• Title/Summary/Keyword: SNS Information

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Study on internet social commerce business loyalty -Focusing on Chinese consumers- (인터넷 비즈니스 소셜커머스 충성도에 관한 연구 -중국소비자들을 중심으로-)

  • Jung, In Suk
    • Journal of Digital Contents Society
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    • v.16 no.3
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    • pp.471-482
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    • 2015
  • Recently commercialized network are getting more and more popular, bringing dramatic change to the market. We can predict the future of the E-commerce. The ongoing E-commerce and SNS (Social Networking Services)related E-commerce are increasing greatly both in Korea and China. This research tries to focus on Chinese consumers using E-commerce. The study has four findings. Firstly, the E-commerce consumers consider four factors including price, convenience, products and website, which affect the sellers' integrity. Secondly, E-commerce will affect sellers' integrity. Third, there are 4 factors which affect the sellers' integrity: service, price, products and the information. Fourth, the factors which affect the integrity of sellers are the value, happiness and practical. This study want to give some hints to the E-commerce in the overseas market in China.

Policies of Broadcasting and Telecommunication In Smart Media Convergence Age: Focus on the Policy Paradigm and Public Relations Strategies for Dynamic Quality of Life (스마트미디어융합시대 방송통신정책: 삶의 질을 위한 정책 패러다임과 정책 PR을 중심으로)

  • Park, Sung-Ho
    • Journal of Digital Convergence
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    • v.9 no.5
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    • pp.99-111
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    • 2011
  • Nowadays, the rapid progress and worldwide use of smart-media(SNS) has resulted in coming of the smart media convergence age. In practice, however, the effectiveness of smart media convergence society is limited by the difficulties of using it, which include accessibility, waiting for loading, clutter, old information, privacy risks, expensive communication, etc. The conquest of these difficulties must be policy target of broadcasting and telecommunication for high quality of communication life. From this perspective, this paper proposes a new policy of broadcasting and telecommunication based on the dynamic quality of life for the smart media convergence society. This smart convergence policy will not promote only the development and production of smart media contents but also its stable supply and it will secure the accessibility and privacy. In conclusion, this paper reveals that the components of quality of life are important elements of broadcasting and communication policies which will eventually lead to the popular use of smart media and enhance its quality.

AHP-Based Recommendation System of Mobile Games Reflecting User Preferences (사용자 선호도를 반영한 AHP 기반 모바일 게임 추천 시스템)

  • Oh, Jae-Taek;Lee, Sang-Yong
    • Journal of Digital Convergence
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    • v.15 no.1
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    • pp.427-433
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    • 2017
  • Mobile game users tend to value the opinions from their friends or SNS when making a decision on which game to play. This is because they are not satisfied with the information on suggestions provided by the conventional mobile game recommendation systems. In this research, we made a system that can reflect user preference directly by using Analytic Hierarchy Process(AHP). In the system, the hierarchy of AHP is composed of final goal(Level 1), evaluation basis(Level 2) and alternative(Level 3). And the system is made up of an input module, an AHP processing module, a recommendation module and database. Through comparison analysis with two conventional systems to test the performance of the system, we could find that the system got more higher satisfaction than the other systems.

Interactive Broadcasting Service Using Mobile Messenger (모바일 메신저를 이용한 양방향 방송서비스)

  • KIM, Joon-Won;Lee, Jung-Gyu
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.13 no.4
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    • pp.157-163
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    • 2013
  • The development of the latest media technology has changed the traditional broadcasting system. The traditional broadcasting system, which was operated by the mass media and the terrestrial broadcasters, is now transformed to the viewer-centered and bidirectional media through the convergence of internet and mobile. In terms of broadcasting environment, the function of the traditional TVs has been changed to the Smart TVs combined with an open platform which not only deliver visual contents, but also supply various applications and additional information linking the content providers and viewers. This ongoing broadcasting environmental change has made it possible for viewers to participate in the programs such as reality shows or sports events through SNS, texting or phone calls. Therefore, the purpose of this experiment is to present the ways to promote easier and more convenient viewer-participation in the programs by applying mobile messenger to existing broadcasting system in order to enhance the involvement of broadcasters and viewers of the programs and to diversify the roles of content providers and viewers in broadcasting.

HIV Knowledge and Attitude and Its Related Factors of Cambodian Adolescents (캄보디아 청소년의 HIV 지식 및 태도와 영향요인)

  • Pahn, Jihyon;Yang, Youngran;Lewis, Frances M.
    • Journal of Convergence for Information Technology
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    • v.10 no.8
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    • pp.108-119
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    • 2020
  • This describes the level of knowledge and attitudes about HIV and their related factors among Cambodian adolescents. A cross-sectional design was used to examine the knowledge and attitude of 463 Cambodian high school students using HIV-KQ-18 (HIV-Knowledge Questionnaire-18) and HIV/AIDS Behavior Surveillance Survey Index (measuring attitude about HIV). The majority of the adolescents had a relatively low level of overall HIV knowledge (6.70 ± 3.66 (range: 0-16)) and held a very negative attitude (1.92 ± 0.87 points (range: 0-4)) toward the disease. Using multiple regression analysis, being male (β = 0.28, p < 0.001) and using YouTube as a social network service (β = 0.33, p = 0.035) were found to be independent factors associated with higher level of HIV knowledge. Study findings suggest the importance of informing policymakers and school nurses about the need to develop a and require a culturally sensitive specific health education program on HIV for Cambodian adolescents.

A Study on Big Data Anti-Money Laundering Systems Design through A Bank's Case Analysis (A 은행 사례 분석을 통한 빅데이터 기반 자금세탁방지 시스템 설계)

  • Kim, Sang-Wan;Hahm, Yu-Kun
    • The Journal of Bigdata
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    • v.1 no.1
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    • pp.85-94
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    • 2016
  • Traditional Anti-Money Laundering (AML) software applications monitor bank customer transactions on a daily basis using customer historical information and account profile data to provide a "whole picture" to bank management. With the advent of Big Data, these applications could be benefited from size, variety, and speed of unstructured data, which have not been used in AML applications before. This study analyses the weaknesses of a bank's current AML systems and proposes an AML systems taking advantage of Big Data. For example, early warning of AML risk can be improved by exposing identities and uncovering hidden relationships through predictive and entity analytics on real-time and outside data such as SNS data.

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A Study on Monitoring Method of Citizen Opinion based on Big Data : Focused on Gyeonggi Lacal Currency (Gyeonggi Money) (빅데이터 기반 시민의견 모니터링 방안 연구 : "경기지역화폐"를 중심으로)

  • Ahn, Soon-Jae;Lee, Sae-Mi;Ryu, Seung-Ei
    • Journal of Digital Convergence
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    • v.18 no.7
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    • pp.93-99
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    • 2020
  • Text mining is one of the big data analysis methods that extracts meaningful information from atypical large-scale text data. In this study, text mining was used to monitor citizens' opinions on the policies and systems being implemented. We collected 5,108 newspaper articles and 748 online cafe posts related to 'Gyeonggi Lacal Currency' and performed frequency analysis, TF-IDF analysis, association analysis, and word tree visualization analysis. As a result, many articles related to the purpose of introducing local currency, the benefits provided, and the method of use. However, the contents related to the actual use of local currency were written in the online cafe posts. In order to revitalize local currency, the news was involved in the promotion of local currency as an informant. Online cafe posts consisted of the opinions of citizens who are local currency users. SNS and text mining are expected to effectively activate various policies as well as local currency.

Latent Keyphrase Extraction Using LDA Model (LDA 모델을 이용한 잠재 키워드 추출)

  • Cho, Taemin;Lee, Jee-Hyong
    • Journal of the Korean Institute of Intelligent Systems
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    • v.25 no.2
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    • pp.180-185
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    • 2015
  • As the number of document resources is continuously increasing, automatically extracting keyphrases from a document becomes one of the main issues in recent days. However, most previous works have tried to extract keyphrases from words in documents, so they overlooked latent keyphrases which did not appear in documents. Although latent keyphrases do not appear in documents, they can undertake an important role in text summarization and information retrieval because they implicate meaningful concepts or contents of documents. Also, they cover more than one fourth of the entire keyphrases in the real-world datasets and they can be utilized in short articles such as SNS which rarely have explicit keyphrases. In this paper, we propose a new approach that selects candidate keyphrases from the keyphrases of neighbor documents which are similar to the given document and evaluates the importance of the candidates with the individual words in the candidates. Experiment result shows that latent keyphrases can be extracted at a reasonable level.

The Analysis of the Recent News on Domestic Drought Situation by National Drought Information-Analysis System (국가가뭄정보분석시스템을 활용한 최근 가뭄관련 언론현황 분석 및 고찰)

  • Lee, Ho Sun;Chun, Gun Il;Park, Jae Young
    • Proceedings of the Korea Water Resources Association Conference
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    • 2017.05a
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    • pp.340-340
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    • 2017
  • 최근 전 세계적으로 기후변화로 인한 가뭄이 빈번히 발생하고 있으며 우리나라도 '14~'15년 장기화된 가뭄으로 인해 많은 어려움을 겪었다. 이러한 가뭄은 비교적 느린 속도로 진행되고 그 영향이 복잡하게 나타나기 때문에 적절한 사전대응이 이루어지지 않으면 상당한 피해를 겪게 된다. 최근 기존 수자원 정보의 수집과 분석을 탈피해서 다른 사회 시스템과의 연계 추진하는 빅데이터 개념의 적용시도가 이루어지고 있다. K-water 국가가뭄정보분석센터에서는 가뭄의 사전인지와 영향평가의 보조적인 수단으로서 뉴스를 활용하는 방법론을 도출하고 이를 시스템에 구현하여 적용하여 활용성을 분석하였다. 언론(뉴스)정보는 가뭄의 발생, 영향, 대응 등을 포괄적으로 검색할 수 있도록 가뭄진행 순서에 따라 가뭄징조 및 예측, 가뭄발생, 가뭄영향, 가뭄대응, 가뭄대비 및 해소 관련 5개 카테고리와 이와 관련된 69개 세부 키워드로 구분하고 이를 시스템에 반영하였다. 빅데이터 기능을 적용하여 인터넷 뉴스를 해당키워드를 적용해 자동으로 수집할 수 있도록 하였으며 중복되거나 관련 없는 뉴스를 제외하고 이를 다시 발생지역으로 공간 구분하여 GIG 맵에 표출될 수 있도록 구축하였다. 구축된 시스템을 활용하여 '16년을 대상으로 수집된 총 448건의 뉴스자료를 분석한 결과 시스템에 구축되어 있는 '16년 용수공급체계를 반영한 가뭄평가결과와 발생위치, 발생시기, 피해내용 등이 '16년 물수급 현황을 잘 나타내는 것으로 나타났다. 향후 센터에서는 뉴스이외에 소셜미디어와 SNS등에서 다양한 가뭄관련정보를 빅데이터 수집방식에 의해 확보하고 이를 가뭄인자와 영향평가에 대한 참고자료로서 활용하기 위한 방안과 시스템 적용을 통한 검증을 지속적으로 진행할 예정이다.

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A study on the role of elementary school principals in the New Normal era (뉴 노멀(New Normal) 시대 초등학교 교장의 역할 연구)

  • Yang, Ji-Hye;Park, Jung-Hwan
    • Journal of Convergence for Information Technology
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    • v.11 no.11
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    • pp.185-194
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    • 2021
  • The purpose of this study is to identify the chaotic state of school education caused by COVID-19 and to seek the role of the principal in responding quickly to the national crisis. To solve this problem, 34 elementary school principals in Seoul, Busan, Daegu, Daejeon, and Jeju were surveyed with open questions through the first SNS on what leadership is needed to cope with COVID-19, and the second in-depth interview was conducted through phone calls. In the New Normal era, principal's leadership requires insightful and responsible leadership in supporting educational activities, class support, and problem prevention that can occur due to rapid response to crisis situations, rapid budgeting and input, and promotion of teacher-to-teacher communication, according to a survey. In crisis situations such as COVID-19, it is necessary to establish a role of principal for schools to cope stably and to establish an educational environment in which students learn in a safe environment. For this, national and educational policy support is needed.