The Journal of the Korea Contents Association (한국콘텐츠학회논문지)

The Korea Contents Association (한국콘텐츠학회)
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Facebook Users' Positive Self-Presentation toward Personal Characteristics

페이스북 이용자들의 긍정적인 자아노출과 자아속성

  • 김유정 (수원대학교 미디어커뮤니케이션학과)
  • Received : 2017.02.27
  • Accepted : 2017.05.02
  • Published : 2017.09.28
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Abstract

The purpose of study was to ascertain whether Facebook users present themselves positively on Facebook. Also this study examined whether factors of self-efficacy, narcissism, and public/private self-consciousness affected positive self-presentation. The subjects for the study included 197 users who have been using Facebook. The analysis of behavioral attributes such as self-display, competency display, exemplary behavior display, etc, did not yield statistically high values to support users' positive self-presentation on Facebook. The results showed that self-efficacy, narcissism, and public self-consciousness have statistically significant influence on positive self-presentation. The study found that private self-consciousness did not have statistically significant influence on positive self-representation.

본 연구는 사람들이 자신에 대해 긍정적인 자아노출을 한다는 점에 초점을 맞춰 페이스북 이용자들의 페이스북에서의 긍정적인 자아노출을 살펴보았다. 이와 더불어 본 연구는 자아효능감, 나르시시즘, 공적/사적 자아 요인들이 긍정적인 자아노출에 영향을 미치는 지를 확인하였다. 연구대상자들은 3년 이상 페이스북을 이용하고 있는 197명의 이용자들이었다. 분석결과 자기과시, 환심사기, 유능함보이기, 모범보이기, 후광노출, 권리주장, 정당화하기를 통해 조사된 긍정적 자아노출에 대해 통계상으로 높은 수치가 제시되지 않아 페이스북에서 이용자들이 자신에 대해 긍정적으로 자아노출을 하지 않은 것으로 파악되었다. 이용자의 자아효능감과 나르시시즘적인 성향은 통계상으로 긍정적인 자아노출에 유의미한 영향을 미치는 것으로 제시되었다. 또한 이용자들의 공적 자아의식은 긍정적인 자아노출에 유의미한 영향을 미치는 반면에 사적 자아의식은 유의미한 영향을 미치지 않는 것으로 나타났다.

Keywords

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