• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.539-544
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• 2023

In this study, several important aspects were studied in producing video advertisements based on the lifestyle and SNS status of Generation Z. Generation Z highly values participation and interaction due to the nature of SNS, so SNS advertisements should be produced in a way that induces active interaction with viewers and accepts feedback. Here's a summary of the main parts. It prefers various content formats of Generation Z that consume information. Advertisements should be produced in various formats such as text, images, and videos, and should have flexibility suitable for various platforms. Because each SNS platform has its own characteristics due to platform specialization, this study suggests that advertisements analyze the characteristics of the platform and use the appropriate content strategy for the optimized platform. As an emphasis on value proposition, we propose an advertising format setting to focus on what value the product or brand provides. It is important to clearly emphasize the advantages and intrinsic value of a product or service in video advertising, and in conclusion, we propose to focus on the case of increasing interest by adopting modern and trendy design of storytelling as an attractive and unique design method of aesthetic design and visual effects. Considering these factors comprehensively, the research value of this paper will be able to establish an effective SNS marketing strategy by producing video advertisements that match the lifestyle and SNS usage characteristics of Generation Z.

• Journal of Information Technology Applications and Management
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• v.22 no.1
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• pp.17-36
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• 2015

Many companies are now trying to utilize SNS (social network service) by building it as marketing communication platform that delivers marketing messages and builds customer relationship. This study investigates the factors affecting consumers' intention to use of brand's SNS identity page (e.g., fan page in Facebook). It specifically focuses on four social support functions -self-esteem, informational, emotional and social networking support-in virtual space. Research model attempts to explore the impact of social supports on brands' SNS identity page adoption with modified technology acceptance model which includes perceived usefulness, ease of use and enjoyment. Empirical study adopts SEM (structural equation modelling) to test research model. The result indicates that perceived ease of use is influenced by informational support, and perceived usefulness is influenced by informational, emotional, and self-esteem support. And perceived enjoyment is influenced by emotional support. In addition, it reveals that there were no significant effects of social networking support on both perceived usefulness and enjoyment. These findings provide managerial implications for attracting potential and actual customers to brand's SNS identity page. And it also suggests the importance of managing sociability in brand's SNS identity page to make it as marketing communication platform.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2011.11a
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• pp.78-79
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• 2011

Tourism demand is expected to continue to rise, actively respond to these demands and customer needs, optimize and differentiated consumer-based content development and delivery that incorporates principals of the need for mediation, is increasing. Smartphone and internet represented SNS collects information based on customer and customer needs by providing differentiated content to meet the cost and the total satisfaction of all tourism is needed to build Platform Company. Platform Company maximize the utilization of natural maritime resources, marine tourism to meet customer demand, profitable and stable income, including job creation are contributing to.

• The Journal of the Korea Contents Association
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• v.15 no.12
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• pp.81-96
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• 2015

This study investigated the attributes of the popular programs by various broadcasting related platforms(on-air, VOD, SNS) and the relationship between the outcomes of these platforms in order to get the implications of broadcasting contents distribution strategy in multi-platform era. First, the study found that drama programs of territorial broadcasting showed the most high performance in on-air platform while comedy entertainment programs got the outstanding achievement in VOD platform. Second, although it had the low ratings in on-air platform, the program could be highly probable to get a great deal of VOD hits if it had attracted the younger audience. Knowledge programs showed the similar outcome between on-air and VOD platforms. Third, the study found that the factor which had a significant influence on VOD performance was the amount of buzz in SNS. These results suggest that broadcasting content distribution strategy in multi-platform era needs the understanding of the segmented target audiences of content and the analysis of trait of each platform.

• Journal of Digital Contents Society
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• v.15 no.5
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• pp.587-594
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• 2014

Owing to supply of smart phones and the diffusion of SNS, the number of peoples who are living, linked with us, is incomparably more than in the past. The continuous communication is essential in maintaining good relationship, so peoples have no choice but to seek for most efficient communication method in order to maintain good relationship. This thesis intended to advise how to construct next generation immersive multi-media system, using augmented reality and MPEG-V that have come to the fore recently. In addition, the SNS platform service of new type was suggested in this thesis, in connection with the pairing service. Now, we can create a town in a specific space like the real world, if we utilize the augmented reality that became possible by SNS service and we can talk and exchange informations in that space. This system would provide various services peoples wish to have, interlocking experiences through five senses like sense of vision, sense of hearing, sense of touch and etc..

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.5 no.4
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• pp.180-185
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• 2012

Social Learning is a new study model of future knowledge information society. In different existing study, it concentrate on relationship with others and design to connect studying with social effect as a study platform using social media such as Blog, SNS, UCC, Microblog. In my paper, social learning characteristics are described to understand social learning, that is 3 keyword such as context, connectivity, collaboration. Also we investigate social media characteristics and social media how to be used social learning. Also social learning system building method using facebook is presented.

• Asia pacific journal of information systems
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• v.26 no.3
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• pp.367-384
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• 2016

Social networking services (SNS) have become a significant platform for Internet users to obtain knowledge and information. Users can share messages mutually via this platform. This kind of sharing enables users to exchange and gain useful information. However, in recent years, the crisis of stickiness has appeared in SNS, calling attention to the social network industry. Relevant professionals explain that the interest of users in sharing knowledge on SNS websites and applications may gradually decrease, eventually leading to users giving it because the platforms utilize simple and uninteresting methods to attract active participation from users. However, factors affecting the knowledge sharing on SNS websites and applications should be identified clearly through studies. Sina Weibo is one of the largest SNS platforms in the world, and studies on the factors affecting knowledge sharing of users could be valuable in addressing this issue. This paper establishes the theoretical analysis model of knowledge sharing in SNS sites and applications, analyzes the factors affecting knowledge sharing on these sites, and proposes the corresponding strategies to address the issues. Using questionnaire surveys on Sina Weibo users, this article will discuss the factors affecting knowledge sharing, and analyze these factors on SNS as well as improve the stickiness of users to achieve the aim of SNS platforms enabling the expansion of the range of users. The study will discuss theoretical foundations and the hypotheses that arise. The method of study will also be discussed. The study concludes with theoretical implications, practical implications, limitations, and future research opportunities. The results of this study could aid researchers in understanding the underlying reasons for social network activities as well as for SNS developers in improving SNS services.

• Proceedings of the Korea Information Processing Society Conference
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• 2012.04a
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• pp.1040-1042
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• 2012

본 논문에서는 SNS 플랫폼 기반의 버티컬가든 관리시스템을 개발하였다. SNS 플랫폼 기반의 버티컬 가든 관리시스템은 트위트나 페이스 북과 같은 모바일을 지원하는 SNS 플랫폼을 활용하여 재배할 식물(작물)과 사용자가 감성적인 소통을 수행할 수 있도록 하고, 그 소통되는 감성 정보를 이용하여 식물의 생장을 효과적으로 관리할 수 있도록 해준다.

• International Commerce and Information Review
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• v.19 no.1
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• pp.99-126
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• 2017

The Indonesian e-commerce market has grown significantly due to sustained economic growth, middle class growth, rapid increase in Internet and SNS users, and increase in accessibility of mobile broadband services. In particular, consumers' online shopping through mobile and SNS has been increasing rapidly based on the expansion of the popularity of smart phone devices. This research suggested the strategies for expanding exports of Indonesia through e-commerce platform to the Korean firms, with deep analysis of the current status and features, problems, cases, and implications etc. of Indonesia's e-commerce market. As an export expansion strategy utilizing Indonesia's e-commerce platform, this study showed the Korean firms have to build a local online distribution network, establish a logistics & delivery and payment system, acquire Halal certification for Muslim market, carry out the in-depth market research, actively implement Hanryu marketing strategy, develop a creative product, set up market segmentation strategies, and develop SNS mobile marketing.

• Proceedings of the Korean Society of Computer Information Conference
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• 2012.07a
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• pp.237-239
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• 2012

본 논문은 HTML5기술과 SNS의 인맥정보를 이용한 중고매매 서비스를 제안한다. 현 웹 표준의 문제점을 제시하고, 어떻게 이 문제를 해결하여 서비스를 제공할 것인가에 대해 제안한다. 차세대 웹 표준인 HTML5의 기술을 이용하여 모바일 단말기기간 호환성 문제의 해결과 기존 중고매매시장의 신뢰성 문제를 해결함으로써 어떠한 형태로로 본 서비스를 제공할 것인지 제안할 것이다.