online with a questionnaire based on social network service, and analyzed 62 responses of none therapists and 60 responses of occupational therapists. In results, disability awareness was not significantly different between occupational therapists and none therapists(p>.05). But, in subscale of disability awareness item 4 and 7, occupational therapists were significantly higher than none therapists(p<.05). In all respondents, disability awareness was more positive in males than females(p<.05). Also, there was no difference in disability awareness according to presence of disabled persons among family members or relatives(p>.05). However, All respondents who answered 'Yes' in the presence of disabled persons among family members or relatives in responders were significantly higher than those who answered 'No' in item 4(p<.05). There was no correlation between age and disability awareness(p>.05). The authors discussed suggestions in results of this study.

Facebook Users' Positive Self-Presentation toward Personal Characteristics (페이스북 이용자들의 긍정적인 자아노출과 자아속성)

  • Kim, Yoojung
    • The Journal of the Korea Contents Association
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    • v.17 no.9
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    • pp.21-31
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    • 2017
  • The purpose of study was to ascertain whether Facebook users present themselves positively on Facebook. Also this study examined whether factors of self-efficacy, narcissism, and public/private self-consciousness affected positive self-presentation. The subjects for the study included 197 users who have been using Facebook. The analysis of behavioral attributes such as self-display, competency display, exemplary behavior display, etc, did not yield statistically high values to support users' positive self-presentation on Facebook. The results showed that self-efficacy, narcissism, and public self-consciousness have statistically significant influence on positive self-presentation. The study found that private self-consciousness did not have statistically significant influence on positive self-representation.